---
title: 'Content Creator - Social Media at REEKON Tools'
canonical: 'https://feeny.ai/job/content-creator-social-media-reekon-tools-boston-p8pesxhdw03j'
type: 'job'
last_seen: '2026-09-12'
---

# Content Creator - Social Media at REEKON Tools

- **Company:** REEKON Tools
- **Location:** Boston, MA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2024-04-24
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/reekon-tools/baf6ed83-1741-4616-8613-737f3af22148

## Job description

Join REEKON Tools as we enable the next generation of construction and home improvement professionals to complete their work quicker, more accurately, and faster than ever before. REEKON Tools is developing and launching innovative, completely new, hardware products at an unprecedented pace across the power and hand tool industry and establishing itself as a leader in professional tools and equipment.

REEKON Tools is looking for an ambitious and personable content creator to work with us for making the most engaging and interesting content in construction. This role will focus on person to person interactions and creating engaging, short format video content for use across REEKON social platforms.

This is not a typical social media role and if you are looking for making boring statics or only product highlight videos, this is not the place or role for you. Our goal for making videos is going viral and creating new and engaging video based content. This means taking big swings, sometimes being provocative, and working on novel ideas. You should be comfortable being in videos as well as engaging with others externally. As a content creator, you will have a high amount of autonomy and flexibility to make engaging new content.

Social media has been a central focus to REEKON Tool's marketing strategy since our founding in 2020. With tens of millions of monthly views and millions of followers across Instagram (895,000+), TikTok (1,200,000+), Youtube (315,000+), and more, REEKON is one of the most followed brands in construction and home improvement. Our global community spans over 70 countries and delivers daily content highlighting product applications and features.

No experience in construction or using tools is needed to be successful in this role.  To apply for this role, please apply here and send a note to careers@reekon.tools on why you would be a great fit.

The Job

- Create, shoot, edit, and post videos for use across our social media channels leveraging platform trends and engaging techniques to showcase points
- Network with construction workers and job sites around the greater Boston area (through email, outreach, and social media) to arrange for content to be made in real use case environments
- Create engaging content for use across our social channels including Instagram, TikTok, YouTube, Facebook and more
- Comfortable being in videos and producing content using tools (don't worry if you've never used tools or stepped on a construction site, this can all be taught!)
- Engage and manage customer interactions on organization's social media accounts including comments, inquiries, and messages.

## Your Background

- Proven success making videos for social media whether through your personal account or company you worked for
- Excellent knowledge of social media platforms, tools, and trends
- Experience interacting with and arranging content with external parties

Bonus Skills

- Experience using tools in a DIY, home improvement, or construction capacity
- Video and photography experience using professional equipment
- Grown personal social media account

Even if you don’t check every box mentioned above, we still strongly encourage you to apply!  At REEKON Tools, diversity is a cornerstone of the business we are building.  We know that diverse perspectives foster the innovation we need to be successful and are committed to building our team that encompasses a wide variety of backgrounds, experiences, and skills!

We are an equal opportunity employer.  We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

For any questions - please email us at careers@reekon.tools

## About REEKON Tools

## Company Overview
- **One-liner**: REEKON Tools designs and manufactures Bluetooth-connected digital measuring and layout tools, paired with jobsite software, to increase speed and reduce errors for construction professionals.
- **Entity Type**: Private (Bootstrapped via crowdfunding and product sales)
- **Headquarters**: Boston, Massachusetts, United States
- **Founded**: 2020
- **Founders**: Christian Reed, Konstantinos Oikonomopoulos

## Core Business
- **Primary industry/industries**: Construction tools, consumer electronics, proptech
- **Target customers**: Professional contractors, construction crews, tradespeople (B2B and B2C)
- **Mission or purpose statement**: "Upgrading construction jobsites with a suite of interconnected software and hardware tools designed to work seamlessly to streamline operations and maximize efficiency."

## Products & Services
- **M1 Caliber**: A measuring attachment for miter saws that uses a spring-loaded wheel to measure material as it passes under the tool – hardware.
- **T1 Tomahawk**: A digital tape measure with a digital display, on-board memory, and a green alignment laser – hardware.
- **T1M Utility**: A lower-cost, compact digital tape measure – hardware.
- **P1L Tagger**: A handheld printer for producing labels to identify materials on the jobsite – hardware.
- **T1R Range**: A hybrid tool combining a steel tape, a laser distance meter, and a level – hardware.
- **Boldr Pro**: Software that collects and organizes measurement data captured by REEKON tools, enabling data export to QMS, ERP, MES, or other factory software via Bluetooth – SaaS/application.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private, bootstrapped)
- **Key Metrics**: Annual Revenue estimated $5–25 million; Total Funding $6.4 million (raised via crowdfunding campaigns); Over 100,000 digital tape measures sold as of 2025.
- **Notable Investors/Partners**: Crowdfunded via Kickstarter and Indiegogo; customers include SpaceX, Steelcase, and Schneider Electric; products sold through The Home Depot, Lowe’s, and Amazon.
- **Growth Signals**: Products sold in more than 60 countries; warehouses on 5 continents; continues to launch new product lines (e.g., T1R Range); 9,112 LinkedIn followers (+8.2% yearly growth).

## Competitive Advantages
- **Engineering pedigree**: Conceived by carpenters, designed by MIT engineers, and built in Boston.
- **Military-grade durability**: All products meet stringent military-grade requirements for job site conditions.
- **Interconnected ecosystem**: Hardware + software integration that preserves customer flexibility (open data export via Bluetooth, no lock-in).
- **Award-winning design**: Red Dot Award, Time Invention of the Year, and other accolades.
- **Crowdfunding model**: Low dependency on venture capital allows for product-driven growth and customer-funded innovation.

## Strategic Focus
- **Global expansion**: Continuing to serve customers in 60+ countries with local warehousing.
- **New product development**: Iterating on novel electromechanical assemblies and form factors for high-volume production.
- **Seamless customer experience**: Unified design across hardware and software to reduce error and increase speed on the jobsite.
- **Adapting to tariff policy**: Paused some new product manufacturing in 2025 amid U.S. tariff changes, indicating active supply chain management.

## Why Work Here
- **Small, mission-driven team**: ~14 employees, offering high autonomy, ownership, and a results-focused culture.
- **Hands-on engineering**: On-site iteration with world-class fabrication and testing facilities overlooking the Mystic River in Boston.
- **Design-centric**: Industrial and UX design are central to every product, fostering a collaborative and creative environment.
- **On-site presence**: All current job postings (Embedded Firmware Engineer, Mechanical Design Engineer, etc.) are on-site in Boston, MA.
- **Startup community involvement**: Active in the Boston startup ecosystem, hosting educational meetups and mentorship sessions.
- **Impactful work**: Products are used on thousands of job sites globally, directly improving speed and safety for construction professionals.

## Sources
1. [wikipedia.org](https://en.wikipedia.org/wiki/REEKON_Tools)
2. [linkedin.com](https://linkedin.com/company/reekontools)
3. [reekon.tools](https://reekon.tools/pages/about-us)
4. [reekon.tools](https://reekon.tools/pages/careers)
5. [jobs.lever.co](https://jobs.lever.co/reekon-tools)

## Other roles at REEKON Tools

- [Media Buyer / Performance Marketing Lead](https://feeny.ai/job/media-buyer-performance-marketing-lead-reekon-tools-boston-r8v5jr7f2ekg) — Boston, MA
- [Operations Coordinator](https://feeny.ai/job/operations-coordinator-reekon-tools-boston-kyw4sccr26sx) — Boston, MA
- [Embedded Firmware Engineer](https://feeny.ai/job/embedded-firmware-engineer-reekon-tools-boston-htmgab35mxnh) — Boston, MA
- [Electrical Systems Design Engineer](https://feeny.ai/job/electrical-systems-design-engineer-reekon-tools-boston-s0hxny9by08h) — Boston, MA
- [Mechanical Design Engineer](https://feeny.ai/job/mechanical-design-engineer-reekon-tools-boston-0n59gkn9tgvf) — Boston, MA
- [Software Engineer](https://feeny.ai/job/software-engineer-reekon-tools-boston-e18t0rrpnv12) — Boston, MA