---
title: 'Content Manager - Noida - Marketing at Paytm Payments Services'
canonical: 'https://feeny.ai/job/content-manager-noida-marketing-paytm-payments-services-noida-8ncq2ww8j8ah'
type: 'job'
last_seen: '2026-11-05'
---

# Content Manager - Noida - Marketing at Paytm Payments Services

- **Company:** Paytm Payments Services
- **Location:** Noida, India
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-11-05
- **Last confirmed live:** 2026-11-05
- **Apply:** https://jobs.lever.co/paytmpayments/a581e20a-d7e8-4009-8acb-b02ad1308225

## Job description

## About the role

Paytm for Business serves millions of merchants across India, from kirana stores to large enterprises. Most of them prefer content in their own language and in short video formats.

As Content Manager, you will own campaign communications for Paytm for Business products and lead our vernacular and AI-led video content. You will use generative AI tools to produce high-quality content at scale, in multiple Indian languages, faster than traditional production allows.

## Key responsibilities

Campaign communications

Own end-to-end communication for product launches and marketing campaigns across Soundbox, EDC/card machines, payment gateway, loans and other merchant offerings. Write and approve copy across channels: push, SMS, WhatsApp, in-app, email, social media and offline collateral. Work with product, growth, brand and business teams to turn briefs into clear, merchant-friendly messaging. Keep tone, messaging and brand guidelines consistent across all touchpoints. Vernacular content using AI

Lead content creation in key Indian languages such as Hindi, Tamil, Telugu, Kannada, Marathi, Bengali and Gujarati. Build AI-assisted workflows for translation, transcreation and localisation, with human review for accuracy and cultural fit. Set quality standards for vernacular output and make sure it reads as native, not translated. AI-led video generation

Plan and produce short-form videos using generative AI tools for scripting, avatars, voiceovers, dubbing, image and video generation. Create explainers, product demos, how-to videos, social content and ad creatives at scale, including multi-language versions. Track new AI video tools, test them, and adopt the ones that improve quality, speed or cost. BTL content

Lead content for below-the-line merchant marketing: standees, posters, danglers, QR stands, leaflets, merchant kits, and on-ground activation material. Work with designers and writers to brief, review and sign off BTL creatives, ensuring the messaging is clear and in the right local language for each region. Partner with sales and field teams to understand what works at the merchant counter, and adapt content for different regions and merchant types.

## Team and process

Manage content specialists, freelancers and agencies; review and give feedback on their work. Build prompt libraries, templates and repeatable workflows for the team. Track content performance (CTR, views, engagement, conversion) and use the data to improve future campaigns. Ensure all content follows brand, legal and regulatory (RBI/NPCI) guidelines. Must-have qualifications

4–7 years in content marketing, campaign communications or brand content, ideally in fintech, payments or consumer tech. Excellent writing in English and Hindi; strong judgement on vernacular content quality. Hands-on experience with generative AI tools for text and video, such as ChatGPT, Claude, Gemini, HeyGen, Synthesia, Runway, ElevenLabs or similar. A portfolio showing AI-generated or AI-assisted video work. Experience running multi-channel campaigns from brief to launch, including BTL and on-ground collateral, working closely with designers and writers. Ability to manage several projects and stakeholders under tight timelines. Bachelor’s degree in mass communication, marketing, English or a related field. Good to have

Fluency in one or more regional languages beyond Hindi. Experience creating content for small businesses, merchants or Bharat audiences. Basic video editing skills (Premiere Pro, CapCut, Canva or similar). Familiarity with performance marketing metrics and A/B testing creatives. Experience managing a small team or an agency. What success looks like

Campaign comms go live on time and on brand, with improving CTR and conversion. Vernacular content is available in all priority languages for every major launch. AI-led workflows measurably cut video production time and cost. A reusable library of templates, prompts and assets that the wider team can use.

## About Paytm Payments Services

## Company Overview
- **One-liner**: Paytm Payments Services Limited (PPSL) provides digital payment solutions — including a high-scale payment gateway, UPI processing, subscriptions, and merchant financial tools — for Indian businesses ranging from neighborhood stores to large brands.
- **Entity Type**: Private (wholly owned subsidiary of One97 Communications, a publicly listed parent company)
- **Headquarters**: Noida, India
- **Founded**: 2020 ([builtin.com](https://builtin.com/company/paytm-payments-services-limited))
- **Founders**: Not publicly listed for PPSL; the entity is a wholly owned subsidiary of One97 Communications ([paytmpayments.com](https://www.paytmpayments.com/about-us))

## Core Business
- **Primary industry**: Digital payments, fintech, payment gateway infrastructure
- **Target customers**: B2B — online brands, startups, small merchants, BFSI institutions (for premium collections, loan repayments, investments), and government entities
- **Mission or purpose statement**: "Driving financial inclusion by empowering India's top online brands, startups and small merchants to accept digital payments and manage their business" ([paytmpayments.com](https://www.paytmpayments.com/about-us))

## Products & Services
- **Paytm Payment Gateway**: Core online payment acceptance for apps and websites, supporting UPI, cards, net banking, and more with high success rates and real-time bank settlements ([paytmpayments.com](https://www.paytmpayments.com/))
- **Payment Links & Payment Pages**: Collect payments instantly without building a website or app
- **International Payments**: Cross-border payment solution for merchants serving customers in 200+ countries
- **Subscriptions**: Customized payment plans and automated recurring collections across all payment instruments
- **Bank Offers & No-Cost EMI**: Affordability options to improve checkout conversion
- **Instant Refunds**: Automated, real-time refund processing for end customers
- **BFSI Solutions**: Specialized flows for policy premiums, loan repayments, investments, and credit card payments ([paytmpayments.com](https://www.paytmpayments.com/))

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for PPSL as a standalone entity
- **Key Metric**: 600M+ transactions processed per month; 10,000+ transactions/second handling capacity ([paytmpayments.com](https://www.paytmpayments.com/))
- **Notable Investors/Partners**: Parent One97 Communications (OCL) — the publicly traded company behind the Paytm ecosystem ([paytmpayments.com](https://www.paytmpayments.com/about-us))
- **Growth Signals**: Expanding into government alliances (as seen in current openings for Government Alliances Payments roles); marketing its payment suite to BFSI, international merchants, and large Indian brands; operates within the broader Paytm group ecosystem covering in-store payments and advertising solutions ([jobs.lever.co](https://jobs.lever.co/paytmpayments))

## Competitive Advantages
- **Massive scale**: 600M+ transactions processed monthly and 10,000+ TPS capacity demonstrate infrastructure reliability that few Indian payment gateways can match ([paytmpayments.com](https://www.paytmpayments.com/))
- **Broadest payment source coverage**: UPI, cards, net banking, EMI, subscriptions, and international payments from 200+ countries in a single integration
- **Paytm ecosystem leverage**: Access to Paytm group companies for in-store payments and advertising, creating a full-stack merchant offering
- **Merchant trust**: Positions itself as "the payment gateway that powers India's largest brands" ([paytmpayments.com](https://www.paytmpayments.com/))

## Strategic Focus
- Deepening financial inclusion for Indian businesses, from neighborhood merchants to national brands
- Strengthening government and BFSI payment partnerships via dedicated alliances teams ([jobs.lever.co](https://jobs.lever.co/paytmpayments))
- Building robust payment rails and merchant experiences as the "backbone of India's business payments ecosystem" ([paytmpayments.com](https://www.paytmpayments.com/careers))
- Expanding international payment acceptance for global merchants

## Why Work Here
- **Hybrid workspace**: Employees work a combination of remote and on-site ([builtin.com](https://builtin.com/company/paytm-payments-services-limited))
- **Mission-driven engineering**: Opportunity to build payment infrastructure powering "millions of businesses across India — from neighbourhood stores to leading brands" ([paytmpayments.com](https://www.paytmpayments.com/careers))
- **Strong benefits package**:
  - Health & wellness: medical insurance for self and family, health check-ups, mental health support, women's wellness initiatives, maternity/paternity benefits
  - Financial wellness: competitive compensation, annual bonus/incentives, ESOPs, salary advance, car lease, mobile device lease, relocation support
  - Time away: competitive leave across categories, team outing and engagement allowances
  - Personal development: internal job mobility, learning reimbursement for online courses and upskilling ([paytmpayments.com](https://www.paytmpayments.com/careers))
- **Career tracks**: Product & Engineering, Partnerships & Alliances, Merchant Operations, Data, Analytics & Growth — with both on-site and remote opportunities listed ([jobs.lever.co](https://jobs.lever.co/paytmpayments))
- **Culture**: Emphasizes purpose, collaboration, and self-driven learning; "meaningful work happens when you're part of a team building the backbone of India's business payments ecosystem" ([paytmpayments.com](https://www.paytmpayments.com/careers))

## Sources
1. [paytmpayments.com](https://www.paytmpayments.com/about-us)
2. [paytmpayments.com](https://www.paytmpayments.com/careers)
3. [jobs.lever.co](https://jobs.lever.co/paytmpayments)
4. [paytmpayments.com](https://www.paytmpayments.com/)
5. [builtin.com](https://builtin.com/company/paytm-payments-services-limited)

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