---
title: 'Content Marketing Manager at Perforce'
canonical: 'https://feeny.ai/job/content-marketing-manager-perforce-austin-3933v2qv42vg'
type: 'job'
last_seen: '2026-09-21'
---

# Content Marketing Manager at Perforce

- **Company:** Perforce
- **Location:** Austin, TX
- **Compensation:** $91k–$96k
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-09-17
- **Last confirmed live:** 2026-09-21
- **Apply:** https://jobs.lever.co/perforce/ca70e77d-1937-42bf-98e0-523624b46aa1

## Job description

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you’ll work with and learn from some of the best and brightest in business. Before you know it, you’ll be in the middle of a rewarding career at a company headed in one direction: upward.

With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce.

Position Summary Perforce is seeking a strategic and results-oriented Content Marketing Manager to drive software products content strategy, thought leadership, and product storytelling for the Digital Creation product portfolio (which includes Perforce P4 and Perforce IPLM). This role will report to the Sr. Director of Product Marketing and is responsible for creating and executing a comprehensive content strategy that drives awareness, improves engagement, and generates pipeline growth, among technical and business audiences. The ideal candidate is a masterful coordinator that combines exceptional storytelling skills with a data-driven approach to content performance. As an individual contributor, you will collaborate closely with product marketing, product management, and subject matter experts to translate complex technical concepts into clear and compelling content that resonates with developers, technical artists, engineering leaders, and enterprise decision makers.

## About the Team

The Digital Creation marketing team is focused on helping innovative organizations build, manage, and scale the world's most sophisticated digital creation pipelines. Our team partners across marketing, product, sales, and customer-facing organizations to communicate the value of P4 and related solutions to customers across game development, media and entertainment, automotive, simulation, and other technology-driven industries. We are passionate about helping technical teams of all sizes work more efficiently while enabling organizations to manage complex assets, workflows, and development environments at scale.

## Responsibilities

Content Strategy & Planning:

- Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, customer journeys, and revenue goals.
- Utilize SEO and AEO best practices to ensure brands are prominent in organic search and LLM results for our target audiences.
- Build and manage editorial calendars that efficiently support brand awareness, thought leadership, and pipeline generation initiatives.
- Identify content gaps, audience needs, and market opportunities through customer insights, competitive research, and performance analytics.
- Partner with marketing leadership to support messaging frameworks, campaign themes, and integrated go-to-market initiatives.

Performance & Optimization:

- Measure, analyze, and report on content performance using established marketing metrics. This role will provide a data-centric mindset to content requests, efficiently refresh and repurpose top performing content into new formats and distributing across the customer journey.
- Optimize content strategies based on audience behavior, engagement, pipeline contribution, and revenue impact.
- Conduct ongoing content audits and recommend process improvements to increase content effectiveness and operational efficiency.

Content Creation & Storytelling:

Collaborate with product marketing and subject matter experts to create high-quality content including:

- Blogs
- Technical thought leadership articles
- Case studies
- Customer stories
- Solution briefs
- Landing page copy
- E-books and White papers
- Reports
- Translate complex technical concepts into clear, engaging, audience-specific narratives. You will guide our design team and subject matter experts in the development of engaging video demos and tutorials tailored to developers, engineering leaders, technical artists, DevOps practitioners, production teams, and executive stakeholders.
- Create industry-focused content that reinforces market leadership and brand credibility, ensuring quality and consistency across channels and campaigns.

AI and Marketing Innovation:

- Leverage approved AI tools to improve content development, research, analysis, and productivity while maintaining editorial quality and accuracy.
- Apply critical thinking and human review to all AI-assisted outputs.
- Continuously evaluate emerging content marketing technologies and best practices.

AI Fluency: Level 2: Skilled Prompter (Advanced Foundation / Early Proficient) - Crafts effective, outcome‑oriented prompts, iterates to improve quality and speed, and validates AI outputs against business context and expectations.

Required Qualifications

Experience:

- Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
- 4+ years of B2B content marketing experience, preferably within enterprise software, developer tools, DevOps, infrastructure software, SaaS, or technology industries.
- Proven success developing content programs that support both brand awareness and revenue growth.
- Experience partnering with product marketing, demand generation, and sales organizations.

Skills & Expertise:

- Experience translating technical subject matter into accessible and compelling content.
- Strong storytelling and content development capabilities. You should have experience working with multiple stakeholders, including technical subject matter experts, to efficiently produce content that ranks and engages in a variety of formats.
- Strong understanding of content marketing strategy, SEO fundamentals, demand generation, and customer journey mapping.
- Proficiency with analytics tools and SEO platforms (we regularly measure content performance with Google Analytics, Google Search Console, and BrightEdge) .
- Strong project management and stakeholder management skills (we use Hive as our project management software).
- Ability to independently manage multiple projects and priorities in a fast-paced environment.

Preferred Qualifications:

- Experience marketing developer-focused products or technical enterprise software.
- Experience managing and growing thought leadership programs.
- Experience managing social media and developing internal advocacy programs.

Success Profile:

The successful candidate will:

- Operate as a strategic contributor with a high degree of independence.
- Influence cross-functional teams through expertise and collaboration.
- Drive measurable business outcomes through content strategy and execution.
- Balance creativity with analytical rigor.
- Demonstrate strong judgment, adaptability, and ownership.
- Serve as a trusted advisor to marketing and business stakeholders.

Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time. The actual offer will depend on a number of factors including, but not limited to, a candidate’s education, skills, qualifications, depth of experience and other relevant business considerations. Perforce reserves the right to amend or modify employee perks and benefits at any time.

All employees are expected to demonstrate AI fluency appropriate to their role and level, including responsible use of AI tools, sound judgment, and adherence to company AI governance and security policy standards. Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today!

www.perforce.com

Please click here for: EOE & Belonging Statements | Perforce Software

## About Perforce

## Company Overview
- **One-liner**: Perforce Software provides version control, digital asset management, hardware IP lifecycle management, DevOps, and test automation tools that help organizations build and deliver mission-critical software.
- **Entity Type**: Private (backed by private equity firms Clearlake Capital and Francisco Partners)
- **Headquarters**: Minneapolis, Minnesota, USA
- **Founded**: 1995
- **Founders**: Not publicly available in cited sources

## Core Business
- **Primary industry**: Software development tools, DevOps, enterprise software, and digital asset management.
- **Target customers**: B2B enterprise and SMBs, with a strong presence in regulated and mission-critical sectors: game development, software/technology, semiconductor design, automotive/IoT, medical device, aerospace/defense, healthcare/insurance, financial services, telecommunications, and retail/eCommerce. Trusted by more than 75% of the Fortune 100 and 50% of the Global 500 ([perforce.com](https://www.perforce.com/company)).
- **Mission/Purpose**: "Helps organizations build and deliver the software the world relies on" — supporting teams to "accelerate innovation without unnecessary risk." The culture slogan is "Work That Matters. People Who Care. A Place to Grow." ([perforce.com](https://www.perforce.com/company), [perforce.com](https://www.perforce.com/company/our-culture)).

## Products & Services
- **Helix Core (Version Control)**: High-performance version management for large-scale, mission-critical development projects, including game development and semiconductor/embedded software.
- **Digital Asset Management (DAM)**: Centralized management and collaboration for digital media assets across teams and enterprises.
- **Hardware IP Lifecycle Management (IPLM)**: Tracks and manages hardware IP design data and lifecycle processes for electronics and semiconductor teams.
- **Test Automation & Digital Experiences**: Solutions from acquired brands like **Perfecto** (web/mobile app testing) and **BlazeMeter** (load/performance testing).
- **Platform Automation**: Configuration, compliance, and infrastructure automation via **Puppet** (acquired 2022) and data management via **Delphix** (acquired 2024).
- **Professional Services & Open-Source Support**: Global experts to help maximize ROI, reduce risk, and support critical deployments ([perforce.com](https://www.perforce.com/company), [perforce.com](https://www.perforce.com/system/files/2025-02/corporate-fact-sheet.pdf)).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company).
- **Key Metric**: Not revenue, but scale is significant: 20,000+ customers, 1,700+ employees, 1,000,000+ users, 14 offices worldwide, and customers in 80+ countries ([perforce.com](https://www.perforce.com/company)).
- **Notable Investors/Partners**: Backed by Clearlake Capital and Francisco Partners ([perforce.com](https://www.perforce.com/company)). Growth has been fueled by acquisitions: Hansoft (2017), Perfecto (2018), BlazeMeter (2021), Puppet (2022), Delphix (2024), and Snowtrack (2025) ([perforce.com](https://www.perforce.com/company)).
- **Growth Signals**: Continues strategic M&A through 2025, 1,700+ employees globally, and expanding portfolio to address AI-driven software delivery challenges. Recognized as a Top Workplace in Minnesota and Great Place to Work in India ([perforce.com](https://www.perforce.com/company), [perforce.com](https://www.perforce.com/careers)).

## Competitive Advantages
- **Mission-critical trust**: 75% of the Fortune 100 rely on Perforce for environments where failure is not an option.
- **Broad portfolio**: Covers the full software delivery lifecycle — code, quality, infrastructure, and data — through an integrated suite of tools.
- **Deep vertical expertise**: Specialized solutions for gaming, semiconductor, medical device, aerospace/defense, and other high-regulation industries.
- **Global scale and reliability**: 10+ data centers and customers across 80+ countries ensure enterprise-grade scale and compliance.

## Strategic Focus
- **Enabling AI-era software governance**: Perforce is positioning itself as a "trusted partner helping organizations govern software delivery in the age of AI" by enforcing guardrails across code, quality, infrastructure, and data.
- **Continued portfolio expansion**: Investing in technologies and acquisitions that help teams "build, test, secure, and scale modern applications."
- **Sustainability and corporate responsibility**: CEO sits on the Board of SustainableIT, and the company supports industry-wide standards for environmental and social impact ([perforce.com](https://www.perforce.com/company), [perforce.com](https://www.perforce.com/company/our-culture)).

## Why Work Here
- **Growth and learning**: Career-specific and personal development training resources, plus "continued learning alongside experts."
- **Culture and belonging**: Employee Resource Groups, celebration of global traditions, and a commitment to a culturally diverse workplace.
- **Health and wellness**: Nearly 90% of gym memberships covered, healthy snacks/beverages, and wellness integrated into the culture.
- **Time off**: Paid holidays, parental leave, and flexible "You Time" with extra days added.
- **Community impact**: Paid day to volunteer, donation matching, and support for local communities.
- **Recognition**: Top Workplace in Minnesota (Star Tribune) and Certified Great Place to Work in India ([perforce.com](https://www.perforce.com/careers), [perforce.com](https://www.perforce.com/company/our-culture)).

## Sources
1. [About Perforce, Leadership, Culture and Careers | Perforce Software](https://www.perforce.com/company)
2. [Careers | Perforce Software](https://www.perforce.com/careers)
3. [About Perforce Software – Corporate Fact Sheet (PDF)](https://www.perforce.com/system/files/2025-02/corporate-fact-sheet.pdf)
4. [Perforce Jobs on Lever](https://jobs.lever.co/perforce)
5. [Our Culture | Perforce Software](https://www.perforce.com/company/our-culture)

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