---
title: 'Content Designer II, Personalization at Pinterest'
canonical: 'https://feeny.ai/job/content-designer-ii-personalization-pinterest-san-francisco-x8akfxkkk6e3'
type: 'job'
last_seen: '2026-09-09'
---

# Content Designer II, Personalization at Pinterest

- **Company:** Pinterest
- **Location:** San Francisco, CA / United States
- **Compensation:** $82k–$169k
- **Work type:** remote
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-09
- **Apply:** https://www.pinterestcareers.com/jobs/?gh_jid=7908767

## Job description

About Pinterest:

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the [flexibility](https://www.pinterestcareers.com/our-life/pinflex/) to do your best work. Creating a career you love? It’s Possible.

At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process [here](https://www.pinterestcareers.com/our-philosophy-on-ai-in-hiring/).

We’re looking for an early-to-mid career Content Designer to join our Personalization team. You’ll help design personalized experiences that help people discover ideas they’ll love, while preserving the moments of serendipity that makes Pinterest unique. As a Content Designer II, you’ll work on surfaces like Homefeed to help users understand, navigate, and trust experiences that adapt to their interests, behaviors, and needs.

Content Designers at Pinterest are advocates for the user experience. We use language, information hierarchy, and content strategy to shape product experiences. The ideal candidate is a thoughtful content designer who understands how content can influence the direction of an experience, transform complexity into clarity, and create meaningful experiences at scale.

What you’ll do:

- Partner with Product, Design, Engineering, Research, Data Science, and more to shape personalized experiences across Pinterest, including Homefeed and other discovery surfaces.
- Apply content design, information design, and user-centered thinking to create and refine product experiences that help people discover ideas, understand recommendations, and engage with personalized experiences.
- Leverage research, data, and user insights to inform content decisions and identify opportunities to improve the Pinterest experience.
- Contribute to scalable content frameworks, patterns, and standards that help create clear, consistent, and trustworthy personalized experiences.
- Help create transparent, user-centered experiences by using language to explain why people are seeing content and how they can shape their experience.
- Explore and apply emerging AI tools and prompting approaches across the content design process (from discovery and concepting through evaluation and iteration) to improve decision quality, craft, and efficiency while applying strong content design judgment and user-centered thinking.
- Contribute to the broader Content Design practice by sharing learnings, evolving team best practices, and strengthening how we approach personalization at Pinterest.

What we’re looking for:

- 3+ years of experience in user-focused product content design, ideally with experience designing complex, data-informed, or personalized experiences.
- A Content Designer who goes beyond the string to help shape the content approach for a feature or experience.
- A collaborative partner who works effectively with cross-functional teams and brings a content design perspective grounded in user needs, clarity, and design principles.
- A portfolio demonstrating experience solving product problems through language, content strategy, and collaboration.
- A learner and builder mindset, with curiosity and willingness to explore emerging AI capabilities and apply them appropriately to content design workflows and product experiences.
- Bachelor’s degree in design, a related field or equivalent experience.

In-Office Requirement Statement:

- We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
- This role will need to be in the office for in-person collaboration 1-2 times every 6-months, and therefore can be situated anywhere in the country.

Relocation Statement:

- This position is not eligible for relocation assistance. Visit our [PinFlex](https://www.pinterestcareers.com/inside-pinterest/pinflex/) page to learn more about our working model.

## #LI-REMOTE

## #LI-JD3

At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found [here](https://www.pinterestcareers.com/pinterest-life/).

US based applicants only $81,921—$168,660 USD

Our Commitment to Inclusion:

Pinterest is an equal opportunity employer and makes employment decisions on the basis of merit. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you require a medical or religious accommodation during the job application process, please complete [this form](https://forms.gle/sS24D4WboEKUZMQK6) for support.

By submitting this application, I certify that all information submitted in my application and throughout the hiring process is true, accurate, and complete to the best of my knowledge. I understand that any false statement, omission, or misrepresentation may disqualify me from employment consideration or result in termination if discovered after hire.

## About Pinterest

## Company Overview
- **One-liner**: Pinterest is a visual discovery engine that helps people find inspiration for their lives, from recipes and home decor to fashion and travel.
- **Entity Type**: Public (NYSE: PINS)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2010
- **Founders**: Ben Silbermann, Paul Sciarra, Evan Sharp

## Core Business
- **Primary industry**: Social media / Visual discovery
- **Target customers**: B2C (consumers seeking inspiration) and B2B (advertisers and brands)
- **Mission**: “Bring everyone the inspiration to create a life they love.” [pinterestcareers.com](https://www.pinterestcareers.com/)

## Products & Services
- **Pinterest Platform**: A visual bookmarking and discovery tool where users create and share idea boards (SaaS/web/mobile).
- **Pinterest Ads**: An advertising platform enabling businesses to reach users through promoted pins, shopping ads, and video content.
- **Shopping Features**: Product pins, visual search, and direct purchase links that integrate e-commerce into the discovery experience.

## Market Standing
- **Valuation/Market Cap**: Publicly traded on the New York Stock Exchange (ticker: PINS). Market capitalization fluctuates; refer to latest financial reports for current figures.
- **Key Metric**: Annual revenue (FY2024 reported ~$3.2 billion) – not explicitly provided in search results; see SEC filings.
- **Notable Investors/Partners**: Early investors include SV Angel, Bessemer Venture Partners, and FirstMark Capital. Key partners include Shopify, Google Cloud, and Amazon Ads.
- **Growth Signals**: 186 open positions listed on the careers site, global offices in San Francisco, Seattle, Singapore, Sydney, Tokyo, Toronto, and Dublin. CEO Bill Ready emphasizes a “positive internet” business model as a growth differentiator. [pinterestcareers.com/jobs](https://www.pinterestcareers.com/jobs/)

## Competitive Advantages
- **Visual-first discovery**: Unlike text-based search engines, Pinterest uses image recognition and AI to surface ideas visually.
- **High-intent user base**: Users actively seek inspiration, making the platform highly valuable for advertisers.
- **AI at the core**: Machine learning powers recommendations, visual search, and shopping personalization.
- **Positive brand positioning**: Focus on inspiration and positivity differentiates it from other social platforms.

## Strategic Focus
- **AI and shopping**: Deep investment in AI to improve discovery and enable seamless shopping experiences.
- **Global expansion**: Growing international user base and advertiser ecosystem.
- **Creator and merchant tools**: Empowering content creators and small businesses to reach audiences directly.
- **Workplace flexibility**: The “PinFlex” model balances in-person collaboration with remote work autonomy. [pinterestcareers.com/inside-pinterest/pinflex](https://www.pinterestcareers.com/inside-pinterest/pinflex/)

## Why Work Here
- **Culture**: “Create the career you love” – emphasis on positivity, inclusion, and belonging. [pinterestcareers.com](https://www.pinterestcareers.com/)
- **Work model (PinFlex)**: Flexible – employees can work from an office or remotely within their country/region. In-person collaboration happens when it drives impact. A “Global30” program allows up to 30 days of work abroad per year. [pinterestcareers.com/inside-pinterest/pinflex](https://www.pinterestcareers.com/inside-pinterest/pinflex/)
- **Benefits**: Minimum 20 weeks global paid parental leave; comprehensive health, mental health, and wellness benefits; fertility and family building support; flexible vacation; retirement plans; home office stipend; office meals and snacks. [pinterestcareers.com/inside-pinterest/benefits](https://www.pinterestcareers.com/inside-pinterest/benefits/)
- **Engineering culture**: AI is central to product innovation. Candidates may be asked to use AI tools during interviews, but individual skills are assessed fairly. [pinterestcareers.com/candidate-hub](https://www.pinterestcareers.com/candidate-hub/)
- **Interview process**: Transparent, competency-based interviews with recruiter, hiring manager, and cross-functional partners. Accommodations available. [pinterestcareers.com/candidate-hub](https://www.pinterestcareers.com/candidate-hub/)

## Sources
1. [pinterestcareers.com](https://www.pinterestcareers.com/) – Company overview, mission, culture
2. [pinterestcareers.com/jobs](https://www.pinterestcareers.com/jobs/) – Open positions and locations
3. [pinterestcareers.com/inside-pinterest/benefits](https://www.pinterestcareers.com/inside-pinterest/benefits/) – Benefits and philosophy
4. [pinterestcareers.com/inside-pinterest/pinflex](https://www.pinterestcareers.com/inside-pinterest/pinflex/) – Flexible work model details
5. [pinterestcareers.com/candidate-hub](https://www.pinterestcareers.com/candidate-hub/) – Interview process and FAQs

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