---
title: 'Content Marketing Manager - Industrial B2B at Mendix'
canonical: 'https://feeny.ai/job/content-marketing-manager-industrial-b2b-mendix-united-states-7rrzbhmr3wm3'
type: 'job'
last_seen: '2026-10-31'
---

# Content Marketing Manager - Industrial B2B at Mendix

- **Company:** Mendix
- **Location:** United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-10-31
- **Apply:** https://jobs.lever.co/mendix/acded4ba-2f4e-4562-8091-30fa5b661b8a

## Job description

Intelligence Center X is Siemens' platform for the agentic enterprise

The next wave of enterprise software isn't about writing more code — it's about giving organizations the tools to combine trusted data, AI, and applications into systems that can reason and act on their own. Intelligence Center X delivers that today, through five capabilities — an Enterprise Knowledge Graph, AI/ML, agentic application development, orchestration, and governance — that together move enterprises from static software to intelligent, autonomous systems. For the customers we serve, that shift shows up in very concrete ways: engineers and data leaders who can finally find and trust the data buried across decades of enterprise systems; teams that go from idea to working application in days instead of quarters; and AI initiatives that move out of pilot purgatory and into production because the underlying data and governance can actually support them. Whether you're building this platform, proving its value to customers, or bringing it to market through our partner ecosystem, your work directly drives those outcomes for some of the most complex organizations in the world. This is one of the most ambitious enterprise AI platforms in the market — built on decades of deep domain expertise across industries as varied as manufacturing, banking, insurance, financial services, and healthcare, and already running in production at real scale for organizations with some of the most demanding data and compliance requirements in the world. If you want to work at the intersection of enterprise AI, knowledge graphs, and agentic applications — with real customers and real production stakes, across nearly every major industry — this is where that work is happening.

Content Marketing Manager – Industrial B2B Siemens Digital Industries Software is seeking a Content Marketing Manager who specializes in marketing to complex, engineering-driven industrial sectors and thrives at the intersection of technical depth and compelling storytelling. This individual will create content that earns the trust of executive audiences and translates complex technical concepts into narratives that drive awareness, pipeline, and product adoption. You'll develop category-defining content including SME-driven insights, research-backed reports, practitioner guides, webinars, and executive thought leadership. The ideal candidate is curious, resourceful, process-oriented, and focused on delivering measurable business outcomes.

## What You'll Do

Content

- Manage content creation across blogs, articles, long-form content, video scripts, webinars, and social media assets aligned to product capabilities, use cases, audience segments, and pipeline goals.
- Develop and oversee the production of how-to guides, research reports, solution briefs, white papers, and other high-value content assets.
- Manage relationships with freelance writers, agencies, and external contributors, ensuring quality, consistency, and adherence to brand standards.
- Develop executive thought leadership programs, including ghostwriting, podcast preparation, speaking opportunities, and bylined articles for industry publications.
- Create content that resonates with industrial decision-makers, including VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations.
- Partner with Product Marketing, Demand Generation, and other cross-functional teams to translate positioning and messaging into always-on content programs spanning the full buyer journey.
- Collaborate with subject matter experts, customers, product managers, developers, and data scientists to create accurate, credible, and practitioner-focused content.
- Identify content opportunities and gaps through search intent analysis, competitive research, analyst insights, and feedback from sales and customer-facing teams.
- Drive content repurposing strategies to maximize the reach, impact, and lifecycle of high-performing content across channels and formats. SEO & Distribution
- Support organic content strategy through keyword research, topic clustering, content planning, and on-page SEO optimization.
- Focus on high-intent, bottom-of-funnel content opportunities that drive qualified traffic and business outcomes.
- Partner with Demand Generation teams to integrate content into nurture programs, paid campaigns, and account-based marketing (ABM) initiatives.
- Manage content distribution across owned channels, including blogs, newsletters, and developer communities, as well as earned channels such as syndication, guest publications, and industry forums.
- Ensure content is optimized for discoverability across both traditional search engines and emerging AI-powered search and answer platforms. Measurement & Optimization
- Track and report on key content performance metrics, including organic traffic, engagement, MQL contribution, pipeline influence, and content-attributed revenue.
- Conduct regular content audits to identify opportunities for content refreshes, consolidation, optimization, and removal of underperforming assets.
- Test and optimize headlines, calls-to-action (CTAs), content formats, and distribution strategies using data-driven insights.
- Leverage performance analytics to continuously improve content effectiveness and scale successful initiatives.

## What We're Looking For

Required Qualifications

- 4+ years of B2B content marketing experience, including at least 2 years focused on industrial or engineering-driven audiences.
- Exceptional writing, editing, and storytelling skills with the ability to simplify complex technical topics for executive and business audiences.
- Demonstrated success translating highly technical concepts such as data pipelines, cloud architecture, observability, security, and enterprise technology into compelling narratives.
- Strong understanding of SEO fundamentals and experience driving measurable organic growth.
- Proven ability to collaborate effectively with subject matter experts and deliver high-quality content on schedule.
- Familiarity with modern data platforms, cloud technologies, and concepts such as data lakehouses.
- Understanding of industrial software, manufacturing technology, engineering technology, or related enterprise software markets.

## Preferred Qualifications

- Experience marketing to developers, practitioners, engineers, or other highly technical audiences at scale.
- Hands-on experience with Salesforce, Marketo, Ahrefs, SEMrush, WordPress, or similar marketing technology platforms.
- Portfolio demonstrating technical content creation, including long-form guides, white papers, executive thought leadership, and industry publications.
- Strong process orientation with experience building and improving content workflows and operational processes.
- Experience leveraging AI-powered writing, research, and workflow automation tools to improve productivity and content effectiveness.

Closing:

U.S. Pay Transparency Statement

The base salary range for this position is $102,500 - $184,500 USD. Individual compensation will vary based on factors including experience, skills, qualifications, and location. Siemens also offers a comprehensive benefits package and may provide additional incentive compensation where applicable.

## About Mendix

## Company Overview
- **One-liner**: Mendix provides a leading low-code application development platform that enables enterprises to build and deploy custom software applications rapidly, bridging the gap between business and IT.
- **Entity Type**: Private (subsidiary of Siemens AG)
- **Headquarters**: Rotterdam, Netherlands (Global HQ) & Boston, Massachusetts, USA (US HQ)
- **Founded**: 2005
- **Founders**: Derek Roos, Roald Kruit, Arno Burggraaf

## Core Business
- **Primary Industry**: Enterprise Software / Low-Code Application Development Platform
- **Target Customers**: Large enterprises, Independent Software Vendors (ISVs), and SMBs across various sectors (manufacturing, logistics, finance, etc.). Primarily B2B.
- **Mission**: To continuously evolve and empower companies to take control of their digital journey by providing the tools, resources, and services necessary for faster and better software development. As part of Siemens' Intelligence Center X, the goal is to enable a hybrid workforce where people and AI agents work together.

## Products & Services
- **Mendix Platform (Low-Code)**: The core product; a visual, model-driven development environment that allows users to build web and mobile applications with drag-and-drop functionality, pre-built components, and full-stack capabilities. Includes features for collaboration, AI-assisted development (AI Studio), and lifecycle management.
- **Mendix for Private Cloud**: A dedicated, single-tenant deployment option for customers with strict security, compliance, or data residency requirements.
- **Mendix Cloud**: The public cloud offering, providing a resilient, scalable, and secure hosting environment managed by Mendix.
- **Marketplace**: A curated library of pre-built connectors, modules, widgets, and templates to accelerate development.
- **Mendix Academy**: A comprehensive suite of training materials, learning paths, and certification programs to upskill developers and business users.
- **Graph Studio**: A tool for modeling and managing business domain models, data, and knowledge graphs, enabling a shared context for applications and AI agents.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Subsidiary of Siemens AG; acquisition price was ~$700M in 2018).
- **Key Metric (Funding & Revenue)**: Acquired by Siemens in 2018 for approximately €600 million ($700 million). Annual revenue is not publicly disclosed, but the company operates as a key growth engine within Siemens' Digital Industries software division.
- **Notable Investors/Partners**: Siemens AG (parent company); Strategic partners include Amazon Web Services (AWS).
- **Growth Signals**:
    - **Headcount**: Grew to over 1,100 employees in 2020 and now has over 1,400 employees globally, indicating strong post-acquisition growth.
    - **Industry Recognition**: Named a 9x leader in the Gartner® Magic Quadrant™ for Low-Code Application Development (2025).
    - **Product & Market Expansion**: Expanded into India, Australia, Singapore, and China in the last few years.
    - **Siemens Integration**: Became a core component of Siemens' new "Intelligence Center X" in 2026, positioning it at the center of Siemens' industrial AI and agentic software strategy.

## Competitive Advantages
- **Enterprise Focus & Backing**: Unlike many low-code platforms, Mendix is built for complex enterprise needs (security, scalability, governance) and is backed by the financial and industrial clout of Siemens (a $100B+ technology conglomerate).
- **“Two-Speed IT” / Citizen Developer Enablement**: Allows professional developers to build at high speed while enabling "citizen developers" (business users) to co-create applications, bridging the IT-business gap effectively.
- **Platform Maturity & Ecosystem**: 20 years of development have resulted in a mature, feature-rich platform with a large marketplace and strong partner network.
- **Integration with Siemens Xcelerator**: Deep integration with Siemens' industrial software portfolio (digital twins, PLM, MES) provides a unique value proposition in the manufacturing and engineering space.

## Strategic Focus
- **Agentic Enterprise**: The primary focus is on enabling the "agentic enterprise" through Siemens' Intelligence Center X. Mendix is being used to build applications where AI agents and human workers collaborate with shared context and orchestration.
- **AI-Powered Development**: Deepening the integration of AI/ML into the development platform itself (e.g., AI Studio) to automate testing, code generation, and data modeling.
- **Low-Code for Everything**: Expanding the use of low-code into new domains like engineering, manufacturing, supply chain, and quality management, not just traditional business apps.
- **Global Expansion**: Continuing to grow its presence, particularly in the Asia-Pacific region.

## Why Work Here
- **Innovation & Impact**: Work on a cutting-edge, industry-leading platform that is central to Siemens' digitalization strategy. Employees have a direct impact on how enterprises of all sizes solve real-world problems.
- **Career Growth**: As a growing subsidiary of a global powerhouse, there are ample opportunities for internal mobility, skill development, and career progression across both Mendix and Siemens.
- **Hybrid & Flexible Culture**: Mendix offers a hybrid working model where employees can choose to work remotely, from one of their offices, or a mix of both. Flexible paid time off is also a standard benefit.
- **Global Team**: Join a diverse team of over 1,400 people across offices in Rotterdam, Boston, London, Frankfurt, Singapore, and more.
- **Generous Benefits Package**: Includes competitive benefits such as medical, dental, vision coverage, 401k matching (US), wellness benefits, and Siemens employee discounts.
- **Inclusivity**: The company is explicitly focused on hiring from diverse backgrounds to create products that serve a global audience.

## Sources
1. [mendix.com (Company Page)](https://www.mendix.com/company/)
2. [mendix.com (Careers Page)](https://www.mendix.com/careers/)
3. [jobs.lever.co (Mendix Careers)](https://jobs.lever.co/mendix)
4. [siemens.com (Application Development Platform)](https://www.siemens.com/en-us/solutions/application-development-platform/)

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