---
title: 'Content Engineer at Sent, Inc.'
canonical: 'https://feeny.ai/job/content-engineer-sent-inc-new-york-1ekv8mp5jdy7'
type: 'job'
last_seen: '2026-09-10'
---

# Content Engineer at Sent, Inc.

- **Company:** Sent, Inc.
- **Location:** New York, NY
- **Compensation:** $120k–$145k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-07-27
- **Last confirmed live:** 2026-09-10
- **Apply:** https://jobs.ashbyhq.com/sent/db6bbfaf-ba52-4cec-87c8-27bf1c5b7ca7

## Job description

## About Sent

Sent is an infrastructure for sending A2P messages across SMS, WhatsApp, and RCS through a single unified API. Our intelligent routing model automates channel selection based on deliverability and cost, ensuring lower cost and global reach without any channel-specific integrations. We recently closed a $12M Series A backed by Companyon Ventures, Bessemer Venture Partners, UIF, and others. We're hiring to build the best infrastructure to replace multi-channel messaging stacks.

## The Role

We're hiring a Content Engineer - someone who sits at the intersection of technical curiosity and creative instinct. This isn't a DevRel role, and it isn't a traditional product marketing role. It's something in between: a person who can spin up a working integration of our API on a Tuesday and turn it into a compelling LinkedIn thread by Wednesday. You'll own Sent's creative output. You'll understand the product well enough to actually build with it, and you'll care enough about craft to make every post, campaign, and experiment feel intentional. You'll be one of our earliest marketing hires, defining what Sent's voice and presence becomes.

## What You'll Do

Build and experiment with the product

- Use the Sent API to build real things - side projects, creative integrations, technical examples - and turn those builds into content that earns attention
- Run a high-velocity experiment cadence across LinkedIn, X, newsletters, and other channels: form a hypothesis, ship something, read what happened, and iterate
- Develop an instinct for what resonates with a technical audience and what falls flat, and build a feedback loop around it

Own product marketing and brand presence

- Define and evolve how Sent communicates its product to the market - feature launches, positioning updates, messaging for new channels and use cases
- Own our presence on LinkedIn, X, and any other channels that earn distribution - building a consistent, interesting voice over time
- Develop creative campaigns that sit at the intersection of what Sent can do technically and what makes for compelling storytelling

Drive growth and measure it honestly

- Instrument the top of funnel: track where developers come from, what converts, and what doesn't - with the rigor to know when a result is real
- Build tooling when you need it: spin up landing pages, set up automations, and connect the marketing stack without waiting on engineering
- Partner with the demand gen function to ensure creative work ties to pipeline, signups, and activated accounts

## What You Bring

- 2+ years in marketing, content, or a creative role - at a startup or somewhere you had to figure things out without a playbook
- You can build with APIs - you're comfortable reading docs, writing integration code, and shipping something functional without a lot of hand-holding
- You have a strong creative instinct and a portfolio that shows it: posts, campaigns, projects, or work that actually connected with an audience
- An eye for design and UX - you have a point of view on what good looks like and can produce visuals that don't need a designer to fix them
- You think experimentally - hypotheses, tests, results, iterations - and you're honest about what the data is telling you
- You write well: concise, clear, technical when it needs to be - you understand the difference between writing for developers and writing for everyone else
- You're genuinely interested in the tech-marketing space: how great dev tools earn attention, how communities form around them, and what makes a brand feel authentic versus forced
- Experience with messaging, telecom, or API infrastructure is a plus, but intellectual curiosity about those spaces matters more

Our Commitment to You

- Meaningful equity with high growth potential
- Top-tier medical, dental, and vision, fully covered
- 401(k) with 100% match up to 4%
- Unlimited PTO
- Beautiful NYC workspace with daily meals and unlimited snacks
- New MacBook Pro + Apple Studio Display
- Wellhub Gold or Equinox membership stipend

Sent, Inc. is an Equal Opportunity Employer committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences.

## About Sent, Inc.

## Company Overview
- **One-liner**: Sent is a unified API platform that enables developers to send messages across SMS, WhatsApp, RCS, and other channels through a single, intelligent interface.
- **Entity Type**: Private (Seed stage)
- **Headquarters**: New York, New York, United States
- **Founded**: 2023 (December)
- **Founders**: Daniel Vataj (CEO), Betim Drenica (CTO)

## Core Business
- **Primary industry**: Messaging infrastructure / Developer tools / Telecommunications
- **Target customers**: B2B – developers, engineering teams, and businesses (SMB to Enterprise) that need reliable, multi-channel messaging.
- **Mission or purpose**: To solve the reliability and complexity problems in messaging infrastructure, giving developers a simple, transparent, and dependable way to communicate with users across any channel.

## Products & Services
- **Sent API**: A single RESTful API that abstracts multiple messaging channels (SMS, WhatsApp, iMessage, RCS). Handles authentication, rate limiting, retries, and automatic fallback between channels. Includes a sandbox mode for testing.
- **Intelligent Routing Engine**: Real-time decision-making for message delivery based on cost, delivery success rates, recipient preferences, and geographic optimization.
- **Smart Routing & Failover**: Automatically attempts delivery through fallback channels (e.g., SMS → WhatsApp) when the primary channel fails, requiring no additional code.
- **Real-Time Analytics & Webhooks**: Track message lifecycle, delivery confirmations, read receipts (where available), bounce reasons, and aggregate performance metrics.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding – conflicting reports: **$5.8M** per company website [sent.dm](https://www.sent.dm/en/company/about-us) vs. **$4.55M** per LinkedIn (Pre-Seed $1.0M + Seed $3.5M) [linkedin.com](https://www.linkedin.com/company/sentdm)
- **Notable Investors**: Bessemer Venture Partners, Urban Innovation Fund (Seed round lead); prior round includes 2 unnamed investors. Advisor/Investor: Brett Perlmutter.
- **Growth Signals**:
  - Sent over **550 million** messages (company website)
  - **5,000+** active developers on the platform
  - Headcount grew **650% YoY** to 25 employees (LinkedIn)
  - Opened engineering presence in Kosovo and operations in Botswana
  - **99.9%** uptime SLA guarantee

## Competitive Advantages
- **Unified API vs. point integrations**: Single integration for multiple channels, reducing maintenance overhead.
- **Intelligent routing & failover**: Automatic cost and delivery optimization without developer intervention.
- **Developer-first experience**: Clean docs, public roadmap, honest pricing, and transparent error handling.
- **Global by design**: Distributed team (US, Kosovo, Botswana) enables local compliance and carrier relationships.
- **Built by engineers who felt the pain**: Founders personally experienced messaging reliability failures, driving product obsession.

## Strategic Focus
- Expand supported channels (always evaluating new ones like RCS and iMessage).
- Deepen outbound compliance capabilities – hiring for international messaging compliance roles (WhatsApp, RCS).
- Grow self-serve developer funnel through SEO, paid channels, and lifecycle experimentation.
- Strengthen partnership ecosystem (technology, channel, and carrier partners).
- Scale enterprise sales with dedicated Account Executives and Technical Account Managers.

## Why Work Here
- **Culture highlights**: “Built for developers, by developers” – transparency in pricing, public roadmap, and honest docs. Values: Reliability, Simplicity, Innovation, Transparency.
- **Work model**: In-office at the New York City HQ (157 W…), with a globally distributed team across Kosovo and Botswana. Remote/hybrid policy not explicitly stated, but roles are listed as “In-Office” on Built In NYC.
- **Engineering culture**: Strong emphasis on developer experience, automation, and owning the full stack. Team includes Staff Engineer for Networks & Protocols. Open roles currently in compliance, demand generation, partnerships, account executive, and technical account manager.
- **Notable perks**: Startup equity, early employee impact, and opportunity to shape messaging infrastructure for millions of users. Public roadmap and open feedback loop with the developer community.

## Sources
1. [sent.dm – About Us](https://www.sent.dm/en/company/about-us)
2. [LinkedIn – Sent](https://www.linkedin.com/company/sentdm)
3. [Built In NYC – Sent Jobs](https://www.builtinnyc.com/company/sent/jobs)
4. [Sent API Docs – Platform Overview](https://docs.sent.dm/start/concepts/platform-overview)
5. [Ashby – Sent Jobs](https://jobs.ashbyhq.com/sent)

## Other roles at Sent, Inc.

- [Strategic Finance](https://feeny.ai/job/strategic-finance-sent-inc-new-york-w8qaqqc9k7ry) — New York, NY
- [Sales Engineer](https://feeny.ai/job/sales-engineer-sent-inc-new-york-zz5cz2pq32mh) — New York, NY
- [Compliance Engineer](https://feeny.ai/job/compliance-engineer-sent-inc-kosovo-tc3hy9478av8) — Kosovo
- [QA Engineer](https://feeny.ai/job/qa-engineer-sent-inc-kosovo-tkzcj2xp1q6a) — Kosovo
- [Demand Generation](https://feeny.ai/job/demand-generation-sent-inc-new-york-brtx5gcfsq24) — New York, NY
- [Founding Partnerships](https://feeny.ai/job/founding-partnerships-sent-inc-new-york-33jcvcb7qm78) — New York, NY
- [Developer Advocate](https://feeny.ai/job/developer-advocate-sent-inc-new-york-761f7p5bgexp) — New York, NY
- [Full Stack Engineer](https://feeny.ai/job/full-stack-engineer-sent-inc-kosovo-cmzsmbnkph1x) — Kosovo
- [Frontend Engineer (Next.js)](https://feeny.ai/job/frontend-engineer-next-js-sent-inc-kosovo-cp3ft75y5cx8) — Kosovo
- [Backend Engineer (.NET)](https://feeny.ai/job/backend-engineer-net-sent-inc-kosovo-a2y38t101z9h) — Kosovo