--- title: 'Content Marketing Manager - Growth Marketing at AppLovin' canonical: 'https://feeny.ai/job/content-marketing-manager-growth-marketing-applovin-new-york-t8mmhvxf1sn0' type: 'job' last_seen: '2026-11-05' --- # Content Marketing Manager - Growth Marketing at AppLovin - **Company:** AppLovin - **Location:** New York, NY - **Compensation:** $170k–$243k - **Posted:** 2026-09-23 - **Last confirmed live:** 2026-11-05 - **Apply:** https://boards.greenhouse.io/applovin/jobs/4715903006?gh_jid=4715903006 ## Job description ## About AppLovin [AppLovin](https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.applovin.com&esheet=54549558&newsitemid=20260608414458&lan=en-US&anchor=AppLovin&index=3&md5=a4ac8b1dcb8b5502d0154df68e322df6) makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: [www.applovin.com](http://www.applovin.com). To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others. ## About the role AppLovin Ads is one of the largest growth channels available to consumer brands - most just haven't discovered it yet, or don't yet understand how it can transform their business. Your job is to change that by creating content that gets new consumer advertisers to launch on AppLovin and sets them up to succeed once they do. ## What you’ll do - Own the advertiser content program end to end. You set the calendar, write the pieces, decide where the content gets distributed, publish, track performance, and iterate. - Create content that accelerates consumer advertisers launching on AppLovin Ads. Figure out the topics most likely to resonate, what formats to use, and where to reach the audience. - Make sure advertisers have the information they need to be successful on AppLovin Ads once they’ve launched. Get ahead of the most common failure points and build playbooks, tutorials, and guides that help advertisers succeed. - Create seasonal content campaigns around key advertiser moments like BFCM and Q1. Plan for what’s coming and stay ahead of the curve. - Track what’s working and kill what isn’t. The content you create should result in advertisers launching and scaling on AppLovin. ## What we’re looking for - You are an exceptional writer. You can distill complex advertising topics into content that's clear, compelling, and polished - without the help of a copyeditor. - You move fast and would rather publish and iterate than wait until something is perfect. - You are self-directed. This isn’t a role where you’ll be given an existing content playbook to execute - you’ll build it yourself and won’t need someone to tell you where to start. The calendar you build is the calendar you execute. ## Nice to have - 3+ years experience writing content for a performance marketing or adtech audience. You’ve published work you can point to. - Familiarity with PostHog, Superset, Trino or other big data platforms. Ideally you will query large datasets to find your own answers, not wait for someone to pull a report. - Video scripting or production experience. - Ad platform background - you've marketed to advertisers, not just to consumers. AppLovin provides a competitive total compensation package with a pay for performance rewards approach. Total compensation at AppLovin is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Depending on the position offered, equity, and other forms of incentive compensation (as applicable) may be provided as part of a total compensation package, in addition to dental, vision, and other benefits. Other Types of Pay: Equity eligible Health Insurance: Medical, Dental, Vision, Life, Disability Retirement Benefits: 401(k) Retirement Plan Paid Time Off: Unlimited Discretionary Time Off Paid Holidays: 10 paid holidays per year Paid Sick Leave: 80 hours per year Method of Application: Apply online Application Window: The application window is expected to close within 30 days of the posting date. All questions or concerns about this posting should be directed to peopleops@applovin.com. New York Base Pay Range $170,100—$243,000 USD AppLovin is proud to be an equal opportunity employer that is committed to inclusion and diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or other legally protected characteristics. Learn more about EEO rights as an applicant [here](https://www.eeoc.gov/employers/eeo-law-poster). If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send us a request at jobs@applovin.com AppLovin will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law.  If you’re applying for a position in California, learn more [here](https://calcivilrights.ca.gov/fair-chance-act/). To support an efficient and fair hiring process, we may use technology-assisted tools, including artificial intelligence (AI), to help identify and evaluate candidates. All hiring decisions are ultimately made by human reviewers. Please read our [Global Applicant Privacy Notice](https://legal.applovin.com/global-applicant-privacy-notice/) to learn more about how AppLovin processes your personal information. https://www.linkedin.com/company/applovin    https://x.com/AppLovin    https://www.instagram.com/applovin/ ## About AppLovin ## Company Overview - **One-liner**: AppLovin provides an end-to-end software and AI platform that helps mobile app developers and consumer brands acquire users, monetize audiences, and analyze performance through advertising technology. - **Entity Type**: Public (Nasdaq: APP, S&P 500 component) - **Headquarters**: Palo Alto, California, United States - **Founded**: 2012 - **Founders**: Adam Foroughi, Andrew Karam, John Krystynak ## Core Business - Primary industry: Mobile technology, advertising, and marketing software. - Target customers: B2B – mobile app developers (gaming and non-gaming), consumer brands, and advertisers. - Mission/purpose: To help businesses of every size connect to their ideal customers and achieve growth through AI-powered advertising solutions. ## Products & Services - **MAX (SSP)**: In-app bidding and programmatic ad mediation platform for mobile publishers to maximize revenue. - **AppDiscovery (DSP)**: Demand-side platform that uses AI to find high-value users for apps and drive conversions. - **SparkLabs**: Creative studio that produces video and playable ad creatives optimized for performance. - **Adjust** (acquired): Mobile measurement and analytics platform for attribution, campaign tracking, and fraud prevention. - **MoPub** (acquired): Mobile monetization platform for publishers (now integrated into AppLovin’s stack). ## Market Standing - **Valuation/Market Cap**: ≈ $3.9 billion (as of mid-2025, per LinkedIn). Note: IPO in 2021 valued the company at ~$24 billion, and valuation has fluctuated since. - **Key Metric**: Annual Revenue of $5.48 billion (2025 fiscal year). Net income of $3.33 billion. - **Notable Investors/Partners**: Orient Hontai Capital (led debt financing), GQG Partners (post-IPO secondary). Also partnered with TripleDot Studios (sold mobile games division for $800M in 2025). - **Growth Signals**: Added to the S&P 500 in September 2025; divested mobile games business to focus entirely on advertising technology; continues to expand in-app bidding and AI capabilities. ## Competitive Advantages - **Scale & Reach**: Platform reaches over 1 billion mobile game players daily across a global network. - **Full-Screen Ad Experience**: Ads appear during natural app pauses or as rewarded videos, providing high engagement without disrupting user experience. - **Engineering-Led Culture**: Emphasis on product excellence, speed, and continuous improvement; attracts top talent from Google, Meta, Unity, and Zynga. - **Integrated Platform**: End-to-end solution from creative production (SparkLabs) to measurement (Adjust) to monetization (MAX) – reduces fragmentation for advertisers and publishers. ## Strategic Focus - Double down on AI-powered advertising technology following the sale of its mobile games business (Lion Studios and other game studios) to TripleDot Studios in mid-2025. - Continue to improve programmatic in-app bidding and expand into consumer brand advertising beyond gaming. - Grow international presence (29 countries) and strengthen the platform’s data and machine learning capabilities. ## Why Work Here - **Culture**: Recognized as a Great Place to Work – 94% of employees say it’s a great place to work (vs. 57% at a typical U.S. company). Listed #7 Fortune Best Workplaces in the Bay Area 2025 (Small & Medium), #1 in Advertising & Marketing 2024. - **Engineering Focus**: “Product first” philosophy with hands-on work from day one; interns ship real code. Flat hierarchy and fast decision-making. - **Benefits**: 100% company-paid health coverage for employees and dependents, employee stock purchase plan, flexible time off, parental leave, retirement matching, wellness support, phone reimbursement. - **Work Policy**: Primarily office-based in Palo Alto HQ, but global offices include Germany, China, Canada, Israel, and Singapore. No explicit remote-first policy. - **Compensation & Reviews**: LinkedIn ratings show 4.3/5 for compensation, 3.8 overall; Glassdoor-style reviews note strong pay but fast-paced environment. ## Sources 1. [applovin.com/careers](https://www.applovin.com/en/careers) 2. [applovin.com](https://www.applovin.com/) 3. [linkedin.com/company/applovin](https://www.linkedin.com/company/applovin) 4. [wikipedia.org/wiki/AppLovin](https://en.wikipedia.org/wiki/AppLovin) 5. [greatplacetowork.com/certified-company/1368858](https://www.greatplacetowork.com/certified-company/1368858) ## Other roles at AppLovin - [Social Media Manager](https://feeny.ai/job/social-media-manager-applovin-palo-alto-em8t77bxewj4) — Palo Alto, CA - [Product Manager](https://feeny.ai/job/product-manager-applovin-palo-alto-jzmyyqpmmzpr) — Palo Alto, CA - [Agency Development Lead - Independent Agencies](https://feeny.ai/job/agency-development-lead-independent-agencies-applovin-los-angeles-santa-monica-8phdmxv35p84) — Los Angeles/santa Monica, CA - [Agency Development Lead - Independent Agencies](https://feeny.ai/job/agency-development-lead-independent-agencies-applovin-new-york-1xvdjht8gk89) — New York, NY - [Business Operations Analyst](https://feeny.ai/job/business-operations-analyst-applovin-toronto-tee0xwpj3zsz) — Toronto, Canada - [Creative Producer, Growth Marketing](https://feeny.ai/job/creative-producer-growth-marketing-applovin-new-york-43fqx3g48qc6) — New York, NY - [Business Operations Analyst](https://feeny.ai/job/business-operations-analyst-applovin-palo-alto-pre1rfdvmrrx) — Palo Alto, CA - [Manager, Business Development - Consumer](https://feeny.ai/job/manager-business-development-consumer-applovin-beijing-gwm47s6warp3) — Beijing, China / Shanghai, China - [Sr. Analyst, Business Development - Consumer](https://feeny.ai/job/sr-analyst-business-development-consumer-applovin-beijing-emvq7nz3w5d7) — Beijing, China / Shanghai, China - [Sr. Accountant](https://feeny.ai/job/sr-accountant-applovin-palo-alto-q0gte05hx1c4) — Palo Alto, CA