--- title: 'Content Marketing Specialist at LB Capital' canonical: 'https://feeny.ai/job/content-marketing-specialist-lb-capital-blue-bell-2jz17k4e1k4q' type: 'job' last_seen: '2026-09-08' --- # Content Marketing Specialist at LB Capital - **Company:** LB Capital - **Location:** Blue Bell, PA - **Work type:** onsite - **Posted:** 2025-11-22 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.lever.co/lb-capital/6900e5f3-501e-4f1f-b892-a88e3af9a9a3 ## Job description LB Capital is seeking a creative and results-driven Content Marketing Strategist to lead content initiatives for all Build It to Sell It! brands. This role is perfect for a strategic thinker who loves storytelling, brand building, and creating content that drives engagement and growth. You’ll shape our brand voice, lead email marketing and social media strategy, and collaborate across teams to deliver content that converts. ## Key ResponsibilitiesStrategy & Planning Develop and execute a content marketing strategy aligned with company goals.Build and manage editorial calendars for social media, blogs, and email marketing.Use audience insights and analytics to refine messaging and boost engagement.Partner with leadership and design teams to align content with sales and marketing objectives. Content Creation Write and edit compelling content for email, social media, blogs, and landing pages.Ensure tone, style, and messaging stay consistent across platforms.Collaborate on videos, graphics, and testimonials with internal and external creators.Optimize content to increase conversions and visibility. Email Marketing Plan and execute targeted email campaigns that nurture leads and engage clients.Segment audiences and personalize messaging to drive results.Track performance metrics (open rates, CTR, conversions) and run A/B tests.Align campaigns with sales and project management priorities. Social Media Management Manage and grow brand presence on Facebook, Instagram, LinkedIn, and YouTube.Build campaigns that tell our story and support recruitment or sales.Monitor performance and engagement to continuously improve strategies. ## Qualifications 3–5 years of experience in content, digital marketing, or social media strategy.Strong writing and storytelling skills with adaptable tone.Experience with email marketing platforms (e.g., HubSpot, Mailchimp).Familiarity with ServiceTitan Marketing Pro (preferred).Strong understanding of analytics and performance metrics.Ability to manage multiple projects in a fast-paced environment.Creative mindset with a passion for brand building and engagement. ## Preferred Skills Experience in home improvement, construction, or real estate industries.Knowledge of SEO and keyword optimization.Basic design or video editing skills (Canva, Adobe Creative Suite, etc.). ## Compensation & Benefits Competitive salary based on experience.Performance-based bonuses.Career growth opportunities within a fast-growing organization.Collaborative, mission-driven culture focused on helping people build successful businesses. Job Type: Full-time Benefits: 401(k)Dental insuranceHealth insurancePaid time offVision insurance Work Location: In person ## About LB Capital ## Company Overview - **One-liner**: LB Capital is a private equity firm that invests in and scales small to mid-sized home-services businesses across roofing, HVAC, and solar. [lbachmanncapital.com](https://lbachmanncapital.com/lb-capital/) - **Entity Type**: Private (privately held) [linkedin.com](https://www.linkedin.com/company/lb-capital-llc) - **Headquarters**: Blue Bell, Pennsylvania, United States [builtin.com](https://builtin.com/company/lb-capital) - **Founded**: 2020 [builtin.com](https://builtin.com/company/lb-capital) - **Founders**: Lance Bachmann [lbachmanncapital.com](https://lbachmanncapital.com/) ## Core Business - **Primary industry**: Private equity / investment in home services (roofing, HVAC, solar) [lbachmanncapital.com](https://lbachmanncapital.com/lb-capital/) - **Target customers**: Home-service companies with $2M–$6M revenue, owners looking to scale, sell, or plan succession (B2B) [lbachmanncapital.com](https://lbachmanncapital.com/lb-capital/) - **Mission**: "Invest in great companies, accelerate their growth, and help owners build businesses worth buying, even if they never sell." [lbachmanncapital.com](https://lbachmanncapital.com/lb-capital/) ## Products & Services - **LB Formula / Build It to Sell It**: Proven operational and growth framework for scaling home-service businesses, including systems, marketing, and financial expertise. [lbachmanncapital.com](https://lbachmanncapital.com/careers/) - **Capital and Partnership**: Provides capital, resources, and expertise to portfolio companies to drive growth and improve profitability. [lbachmanncapital.com](https://lbachmanncapital.com/lb-capital/) - **Marketing & Digital Strategy**: Modern marketing and digital strategy designed to drive real revenue. [lbachmanncapital.com](https://lbachmanncapital.com/lb-capital/) - **Recruiting, Training & Leadership Development**: People systems, recruiting, training, and coaching that scale with the business. [lbachmanncapital.com](https://lbachmanncapital.com/lb-capital/) ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Headcount growth — 27 employees, +59.1% YoY [linkedin.com](https://www.linkedin.com/company/lb-capital-llc) - **Notable Investors/Partners**: Portfolio companies include Dilling HVAC, Cherry Roofing, Painting Pups, Munz Roofing, 1SEO, Lee's Roofing, and Planet Roof. Founder Lance Bachmann has been featured in Forbes and recognized by Inc. 5000. [lbachmanncapital.com](https://lbachmanncapital.com/) - **Growth Signals**: 7 major exits, 4 vertical markets, 18–36 month turnarounds [lbachmanncapital.com](https://lbachmanncapital.com/lb-capital/); LinkedIn followers grew +52.7% yearly [linkedin.com](https://www.linkedin.com/company/lb-capital-llc) ## Competitive Advantages - **Operators-first approach**: "We’re operators first, investors second" — the team actively works in the trenches with portfolio companies. [lbachmanncapital.com](https://lbachmanncapital.com/lb-capital/) - **Proven methodology**: The "Build It to Sell It" framework has been tested across multiple successful exits. [lbachmanncapital.com](https://lbachmanncapital.com/) - **Track record**: Multiple multimillion-dollar exits and a reputation for scaling family-owned home-service companies. [lbachmanncapital.com](https://lbachmanncapital.com/) - **Founder credibility**: Lance Bachmann brings hands-on experience and recognition from Forbes and Inc. 5000. [lbachmanncapital.com](https://lbachmanncapital.com/) ## Strategic Focus - **Aggressive expansion**: Taking businesses from local players to regional and national leaders. [lbachmanncapital.com](https://lbachmanncapital.com/lb-capital/) - **Building enterprise value**: Preparing companies for a well-planned exit or generational succession. [lbachmanncapital.com](https://lbachmanncapital.com/lb-capital/) - **Strategic roll-ups**: Scaling through consolidation of family-owned companies in the home-services vertical. [builtin.com](https://builtin.com/company/lb-capital) ## Why Work Here - **Culture**: "Win-Room" environment surrounded by elite operators, marketing geniuses, and financial experts. [lbachmanncapital.com](https://lbachmanncapital.com/careers/) - **Growth & mentorship**: Learn the "Build, Scale, Sell" methodology directly from leaders who have exited companies for over $100M; opportunities for travel and networking. [lbachmanncapital.com](https://lbachmanncapital.com/careers/) - **Values**: "No Victim Mentality" — persistence over pedigree; problem solvers thrive. [lbachmanncapital.com](https://lbachmanncapital.com/careers/) - **Community impact**: Supports Beat the Streets wrestling and the YWCA in the Philadelphia community. [lbachmanncapital.com](https://lbachmanncapital.com/careers/) - **Work setup**: Hybrid workspace (combination of remote and on-site work). [builtin.com](https://builtin.com/company/lb-capital) - **Hiring**: Currently hiring for Content Marketing Specialist, Copywriter, and SEO & Content Strategist B2B Growth roles; contact HR at kerry@lbcap.com. [lbachmanncapital.com](https://lbachmanncapital.com/careers/) ## Sources 1. [lbachmanncapital.com](https://lbachmanncapital.com/careers/) 2. [lbachmanncapital.com](https://lbachmanncapital.com/) 3. [lbachmanncapital.com](https://lbachmanncapital.com/lb-capital/) 4. [linkedin.com](https://www.linkedin.com/company/lb-capital-llc) 5. [builtin.com](https://builtin.com/company/lb-capital) ## Other roles at LB Capital - [Sub Contractors](https://feeny.ai/job/sub-contractors-lb-capital-jacksonville-jfbfd3f6epgp) — Jacksonville, NC - [Sales Representative](https://feeny.ai/job/sales-representative-lb-capital-jacksonville-59sed1bw5wkj) — Jacksonville, NC - [Project Manager- Residential Construction](https://feeny.ai/job/project-manager-residential-construction-lb-capital-jacksonville-hyxx4eg6mstr) — Jacksonville, NC - [Production Coordinator](https://feeny.ai/job/production-coordinator-lb-capital-jacksonville-mtyvh1pk4cwx) — Jacksonville, NC - [Field Marketing Representative](https://feeny.ai/job/field-marketing-representative-lb-capital-jacksonville-3p9npzkzd2fj) — Jacksonville, NC - [Customer Service Representative](https://feeny.ai/job/customer-service-representative-lb-capital-jacksonville-k84edjxcp229) — Jacksonville, NC - [Customer Experience Representative](https://feeny.ai/job/customer-experience-representative-lb-capital-jacksonville-5qpfk1ggka9y) — Jacksonville, NC - [Sub Contractors](https://feeny.ai/job/sub-contractors-lb-capital-st-petersburg-8t7rarr0g4sb) — St. Petersburg, FL - [Sales Representative](https://feeny.ai/job/sales-representative-lb-capital-st-petersburg-nwtz0ehf2khj) — St. Petersburg, FL - [Project Manager- Residential Construction](https://feeny.ai/job/project-manager-residential-construction-lb-capital-st-petersburg-zqxtr817y46p) — St. Petersburg, FL