--- title: 'Content Marketing Manager Indonesia at Spotify' canonical: 'https://feeny.ai/job/content-marketing-manager-indonesia-spotify-jakarta-rv3b3b3e6eky' type: 'job' last_seen: '2026-10-24' --- # Content Marketing Manager Indonesia at Spotify - **Company:** Spotify - **Location:** Jakarta, Indonesia - **Work type:** hybrid - **Posted:** 2026-09-22 - **Last confirmed live:** 2026-10-24 - **Apply:** https://jobs.lever.co/spotify/ffe7380b-8c91-4201-bf60-25273493a1d8 ## Job description At Spotify, we believe that music, podcasts, and culture move the world. We’re looking for a Content Marketing Manager to shape how Spotify shows up across Indonesia’s social platforms. You’ll help bring Spotify’s music, podcast, and cultural moments to life through storytelling that Indonesian audiences want to follow, engage with, and share. Based in Jakarta and reporting to the Content & Social Marketing Lead - Indonesia, you’ll be a hands-on member of the team, turning cultural insights and marketing priorities into locally relevant content. You’ll work closely with agency partners, creators, artists, labels, and teams across Spotify to develop and deliver content across TikTok, Instagram, X, and emerging channels. You’ll combine strong creative instincts with performance insights to understand what’s working, adapt quickly, and keep Spotify relevant in fast-moving cultural conversations. ## What You'll Do - Own the day-to-day execution of Spotify Indonesia’s social channels across Meta, TikTok, X, and emerging platforms, helping strengthen Spotify’s position as a go-to platform for music and podcast fans in Indonesia. - Contribute to Spotify’s social voice and presence in Indonesia, creating culturally relevant, platform-native storytelling that feels authentic to local audiences while remaining consistent with Spotify’s brand. - Lead content marketing initiatives tied to artist and podcast releases, live events, editorial moments, and on-platform campaigns, including video content from ideation through distribution. - Spot cultural trends, fandom signals, emerging formats, and conversations early, translating them into relevant content opportunities for Spotify. - Brief and collaborate with agencies and internal cross-functional teams to develop and produce content across social and other relevant media channels. - Build and maintain relationships with artists, labels, podcast and video creators, agencies, and internal partners, identifying opportunities for content and co-creation while managing expectations and keeping projects moving. - Navigate a high-volume stakeholder environment across Marketing, Creative, Editorial, artist and label partnerships, and global teams while maintaining alignment and delivering at pace. - Use data and performance insights to evaluate content, optimize approaches, and clearly communicate learnings and recommendations to internal partners. - Share learnings and best practices with regional and global teams, contributing to how Spotify approaches content and social marketing across markets. ## Who You Are - You have 7+ years of experience in content marketing, including social media, with experience spanning strategy and creative work in Indonesia. - You have a strong understanding of Indonesia’s digital and social landscape, fandom behavior, cultural conversations, and the ways audiences engage across different platforms. - You have experience working with creators, agencies, and cross-functional teams to deliver impactful social and content campaigns. - You’re confident planning and developing social media and content marketing strategies that can extend across other relevant media channels. - You have strong creative instincts and are deeply connected to internet culture, music, podcasts, and fandoms, with an eye for emerging trends, formats, and conversations. - You’re comfortable using data and insights to inform creative decisions, measure performance, and optimize campaigns. - You’re skilled at managing multiple stakeholders across internal teams, external partners, agencies, and creator ecosystems. - You’re organized and comfortable managing multiple projects and priorities in a fast-moving environment. - You have strong communication skills in Bahasa Indonesia and English. You’re familiar with Spotify as a product and understand how audiences use and engage with the platform. - Experience across broader marketing and media channels, including creator and influencer marketing, will help you thrive in this role. Where You'll Be - This role is based in Jakarta. - We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home. ## About Spotify ## Company Overview - **One-liner**: Spotify is the world's most popular audio streaming subscription service, connecting users to over 100 million tracks, 7 million podcast titles, and 700,000 audiobooks across 184 markets. - **Entity Type**: Public (NYSE: SPOT) - **Headquarters**: Stockholm, Sweden - **Founded**: 2006 - **Founders**: Daniel Ek and Martin Lorentzon ## Core Business - Primary industry: Audio streaming and digital media - Target customers: B2C (consumers via Free and Premium tiers) and B2B (advertisers, artists, and labels through Spotify Advertising and Spotify for Artists) - Mission: "To deliver creativity to the world—one note, one voice, one idea at a time." ## Products & Services - **Spotify Free**: Ad-supported streaming of music, podcasts, and audiobooks - **Spotify Premium**: Subscription tier with offline mode, improved sound quality, and ad-free listening - **Spotify for Artists**: Analytics, promotion, and monetization tools for creators - **Spotify Advertising**: Programmatic and self-serve ad platform for brands - **Audiobooks**: Catalog of 700,000+ audiobook titles (market entry in 2022) ## Market Standing - **Valuation/Market Cap**: Not disclosed in available sources; stock price reported at USD 391.23 (as of 2024-10-29) - **Key Metric**: Annual Revenue EUR 17.2B; 777 million monthly users including 300 million subscribers (per Spotify Newsroom). Note: LinkedIn company data lists 365M users/165M subscribers — conflicting reports, likely reflecting an older snapshot. - **Notable Investors/Partners**: Series A of USD 21.6M with 5 investors (2008); debt financing of USD 1.0B (2016); convertible notes in 2016 and 2021. Key acquisitions include Sonantic (2022), Mediachain (2017), and Tunigo (2013). - **Growth Signals**: Headcount grew +14.2% YoY to 8,921 employees; 9 offices across 4 countries; expansion into audiobooks; 300M+ paying subscribers. ## Competitive Advantages - Scale: largest audio streaming subscriber base globally - Data and AI personalization: mature recommendation engines and AI-driven discovery - Multi-format audio ecosystem: music, podcasts, and audiobooks in a single app - Strong brand recognition and deep creator relationships ## Strategic Focus - AI-powered personalization and generative audio tools - Audiobook market expansion - Podcast ecosystem growth - Creator monetization and artist tools ## Why Work Here - Employer rating 4.0/5.0 from 2,155 reviews (Work-Life: 4.2, Compensation: 3.9, Culture: 4.0, Career: 3.5) - **Work ## Other roles at Spotify - [Account Executive - Commercial, Spotify Technology](https://feeny.ai/job/account-executive-commercial-spotify-technology-spotify-london-6yqgfwkp7wmb) — London, United Kingdom - [Machine Learning Engineer - Subscriptions](https://feeny.ai/job/machine-learning-engineer-subscriptions-spotify-london-fbsgsbqz0vrg) — London, United Kingdom - [Revenue Operations Manager - Spotify Technology](https://feeny.ai/job/revenue-operations-manager-spotify-technology-spotify-london-ej8253p31kdw) — London, United Kingdom - [Account Executive - Commercial, Spotify Technology](https://feeny.ai/job/account-executive-commercial-spotify-technology-spotify-toronto-grwrwr66166c) — Toronto, Canada - [Account Executive - Commercial, Spotify Technology](https://feeny.ai/job/account-executive-commercial-spotify-technology-spotify-new-york-pevmeqk7rnpx) — New York, NY - [Account Executive - Enterprise, Spotify Technology](https://feeny.ai/job/account-executive-enterprise-spotify-technology-spotify-new-york-4h9yk83y7b84) — New York, NY - [Sales Manager, Enterprise — Spotify Technology](https://feeny.ai/job/sales-manager-enterprise-spotify-technology-spotify-new-york-0br7nv5gafx8) — New York, NY - [Senior Product Manager - Spotify Connect](https://feeny.ai/job/senior-product-manager-spotify-connect-spotify-london-4sb8kecz5rbz) — London, United Kingdom - [Principal Product Manager - TV & Desktop](https://feeny.ai/job/principal-product-manager-tv-desktop-spotify-london-q7y8rs12xh4s) — London, United Kingdom - [Director of Sales - Emerging & Scaled (New Business)](https://feeny.ai/job/director-of-sales-emerging-scaled-new-business-spotify-new-york-39qhpxz9b5mp) — New York, NY