---
title: 'Content Marketer (f/m/x) - AI-First at doinstruct'
canonical: 'https://feeny.ai/job/content-marketer-f-m-x-ai-first-doinstruct-within-dftdy001hy70'
type: 'job'
last_seen: '2026-09-12'
---

# Content Marketer (f/m/x) - AI-First at doinstruct

- **Company:** doinstruct
- **Location:** Within, Germany
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-03
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/doinstruct/15e4dad3-b772-4027-a09a-398671497c44

## Job description

This is a hands-on role, requiring native-level German and working English proficiency. doinstruct builds software that helps organizations train and enable their frontline teams, the people in factories, logistics, and service environments who are hardest to reach with conventional L&D. Our customers are manufacturers, industrial operators, and traditional enterprises. As a key part of our marketing team, you’ll get to flex your strategic, research, and creative skills writing and creating content with two specific goals: Educate our audience (Thought leadership) and convert them (Acquisition). You own both end-to-end. You will create high-value content in the form of blog articles, case studies, landing page copy, and white papers, collaborating closely with internal subject matter experts. For shoots and videos, you’ll use your storytelling superpowers to develop concepts and manage external production partners. AI is an expected part of your workflow. You leverage the speed and efficiency technology affords with the taste only humans possess to create credible content worth reading. If you have a journalistic curiosity, understand B2B audiences, and know how to build a content engine from the ground up - let’s talk!

🎯 What you'll own

- Translate frontline realities, industry insights, trends, analysis, and product communication into content that resonates with buyers who don't live in generic SaaS marketing.
- Plan and produce content across formats (website, blog, video, social) that performs in both traditional search and AI answer engines like ChatGPT, Perplexity, and Google AI Overviews, and adjust based on what you’ve measured.
- Use AI tools as your default production layer: drafting, repurposing, ideation, research, so you can ship more, faster, without sacrificing quality.
- Produce German-first content (that’s also translated in English), and work closely with the wider GTM team on broader copy requirements like campaigns and sales decks.
- Brand tone of voice, ensuring consistency and differentiation

🙋 Who you are

- You've produced content professionally and have a portfolio or examples.
- You have a journalistic mindset - able to interview subject matter experts to extract insights, hooks, and stories.
- You're fluent in German, comfortable writing and speaking it professionally. You’re also comfortable collaborating, presenting, and working at a professional proficiency in English.
- You’ve already restructured how you work around AI - whether that's tracking AI visibility with something like Profound or Peec AI, producing multilingual content with tools like ElevenLabs or HeyGen, or researching with Perplexity instead of defaulting to Google. (If your content workflow looks basically the same as it did two years ago, this probably isn’t for you.)
- Bonus, not a requirement: you've worked with or around frontline, industrial, or blue-collar audiences and understand operator priorities.

🤩 What's different here You're not maintaining an existing content machine; you're bringing a new brand strategy to life; experimenting; and building a content function. That means real ambiguity, but also a chance to have outsized impact on a rapidly scaling business.

🚀 Why doinstruct

- 400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which gives you real stories to tell.
- We're moving AI-first as a company and will actively help you get deeper into AI tooling, because that's the direction we're going.
- You're joining a GTM org that's still forming its shape, so what you build sticks.

📈 What success looks like 3 months You've got a content production rhythm running across formats, you understand our frontline buyer personas firsthand, and you’re identifying opportunities. 6 months Content you've produced is showing up in AI answer engines for queries that matter to us, and you can point to the pipeline it's driving. You’ve established strong partnerships with stakeholders both internally and externally. 12 months There's a repeatable content engine that treats AI answer engines as a first-class channel alongside traditional search. Content is having a measurable impact on revenue. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.

Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.

_ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.

## About doinstruct

## Company Overview
- **One-liner**: doinstruct is an AI-powered frontline operational excellence platform that automates multilingual training and compliance for deskless workers.
- **Entity Type**: Private (Series A, raised $18M in April 2025; total funding $33.8M)
- **Headquarters**: Berlin, Germany
- **Founded**: 2021
- **Founders**: Charlotte Rothert (CEO & Co-Founder), Mona Feder (Co-Founder & CPO), Thorsten Gross (Gründer), Daniel Marinkovic (Gründer)

## Core Business
- **Industry**: Software Development, focused on frontline workforce training, compliance, and operational excellence.
- **Target Customers**: B2B – primarily companies with deskless/frontline workers in manufacturing, logistics, food production, and other regulated industries. Serves both SMEs (up to 150 users) and enterprises.
- **Mission**: Empower the backbone of society – the frontline workforce – by making workplaces safer, more compliant, and more efficient.

## Products & Services
- **Manager (Web App)**: Control center for training automation, compliance tracking, certificates, and audit readiness. Role- and site-specific training pushed automatically.
- **App (Mobile-first)**: Delivers clear, multilingual training directly to frontline workers – no downloads, no passwords, instant access.
- **Genius (AI Engine)**: Instantly generates, translates, and updates trainings from SOPs, expert input, industry knowledge, and international standards. Powers the entire platform.
- **Doinstruct API**: Modern REST API for integration with existing HR, HSE, and employee apps.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metrics**: Annual Revenue $5.7M (LinkedIn estimate); Total Funding $33.8M; 400+ customers; 75 employees (+26.1% YoY)
- **Notable Investors/Partners**: HV Capital (led Series A), Creandum, Spotify (participated in venture round), HTGF (alumni go to)
- **Growth Signals**: Expanded to 7 countries (Germany, UK, Italy, Ireland, Czechia, Kosovo, Netherlands); active US hiring (Founding Account Executive, Senior Account Executive – USA); 35+ languages supported; LinkedIn followers up 61.5% year-over-year.

## Competitive Advantages
- **AI-powered content generation and translation** (Genius) reduces manual effort for creating and updating training in 35+ languages.
- **Audit-ready compliance** (GFSI/IFS8 compliant) with 0% deviations reported by customers.
- **Mobile-first, password-free access** drives high adoption among deskless workers.
- **Multilingual by default** – platform available in 35+ languages, enabling global scale.
- **Transparent per-user pricing** with low deployment effort (start within 24 hours).

## Strategic Focus
- **US market expansion** – hiring founding sales roles on the East Coast.
- **Scaling AI capabilities** – Genius engine is central to product evolution.
- **Deepening enterprise integrations** via API and partnerships.
- **Customer success and retention** – growing Customer Experience and Customer Success teams.

## Why Work Here
- **Culture**: Office-first in Berlin (dog-friendly, collaborative environment) with hybrid options. Remote roles available within Germany and US East Coast.
- **Perks**: 50€ monthly voucher (Belonio), Babbel language learning subscription, JobBike leasing, Urban Sports Club/eGym membership, 20% bAV subsidy, and discounts on sustainable products.
- **Values**: Ownership, Honesty, Enabler, Appreciation – high autonomy and direct feedback.
- **Growth**: Fast-growing startup (26% headcount growth YoY) with clear progression opportunities. Teams are lean and impact-driven.
- **Engineering**: Modern tech stack, AI-first product, and a focus on building for the underserved frontline workforce.

## Sources
1. [doinstruct.com](https://www.doinstruct.com/)
2. [LinkedIn – doinstruct](https://www.linkedin.com/company/doinstruct/)
3. [CB Insights – doinstruct](https://www.cbinsights.com/company/doinstruct)
4. [Built In – doinstruct Software GmbH](https://builtin.com/company/doinstruct-software-gmbh)
5. [Ashby Careers – doinstruct](https://jobs.ashbyhq.com/doinstruct?action=apply)

## Other roles at doinstruct

- [Partnerships Lead (f/m/x)](https://feeny.ai/job/partnerships-lead-f-m-x-doinstruct-berlin-d9jztwyzd2mf) — Berlin, Germany
- [Sr Growth Marketer (f/m/x)](https://feeny.ai/job/sr-growth-marketer-f-m-x-doinstruct-within-mf479bkbjs15) — Within, Germany
- [Founders Associate to CEO (f/m/x)](https://feeny.ai/job/founders-associate-to-ceo-f-m-x-doinstruct-berlin-7bg5h014wcey) — Berlin, Germany
- [Field Marketing Manager (f/m/x)](https://feeny.ai/job/field-marketing-manager-f-m-x-doinstruct-within-xkskk0qhfvd8) — Within, Germany
- [Senior Sales Development Representative (SDR) (f/m/x)](https://feeny.ai/job/senior-sales-development-representative-sdr-f-m-x-doinstruct-within-p7h32m51rjrr) — Within, Germany
- [Sales Development Representative (SDR) (f/m/x)](https://feeny.ai/job/sales-development-representative-sdr-f-m-x-doinstruct-within-r8rb5512jhxt) — Within, Germany
- [Unexpected Awesome Person - Join our Talent Pool](https://feeny.ai/job/unexpected-awesome-person-join-our-talent-pool-doinstruct-within-4rf6etwx9k3s) — Within, Germany