---
title: 'Content Marketing Specialist at Geoforce'
canonical: 'https://feeny.ai/job/content-marketing-specialist-geoforce-plano-5s8txd2w28r3'
type: 'job'
last_seen: '2026-09-07'
---

# Content Marketing Specialist at Geoforce

- **Company:** Geoforce
- **Location:** Plano, TX
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.ashbyhq.com/geoforce/48eaf80d-1500-45d7-8caa-51af391541a0

## Job description

## WHO WE ARE

Geoforce is the world’s leading Field Asset Intelligence provider, on a mission to connect the world’s equipment.

Since 2007, we have helped organizations network the rugged, remote, mobile, and often disconnected equipment their businesses depend on. Today, Geoforce connects more than 250,000 assets across 90+ countries through purpose-built rugged devices, global cellular and satellite connectivity, and powerful cloud software.

Fleet Management solutions were built around drivers and driver workflows. Field Asset Intelligence is built around equipment. By connecting revenue-critical equipment and turning its activity into actionable intelligence, Geoforce helps customers improve utilization, efficiency, agility, and competitive advantage.

We are building and defining this category — and we want curious, confident people who are energized by the opportunity to build something different.

## WHAT YOU’LL DO

- Develop content that supports brand awareness, demand generation, customer growth, product marketing, and sales enablement.
- Create written content across multiple formats, including blogs, thought leadership, guides, reports, customer stories, website copy, landing pages, email, social media, sales collateral, and campaign assets.
- Interview customers, executives, subject matter experts, partners, and internal teams to uncover compelling stories and insights.
- Translate technical products and operational challenges into clear, engaging, outcome-oriented content.
- Help establish Geoforce as a thought leader within Field Asset Intelligence and the markets we serve.
- Partner closely with Campaign Architects to develop content that supports integrated campaigns, product launches, partner programs, and customer initiatives.
- Create and adapt basic visual assets for social media, presentations, digital content, and campaign needs using tools such as Canva, PowerPoint, Figma, or similar platforms.
- Repurpose larger content assets into multiple formats and channels to maximize reach and value.
- Partner with the Multimedia Designer to develop more sophisticated visual, video, and multimedia content.
- Leverage AI tools to accelerate research, ideation, drafting, editing, repurposing, and content production while maintaining strong quality and editorial judgment.
- Use content performance data to understand what is resonating and continuously improve future content.

## HOW SUCCESS WILL BE MEASURED

Success in this role will be measured by both the quality and business impact of the content you create, including:

- Consistent delivery against the marketing content roadmap
- Quality, volume, and speed of content production
- Content engagement and conversion
- Organic and AI-search visibility
- Campaign performance and pipeline influence
- Sales utilization of content
- Effective repurposing of content across channels
- Consistency of Geoforce messaging, voice, and positioning
- Improved content production efficiency through thoughtful use of AI and repeatable workflows

## WHAT WE’RE LOOKING FOR

- 3–6+ years of experience in B2B content marketing, copywriting, editorial marketing, communications, or a related role
- Excellent writing, editing, and storytelling skills
- Strong ability to simplify technical or complex topics
- Experience creating content across multiple stages of the B2B buyer journey
- Experience developing content for websites, campaigns, email, social media, and sales enablement
- Comfortable interviewing customers, executives, salespeople, and subject matter experts
- Working knowledge of SEO and modern organic content strategy
- Basic design and layout skills for everyday marketing assets, social content, presentations, and simple digital creative
- Comfort using tools such as Canva, PowerPoint, Figma, Adobe Express, or similar platforms
- Hands-on experience using generative AI as part of a professional content marketing workflow
- Strong project management skills and the ability to manage multiple initiatives simultaneously
- A willingness to roll up your sleeves and create rather than simply manage the work

## PREFERRED EXPERIENCE

- Experience marketing B2B SaaS, industrial technology, IoT, telematics, fleet technology, asset management, or related products
- Experience developing customer stories and case studies
- Experience developing research-based thought leadership
- Familiarity with AI search optimization / GEO
- Experience supporting paid media and demand generation campaigns
- Experience supporting product launches and go-to-market initiatives
- Experience with basic photography, video editing, or multimedia production
- Experience working closely with demand generation, product marketing, field marketing, and sales teams

## About Geoforce

## Company Overview
- **One-liner**: Geoforce provides rugged GPS tracking devices and a cloud-based software platform that gives industrial and field operations real-time visibility into their non-powered and mixed-fleet equipment, even in the most remote and extreme environments.
- **Entity Type**: Private (Bootstrapped, no public funding rounds disclosed)
- **Headquarters**: Coppell, Texas, USA
- **Founded**: 2007
- **Founders**: James Maclean III

## Core Business
- **Primary industries**: Oil & Gas, Mining, Construction, Equipment Rental, Manufacturing, Transportation & Logistics, Agriculture, Rail
- **Target customers**: B2B – Enterprise and mid-market companies managing heavy industrial equipment, field assets, and mixed fleets.
- **Mission statement**: To provide customers and partners with cutting-edge traceability solutions and insights that alleviate the chaos and pain of field operations.

## Products & Services
- **GT Family of GPS Trackers (GT1c, etc.)**: Rugged, durable hardware designed for extreme conditions, including ATEX/IECEx Zone 0 certified devices for hazardous environments. Options for satellite, cellular, or hybrid connectivity.
- **Geoforce Software Platform**: Cloud-based SaaS that provides GPS location, equipment utilization, engine runtime, maintenance alerts, service delivery verification, rental invoice auditing, and inspection compliance.
- **Geoforce AssetLink**: A specific product/SaaS offering (led by an SVP & GM) focused on integrating asset tracking data into broader business workflows.
- **Professional Services & Support**: Highly responsive support team with local resources for installation and ongoing management.

## Market Standing
- **Valuation**: Not publicly disclosed (Private company).
- **Key Metric**: Tracks "tens of thousands of assets for several hundred customers on six continents" [geoforce.com](https://www.geoforce.com/leadership/).
- **Notable Investors/Partners**: Not publicly disclosed (appears bootstrapped/organically grown).
- **Growth Signals**: Describes itself as a "rapidly growing company" committed to innovation. Has expanded leadership with dedicated General Managers for LATAM, APAC, and Canada, indicating international scaling. Has a strong patent portfolio held by the founder.

## Competitive Advantages
- **Unmatched Durability**: Hardware is HALT tested and built for the "harshest industrial and off-road industries," differentiating it from standard telematics providers.
- **Born in Oil & Gas**: Deep domain expertise in the most demanding field operations, giving them credibility and specialized features (e.g., hazardous location certification) that generalist competitors lack.
- **Mixed Fleet Focus**: Goes beyond vehicle tracking to cover non-powered assets (trailers, tanks, bins, containers), solving a specific pain point for industrial operators.
- **Global Connectivity**: Works in the "world’s most remote and volatile environments" via satellite and cellular networks.

## Strategic Focus
- **International Expansion**: Building out regional leadership (LATAM, APAC, Canada) to grow its global footprint.
- **Product Innovation**: Continuously evolving the GT family of trackers and the software platform to meet unique industry needs.
- **Customer-Centric Growth**: Focus on delivering value and reducing operational chaos for existing customers while expanding into new verticals like construction, rail, and agriculture.

## Why Work Here
- **Culture**: Described as customer-centric, results-focused, and high-integrity. Employees are expected to be "fascinated by technology" and "passionate" about solving hard problems. The company emphasizes having "FUN in a fast changing environment."
- **Remote/Hybrid Policy**: Offers "Flexible Work" as a standard benefit.
- **Notable Perks & Benefits**:
    - Competitive Salaries & 401(K) Retirement Plans
    - Paid Time Off & Paid Holidays
    - Health, Dental, and Vision Insurance
    - Medical & Dependent Care FSAs
    - Employee Life and AD&D Insurance
    - Referral Bonuses
    - On-Site Fitness Center (depending on location)
    - Company-Sponsored Family Events
- **Engineering Culture**: The CTO, VP of Software Development, and VP of Hardware Engineering are all on the leadership team, indicating strong engineering focus. The founder holds multiple patents in asset track and trace technologies. The work involves solving complex IoT and hardware/software integration challenges.

## Sources
1. [Geoforce Company Page](https://www.geoforce.com/company/)
2. [Geoforce Homepage](https://www.geoforce.com/)
3. [Geoforce Careers Page](https://www.geoforce.com/careers/)
4. [Geoforce Leadership Page](https://www.geoforce.com/leadership/)
5. [Geoforce Jobs (Ashby)](https://jobs.ashbyhq.com/geoforce)

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