---
title: 'Content Marketing Manager at Buildout'
canonical: 'https://feeny.ai/job/content-marketing-manager-buildout-remote-rssvpfprnebs'
type: 'job'
last_seen: '2026-10-20'
---

# Content Marketing Manager at Buildout

- **Company:** Buildout
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-20
- **Apply:** https://jobs.ashbyhq.com/buildout/cd64f63b-ee11-4e96-8b09-672d801202a0

## Job description

## About Buildout

Buildout is the AI deal engine for CRE brokerages, automating every step from first contact to commission. While brokers focus on relationships and winning listings, Buildout handles the workflows behind the scenes, turning manual processes into intelligent, scalable systems. Trusted by over 50,000 brokers, Buildout powers more profitable deals from lead to close. Learn more at [www.buildout.com](http://www.buildout.com).

The Opportunity We’re looking for a Content Marketing Manager who can turn complex ideas into content people actually want to read, watch, share, and act on.

This is not a traditional content production role. You’ll help shape our content strategy and bring it to life across the CRE buyer journey - from the big ideas that establish our point of view to the practical content that helps prospects understand our product and customers make better decisions.

You’ll bring both strong writing skills and creative instincts to the role. Great content isn't always written content. You’ll determine the right format and creative treatment for an idea - whether that’s an article, LinkedIn post, customer story, carousel, infographic, short-form video, webinar, interactive experience, or something we haven’t tried yet. You should be comfortable creating simple visual assets yourself and partnering with designers or other creative resources when an idea calls for deeper production.

AI will be a meaningful part of how you work. You’ll use AI to research faster, develop ideas, create and repurpose assets, personalize content, and increase your output - while bringing the judgment, voice, creativity, and perspective that AI cannot provide on its own.

You’ll work closely with product marketing, demand generation, sales, subject-matter experts, and leadership to turn what we know into content that builds awareness, earns trust, and contributes to the pipeline.

## What You'll Own

Build and Execute a Content Strategy

- Help develop and execute a content strategy aligned to company priorities, ICPs, product launches, and revenue goals.
- Identify high-value topics and perspectives, turning customer insights, product knowledge, market trends, and internal expertise into differentiated content.
- Manage the editorial roadmap across channels, audiences, and stages of the buyer journey.
- Write and edit content across formats including thought leadership, articles, customer stories, email, social, webinars, sales enablement, and website content.

Think Creatively About Format

- Start with the idea, audience, and desired outcome - not a predetermined content format.
- Determine the best way to bring an idea to life, whether through written, visual, interactive, video, or social content.
- Create lightweight visual assets yourself using tools such as Canva, Figma, Adobe, or AI-powered creative tools. (Will leverage outside agencies for larger projects.)

Use AI as a Force Multiplier

- Use AI throughout the content workflow - research, ideation, outlining, drafting, editing, repurposing, creative development, and distribution.
- Develop repeatable AI-assisted workflows that improve content velocity without sacrificing quality.
- Experiment with emerging AI tools and identify practical ways to make the marketing team more effective.
- Understand where AI-generated content falls short and apply strong editorial and creative judgment to make the final product genuinely differentiated.

Make Content Discoverable

- Partner with SEO and growth teams to create content that performs in traditional search as well as emerging AI-driven discovery environments.
- Use search, customer, competitive, and performance data to identify content opportunities.
- Optimize and refresh existing content based on performance and changing search behavior.
- Think in terms of content ecosystems and topics rather than treating every piece as a standalone asset.

Connect Content to Business Outcomes

- Partner with Demand Gen to turn high-performing content into campaigns and pipeline opportunities.
- Work with Sales to create content that helps reps start conversations, educate prospects, and move deals forward.
- Measure content performance across engagement, traffic, conversion, influenced pipeline, and other relevant metrics.
- Continuously test, learn, refresh, and improve the content portfolio.

What Makes a Great Candidate

- 3+ years of experience in B2B content marketing, editorial, brand, or a related marketing role.
- An excellent writer and editor who can make complex subjects clear, interesting, and compelling.
- Experience creating content for a defined B2B audience or ICP.
- Comfortable interviewing customers, executives, and subject-matter experts.
- Working knowledge of SEO and modern content discovery.
- Hands-on experience using generative AI tools as part of a professional workflow.
- Comfortable creating basic visual assets and social creative independently.
- Strong organizational skills and the ability to manage multiple projects without losing the quality bar.
- Curious, collaborative, and comfortable working in a fast-moving environment.
- Able to balance strategy with execution - you can develop the plan and then roll up your sleeves to make the thing.

## How We Think About Content

We don't believe AI replaces great marketers. We believe great marketers who know how to use AI will create better work, move faster, and have more room for creativity.

We're looking for someone who wants to build that kind of content engine - someone who can think strategically, write exceptionally well, spot a great story, turn an idea into the right creative format, move quickly, and use technology to make their work better.

## Role Details

Location: This is a fully remote role open across most of the US. Travel: Interviewing, onboarding, and day-to-day work is done remotely, but we do bring the company together annually for an all-company kickoff where travel is expected. Compensation: The targeted salary range for this position is $95,000 - $110,000 Reporting To: Jennifer Hopkins, our CMO

## Perks & Benefits

This program includes:

- Impactful insurance and benefit options, including 2 medical plans to choose from, 100% coverage of employee dental and vision insurance premiums, HSA seed, company-paid STD, LTD, life insurance, and telemedicine, and a wellness benefit of $400/year.
- Policies that support a healthy work/life harmony, including Flexible PTO, 14 paid company holidays, paid parental leave, and give back days
- 401(k) with 4% company match and immediate vesting
- A fully remote work culture with a monthly remote work reimbursement ($600/year) to support our distributed team and an annual, in-person company kickoff
- Challenging problems to solve with a committed and supportive team who are invested in your growth and development
- A wonderfully quirky culture where you’re encouraged to bring your whole self to work

Buildout is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, marital status, order of protection status, citizenship status, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at accommodations@buildout.com and let us know the nature of your request and your contact information and we will consider your request. Below, you will be asked to complete identity information for the Equal Employment Opportunity Commission (EEOC). It is required by law that we ask these questions using the format provided by the EEOC. However, we want you to know that at Buildout, we understand that gender is not binary and welcome people of all identities. For more information about our privacy practices please visit our [Privacy Policy.](https://resources.buildout.com/terms-of-use) By submitting your application, California residents consent to Buildout processing your personal information for the purpose of assessing your candidacy for this position in accordance of our [Privacy Notice](https://www.buildout.com/terms-of-use?tab=prospective-employee) for Prospective California Employees.

## About Buildout

## Company Overview
- **One-liner**: Buildout is a connected software platform for commercial real estate brokerages that combines CRM, marketing, data, and back-office automation to help brokers win listings and close deals faster.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: Chicago, United States
- **Founded**: 2010
- **Founders**: Helen Calvin

## Core Business
- Primary industry: Commercial Real Estate (CRE) technology / Software Development
- Target customers: B2B – commercial real estate brokerages of all sizes, from boutique firms to national teams.
- Mission / purpose: “Our core belief is that successful commercial real estate is broker-led, but tech-enabled. We exist to serve the entire CRE industry.” [builtin.com](https://builtin.com/company/buildout-inc)

## Products & Services
- **[Buildout Platform]**: A connected SaaS platform that runs the entire deal lifecycle – prospecting, marketing, transaction management, commission tracking, and back-office automation – on a single data layer. Includes AI-assisted tools for property prospecting, proposal generation, and automated follow-ups. [buildout.com](https://www.buildout.com/)

## Market Standing
- **Valuation**: $37M (most recent disclosed valuation, per Latka) [getlatka.com](https://getlatka.com/companies/buildout.com)
- **Key Metric**: Annual Revenue ~$12.3M (bootstrapped, no outside funding) [getlatka.com](https://getlatka.com/companies/buildout.com)
- **Notable Investors/Partners**: Bootstrapped; no venture capital. Trusted by 50,000+ brokers (per website) and used by 150,000+ brokers/investors (per Built In). [buildout.com](https://www.buildout.com/) [builtin.com](https://builtin.com/company/buildout-inc)
- **Growth Signals**: Headcount ~85–112 employees (2025–2026 data); fully remote team across the U.S.; recognized as a 50 Best Remote Startups to Work For; consistent hiring with 6 active job postings as of mid-2025. [buildout.com/careers](https://www.buildout.com/careers) [linkedin.com](https://www.linkedin.com/company/buildout-inc) [getlatka.com](https://getlatka.com/companies/buildout.com)

## Competitive Advantages
- **Unified workflow**: Unlike competitors that offer disjointed CRM, marketing, or transaction tools, Buildout provides a single platform with one login, one data layer, and no re-entry – data flows from initial contact through commission payout.
- **AI that executes**: Buildout’s AI performs real brokerage tasks (structuring data, generating proposals, writing descriptions, automating follow-ups), not just suggesting next steps.
- **Bootstrapped independence**: No VC pressure allows long-term product focus and customer-centric decision-making.

## Strategic Focus
- Current priorities include expanding AI-assisted prospecting and automation, scaling the platform to serve both boutique and national brokerages, and deepening the unified workflow to eliminate tool fragmentation for CRE teams. [buildout.com](https://www.buildout.com/)

## Why Work Here
- **Work model**: Fully remote (distributed across the U.S.), with an annual all-expenses-paid company offsite (Otterpalooza) in Chicago for connection and planning. [buildout.com/careers](https://www.buildout.com/careers) [builtin.com](https://builtin.com/company/buildout-inc)
- **Culture highlights**: “Some-nonsense” culture embracing authenticity and humor; standards-based work environment with a focus on customer-centricity, focus, and time guarding. [buildout.com/careers](https://www.buildout.com/careers)
- **Benefits**: Flexible PTO (minimum 3 weeks encouraged), 100% employee and dependent dental/vision premiums, HDHP/PPO health plans, HSA/FSA, short/long-term disability, basic life insurance, 8 weeks fully paid parental leave, 401k with up to 4% match (immediate vesting), $600/year tech stipend, $400/year wellness reimbursement, 13 paid holidays + 1 floating holiday, and a paid volunteer day. [buildout.com/careers](https://www.buildout.com/careers)
- **Learning & development**: Recognized with a 2023 Employee Learning award (Workramp LEARNIES). [buildout.com/careers](https://www.buildout.com/careers)

## Sources
1. [buildout.com – Company homepage](https://www.buildout.com/)
2. [buildout.com – Careers page](https://www.buildout.com/careers)
3. [builtin.com – Buildout, Inc. profile and culture](https://builtin.com/company/buildout-inc)
4. [linkedin.com – Buildout company page](https://www.linkedin.com/company/buildout-inc)
5. [getlatka.com – Buildout valuation and revenue data](https://getlatka.com/companies/buildout.com)

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