--- title: 'Content Marketing Manager at Canonical' canonical: 'https://feeny.ai/job/content-marketing-manager-canonical-emea-zwwh0s6j42zb' type: 'job' last_seen: '2026-09-11' --- # Content Marketing Manager at Canonical - **Company:** Canonical - **Location:** EMEA - **Work type:** remote - **Posted:** 2026-07-06 - **Last confirmed live:** 2026-09-11 - **Apply:** https://job-boards.greenhouse.io/canonical/jobs/8046372 ## Job description Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder-led, profitable, and growing. We have multiple open roles for communications and storytelling (narrative development) specialists across social media and content production. Canonical has a robust portfolio of open source products and offers support for a wide range of open source technologies. This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills and performance-driven strategy to ensure our content aligns with our business objectives. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience translating strategy into impact, and collaborating with multiple stakeholders. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation and AI to make daily life easier. To succeed in this role, the candidate must be driven, organized and attentive to detail. These roles report to the Director/Head of Communications and work in close partnership with the Product Management function, as well as Alliances, Sales and Marketing teams, to communicate key company news and announcements, and manage perception of Canonical and its range of products. Location: This role will be based remotely in the EMEA region. What your day will look like - Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand. - Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity. - Ensure content quality, consistency and brand alignment in everything we produce. - Collaborate with our web team to optimize content for search and AI engines, building on proven SEO or GEO expertise. - Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities. - Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams ## What we are looking for in you - Excellent communication skills with the ability to influence stakeholders and work across cross-functional teams. - Familiarity with communications and content strategy, including applied knowledge of content marketing and social media. - Proven experience creating authoritative and engaging content, or leading large-scale brand campaigns. Portfolio of written work required. - Strong strategic thinking grounded in consumer insight, audience awareness, and brand understanding. - Passion for messaging quality and written communication. - Technical curiosity, and interest in software technology and its challenges. - A data-driven approach to communications and content, understanding how to measure and present results that are material to the business. - An exceptional academic track record from high school and university. - Business level written and spoken English. - Sincere personal motivation aligned with our mission. - International travel 2-4 times a year for company events up to two weeks long. - 2-7 years of experience in a relevant field Nice-to-have skills - Applied knowledge of AEO/GEO and SEO - Experience in B2B technology marketing, communications or related fields - Experience developing content marketing or communications strategies for enterprise technology products - Experience with project management tools like Jira ## What we offer you Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce. In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner. 🏠Fully remote working environment - we’ve been working remotely since 2004! 📚Personal learning and development budget of 2,000USD per annum 💰Annual compensation review 🏆Recognition rewards 🏝 Annual holiday leave 👶Parental Leave 🧑‍💼Employee Assistance Programme 🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’ ✈️Priority Pass for travel and travel upgrades for long haul company events ## About Canonical Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004.​ Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical is an equal opportunity employer. We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products.[Whatever your identity, we will give your application fair consideration.](https://canonical.com/careers/diversity/identity) #LI-remote ## About Canonical ## Company Overview - **One-liner**: Canonical publishes Ubuntu and delivers trusted open source software, security, and support to enterprises worldwide. - **Entity Type**: Private (founder-funded, bootstrapped) - **Headquarters**: Not publicly available in provided sources (commonly reported as London, UK) - **Founded**: 2004 - **Founders**: Mark Shuttleworth ## Core Business - Primary industry: Enterprise open source software, cloud infrastructure, and security. - Target customers: B2B – enterprises, cloud providers, developers, and government organizations. - Mission statement: "We amplify the impact of open source" – helping people and organizations tap into the power of open source to develop new products with speed and confidence. ## Products & Services - **Ubuntu**: The world’s most popular Linux distribution for desktops, servers, and IoT. - **Ubuntu Pro**: A single subscription providing security maintenance, compliance features, and support for the entire open source portfolio. - **OpenStack**: Canonical’s distribution of the open source cloud platform for private and hybrid clouds. - **Kubernetes (MicroK8s, Charmed Kubernetes)**: Lightweight and production-grade Kubernetes solutions. - **Landscape**: Systems management and compliance tool for Ubuntu deployments. - **LXD**: System container manager for running full Linux systems in containers. - **Netplan**: Network configuration utility for Linux. - **Vanilla Framework**: Open source CSS framework developed by Canonical’s web and design teams. ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company) - **Key Metric**: Total funding – not applicable (bootstrapped). Annual revenue – not publicly available. - **Notable Investors/Partners**: Founder Mark Shuttleworth is the primary investor. Partners include major cloud providers and hardware vendors (not explicitly listed in provided sources). - **Growth Signals**: Scaled engineering headcount from 600 to 950 engineers (per blog post). Remote-first since inception in 2004. Over 80 nationalities represented. ## Competitive Advantages - **Ubuntu ecosystem**: De facto standard for cloud and developer environments. - **Remote-first culture**: Fully distributed since 2004, attracting global talent. - **Open source leadership**: Deep involvement in communities (OpenStack, Kubernetes, etc.) and strong brand trust. - **End-to-end portfolio**: From OS to applications, with consistent security maintenance for up to 15 years. - **Rigorous hiring**: Manual, human-reviewed process that prioritizes culture fit and potential. ## Strategic Focus - Expand enterprise adoption of Ubuntu Pro and managed open source services. - Maintain leadership in cloud, container, and edge computing. - Strengthen security and compliance offerings for regulated industries. - Continue investing in open source communities and upstream projects. ## Why Work Here - **Remote-first**: Truly distributed company with no central office; team members work from anywhere. - **Culture**: Values of reliability, accessibility, precision, and adroitness. Emphasis on collaboration and open source ethos. - **Small teams, big impact**: Engineering organized into nimble squads (950 engineers across ~50 teams) prioritizing agility and deep expertise. - **Diversity**: Team from over 80 nationalities; equal opportunity employer. - **Career progression**: Focus on impact and potential over rigid experience thresholds; opportunities to shift roles if a better fit is found. - **Perks**: Personal development budget, learning opportunities, and a global, inclusive environment. ## Sources 1. [canonical.com/careers](https://canonical.com/careers) 2. [canonical.com/company](https://canonical.com/company) 3. [job-boards.greenhouse.io/canonical](http://job-boards.greenhouse.io/canonical) 4. [canonical.com/blog/hiring-the-canonical-way](https://canonical.com/blog/hiring-the-canonical-way) ## Other roles at Canonical - [Internal Auditor](https://feeny.ai/job/internal-auditor-canonical-americas-emea-london-united-kingdom-8t3cv1ty4prb) — Americas / EMEA / London, United Kingdom - [Global Payroll Manager](https://feeny.ai/job/global-payroll-manager-canonical-emea-london-united-kingdom-8pjpjydzy21t) — EMEA / London, United Kingdom - [Organisational Development Associate](https://feeny.ai/job/organisational-development-associate-canonical-americas-emea-cttbmv9adppw) — Americas / EMEA - [Graduate Software Engineer, Open Source and Linux, Canonical Ubuntu](https://feeny.ai/job/graduate-software-engineer-open-source-and-linux-canonical-ubuntu-canonical-9pc334czz1g3) — Worldwide - [Software Engineer - Secure Container Images](https://feeny.ai/job/software-engineer-secure-container-images-canonical-americas-apac-emea-xp92mq0f6qfb) — Americas / APAC / EMEA - [Talent Acquisition Strategist](https://feeny.ai/job/talent-acquisition-strategist-canonical-emea-qap9txgaz21k) — EMEA - [Regional SDR Director](https://feeny.ai/job/regional-sdr-director-canonical-americas-apac-emea-worldwide-6z5h1bvk9z5a) — Americas / APAC / EMEA / Worldwide - [Senior Organisational Development Practitioner](https://feeny.ai/job/senior-organisational-development-practitioner-canonical-americas-emea-rnmqpt4cbf6r) — Americas / EMEA - [Manager, People Analytics](https://feeny.ai/job/manager-people-analytics-canonical-americas-emea-brwj4mrzr2ep) — Americas / EMEA - [Alliances & Channels Leader](https://feeny.ai/job/alliances-channels-leader-canonical-americas-emea-worldwide-ht6npjtkrpwp) — Americas / EMEA / Worldwide