---
title: 'Content Designer at Perplexity'
canonical: 'https://feeny.ai/job/content-designer-perplexity-san-francisco-j3w5v8pcxh4t'
type: 'job'
last_seen: '2026-11-08'
---

# Content Designer at Perplexity

- **Company:** [Perplexity](https://feeny.ai/companies/perplexity)
- **Location:** San Francisco, CA
- **Compensation:** $240k–$300k
- **Employment:** full-time
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-08
- **Apply:** https://jobs.ashbyhq.com/Perplexity/0807f77b-4499-498a-b2bf-3cd44d965138

## Job description

Perplexity is looking for a Content Designer to shape the words across our products. You'll design the language people see and hear across our family of Perplexity apps, from the first screen of onboarding to the way an agent explains what it's doing. Fundamentally, we are all writers. Our product is primarily spoken language and written product; but as we scale, we want someone who will continue to work on clarity, usefulness, and keep it unmistakably Perplexity.

You're a designer first? You're an engineer first? You're a writer first? Your shape is not conventional, and you wear many hats. You are fluent in AI tooling. You have strong UX fundamentals and good product instincts. You use language to solve product problems: flows, naming, information architecture, error states, permissions, and moments where people need to trust what the product is telling them. You command words. You command agents, and make decisions about words. You can write one perfect line, and you can build the system that keeps thousands of lines consistent.

You'll sit on the Design Systems team and work closely with product designers, engineers, PMs, research, brand, and marketing. (Again) You're fluent in AI-powered tools and use it every day. You understand how models behave, how prompts and system instructions shape what people see, and how to define and judge quality when the output isn't fully deterministic.

## What you'll do

- Design and write in-product language across web, mobile, desktop, and voice, including UI copy, flows, onboarding, notifications, empty states, errors, and in-product education
- Partner with product designers from the start of a project, shaping flows, structure, and information architecture as well as the words in them
- Name features and products, and own terminology, navigation labels, and taxonomies so the product stays easy to understand as it grows
- Make complex AI and agent behavior understandable, including what the product is doing, why, what it can't do, and when it needs a person's input
- Shape how AI-generated content reads by writing and refining prompts and system instructions, and help define voice and response style for our models in product
- Define content quality standards and help build evaluation criteria, datasets, and reviewer guidance for AI-generated content
- Build and maintain voice and tone guidelines, content patterns, and content guidance in our design system so every team can write well
- Use research, data, and experiments to test language and improve comprehension, activation, and task completion
- Partner with brand and marketing so product language and our external voice feel like one company
- Work with internationalization partners so the product reads well in every language we support
- Review copy in code and ship small language changes directly when it's the fastest path

## What we're looking for

- 5+ years of experience in content design, UX writing, or product design, shipping software at scale
- An excellent portfolio that shows how your language shaped product decisions, with clear before and after examples and your role in each
- Strong UX fundamentals, including interaction design, information architecture, usability, and accessibility
- Good product sensibility and judgment about what to build, what to cut, and what matters most to people
- Exceptional writing and editing skills, with range from precise interface copy to clear explanations and confident naming
- Strong AI fluency, including hands-on experience writing prompts, working with LLMs, and judging the quality of AI-generated content
- Systems thinking, with experience building content frameworks, style guides, or terminology that scale across teams
- Clear communication, with the ability to explain content decisions and tradeoffs to designers, engineers, and leaders
- You care about shipping great software more than anything else

## Nice to have

- Experience designing content for AI products, assistants, agents, or conversational interfaces
- Experience with prompt engineering, model evals, or working with research teams on model behavior
- Experience across consumer and enterprise products, including admin, permissions, privacy, and billing flows
- Comfort working in code, such as editing strings, reviewing PRs, or prototyping with AI tools
- Experience with localization and writing for global audiences

Notes for candidates We want to see portfolio work where your words changed the product. Show us the problem, the options you explored, the language you shipped, and what happened after. We value end-to-end ownership, range, and impact, and we'd love to see examples of AI-related work, such as prompts, evaluations, or content you designed for model output.

## About Perplexity

## Company Overview
- **One-liner**: Perplexity builds an AI-powered answer engine that delivers accurate, real-time answers to any question, serving curious minds and professionals who demand precision and speed.
- **Entity Type**: Private (total funding $1.7B across 16 rounds)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2022
- **Founders**: Aravind Srinivas, Denis Yarats, Johnny Ho, Andy Konwinski

## Core Business
- **Primary industry**: AI-powered search and knowledge retrieval, Software Development
- **Target customers**: B2C (general users), B2B (enterprise API customers), and power users seeking reliable information
- **Mission**: “AI for people who expect more – more accuracy, more agency, more signal, less noise.”

## Products & Services
- **Perplexity AI (Free Tier)**: Real-time conversational search engine that synthesizes web results with citations, accessible via web and mobile app. *Type*: SaaS
- **Perplexity Pro**: Subscription offering enhanced features such as advanced AI models, multimodal search, and increased usage limits. *Type*: SaaS (subscription)
- **Perplexity API Platform**: Enables developers to integrate Perplexity’s search and reasoning capabilities into their own applications. *Type*: API
- **Perplexity Browser Extension**: Brings AI-powered search directly into the browser for quick answers without leaving the page. *Type*: Browser extension

## Market Standing
- **Valuation/Market Cap**: Not publicly available in provided sources (prior reports indicate ~$9B valuation as of 2024, but not confirmed in this data set)
- **Key Metric**: Total funding $1.7B (16 rounds); annual revenue ~$50M (LinkedIn estimate)
- **Notable Investors/Partners**: Not explicitly listed in provided search results; widely known investors include IVP, NEA, Jeff Bezos, and others (not sourced here)
- **Growth Signals**: Headcount grew 11.3% YoY to 1,152 employees; operates in 54 countries; LinkedIn followers grew 131.8% yearly to >1.6M; active hiring across 48+ open roles including AI Research, Engineering, and Go-to-Market teams

## Competitive Advantages
- **Real-time, cited answers**: Unlike traditional chatbots, Perplexity grounds answers in live web results with transparent sources, building trust and accuracy.
- **Multimodal and agentic capabilities**: Continuously pushes frontier research (e.g., query-aware context compression, agents for knowledge work) that differentiates from generic LLM interfaces.
- **Vertical integration from research to product**: In-house AI research team tackles open problems unique to Perplexity’s scale, enabling fast iteration on novel methods.
- **Strong brand and user base**: Rapid consumer adoption with millions of monthly active users and high engagement.

## Strategic Focus
- **Pushing the frontier of search**: Evolving from retrieval services to code generation, agents, and full autonomy in knowledge work.
- **Expanding enterprise and API revenue**: Growing B2B footprint with API platform and enterprise solutions.
- **Global hiring and office expansion**: Offices in San Francisco, Palo Alto, New York, Austin, Washington D.C., London, Berlin, and Belgrade, with “4 days in office” hybrid model.
- **Investing in AI research**: Dedicated research division (Perplexity Research) exploring reasoning, agents, and systems to redefine how people navigate the internet.

## Why Work Here
- **Culture & Environment**: “Thoughtful support” culture with emphasis on craftsmanship, ownership, entrepreneurship, scholarship, and partnership. Hybrid schedule (4 days in-office) based on location.
- **Perks**: Daily catered meals (breakfast, lunch, dinner in office), office snacks, ride home program, commuter benefits, home office reimbursement, fitness classes, gym memberships.
- **Compensation & Benefits**: Competitive salary and equity packages; retirement plans with company match; flexible PTO; holiday shutdown between Christmas and New Year; 12 weeks paid bonding leave; comprehensive health, dental, and vision insurance.
- **Relocation & Visa Support**: Relocation assistance and visa/green card sponsorship for eligible roles. Partners with immigration firm to support the process.
- **Engineering Excellence**: “Technical assessment for relevant roles”; values hands-on contribution, broad skill sets, and merit-based evaluation. Frequent Tech Talks and exposure to greenfield AI research problems.

## Sources
1. [perplexity.ai/hub/careers](https://www.perplexity.ai/hub/careers)
2. [jobs.ashbyhq.com/perplexity](https://jobs.ashbyhq.com/perplexity)
3. [perplexity.ai](https://www.perplexity.ai/)
4. [linkedin.com/company/perplexity-ai](https://www.linkedin.com/company/perplexity-ai)
5. [research.perplexity.ai](https://research.perplexity.ai/)

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