---
title: 'Content Creator at SALT XC'
canonical: 'https://feeny.ai/job/content-creator-salt-xc-toronto-w1crp7ct7084'
type: 'job'
last_seen: '2026-09-14'
---

# Content Creator at SALT XC 

- **Company:** SALT XC 
- **Location:** Toronto, Canada
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/saltxc/jobs/5230033007

## Job description

## ROLE: CONTENT CREATOR

## TEAM: THE KITCHEN NORTH AMERICA

## LOCATION: TORONTO (HYBRID)

## COMPANY OVERVIEW:

The Kitchen brings together a range of disciplines and capabilities. It’s a team of creatives, producers, data analysts and social experts working together to deliver remarkable ideas that live in a variety of mediums, from social to TV. This team moves at the speed of culture. It is built to respond to trends and events as they happen, coming up with ideas that transcend social media to capture the spirit of the moment, earn media impressions, and get the country talking.

Are you ready to join an award-ambitious team that's making waves in the advertising industry? Our incredible team has been recognized internationally by industry giants like Cannes, One Show and was named Campaign's Global In-House Agency of The Year, further solidifying our position as a leader in the industry. Join us and be a part of something truly special, a team that's dedicated to creating ground-breaking work and pushing limits.

At The Kitchen, we're not just looking for individuals who want to be a part of the advertising industry, we're looking for trailblazers who are ready to lead the way to the next big thing. We want individuals who are passionate about producing award-winning work and have an innate drive to their craft and are eager to generate innovative ideas both within and outside of the brief.

## ROLE OVERVIEW:

In this role as Content Creator, you work alongside a team of Creatives and a Producer to plan, shoot, edit and optimize a wide range of content. From clever TikToks shot natively on device to deliciously staged food photography, you will work to create a range of still and video assets for some iconic brands. You’re an expert in social content – with a deep understanding of the platforms and what kind of content audiences expect on each. You enjoy the creative process and you’ll be part of a team that makes the kind of ideas, brand acts, and social content that gets people talking.

You’ll use your experience as a Content Creator to plan, shoot, edit, and design content at the speed of culture. You are on top of the latest trends and are well-versed in creating content for all platforms – you know what works on Instagram, twitter, and just how different both those platforms are from TikTok. You are a storyteller and use all your skills every day to create content that sets us apart from other brands online.

Your work will make a meaningful impact with a multi-talented team in North America (Toronto & Chicago) that blurs the lines of what advertising can be in today’s always-on, socially connected industry.

## RESPONSIBILTIES:

- SOCIAL EXPERTISE: You can identify trends and opportunities as they emerge in social and quickly ideate and present concepts for content that will stay true to our brands but participate in the online dialogue.
- SOCIAL STRATEGY: Work with the team to ideate on planned content monthly and quarterly to ensure an always-on social approach. Research and proactively recommend ideas, solutions and new content for the brands
- CONTENT CREATION: You use a robust skillset from photography to videography, design, and platform native tools to create a wide range of content that suits the moment and the idea. From quick social posts to beautiful shoots, you have the range and the ability to switch quickly between styles.
- STORYTELLING: You’re able to ideate, build, shoot, and edit effective stories that match the quality of each social platform.
- COLLABORATION: Work collaboratively with a large team of creatives from ideation to execution – helping to ensure ideas are created and brought to life faithfully.
- WORKFLOW MANAGEMENT: Can manage multiple priorities and assignments. Execute with rapid turnaround times for real-time moments, capture trending moments, editing quickly and efficiently to deliver high-quality work, on-time and with accuracy.

## EXPERIENCE & SKILLS

- 1 to 3 years of experience in a design or content creation role where you have made a wide range of content.
- A high-quality portfolio displaying a range of quality social content, ideally produced in a creative agency environment.
- Understanding of design programs such as Photoshop, InDesign, Illustrator, and After Effects, including best practices for all social channels.
- Demonstrated ability to make relevant content across all platforms with extraordinary skills in visual storytelling, videography, and video editing. Graphic design experience is a plus.
- A passion, curiosity, and experience in making creative content on social media platforms - Instagram visuals, TikTok videos, YouTube edits, and more.
- Proficient in the Adobe Creative Suite and eager to continue to learn and evolve in other ways to make social-first content.
- Experience creating high-quality content for clients with high standards of quality and excellence.
- Ability to problem solve and recommend production/design-appropriate solutions.
- Highly organized with an ability to work under tight deadlines and shift priorities in a fast-paced environment.
- Passion for food that enhances the authenticity and appeal of brand marketing in the culinary industry.
- A desire to do award-winning, internationally recognized work.

The anticipated annual base salary range for this position is $65,000–$80,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of The Kitchen’s total rewards program.

The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

## About SALT XC 

## Company Overview
- **One-liner**: SALT XC is a North American full-service marketing and commerce agency that combines proprietary tech products to create connected consumer experiences through creative, digital, and media innovation.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Toronto, Ontario, Canada
- **Founded**: 2019
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Advertising Services / Marketing & Commerce
- **Target customers**: B2B (enterprise brands), with a focus on consumer-facing companies seeking integrated online and offline experiences.
- **Mission or purpose statement**: The agency’s philosophy is “Experiential Commerce™” – designing better consumer experiences that earn attention and drive action.

## Products & Services
- **Experiential Commerce™ Framework**: A proprietary methodology that connects online and offline consumer journeys through data, media, and memorable moments.
- **Proprietary Tech Products**: A suite of technology tools (e.g., using a tech stack that includes Google Analytics, Asana, Sprinklr, Tableau, Webflow, React, etc.) to move faster, enhance value, and increase performance.
- **Specialist Teams**: Collaborative mix of practice areas – Creative, Digital, Media, Connections, The Kitchen (content/production), Account Management, and Creator Marketing.
- **Key Services**: Integrated marketing, media activation, experiential marketing, influencer marketing, social media management, creative development, and digital strategy.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: Annual Revenue – USD $12.2 million (estimated, as of latest data)
- **Notable Investors/Partners**: ABB (became shareholder and partner in March 2024) [marketscreener.com]; acquired Brika Incorporated in February 2022.
- **Growth Signals**: 
  - Headcount: 284 employees (+24.8% YoY, +70 people) [linkedin.com]
  - Website traffic: ~26,778 monthly visits (+68.2% monthly, +230.6% yearly) [linkedin.com]
  - Active job postings: 38 (monthly increase of 58.3%, yearly increase of 660%) [linkedin.com]
  - LinkedIn followers: 40,024 (+1.7% monthly, +16.4% yearly) [linkedin.com]

## Competitive Advantages
- **Experiential Commerce™ focus**: A unique framework that integrates online and offline consumer touchpoints, differentiating from traditional agencies.
- **Proprietary tech stack**: Over 130 technologies used (including custom tools) enabling data-driven decision-making and faster campaign execution.
- **Integrated specialist teams**: In-house creative, digital, media, and content teams provide seamless cross-channel execution.
- **Strong talent pipeline**: Recruits from major brands like RBC, MLSE, Mosaic North America, and Red Bull [linkedin.com].

## Strategic Focus
- **Growth through acquisition**: Acquired Brika (2022) and partnered with ABB (2024) to expand capabilities and shareholder base.
- **Expansion of creator and influencer marketing**: Dedicated roles (Director, Manager, Specialist of Creator Marketing) signal a push into this high-growth area.
- **Geographic presence**: Operating in Canada (Toronto, Montreal), United States (Chicago, New York), Australia, and Israel, with plans to scale further.

## Why Work Here
- **Culture & Ratings**: Employer rating 3.9/5.0 (52 reviews) with strong scores for Culture (4.0) and Career (3.9) [linkedin.com]; work-life balance rated 3.1.
- **Perks & Benefits** (from Built In profile) [builtin.com]:
  - Generous PTO, paid sick days, bereavement leave
  - Health, dental, and vision insurance
  - 401(k), disability, life insurance
  - Generous parental leave
  - Employee Assistance Program (EAP)
  - Free snacks and drinks
  - Wellness initiatives
- **Workplace Policy**: In-Office (Toronto, Chicago, Montreal offices) – employees work from physical offices.
- **Growth Opportunities**: Rapid hiring (38 open positions as of March 2025), including roles in Creative, Media, Account Management, and Technology. [greenhouse.io]
- **Notable Teams**: The agency has a strong marketing (30%) and design (20%) workforce, with opportunities for specialists and directors.

## Sources
1. [saltxc.com](https://www.saltxc.com/)
2. [greenhouse.io](https://boards.greenhouse.io/saltxc)
3. [linkedin.com](https://www.linkedin.com/company/saltxc)
4. [builtin.com](https://builtin.com/company/salt-xc)
5. [marketscreener.com](https://www.marketscreener.com) (referenced in LinkedIn data for ABB partnership)

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