--- title: 'Content Marketing Manager at Bolna' canonical: 'https://feeny.ai/job/content-marketing-manager-bolna-bengaluru-yywvx47bw9pg' type: 'job' last_seen: '2026-10-17' --- # Content Marketing Manager at Bolna - **Company:** Bolna - **Location:** Bengaluru, India - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-06-17 - **Last confirmed live:** 2026-10-17 - **Apply:** https://jobs.gem.com/bolna/am9icG9zdDojXBxQRjwaaq07YYBDIQVz ## Job description ## About Bolna Bolna is a Voice AI platform built for enterprises. We let businesses deploy multilingual, human-like voice agents that handle inbound and outbound calls at scale, across recruitment, support, operations, and collections, without the overhead of building and managing large human agent teams. Under the hood, we dynamically route every call across the best ASR, LLM, and TTS models by language, latency, and cost. The result: real conversations, at real scale, for real businesses. We're early. We're moving fast. And we're building something that's visibly changing how enterprises operate. What this role is about- Somewhere out there, a mid-sized logistics company just cut their customer escalation time in half. A fintech collections team stopped burning through agent turnover. A recruitment firm is now screening 10x the candidates they could six months ago, and doing it without adding a single headperson. Bolna made that happen. And almost nobody knows. That's the gap you'll close. We're looking for a Content Marketing Manager who genuinely believes that the most powerful thing technology can do is change how people work, and who knows how to tell that story. Not as a press release. As something people actually want to read. This is a 0→1 content function. You'll build the narrative and own it thoroughly. ## What You'll Do - Tell the stories that need to be told. You'll spend time with our enterprise customers, understanding the before and after, the messy middle, the human stakes of what Bolna replaced or made possible. Then you'll turn that into content that makes the next buyer sit up and think: that's exactly my problem. - Make the case with data. You'll know which stories to prioritize not just because they're compelling, but because they move the right audience at the right stage. Case studies, long-form pieces, thought leadership: you'll decide what gets made based on where it matters in the pipeline. - Build the content infrastructure. An editorial calendar, a content-to-pipeline feedback loop, a library of assets that sales actually uses. You'll create the system, not just the pieces. - Own Bolna's social presence. Building a point of view and shape how Bolna shows up on socials and beyond: what we say, how often, and why it earns attention. You'll find the stories worth telling in short form and know when a thread, a carousel, or a 60-second video tells it better than a blog post ever could. - Be comfortable across formats. Long-form writing is the foundation. But you won't stop there. You'll script videos, brief designers, storyboard customer stories for different channels, and understand instinctively which format serves which story. You don't need to operate a camera. You do need to know what makes something watchable. - Own customer communications and emailers. Product updates, onboarding sequences, re-engagement campaigns, milestone announcements. You'll write the emails our customers and prospects actually receive. These aren't blasts. They're touchpoints, and you'll treat them that way. - Work directly with the founders and sales team. There's no layer between you and the people closest to customers. You'll use that access well. ## What We're Looking For - 2-4 years in content or marketing at a fast-moving startup. B2B SaaS experience is a strong plus. AI, developer tools, or enterprise software background matters more than a specific industry. - You write well, and are interested in writing. In a clear, precise, makes-you-feel-something way, and not mere packaging. You can take a complex technical product and explain its impact in layman terms. And you can do it in a 200-word emailer, a 60-second video script, and a 1500-word long-form piece, each one feeling like it was made for that format. - You think in stories, but you stay grounded in numbers. You understand that a beautiful narrative nobody reads is worthless. You track what works, you learn from what doesn't, and you make better decisions because of it. - You're comfortable with ambiguity. There's no existing playbook here. You'll have to figure out what Bolna's content voice is, what stories are worth telling first, and how to build an audience from scratch. That possibility should excite you. - You care about the technology. Not in a fanboy way. More like: you genuinely find it interesting that a voice AI can now handle a nuanced collections call better than a human can. Curiosity about what's actually being built here isn't optional. Who Will Thrive Here You've probably sat in a content role before and felt like you were producing output rather than creating impact. You've written pieces you're proud of that never got the distribution they deserved. You've wanted to be closer to customers, closer to product, closer to the decisions. This is that role. You'll thrive here if you believe stories are a form of evidence. If you read a case study and think about what the writer left out. If you're drawn to the unglamorous middle of enterprise transformation: the operations manager who used to dread Monday morning, the team that finally stopped doing the same call 400 times a day. If you need a lot of structure to get going, a big team around you, or a clearly defined brief before you can write, this isn't the right fit. There's real work to be done from day one, and the person who does it best will be someone who finds that energising rather than intimidating. ## Why Join Bolna - Real traction, early stage. We have enterprise customers with real workflows running on Bolna today, which means there are real stories to tell, right now. - Massive leverage. You're in the founding team. Everything you build here compounds. - You'll see the impact. When a customer story you wrote helps close a deal, you'll know. When a piece you published shifts how someone thinks about Voice AI, you'll see it. The feedback loop here is short. - Competitive pay and meaningful ESOPs from the start. - Location: Bolna is based in Bengaluru. This is a full-time, in-office role. ## About Bolna ## Company Overview - **One-liner**: Bolna is a Voice AI orchestration platform purpose-built for Indian enterprises, enabling them to build, deploy, and scale multilingual voice agents for sales, support, collections, and recruitment. - **Entity Type**: Private (YC Fall 2025 batch) - **Headquarters**: Bengaluru, India (with a second office in San Francisco, California, USA) - **Founded**: 2024 - **Founders**: Not publicly disclosed on the website or YC profile, but the team includes engineers who previously built and scaled Zomato, Tata 1MG, BrowserStack, and Atlassian. ## Core Business - **Primary industry/industries**: Voice AI Infrastructure, Enterprise SaaS, Conversational AI - **Target customers**: B2B, mid-market to large enterprises in India, particularly in BFSI (Banking, Financial Services, Insurance), e-commerce, and recruitment sectors - **Mission or purpose statement**: To power India’s next billion conversations with Voice AI that understands the country’s linguistic complexity, scale, and cost sensitivity. ## Products & Services For each major offering: - **Voice AI Orchestration Platform**: A full-stack platform that lets enterprises build, test, and deploy conversational voice agents across inbound and outbound calls. Supports no-code builders and developer APIs. - **Customer Support Agent**: 24/7 inbound call answering for FAQs and customer triage, with human-in-the-loop handover. - **Cart Abandonment Agent**: Outbound calling agent for e-commerce recovery campaigns. - **Recruitment & Screening Agent**: AI agents that screen, interview, and onboard candidates at scale. - **Developer APIs**: Programmatic access to ASR, LLM, TTS models, telephony, and workflow integrations (n8n, Make.com, Zapier). ## Market Standing - **Valuation/Market Cap**: Not disclosed (private, early-stage) - **Key Metric**: Total Funding — raised as part of Y Combinator's Fall 2025 batch (amount not publicly specified). Powers 500K+ minutes of calls every month. - **Notable Investors/Partners**: Y Combinator (primary partner: Tom Blomfield) - **Growth Signals**: 1,000+ companies rely on Bolna; team size of 21 as of Fall 2025; actively hiring across engineering, solutions, and client success roles; expanding into enterprise plans with forward-deployed service. ## Competitive Advantages - **India-specific routing engine**: Automatically picks the optimal blend of ASR/LLM/TTS models per call based on language, region, and use case, optimizing for cost and quality. - **Multilingual mastery**: Supports 10+ Indian languages (including Hinglish, Tamil, Telugu) and 50+ accents with natural code-switching mid-conversation. - **Cost-efficiency engine**: Uses pre-recorded inserts, cheaper small models where possible, and smart routing to deliver lower costs than alternatives. - **Sub-500ms latency**: Handles interruptions and natural conversation flow, critical for Indian call center environments. - **100% data privacy**: India/USA specific data residency and on-premise deployment options for enterprise compliance. ## Strategic Focus - Scaling enterprise adoption across BFSI, e-commerce, and recruitment verticals in India. - Deepening the "model-agnostic" orchestration layer to support 20+ ASR, LLM, and TTS models. - Building forward-deployed engineering teams to support large enterprise clients with custom deployments. - Expanding from 500K+ to millions of call-minutes per month while maintaining sub-500ms latency. ## Why Work Here - **Culture highlights**: Early-stage YC startup with a mission to solve India’s unique voice AI challenges. Team includes veterans from Zomato, BrowserStack, and Atlassian — strong product and engineering DNA. - **Remote/hybrid/office policy**: On-site roles based in Bengaluru (primary hub) with a second office in San Francisco. Openings are listed as on-site. - **Notable perks or engineering culture**: Engineers get to work on real-time voice infrastructure, multilingual NLP, and low-latency systems at scale. The "Forward Deployed" enterprise model means engineers interact directly with customers. Active hiring for founding ML engineer, software engineer, and AI solutions engineer roles. ## Sources 1. [bolna.ai](https://www.bolna.ai/) 2. [ycombinator.com](https://www.ycombinator.com/companies/bolna-ai) 3. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/bolna) 4. 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