---
title: 'Content Lead – Copywriting & Messaging (m/f/d) at AutoProff'
canonical: 'https://feeny.ai/job/content-lead-copywriting-messaging-m-f-d-autoproff-copenhagen-v1pd3hdtcj7k'
type: 'job'
last_seen: '2026-09-04'
---

# Content Lead – Copywriting & Messaging (m/f/d) at AutoProff

- **Company:** AutoProff
- **Location:** Copenhagen, Denmark
- **Posted:** 2026-05-06
- **Last confirmed live:** 2026-09-04
- **Apply:** https://job-boards.greenhouse.io/autoproff/jobs/7725895003

## Job description

A career driven by you.

Join AutoProff and experience life in the fast lane. As part of the AutoScout24 Group, we are transforming the way used cars are traded across Europe. We operate in a fast-moving B2B marketplace where content, copywriting, and clear messaging directly impact brand perception, product adoption, and business growth.

This is a role for experienced content professionals who want to combine hands-on writing with content strategy ownership in a dynamic, cross-functional environment.

For a career where you can shape how a product and brand communicate across markets, join our international community.

## Why this role is unique

- Key role in shaping content strategy and brand communication across Europe
- Strong focus on hands-on copywriting across multiple channels
- Direct impact on brand consistency, user experience, and conversion
- Ownership of tone-of-voice and messaging across teams
- Part of a lean, high-performing team

## What you’ll do

- Write clear, engaging copy across campaigns, web, email, and product experiences
- Develop content for sales enablement and marketing materials
- Ensure alignment with positioning, value propositions, and GTM priorities
- Adapt messaging across audiences, markets, and funnel stages
- Own the content calendar and contribute to overall content planning
- Define and maintain tone-of-voice and messaging guidelines
- Review and improve content to ensure quality and consistency across channels

## What you’ll bring

- 4+ years of experience in copywriting or content roles, ideally in B2B, SaaS, or tech
- C2 - Level Danish and C1 -Level English skills
- Experience across short-form and long-form content
- Strong ability to structure messaging and write for specific outcomes
- Experience working cross-functionally with Marketing, Product, and Design
- Experience building and applying content guidelines
- Strong attention to detail and editorial judgment
- Confidence using AI tools while maintaining high content quality

## Nice to have

- Experience in marketplace or automotive environments
- Basic understanding of SEO and content performance
- Familiarity with tools like HubSpot, Miro, or similar

A culture of growth

We offer an environment where you can take ownership, collaborate across teams, and shape how we communicate with our customers.

For a career where you can drive our business and shape your future, apply now.

## About AutoProff

## Company Overview
- **One-liner**: AutoProff is Europe’s leading B2B digital marketplace for used car trading, enabling professional dealers to buy and sell vehicles seamlessly across 12+ markets.
- **Entity Type**: Private (majority-owned by AutoScout24 since August 2022)
- **Headquarters**: Vejle, Denmark
- **Founded**: 2013
- **Founders**: Jesper Ratza (Group CEO & Founder)

## Core Business
- **Primary industry**: Automotive Technology / Motor Vehicle Manufacturing
- **Target customers**: B2B — professional car dealers, fleet operators, remarketing companies, and OEMs across Europe
- **Mission or purpose**: To make it easy, secure, and more profitable for dealers to trade-in, sell, and buy cars B2B across Europe — acting as the “home of B2B car dealing.”

## Products & Services
- **Trade-in Cars**: A fully digital C2B-to-B2B solution that allows dealers to accept trade-ins without price risk via the Guaranteed Minimum Price service.
- **Retail-ready Cars**: A curated marketplace for dealers to buy and sell inspected, retail-ready used cars with reliable documentation and integrated logistics.
- **Remarketing & Fleet Cars**: A channel for defleeting and remarketing fleet vehicles, including insurance write-offs and newer used fleet stock, with access to strong demand across all key car categories (including EVs).
- **Guaranteed Price (GP) Service**: A risk-mitigation tool that gives sellers a guaranteed minimum price for their vehicles, enabling faster inventory turns and reduced financial exposure.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (private company; majority stake acquired by AutoScout24 in 2022 — terms not disclosed)
- **Key Metric**: Over 150,000 vehicles sold annually on the platform; 3,000+ vehicles listed for sale daily; 10,000+ active buyers across 12+ European markets
- **Notable Investors/Partners**: AutoScout24 (majority shareholder, acquired in Aug 2022), creating Europe’s first fully integrated C2B-B2B-B2C car dealing ecosystem
- **Growth Signals**: 150+ employees across 7 offices (up from 93 employees in prior year — ~61% headcount growth); expanding rapidly across Europe; market-leading position in European EV car selling; total GP hedge value of €26.8B+

## Competitive Advantages
- **Scale & Liquidity**: Europe’s emerging leader with the largest B2B used-car network (150k+ vehicles annually, 10k+ buyers, 12+ markets) — unmatched inventory depth and buyer demand.
- **Data & Pricing Intelligence**: Unparalleled data from thousands of daily transactions enables accurate, real-time pricing and the industry’s first Guaranteed Minimum Price service, removing risk for sellers.
- **Integrated Ecosystem**: The only platform offering a seamless C2B-B2B-B2C chain (via AutoScout24 partnership), covering the full lifecycle of a used car from consumer trade-in to dealer wholesale to retail sale.
- **Dealer-Built, Dealer-Trusted**: Founded by a car dealer (Jesper Ratza), the platform is built by dealers for dealers, giving it deep domain credibility and practical insights competitors lack.

## Strategic Focus
- **European Expansion**: Rapidly scaling into new European markets (already in 12+) and growing its physical office footprint (Vejle, Copenhagen, Düsseldorf, Malmö, Stockholm, Vellinge, and more).
- **Product Digitization**: Continuing to digitize the entire B2B car dealing workflow — from valuation and pricing to payment, transport, and documentation — to reduce friction and costs for dealers.
- **EV Leadership**: Capitalizing on its market-leading position in European EV car selling to capture the growing electric vehicle wholesale market.
- **Talent Acquisition**: Aggressively hiring across engineering, data & analytics, product, marketing, and customer success to support growth.

## Why Work Here
- **Culture**: Described as “down-to-earth, friendly” with a “huge passion for the digital possibilities of car dealing.” The team values curiosity, empathy, and energy — a “can-do” attitude is prized. Employees are encouraged to challenge the status quo, be creative, and “ask for forgiveness rather than permission.”
- **Growth & Impact**: Fast-changing, high-pace environment where employees can “make a change” and “have fun.” The company is scaling rapidly, offering significant career growth opportunities.
- **Work Model**: Hybrid/office presence across multiple locations (Vejle, Copenhagen, Düsseldorf, Malmö, Stockholm, Vellinge). Roles span customer support, marketing, product/design, engineering, and data & analytics.
- **Notable Perks**: Being part of a company that is “the home of B2B car trading” in Europe, with the backing of AutoScout24 — offering stability and resources of a large parent company with the agility of a growth-stage firm.

## Sources
1. [AutoProff About Us](https://www.autoproff.com/about-us)
2. [AutoProff Careers](https://www.autoproff.com/careers)
3. [AutoProff Homepage](https://www.autoproff.com/)
4. [AutoProff LinkedIn](https://dk.linkedin.com/company/autoproff)
5. [AutoProff Greenhouse Job Board](https://job-boards.greenhouse.io/autoproff/jobs/6642114003)

## Other roles at AutoProff

- [IT Administrator](https://feeny.ai/job/it-administrator-autoproff-vejle-k2shxq4351y3) — Vejle, Denmark
- [Senior Transport Manager (m/f/d)](https://feeny.ai/job/senior-transport-manager-m-f-d-autoproff-dusseldorf-hg4mn9ynyvyb) — Düsseldorf, Germany / Vejle, Denmark
- [Senior Fullstack Software Engineer](https://feeny.ai/job/senior-fullstack-software-engineer-autoproff-vejle-ppsncczmwrx8) — Vejle, Denmark
- [Business Development Manager Buyer Success (f/m/d)](https://feeny.ai/job/business-development-manager-buyer-success-f-m-d-autoproff-zwolle-tkganjb1r4z7) — Zwolle, Netherlands
- [Garantipris Specialist](https://feeny.ai/job/garantipris-specialist-autoproff-vejle-r36sjw7w0vea) — Vejle, Denmark
- [Buyer Activation Specialist](https://feeny.ai/job/buyer-activation-specialist-autoproff-oslo-82cgfd7a9ntj) — Oslo, Norway
- [Tech Lead](https://feeny.ai/job/tech-lead-autoproff-vejle-3qa4d8qejjn5) — Vejle, Denmark
- [Marketing Student Assistant](https://feeny.ai/job/marketing-student-assistant-autoproff-copenhagen-hs5w03mpvta7) — Copenhagen, Denmark
- [Growth Marketing Manager (m/f/d)](https://feeny.ai/job/growth-marketing-manager-m-f-d-autoproff-copenhagen-ry6avz97fph0) — Copenhagen, Denmark
- [Senior Software Engineer](https://feeny.ai/job/senior-software-engineer-autoproff-copenhagen-xfa7493f345y) — Copenhagen, Denmark