---
title: 'Content Marketing Manager (B2B) at Leadership Connect'
canonical: 'https://feeny.ai/job/content-marketing-manager-b2b-leadership-connect-washington-3gerbx3fncf5'
type: 'job'
last_seen: '2026-09-09'
---

# Content Marketing Manager (B2B) at Leadership Connect

- **Company:** Leadership Connect
- **Location:** Washington, DC
- **Compensation:** $95k–$105k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-06
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.lever.co/leadershipconnect/b556b804-6a53-411f-a5e5-9c63ecffdf80

## Job description

Who are we? At Leadership Connect, we believe that relationships are everything in business and in life. Founded by two former CEOs of S&P 500 companies and a former presidential press secretary, our premier information service is built for developing relationships that impact decisions in government, business, and media. Utilizing deep research expertise and cutting-edge technology, we help our clients win business and influence policy across various specialties and verticals. We are a close-knit team dedicated to helping each of our users make a difference.

## About the Role

Leadership Connect is seeking a results-driven Content Marketing Manager to own content strategy, planning, and execution — building the B2B content marketing calendar and personally producing the content on it. Reporting to the VP of Marketing, you decide what we publish, when, and why — translating brand voice and marketing goals into a coherent plan, then planning, producing, and publishing against it. This is a hands-on individual contributor role with no direct reports: you are the primary creator, drawing on shared and contract resources (design, demand generation, agencies, freelancers) for added capacity and accountable for the output either way.

Core Functions of the Role:

- Define the content strategy: choose the themes, formats, and cadence to achieve business goals.

- Own the B2B content marketing calendar end-to-end, including prioritization, production, and publishing schedule.

- Create data-driven content — expert articles, white papers, case studies, webinars, newsletters, government and policy updates, landing pages, emails, and product content.

- Monitor content performance metrics and adjust strategy and priorities based on results.

- Represent and refine the Leadership Connect brand voice across social platforms, co-marketing, and media relationships.

- Personally execute content production, and coordinate shared or contract support (graphics, campaigns, freelance writers) where added capacity is needed to hit deadlines.

- Apply SEO and agentic search best practices and tooling (e.g., Search Console, Ahrefs, Semrush).

About You:

- Background in govtech, policy, government affairs, or public sector communications is a strong plus — this role produces government and policy-focused content.

- Proven success defining and owning a B2B content marketing strategy and calendar — and personally writing and producing the content against it as an individual contributor.

- Comfortable managing competing deadlines and shifting priorities.

- Skillful with marketing tools including HubSpot, Agentforce Marketing, and WordPress.

- Track record of using performance data to refine content strategy.

- Eager to incorporate AI tools into content workflows to support drafting, research, and editing efficiency.

What is it like to work here? We foster an environment that encourages all our team members to excel by offering competitive compensation for top talent. We believe in creating a friendly and enjoyable workplace, with regular team-building events, happy hours, and more. Transparency is key within our company, and we hold weekly town halls led by our CEO to address questions regarding business plans, product direction, and company goals. In addition, we provide flexible PTO policies to ensure you can enjoy your time outside the office and focus on your personal life.

Everyone from full-stack developers to data scientists, former Hill staffers, and sales professionals help shape our in-depth people intelligence.

There is never a dull moment in our Washington, D.C. headquarters. People come from all over the world to join forces at Leadership Connect. We currently have teams working remotely and in-office and often get together for rooftop happy hours, exploring a brand new office, and meeting all the new hires on our growing team.

Want to join our amazing team?

Benefits/Rewards: Awesome medical insurance plan Dental Insurance Life & Disability insurance Flexible spending accounts Unlimited PTO! Eleven Paid Holidays $3,000 Employee Referral Program Employer contribution to 401(k) plan Rewards and recognition programs

If you’re excited about this role but don’t meet 100% of the requirements, we still want to hear from you!  Leadership Connect is committed to building a diverse and inclusive workforce where unique experiences are valued and everyone has the opportunity to contribute. Research has continuously shown that women and people of color are less likely to apply for jobs unless they meet all of the listed qualifications. We want to help overcome this trend and seek to make space for unique and relevant skills and attributes. So, when applying to Leadership Connect we focus on evaluation based on key competencies needed for success in the position. We look forward to receiving your application!

Leadership Connect is committed to creating a diverse environment and is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

## About Leadership Connect

## Company Overview
- **One-liner**: Leadership Connect is a nonpartisan GovTech company that provides decision intelligence data to help policymakers, government contractors, and influencers make faster, smarter decisions.
- **Entity Type**: Private (Venture-backed; most recent round: $1.7M in December 2025)
- **Headquarters**: Washington, D.C., United States
- **Founded**: 1969 (transformed from a print publishing legacy into a digital GovTech powerhouse in 2019)
- **Founders**: Not publicly listed (the company refers to “re-founders” who led the digital transformation in 2019)

## Core Business
- **Primary industry**: Government Technology (GovTech) / Decision Intelligence / Public Sector Data & Analytics
- **Target customers**: B2B – U.S. federal, state, and local government agencies, S&P 500 companies, media organizations, consulting firms, law firms, banks, and non-profits.
- **Mission statement**: “Use data to help policymakers and contractors make smarter, faster decisions.”

## Products & Services
- **[Leadership Connect (Flagship)](https://leadershipconnect.io/products/)**: A web, mobile, and API-accessible platform offering deep profiles, dynamic org charts, stakeholder mapping, relationship analysis, and job-move alerts for public sector decision-makers.
- **[Policy Connect](https://leadershipconnect.io/products/)**: Legislation intelligence and tracking tool that connects bills to legislative staff, with stages from introduction to floor votes. Collaborated with the Congressional Research Service (CRS).
- **[FedSpend](https://leadershipconnect.io/products/)**: Contracting opportunities and award analysis tool that helps filter by NAICS code, agency, date range, and spend type to identify buyers and partners.
- **[Stakeholder Mapping](https://leadershipconnect.io/products/)**: Visual relationship analysis showing how an organization is connected to another, leveraging family, former coworkers, and association members for warm introductions.
- **[Salesforce Integration](https://leadershipconnect.io/products/)**: Push contacts and leads from Leadership Connect directly into Salesforce for pipeline management.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue ~$25M (as of latest fiscal year); Total Funding $1.7M (venture round Dec 2025)
- **Notable Investors/Partners**: Not explicitly named in search results, but partners include the Congressional Research Service (CRS) and clients across nearly every U.S. government agency and many S&P 500 companies.
- **Growth Signals**: 1,200+ clients and 45,000+ users; claims to free up over 1,000,000 hours of productivity per year; LinkedIn follower growth of +43.9% year-over-year (19,494 followers); distributed workforce across U.S., Canada, Philippines, UK.

## Competitive Advantages
- **Nonpartisan positioning**: One of the few truly nonpartisan organizations in D.C., working across the aisle.
- **Proprietary 24-step data collection process**: Combines technology and human validation for high accuracy.
- **Unique bill-to-staff connection**: The only service that links legislation directly to the legislative staff responsible for the text.
- **Relationship data moat**: Includes family, former coworkers, and association connections – not just organizational data.
- **50-year legacy with modern transformation**: Established trust from 1969, reinvented as a digital leader in 2019.

## Strategic Focus
- **Current priorities**: Continuing to digitize analog public-sector workflows; expanding AI and machine learning capabilities for stakeholder mapping and predictive insights; growing client base in state & local government (SLED) and federal contracting.
- **Direction**: Deepen integrations (e.g., Salesforce) and enhance real-time alerting for job moves, bills, and contracts.

## Why Work Here
- **Culture**: Nonpartisan, mission-driven environment focused on transparency and efficiency in government. Described as a “phoenix” rising from legacy publishing to tech innovation.
- **Work Model**: Hybrid and remote options available. Roles listed as “Remote” (e.g., Toronto) and “Hybrid” (Washington D.C. headquarters). Distributed team across four countries.
- **Notable Perks**: Emphasis on work-life balance (employer rating 4.0/5 for work-life); competitive salaries (e.g., Software Engineer ~$124k/yr, Research Associate ~$73k/yr); professional development through client success and research roles.
- **Engineering Culture**: Small but growing technical team (15 out of 109 employees in tech); uses AI tools in hiring process; opportunity to work on big data, machine learning, and public-sector analytics.
- **Diversity & Inclusion**: Explicitly states commitment to non-discrimination on religion, gender, identity, sexual orientation, national origin.

## Sources
1. [leadershipconnect.io](https://leadershipconnect.io/company/) – Company overview and mission
2. [jobs.lever.co](https://jobs.lever.co/leadershipconnect/) – Job listings and remote/hybrid policies
3. [linkedin.com](https://linkedin.com/company/leadershipconnect) – Employee count, revenue, funding, salary ranges, ratings
4. [leadershipconnect.io](https://leadershipconnect.io/products/) – Product descriptions and features
5. [leadershipconnect.io](https://leadershipconnect.io/careers/) – Careers page and open positions

## Other roles at Leadership Connect

- [Software Engineer / Senior Software Engineer](https://feeny.ai/job/software-engineer-senior-software-engineer-leadership-connect-montreal-w6783eqdfhbd) — Montréal, Canada
- [Full Stack Engineer / Senior Full Stack Engineer](https://feeny.ai/job/full-stack-engineer-senior-full-stack-engineer-leadership-connect-montreal-dp987sb005qf) — Montréal, Canada
- [Renewal Manager](https://feeny.ai/job/renewal-manager-leadership-connect-united-states-88jm72nf713q) — United States
- [Client Success Manager](https://feeny.ai/job/client-success-manager-leadership-connect-washington-87ww2vd6aj20) — Washington, DC
- [Senior Director of Account Management](https://feeny.ai/job/senior-director-of-account-management-leadership-connect-washington-d787qbv0y47v) — Washington, DC
- [Analyst](https://feeny.ai/job/analyst-leadership-connect-toronto-mxmsbpxcr48y) — Toronto, Canada
- [Associate Account Manager, Mid-Market Sales](https://feeny.ai/job/associate-account-manager-mid-market-sales-leadership-connect-washington-mpn0eby6vjn8) — Washington, DC