---
title: 'Content Specialist at Graphite'
canonical: 'https://feeny.ai/job/content-specialist-graphite-mexico-zgrjef1386wb'
type: 'job'
last_seen: '2026-09-05'
---

# Content Specialist at Graphite

- **Company:** Graphite
- **Location:** Mexico
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-05
- **Apply:** https://jobs.ashbyhq.com/graphitehq/6afe8fad-92f9-4fd7-b115-b86e8b92ae8d

## Job description

Graphite is a technology-enabled growth agency that helps fast-growing companies like Masterclass, Notion, and BetterUp unlock sustainable revenue through content and SEO.

We’re obsessed with impact— it’s foundational to who we are, why we’re successful, and how we approach delivering outcomes for clients and ultimately, everyone on the internet.

We're looking for a Content Specialist based in Mexico City (CDMX) who will be responsible for creating and prioritizing our content and editorial strategies in collaboration with Graphite’s Growth Leads and external content, product, design, and executive teams by providing editorial, creative, and technical support to the team members.

You are eager to be the best at what you do. You are obsessed with learning and developing new skills. You feel comfortable taking full ownership of your projects and working in a performance-driven environment while cultivating a strong sense of teamwork and collaboration.

Graphite is a distributed company with team members across North America, Latin America, and Europe. For this particular role, we are hiring candidates based in Mexico City (CDMX) only at this time.

Come join us and help us create the best content, everywhere that matters!

This is a remote role, open to candidates based in Mexico City (CDMX) only at this time.

What you’ll do:

- Support the creation of cross-platform content strategies that embody the client’s objectives and desired brand identity.
- Own the research and development of Content Briefs and topic ideas for article production.
- Provide editorial, creative, and technical support to team members.
- Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content for each client, and ensure the content team is on board.
- Support the process of copy optimization, writing copy that is optimized for SEO while remaining entertaining and informative.
- Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.
- Cooperate with the content and growth marketing team to create web content and monitor its effectiveness over time.

What you’ll need:

- Based in Mexico City (CDMX) and eligible to work in Mexico. This role is open to CDMX-based candidates only at this time.
- Bachelor’s degree in Business, Marketing, or STEM field.
- Excellent English written and verbal communication skills.
- Ability to create and publish engaging content that establishes or supports company and brand goals.
- Expertise in using SEO best practices to write creative copy that includes effective keyword placement.
- Highly computer literate and knowledgeable of HTML.
- Experience with social media engagement strategies and best practices.
- Strong technical knowledge of G Suite.

How we’ll help:

Graphite’s mission is to create an environment where you build the best work of your career. In order to facilitate this, we provide:

- Process As Needed - We view the process as a way to empower better work, not as a series of dogmatic rules. We develop the best internal processes as we do products - through iteration, measurement, and continuous improvement.
- Autonomy - We trust you to be excellent at what you do. We will provide as much support as needed when needed, but no more. You will have autonomy and agency to drive projects forward, and own decisions and outcomes.
- Flexible Work Environment - Everyone’s optimal work style is unique. We operate as a distributed team across the US, Canada, Latin America, and Europe. We optimize for productivity and performance, not time spent in an office. Help us build an optimal work environment that fits you as an individual.
- Compensation - We want to work with the best people in the World and compensate accordingly.
- Vacation & Time Off - In order to be the best version of yourself, you need time to recharge. We offer flexible PTO. Take the time when you need it.
- Benefits - We will ensure you have quality healthcare coverage and opportunities to further your education.

Graphite provides equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin, physical or mental disability, military or veteran status, genetic information, or any other protected classification.

## About Graphite

## Company Overview
- **One-liner**: Graphite is a Vertical AI Growth Agency that helps companies drive sustainable revenue growth through programmatic SEO, content strategy, and Answer Engine Optimization (AEO).
- **Entity Type**: Private (Privately Held)
- **Headquarters**: San Francisco, California, United States
- **Founded**: Not publicly available
- **Founders**: Marcos Ciarrocchi (Co-Founder), Ethan Smith (CEO)

## Core Business
- **Primary industry/industries**: Business Consulting and Services, Growth Marketing, SEO/AEO Agency
- **Target customers**: B2B, primarily high-growth tech companies and enterprises (e.g., Webflow, Notion, MasterClass, Robinhood, BetterUp, Captions)
- **Mission or purpose statement**: "Create the best content, everywhere that matters." [graphite.io](https://graphite.io/careers)

## Products & Services
- **Programmatic SEO**: Building scalable, automated SEO engines to drive organic traffic at scale.
- **Content Strategy**: Developing and executing content plans aligned with business goals.
- **Answer Engine Optimization (AEO)**: Optimizing content for AI-driven search and answer engines (e.g., Google SGE, ChatGPT, Perplexity).
- **Growth Design**: Designing user experiences and funnels to maximize conversion and retention.
- **Performance Marketing / Paid AEO**: Paid media strategies focused on AI-driven search and discovery platforms.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (Privately held)
- **Key Metric**: 141 employees (as of mid-2025, +3.0% YoY) [linkedin.com](https://www.linkedin.com/company/graphitehq)
- **Notable Clients**: Webflow, Notion, MasterClass, Robinhood, BetterUp, Captions [linkedin.com](https://www.linkedin.com/company/graphitehq)
- **Growth Signals**: Website traffic grew +340.4% year-over-year; operates in 16 countries; actively hiring for multiple roles (Growth Lead, Content Writer, VP of Paid) [linkedin.com](https://www.linkedin.com/company/graphitehq) [builtin.com](https://builtin.com/company/graphitehq)

## Competitive Advantages
- **Vertical AI Focus**: Specializes in AEO (Answer Engine Optimization), positioning itself at the forefront of the shift from traditional search to AI-driven discovery.
- **High-Profile Client Roster**: Proven track record with top-tier tech brands like Webflow, Notion, and MasterClass, providing strong social proof.
- **Full-Funnel Growth Expertise**: Combines SEO, content, paid media, and growth design into a single integrated service, offering a holistic approach.
- **Data-Driven Methodology**: Emphasizes programmatic and scalable strategies, leveraging data to build "growth engines" rather than one-off campaigns.

## Strategic Focus
- **AEO Leadership**: Establishing itself as the go-to agency for Answer Engine Optimization as AI reshapes search.
- **Global Expansion**: Operating across 16 countries with a distributed team, indicating a focus on accessing global talent and serving international clients.
- **Scaling the Team**: Active hiring across multiple departments (Growth, Content, Paid Media) suggests a period of significant growth and investment.

## Why Work Here
- **Fully Remote & Distributed**: Graphite is a fully distributed team, allowing for location flexibility. [graphite.io](https://graphite.io/careers)
- **Impactful Work**: Employees work on growth challenges for well-known, high-growth tech companies.
- **Culture of Care**: The company emphasizes a culture where people "care about each other, our clients and the impact we’re creating." [graphite.io](https://graphite.io/careers)
- **Comprehensive Benefits**: Offers health insurance (medical, dental, vision), 401(K), life insurance, generous PTO, paid holidays, paid sick days, parental leave, commuter benefits, free snacks/drinks (in-office), employee stock purchase plan, and performance bonuses. [builtinsf.com](https://www.builtinsf.com/company/graphitehq)
- **Diverse & Distributed Team**: Employees are spread across 16 countries, with a strong presence in the US, Spain, Mexico, Colombia, and Argentina. [linkedin.com](https://www.linkedin.com/company/graphitehq)

## Sources
1. [LinkedIn - Graphite](https://www.linkedin.com/company/graphitehq)
2. [Built In - Graphitehq](https://builtin.com/company/graphitehq)
3. [Graphite Careers Page](https://graphite.io/careers)
4. [Built In San Francisco - Graphitehq](https://www.builtinsf.com/company/graphitehq)
5. [The Org - Graphite](https://theorg.com/org/graphite)

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