---
title: 'Content Marketing & Social Media Specialist – AI Consumer Apps at Baidu USA'
canonical: 'https://feeny.ai/job/content-marketing-social-media-specialist-ai-consumer-apps-baidu-usa-mountain-vwe9c21f9ah4'
type: 'job'
last_seen: '2026-11-07'
---

# Content Marketing & Social Media Specialist – AI Consumer Apps at Baidu USA

- **Company:** Baidu USA
- **Location:** Mountain View, CA
- **Posted:** 2026-10-19
- **Last confirmed live:** 2026-11-07
- **Apply:** https://job-boards.greenhouse.io/baidu/jobs/8302336

## Job description

Content Marketing & Social Media Specialist – AI Consumer Apps (Contractor)

Location: Mountain View, California Job Type: Contractor, On-site (4+ days/week)

## About the Role

We're building a brand-new AI voice productivity app that transforms natural speech into polished communication across desktop and mobile.

We're looking for a creative, hands-on Content Marketing & Social Media Specialist to grow our brand presence, create engaging content, and drive user acquisition in the US market.

## What You Will Do

- Social Media Management: Develop and execute content strategies across X (Twitter), LinkedIn, Reddit, YouTube, TikTok, and other relevant platforms.
- Content Creation: Create engaging social posts, short-form videos, product demos, tutorials, and AI-related content to drive organic growth.
- Community Growth: Build and engage with AI communities, influencers, and creators to increase brand awareness and user engagement.
- Growth Marketing: Support product launches, including Product Hunt, creator partnerships, and user acquisition experiments.
- AI Trends & Competitors: Stay on top of emerging AI products, viral trends, and competitor strategies to identify new content and growth opportunities.
- Cross-functional Collaboration: Work with Product, Design, and Engineering teams on product positioning, messaging, and marketing campaigns.

## What We'd Like to See in You

- Fluency in written and spoken Mandarin is required, along with strong and fluency in English communication skills.
- 1–3 years of experience in content marketing, social media marketing, growth marketing, or consumer app marketing.
- Hands-on experience managing social media accounts and creating engaging content, especially on X, LinkedIn, and Reddit.
- Strong understanding of consumer AI trends, including AI productivity, voice apps, AI image/video generation, and AI coding tools.
- Excellent writing, storytelling, and communication skills, with the ability to independently create and publish content.
- Creative, proactive, data-driven, and comfortable working in a fast-paced startup environment.

Culture Fit

We're looking for someone who is passionate about AI, self-motivated, eager to learn, and excited to work with a small, ambitious team. You enjoy experimenting with new ideas, taking ownership, and turning creative concepts into results.

## Perks

- Work on an exciting new AI consumer product.
- Opportunity to shape our brand and growth strategy from day one.
- Free lunch and dinner every workday at our Mountain View office.

Compensation: $35–$40/hour, negotiable based on experience

## About Baidu USA

## Company Overview
- **One-liner**: Baidu USA is the Silicon Valley R&D center of Baidu, China’s largest search engine, focused on cutting-edge AI research, autonomous driving, and global business development.
- **Entity Type**: Public subsidiary of Baidu, Inc. (NASDAQ: BIDU)
- **Headquarters**: Mountain View, California, USA (with additional offices in Bellevue, WA and Sunnyvale, CA)
- **Founded**: 2014
- **Founders**: Baidu was founded by Robin Li and Eric Xu; Baidu USA operates as a wholly owned subsidiary.

## Core Business
- **Primary Industries**: Artificial intelligence, autonomous driving, cloud computing, digital advertising, and hardware design (CPU/GPU/SoC).
- **Target Customers**: B2B (advertisers, enterprise AI solutions), B2C (through Baidu’s consumer products), and internal R&D for Baidu’s global ecosystem.
- **Mission**: “To make a complicated world simpler through technology.”

## Products & Services
- **Baidu Research US**: Conducts fundamental AI research in deep learning, computer vision, speech recognition, and NLP.
- **Intelligent Driving Group (IDG) US**: Develops Apollo autonomous driving platform and related hardware/software.
- **Baidu Global Business Unit**: Manages **MediaGo** (AI-powered advertising platform for global app advertisers) and other international ad sales.
- **Xingyun US**: Silicon Valley hardware design center focused on CPU/GPU/SoC architecture for AI and autonomous driving.
- **Baidu AI Cloud**: Cloud services with AI capabilities (noted as a category, though US-specific offerings may be limited).

## Market Standing
- **Valuation/Market Cap**: Baidu, Inc. market cap ~$30–40 billion (as of mid-2025); Baidu USA is a subsidiary with no separate public valuation.
- **Key Metric**: Headcount of 77 employees (+2.1% YoY); active job postings increased 180% YoY (14 current openings).
- **Notable Investors/Partners**: Baidu, Inc. (parent); partnerships with global advertisers, automotive OEMs, and hardware vendors.
- **Growth Signals**: Rapid expansion in hardware engineering roles (CPU/GPU/SoC), 40% quarterly increase in job postings, new office in Bellevue, WA, and growing global advertising business (MediaGo).

## Competitive Advantages
- Access to Baidu’s massive data, compute resources, and decades of AI expertise—combined with the agility of a small Silicon Valley team.
- Strong talent pipeline from top universities (Stanford, UC Santa Barbara) and alumni network at Google, Microsoft, NVIDIA, and ByteDance.
- Unique position bridging US innovation with Baidu’s vast Chinese market and ecosystem.

## Strategic Focus
- **AI Hardware**: Building custom CPU/GPU/SoC designs for machine learning and autonomous driving.
- **Autonomous Driving**: Advancing Apollo platform through US-based R&D and partnerships.
- **Global Advertising**: Scaling MediaGo to capture international app advertiser spend.
- **Talent Acquisition**: Aggressively hiring hardware architects, AI researchers, and business development managers to expand US footprint.

## Why Work Here
- **Culture**: “Nimbleness of a startup” with resources of a global tech giant; elite researchers and engineers work on “change-the-world” AI projects.
- **Work Environment**: Hybrid/office presence across three US locations (Mountain View, Sunnyvale, Bellevue). Specific remote policy not disclosed.
- **Impact**: Work on AI systems deployed to hundreds of millions of users (Baidu’s core products) and cutting-edge hardware that powers next-gen AI.
- **Notable Perks**: Not explicitly listed, but typical for a global R&D center includes competitive compensation, equity (via Baidu), and exposure to cross-border technology development.

## Sources
1. [usa.baidu.com](https://usa.baidu.com/)
2. [usa.baidu.com/about](https://usa.baidu.com/about)
3. [job-boards.greenhouse.io/baidu](https://job-boards.greenhouse.io/baidu)
4. [LinkedIn – Baidu USA](https://www.linkedin.com/company/baidu-usa)

## Other roles at Baidu USA

- [Ad Operations & Campaign Manager](https://feeny.ai/job/ad-operations-campaign-manager-baidu-usa-mountain-view-ed1qc5k0sgff) — Mountain View, CA
- [Account Manager - Remote](https://feeny.ai/job/account-manager-remote-baidu-usa-united-states-wynctjdvtr6a) — United States
- [Account Manager](https://feeny.ai/job/account-manager-baidu-usa-mountain-view-p6fdndmaf60a) — Mountain View, CA
- [Forward Deployed Engineer Intern](https://feeny.ai/job/forward-deployed-engineer-intern-baidu-usa-mountain-view-3pxspkx36c1t) — Mountain View, CA
- [Senior Strategic Account Manager](https://feeny.ai/job/senior-strategic-account-manager-baidu-usa-mountain-view-zmmrdtm9jcb0) — Mountain View, CA
- [Forward Deployment Engineer](https://feeny.ai/job/forward-deployment-engineer-baidu-usa-los-angeles-2byn62ya9e8p) — Los Angeles, CA
- [Account Executive (New Business)](https://feeny.ai/job/account-executive-new-business-baidu-usa-los-angels-xm2ge4fwfbn4) — Los Angels, CA
- [Media Sales Executive – Programmatic & Performance](https://feeny.ai/job/media-sales-executive-programmatic-performance-baidu-usa-mountain-view-amsc7h2p4tmv) — Mountain View, CA
- [Client Manager](https://feeny.ai/job/client-manager-baidu-usa-mountain-view-spzpxgstpd5f) — Mountain View, CA
- [Business Development Manager - App Advertisers](https://feeny.ai/job/business-development-manager-app-advertisers-baidu-usa-mountain-view-jwj5skj1tqnw) — Mountain View, CA