---
title: 'Content Marketing Manager, Crypto at Alpaca'
canonical: 'https://feeny.ai/job/content-marketing-manager-crypto-alpaca-north-ghdn2bw2tpzt'
type: 'job'
last_seen: '2026-09-17'
---

# Content Marketing Manager, Crypto at Alpaca 

- **Company:** Alpaca 
- **Location:** North, United States
- **Work type:** remote
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-09-17
- **Apply:** https://job-boards.greenhouse.io/alpaca/jobs/6187285004

## Job description

Who We Are:

Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more.

Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 10 million brokerage accounts.

Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.

Alpaca is proudly backed by $400 million in funding from top-tier global investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Opera Tech Ventures, SBI Group, Derayah Financial, Unbound, Peak XV, Elefund, and Y Combinator.

Our Team Members:

We're a dynamic team of 400+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!

We're searching for passionate individuals eager to contribute to Alpaca's rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.

## About the Role

Alpaca is a US-headquartered, global leader in agent-first brokerage infrastructure for stocks, ETFs, options, crypto, fixed income, 24/5 trading, and more.

Amongst our subsidiaries, Alpaca is a licensed financial services company, serving hundreds of financial institutions across 40 countries with our institutional-grade APIs. This includes broker-dealers, investment advisors, wealth managers, hedge funds, and crypto exchanges, totalling over 10 million brokerage accounts.

Our global team is a diverse group of experienced engineers, traders, and brokerage professionals who are working to achieve our mission of opening financial services to everyone on the planet. We're deeply committed to open-source contributions and fostering a vibrant community, continuously enhancing our award-winning, developer-friendly API and the robust infrastructure behind it.

Alpaca is proudly backed by $400 million in funding from top-tier global investors including Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Opera Tech Ventures, SBI Group, Derayah Financial, Unbound, Peak XV, Elefund, and Y Combinator.

## Our Team Members

We're a dynamic team of 400+ globally distributed members who thrive working from our favorite places around the world, with teammates spanning the USA, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond!

We're searching for passionate individuals eager to contribute to Alpaca's rapid growth. If you align with our core values—Stay Curious, Have Empathy, and Be Accountable—and are ready to make a significant impact, we encourage you to apply.

## About the Role

We're looking for a Content Marketing Manager, Crypto to own content strategy and go-to-market storytelling for Alpaca's crypto and tokenization products. This role is ideal for a crypto-native content marketer who can translate complex concepts—tokenization infrastructure, on-chain asset mechanics, and institutional crypto workflows—into clear, compelling narratives for exchanges, issuers, market makers, and other institutional partners.

You'll sit at the intersection of content marketing, product storytelling, and crypto go-to-market, partnering closely with our crypto product team to support launches, partner announcements, and thought leadership. The pace of change in tokenization demands dedicated expertise: this is not a generalist role. You'll help shape how the market understands Alpaca's Instant Tokenization Network (ITN) and broader crypto infrastructure, turning product complexity into content that drives awareness, adoption, and engagement.

## What You'll Do

- Own content strategy for Alpaca's crypto and tokenization products across both B2B and B2C channels
- Write and edit educational and product-driven content such as launch posts, explainers, blogs, newsletters, and thought leadership on tokenization and digital assets
- Develop audience-specific messaging for distinct crypto buyer personas—issuers, market makers, exchanges, and institutional partners—and maintain a shared content playbook for approved language and positioning
- Partner with the crypto product team to turn technical updates into clear, externally ready content, including briefs for upcoming GTMs
- Translate internal product language into accurate, externally appropriate messaging, framing Alpaca's role in tokenization workflows
- Collaborate with product, compliance, design, and marketing stakeholders to ensure content is accurate, on-brand, and ready to ship
- Identify content opportunities based on product priorities, partner launches, and growth goals
- Help improve discoverability and adoption through SEO, content refreshes, and audience-focused distribution

## What We're Looking For

- 5+ years of experience in content marketing, content strategy, editorial, or a related role, with meaningful time spent in crypto, Web3, or digital assets
- Deep familiarity with crypto market structure, tokenization, and institutional crypto workflows
- Strong writing and editing skills with the ability to simplify technical or complex topics for sophisticated audiences
- Experience creating go-to-market content for product launches, partner announcements, or B2B fintech/crypto products
- Ability to work cross-functionally with product, compliance, and marketing stakeholders in a fast-moving environment
- Strong judgment around audience, tone, and message clarity—especially when navigating regulated financial content
- Comfortable operating with a high degree of ownership and moving quickly across multiple concurrent launches

## Nice to Have

- Experience at a crypto-native company or with tokenization / RWA infrastructure
- Background creating content for market makers, crypto exchanges, or institutional crypto audiences
- Experience building content playbooks or messaging frameworks for technical products
- Familiarity with compliance constraints in regulated financial and crypto marketing content
- Knowledge of on-chain asset mechanics, DeFi primitives, and cross-network asset movement
- Based in North America

## Why This Role

Tokenization is moving from narrative to infrastructure, and Alpaca is at the center of that shift. This is a chance to shape how institutional crypto audiences—exchanges, issuers, and market makers—understand what Alpaca's crypto and tokenization products can do, and how to get value from them quickly. You'll play a key role in supporting a growing pipeline of partner launches and product GTMs at a pivotal moment for the business.

## What You Bring

- A collaborative mindset and the ability to partner closely with product leaders to translate technical concepts into externally ready stories
- A passion for understanding our crypto users: what they're building, what workflows they care about, and how tokenization changes capital efficiency and market structure
- Experience turning fast-moving product roadmaps into a coherent content and GTM narrative

How We Take Care of You:

- Competitive Salary & Stock Options
- Health Benefits
- New Hire Home-Office Setup: One-time USD $500
- Monthly Stipend: USD $150 per month via a Brex Card

Alpaca is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

[Recruitment Privacy Policy](https://files.alpaca.markets/disclosures/AlpacaRecruitmentPrivacyPolicy.pdf)

## About Alpaca 

## Company Overview
- **One-liner**: Alpaca provides developer-first APIs and brokerage infrastructure that enable fintechs, institutions, and individual developers to build and scale investing and trading applications across stocks, options, and crypto.
- **Entity Type**: Private (backed by $320M in total funding)
- **Headquarters**: Silicon Valley, California, USA (globally distributed remote company)
- **Founded**: 2015
- **Founders**: Yoshi Yokokawa (CEO) and Hitoshi Harada (CPO)

## Core Business
- **Primary industry/industries**: Financial Technology (Fintech), Brokerage Infrastructure, API Services
- **Target customers**: B2B (fintechs, global financial institutions, broker-dealers, registered investment advisors) and B2C (algo traders, quant funds, retail investors, developers)
- **Mission statement**: "Open financial services to everyone on the planet" — allowing 8+ billion people to access financial markets.

## Products & Services
- **Broker API**: Full-stack, end-to-end brokerage infrastructure service that empowers global fintechs and institutions to build customizable investing applications and platforms. Includes clearing, custody, compliance, and regulatory setups.
- **Trading API**: Allows programmatic traders, retail investors, hedge funds, and prop firms to develop algorithms that automate trading strategies across stocks, options, and crypto. Features REST/FIX integration, real-time market data, and 1.5ms order processing via OMS v2.
- **Tokenization Network**: Enables tokenized equities to trade as one connected market with instant in-kind mint/redeem, deep liquidity, and 24/7 API access.
- **High Yield Cash**: Competitive APY on uninvested USD cash with up to $2.5M in FDIC sweep coverage.
- **Fully Paid Securities Lending**: Enables clients to lend securities for additional yield.
- **24/5 Trading**: Always-on trading with automatic session-aware order routing and real-time overnight data.
- **Self-Clearing Operations**: Full self-clearing broker-dealer (member of DTCC, FICC, OCC, Nasdaq Exchange) providing reduced costs for partners.
- **Paper Trading & Backtesting**: API sandbox environment and backtesting with historical market data.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding of $320 million from top-tier investors
- **Notable Investors**: Portage Ventures, Spark Capital, Tribe Capital, Social Leverage, Horizons Ventures, Eldridge, Y Combinator, and angel investors including Joshua S. Levine (former CTO/COO of ETRADE), Nate Rodland (former COO of Robinhood), Patrick O’Shaughnessy, Jacqueline Reses, Asiff Hirjii (former President/COO of Coinbase), Aaron Levie (CEO of Box), and founders of Plaid and Wealthsimple.
- **Growth Signals**: 
  - Over 7 million brokerage accounts opened across 40+ countries
  - 61,000+ monthly active developers (MAD)
  - 250+ employees in 25 countries
  - Self-clearing since 2024; member of DTCC, FICC, OCC, and Nasdaq Exchange (2025)
  - ISO 27001:2022 certified, SOC 2 Type II, GDPR, EU US DPF, CSA Level 1, ICO compliant
  - Excess SIPC coverage up to $30M in securities and $1M in cash per customer

## Competitive Advantages
- **Developer-first approach**: Easy-to-use APIs with SDKs in Python, .NET/C#, Go, Node, and more; 99.99% system uptime as of January 2026.
- **Full-stack regulatory infrastructure**: FINRA-registered broker-dealer, self-clearing, SIPC member with excess coverage, and multiple international regulatory licenses (Bahamas, Japan, FinCEN MSB).
- **Multi-asset support**: Stocks, ETFs, options, crypto, fixed income, tokenized equities — all via a single API.
- **Global reach**: Powers financial institutions across 40+ countries including Australia, Chile, Denmark, France, Mexico, UK, UAE, Saudi Arabia, Thailand, Turkey, and more.
- **Proprietary technology**: Builds its own technology stack rather than relying on legacy vendors (e.g., open-source MarketStore database for financial time-series data).

## Strategic Focus
- **Global expansion**: Actively working on new product offerings such as global stocks and index options.
- **Deepening regulatory moat**: Continued investment in self-clearing capabilities and international licensing to serve partners worldwide.
- **Tokenization & digital assets**: Expanding the Instant Tokenization Network and digital asset offerings for 24/7 liquidity.
- **Embedded finance**: Helping fintechs and institutions embed investing features directly into their own platforms.
- **Scaling the developer community**: Growing the 61,000+ monthly active developer base through open-source contributions, community platforms, and educational resources.

## Why Work Here
- **100% remote-first**: Globally distributed team across 20+ countries and almost every time zone; no central office requirement.
- **Global, multicultural team**: "Melting pot of diverse backgrounds" from tech startups to deep financial experience; team members in 25 countries.
- **Culture**: Goal-oriented, radical honesty, empathy-driven, and focused on solving hard problems. Described as "ambitiously creative" with a "last 10% of effort" mentality.
- **Career growth**: Fast-scaling startup with "limitless opportunities" for those looking to challenge themselves and advance.
- **Impact**: Directly shaping the future of finance by disrupting a legacy industry; building infrastructure that enables millions of people to access financial markets.
- **Leadership**: Founded by Yoshi Yokokawa (former Lehman Brothers, Endeavor Entrepreneur) and Hitoshi Harada (former Lead Architect at Greenplum/EMC, PostgreSQL contributor); executive team from Robinhood, Strike, TD Securities, TMX Group.
- **Notable perks**: Competitive compensation, equity, and the chance to work on open-source projects (e.g., MarketStore).

## Sources
1. [alpaca.markets - About Us](https://alpaca.markets/about-us)
2. [alpaca.markets - Homepage](https://alpaca.markets/)
3. [alpaca.markets - Careers/Hiring](https://alpaca.markets/hiring)
4. [LinkedIn - Alpaca](https://www.linkedin.com/company/alpacamarkets)
5. [docs.alpaca.markets - About Alpaca](https://docs.alpaca.markets/us/docs/about-alpaca)

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