--- title: 'Content Integration Specialist at Tonal' canonical: 'https://feeny.ai/job/content-integration-specialist-tonal-new-york-g5wbyqcqajaj' type: 'job' last_seen: '2026-09-04' --- # Content Integration Specialist at Tonal - **Company:** Tonal - **Location:** New York, NY - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-07-31 - **Last confirmed live:** 2026-09-04 - **Apply:** https://jobs.ashbyhq.com/tonal/2b71378e-4935-4621-860d-a8e06d8785e1 ## Job description Overview: Tonal is seeking a detail-oriented Content Integration Specialist to tag, organize, and maintain our growing content library within our internal content management and tagging systems. The ideal candidate is highly accurate, comfortable with high-volume, detailed work, and able to keep a large and increasingly complex catalog consistent and well organized. This role is essential to making Tonal’s content usable and discoverable. The metadata this person applies helps ensure that workouts function as intended for members at home while also creating the foundation for future product experiences. ## What You Will Do - Tag and classify Tonal's movement library with deep metadata specificity, supporting the platform's growing and evolving content needs. - Help manage and keep the tagging taxonomy organized as new content types are introduced, ensuring consistency across increasingly complex content types. - Manage media assets across post-production and CMS pipelines, maintaining an organized, streamlined, and easily retrievable video/audio library for Post Production and other cross-functional teams. - Maintain close, ongoing coordination with the Post Production team to ensure content deliverables meet metadata tagging requirements and trainer user experience standards. - Verify that production documents match corresponding workout programming, flagging and resolving any discrepancies. - Perform quality control checks on final exports across the Tonal platform and mobile app, ensuring accuracy and consistency before release. - Support the building and organization of operational trackers as part of the production process. - Administrative tasks and cross-departmental tracking, in coordination with the Content Integration Manager. ## Who You Are - 4-year college degree or equivalent experience, plus approximately 2 years of relevant professional experience - Strong foundation in content operations, media asset management, metadata, or taxonomy work - Experience working in content management systems, digital asset management platforms, or structured media libraries - Able to apply detailed metadata accurately and consistently across a high-volume content library while meeting time-sensitive deadlines - Comfortable reasoning through classification, tagging, and schema-level decisions, including how content should be categorized and why - Highly detail-oriented and organized, with strong multi-tasking skills. - Understanding of the video creation and post-production process; familiarity with video compression and formats is a plus. - Hands-on experience with Adobe Premiere, Lightroom, and Photoshop is a strong plus. - Interest or background in health, fitness, or kinesiology is a plus. - Able to follow established processes while exercising good independent judgment to identify inconsistencies, resolve classification questions, and flag issues - Adaptable as priorities change, with curiosity about how AI, automation, and new tools can improve team workflows At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you! Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation. ## About Tonal ## Company Overview - **One-liner**: Tonal develops a smart home gym system that uses digital resistance, electromagnets, and AI to provide personalized strength training. - **Entity Type**: Private (Venture Capital-backed; Series F completed in 2023; latest debt round in March 2026) - **Headquarters**: San Francisco, California, USA - **Founded**: 2015 - **Founders**: Aly Orady (Founder & Advisor; former CEO and CTO) ## Core Business - **Primary industry**: Smart fitness equipment / Recreational goods (connected home gym hardware & subscription software) - **Target customers**: B2C – individuals and households seeking home strength training - **Mission / purpose statement**: “Help everyone find their inner strength” and “make strength training accessible to all” ## Products & Services - **Tonal Smart Home Gym**: A wall-mounted unit with digital weight resistance (up to 200+ lbs), touchscreen display, sensors, and AI-powered coaching. Replaces free weights, barbells, and cable machines. - **Tonal Membership**: $59.95/month (12-month commitment) – includes personalized workout programs, automatic weight adjustment, advanced lifting modes (e.g., Drop Sets), form feedback, progress tracking, and unlimited user profiles per household. ## Market Standing - **Valuation / Market Cap**: Not publicly disclosed. Post-money valuation from earlier rounds is unknown; the latest round (Debt – $20M in March 2026) carries no valuation. - **Key Metric (Private)**: Total funding raised ≈ **$678M** as of March 2026 (includes Series A through Series F and debt). - **Notable Investors**: L Catterton (operating partner Todd Bartee joined as CEO), Sapphire Ventures, Team Builder Ventures, NextEquity Partners, Skip Capital, Big Loud Capital, and over 55 total investors. - **Growth Signals**: - New CEO Todd Bartee (Feb 2026) brings scaling expertise from L Catterton portfolio companies. - New CFO Hayden Tollas (Sept 2025) from Gap Inc. / Old Navy. - Debt financing of $20M in March 2026 indicates continued capital to support operations or growth. - Headcount of ~393 employees (as of mid-2026). - Active patent filings (e.g., drop set mode, form feedback, reserve estimates). ## Competitive Advantages - **Digital resistance technology**: Uses electromagnets and real-time algorithms to adjust weight in 1‑lb increments, eliminating physical plates and racks. - **AI‑driven personalization**: Automatically learns user strength and recommends adjustments; advanced modes (e.g., drop sets) that would require manual intervention in traditional gyms. - **Compact, all-in-one design**: Fits in a home environment while delivering a full strength-training gym experience. - **Proprietary IP**: Dozens of active patents covering digital exercise devices, form feedback, and resistance control. ## Strategic Focus - **Scaling the consumer brand**: New CEO Todd Bartee aims to drive profitable growth and expand market reach, leveraging his DTC and consumer goods experience. - **Product & content innovation**: Continued investment in software features (form feedback, new lifting modes) and content (workout programs, coaching). - **Financial discipline**: Bringing in a CFO with retail/omni-channel background suggests focus on unit economics, profitability, and possible retail expansion. ## Why Work Here - **Mission-driven culture**: “Tight-knit group of builders, thinkers, coaches, creators” dedicated to transforming fitness. - **Work environment**: Hybrid/office presence in San Francisco HQ, New York Studio, and Toronto office. Bi-weekly catered team lunches, stocked kitchens, and a Tonal loaner program for employees. - **Benefits**: Competitive salary, top-tier health care, commuter benefits, parental leave, mental health support, retirement savings, flexible time off, and Tonal discounts for employees and their families. - **Inclusive atmosphere**: Emphasis on diversity and belonging; “welcome talented people with unique perspectives.” - **Engineering & product focus**: Opportunities across hardware, software, data, and content teams; exposure to cutting-edge AI/ML and IoT. ## Sources 1. [tonal.com](https://tonal.com/pages/about) – Company overview, leadership, mission 2. [tonal.com](https://tonal.com/pages/careers) – Culture, perks, benefits 3. [pitchbook.com](https://pitchbook.com/profiles/company/125615-62) – Funding history, headcount, investor list 4. [tonal.com](https://tonal.com/) – Product details, membership pricing 5. 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