--- title: 'Content Marketing Strategist - Canada remote at Brafton' canonical: 'https://feeny.ai/job/content-marketing-strategist-canada-remote-brafton-toronto-r7m8jkb4q79k' type: 'job' last_seen: '2026-09-16' --- # Content Marketing Strategist - Canada remote at Brafton - **Company:** Brafton - **Location:** Toronto, Canada - **Compensation:** $80k–$95k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-09-15 - **Last confirmed live:** 2026-09-16 - **Apply:** https://jobs.lever.co/brafton/72674198-21b5-47b9-8358-f240ea108971 ## Job description Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design. This is a remote, full-time position open to candidates in Western Canada. Position Summary: We are looking for an A-Player who is client-focused, self-motivated, digitally-savvy and results-driven.  You will primarily focus on four areas: account management, content marketing strategy, revenue retention and growth, and project management.  You will consult, strategise and manage the execution and integration of custom content strategies that drive growth for mid -large scale organisations.  To demonstrate success you must not only have industry SME but also possess killer organisational skills to manage a wide variety of initiatives. Account Management Our Content Marketing Strategists love account management, building a rapport with clients and truly understanding their business.  You view servicing a client portfolio of 20-25 clients (mid-large in a wide variety of industries) as an exciting challenge!  You will demonstrate the success of your strategies through ROI reporting and delivery against client objectives. Content Strategy As a strategist, you will consult, develop and maintain strong, multi-faceted content marketing strategies for clients which include research, interpretation and presentation of statistical reporting. Revenue Retention and Growth Success Success is measured by the retention of clients in your portfolio and growing your account base. Must be able to sell the next strategy and create statements of work that help clients meet their business objectives. Must be commercially savvy; understanding of how businesses make decisions and make money in a competitive market. Project Management Bring your ideas to life working with Brafton’s content creation teams (editorial, graphics, video, and social media) web integration team and clients to create strategies that deliver strong ROI against client objectives. Success is measured by the strength in your portfolio and rewarded through incentive opportunities (client retention/organic growth). While this is primarily a remote role, some travel to visit clients in person may be required. Skills & Qualifications: You need a relevant Bachelor’s degree with a minimum of 3-5 years proven experience in Account Management and/or experience and demonstrated knowledge/expertise in latest content marketing/SEO strategy trends.  Not only do you know what makes for a great content strategy but you have a keen eye for displaying content optimising UX best practices.  Phenomenal communication skills.  Finally, one of your greatest strengths is your high attention to detail and organisational skills that allow you to be a rock star at managing multiple projects at a given time in a fast paced environment. Key Skills Needed: Account Management, Content Marketing, Digital Strategy, SEO Strategy, Sales, Google Analytics, Google Adwords, Web Analytics, Social Media Strategy, Digital Marketing Consulting, Project Management Benefits Include: Competitive Incentive plan, Health Savings Account, pension, paid vacation, flexible remote schedule, and more! ## About Brafton ## Company Overview - **One-liner**: Brafton is a global content marketing agency that pairs data-driven strategy with in-house creative production and its own proprietary SaaS platform to deliver high-impact content at scale. - **Entity Type**: Private (bootstrapped; no external funding disclosed) - **Headquarters**: Boston, Massachusetts, United States (additional offices in Chicago, San Francisco, London, Sydney, and Germany) - **Founded**: 2008 - **Founders**: Tom Agnew (CEO & Founder) ## Core Business - Primary industry: Content marketing, digital marketing, SEO, and SaaS-enabled marketing services - Target customers: B2B enterprises, SMBs, startups, scale-ups, and nonprofits — from Fortune 500 to family-owned businesses - Mission: "Make impactful content marketing simple with technology, marketing strategy and content brought to you by the world's best marketers." ## Products & Services - **Content Marketing & SEO**: Blog posts, landing pages, eBooks, white papers, infographics, press releases, keyword research, technical SEO, link building, and search performance briefs — all targeting intent-driven keywords for measurable ROI. - **Video Production & Animation**: Explainer videos, whiteboard videos, corporate videos, and commercial production. - **Web Design & UX**: Website design and development, UX audits, site performance optimization, and conversion-focused landing pages. - **Email Marketing**: Newsletters, drip campaigns, list building, audience segmentation, lead scoring, and A/B testing across HubSpot, Mailchimp, Pardot, Marketo, and ActiveCampaign. - **Paid Media (PPC)**: Search engine marketing and display ad campaigns via Google Ads, designed to complement organic content strategies. - **Inbound Marketing & Strategy**: Brand narrative development, full-funnel strategies, and data-driven campaign planning against meaningful KPIs. - **Brafton Platform (SaaS)**: The only content marketing platform "built by content marketers, for content marketers," powering the agency's strategy, creation, and execution workflows. ## Market Standing - **Valuation/Market Cap**: Not disclosed (privately held) - **Key Metric**: Annual revenue ~$48M; ~114 employees (+11% YoY headcount growth) - **Notable Investors/Partners**: HubSpot Platinum Solution Partner; long-standing client relationships spanning Fortune 500 companies to SMBs and nonprofits - **Growth Signals**: - Workforce distributed across 20 countries on every continent except Antarctica - LinkedIn following of ~75,500, growing +28.4% year over year - 10 active job openings across North America, India, South Africa, Jamaica, and the Philippines - Recent senior hires including a Chief Services Officer and AVP of Engineering ## Competitive Advantages - **Hybrid agency + SaaS model**: Brafton is both a full-service agency and a software company, giving it a proprietary data-and-tech layer most content agencies lack. - **In-house creative bench**: Writers, designers, videographers, SEOs, and strategists under one roof — no outsourcing or fragmented vendor management. - **Data-driven discipline**: Campaigns are built and measured against meaningful KPIs, not vanity metrics, with a "killer marketing data + creative geniuses" formula. - **Global 24/7 production capacity**: Offices in the US, UK, Australia, and Germany plus remote staff worldwide enable continuous delivery and local-market expertise. - **Proven longevity**: Operating since 2008, with deep inbound marketing experience across enterprise, SMB, and nonprofit clients. ## Strategic Focus - Scaling content marketing through its own SaaS platform to simplify strategy, creation, and execution for clients. - Expanding global remote delivery capabilities, with new roles being hired across Canada, Mexico, India, South Africa, and the Philippines. - Deepening platform integrations and partnerships with tools like HubSpot. - Strengthening the full-funnel offering by pairing SEO and content with PPC, email, and web design services. ## Why Work Here - **Remote-friendly**: Flexible work-from-home opportunity; 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