--- title: 'Content Specialist (WM) at Wolt' canonical: 'https://feeny.ai/job/content-specialist-wm-wolt-tallinn-h2m7a2fkrrxa' type: 'job' last_seen: '2026-10-18' --- # Content Specialist (WM) at Wolt - **Company:** Wolt - **Location:** Tallinn, Estonia - **Compensation:** €2k–€3k - **Posted:** 2026-10-09 - **Last confirmed live:** 2026-10-18 - **Apply:** https://job-boards.greenhouse.io/wolt/jobs/8266656 ## Job description ## About Wolt At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe. Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life. As a Wolt Market Content Specialist you fully own a central part of the customer experience to drive conversion. In this role, you will create and enhance the retail selection via the Wolt Market Catalog and the execution of events & promotions. You’ll get a lot of help and support on the way, but are also expected to be an amazing independent specialist with an exceptional ability to execute every single day. Key tasks and responsibilities of the role: - Customers First: Find ways to inspire and engage our customers through creative product content strategies, including Catalog, Marketing & Promotions. - Passion for Details: Responsible for the content to be accurate, complete and relevant for an efficient and effective customer journey, by uncovering and researching missing information in collaboration with vendors. - Analytical Detective: Take customer signals and existing analyses to establish further actionable insights, and flag immediate challenges and opportunities, including drafting solutions to ensure a seamless customer journey. - Efficiency: Drive standardisation and automation across Catalog and Promotions and share with the global Content community, while keeping search optimisation needs in mind. - Share & Learn: Follow the content strategy guidelines to enhance customer experience and suggest improvements you identified. - Team Player: Collaborate with Category, Inventory, Operations & Local Marketing Managers to improve our assortment and drive higher sales and conversion. Qualifications for the role: - Strong experience in dealing with processes and large amounts of data, and converting them into customer insights and actionables to improve our users’ experience. - Experience in Trade Marketing and Merchandising to guide high quality traffic to your venues. - Ability to dive deep into a problem, perform ‘Root Cause Analysis’ and identify constraints to recommend a solution. Understanding of Looker and SQL would be considered a strong plus. - High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously. - Excellent skills in G Suite or MS Office (MS Word, MS Excel). - Fluency in English and in a relevant local language. The successful candidate's starting pay will fall within the pay range listed below and is determined based on a number of job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. This position is not eligible for consideration for an equity/RSU grant. Estonia Pay Range €2.473—€3.091 EUR Our Commitment to Diversity and Inclusion We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel. Beware of recruitment scams: DoorDash, Deliveroo, and Wolt will never ask you to pay money or share sensitive financial information during hiring — learn more about our legitimate recruiting process at [Recruitment Scam Awareness - DoorDash](https://careersatdoordash.com/recruitment-scam-awareness) . ## About Wolt ## Company Overview - **One-liner**: Wolt is a Helsinki-based technology company that connects people ordering food, groceries, and other goods with courier partners and merchants, enabling rapid delivery in over 1,000 cities across 30+ countries. - **Entity Type**: Private (acquired by DoorDash in 2022 for approximately €7 billion) - **Headquarters**: Helsinki, Finland - **Founded**: 2014 - **Founders**: Miki Kuusi (CEO), Elias Aalto, Juhani Mykkänen, Petri Rahja, Lauri Andler, Mikael Matikainen, and Oskari Pétas ## Core Business - **Primary Industry**: On-demand delivery (food, groceries, and retail goods) / Logistics Technology - **Target Customers**: B2C (consumers ordering delivery), B2B (merchants/restaurants using the platform), and B2B (courier partners earning through deliveries) - **Mission Statement**: "We create technology that brings joy, simplicity and earnings to the neighborhoods of the world." ## Products & Services - **Wolt App (Consumer Platform)**: A mobile and web application allowing users to order food, groceries, and other goods from local restaurants, stores, and Wolt Market for rapid delivery. - **Wolt Market**: The company’s own network of dark stores (small fulfillment centers) that stock groceries and everyday essentials, enabling delivery in minutes. - **Wolt for Merchants**: A B2B SaaS platform and partnership program for restaurants and stores to manage orders, menu, and delivery logistics. - **Wolt Drive**: A logistics API and service enabling businesses to integrate Wolt's delivery network for their own orders (white-label delivery). - **Courier Platform**: The technology and operational system that connects and manages the fleet of 180,000+ active courier partners globally. ## Market Standing - **Valuation/Market Cap**: Acquired by DoorDash in 2022 for ~€7 billion. Current standalone valuation not publicly available. - **Key Metrics**: - **290,000+** active venues (restaurants and stores) on the platform - **50+** million customers - **180,000+** active courier partners - **15,000+** employees - **Notable Investors/Partners**: DoorDash (parent company), Prosus, ICONIQ Capital, 83North, Highland Europe, EQT Ventures, Goldman Sachs, and others (pre-acquisition). - **Growth Signals**: Since joining DoorDash, Wolt has expanded rapidly across Europe, the Middle East, and Asia, launching in new countries and doubling down on grocery (Wolt Market) and retail delivery. ## Competitive Advantages - **Strong Local Brand & Culture**: Wolt has built a highly regarded, "no-politics" culture with a strong emphasis on ownership, kindness, and excellence, making it a top employer in Finland and across its markets. - **Technology-First Approach**: The company is deeply engineering-driven, with a focus on building its own logistics, routing, and marketplace technology from the ground up, rather than relying on third parties. - **Operational Excellence**: Known for a meticulous, data-driven approach to local operations, balancing rapid growth with high-quality execution ("do common things uncommonly well"). - **DoorDash Backing**: As part of the DoorDash group, Wolt has access to massive capital, global expertise, and a shared technology stack, allowing it to compete aggressively with rivals like Uber Eats and Delivery Hero. ## Strategic Focus - **"Deliver (Almost) Everything"**: Wolt is actively expanding beyond food delivery into grocery, convenience, pharmacy, and other retail categories through Wolt Market and merchant partnerships. - **Geographic Expansion**: Continuing to launch in new cities and countries, particularly in Central & Eastern Europe, the Middle East, and Asia, leveraging the DoorDash playbook. - **Deepening Merchant & Courier Relationships**: Investing in tools, earnings, and support for both merchants and courier partners to maintain a high-quality, reliable network. - **Product Innovation**: Building new features for the consumer app, improving logistics algorithms, and developing autonomous delivery capabilities in partnership with DoorDash. ## Why Work Here - **Culture**: Wolt is famous for its low-ego, high-performance culture. The company emphasizes "heart" (treating people kindly), "ambition" (thinking big but staying humble), and "attitude" (taking ownership beyond the obvious). It’s described as a safe space to express opinions, with a no-blame environment. - **Impact & Ownership**: Employees are given significant autonomy and are expected to take ownership of projects from start to finish. The company prides itself on being a place where you can "learn more, build more, and ship more" than elsewhere. - **Diversity**: The team includes over 100 nationalities, with a strong commitment to diversity, equity, and inclusion. - **Work Model**: Wolt supports a hybrid work model (mix of office and remote), though specific policies vary by team and location. Engineering teams are known for having a strong in-office culture in Helsinki, but remote roles exist. - **Perks**: Competitive compensation, stock options (historically), a "twinkle in the eye" atmosphere, and the chance to work on a product used by millions daily. ## Sources 1. [Wolt Careers - Overview](https://careers.wolt.com/en/) 2. [Wolt Careers - Welcome to Wolt](https://careers.wolt.com/en/welcome-to-wolt) 3. [Wolt Careers - Culture](https://careers.wolt.com/en/culture) 4. [Wolt Careers - Teams](https://careers.wolt.com/en/teams) 5. [Wolt Careers - Jobs](https://careers.wolt.com/en/jobs) ## Other roles at Wolt - [Category Specialist (WM)](https://feeny.ai/job/category-specialist-wm-wolt-belgrade-terkfrr7fgb7) — Belgrade, Serbia / Savski Venac, Serbia - [Retail Grocery Assistant](https://feeny.ai/job/retail-grocery-assistant-wolt-limassol-gt15kx7rv5k9) — Limassol, Cyprus - [Country Account Management Lead, Poland](https://feeny.ai/job/country-account-management-lead-poland-wolt-warsaw-2h7re9wseqdh) — Warsaw, Poland - [Merchant Promotions Manager](https://feeny.ai/job/merchant-promotions-manager-wolt-athens-1a5svtpqsamv) — Athens, Greece - [Senior Associate, Internal Communications, International](https://feeny.ai/job/senior-associate-internal-communications-international-wolt-berlin-4kmtnc4xm0zj) — Berlin, Germany / Helsinki, Finland - [Global Associate Manager, Food Safety](https://feeny.ai/job/global-associate-manager-food-safety-wolt-berlin-3yg2ra75tq7c) — Berlin, Germany - [Senior Data Scientist, Workforce Management Analytics](https://feeny.ai/job/senior-data-scientist-workforce-management-analytics-wolt-berlin-vendqxzhnsjn) — Berlin, Germany - [Sales Manager](https://feeny.ai/job/sales-manager-wolt-prague-dxctyksa43by) — Prague, Czechia - [Grocery Associate - Wolt Market (full-time)](https://feeny.ai/job/grocery-associate-wolt-market-full-time-wolt-baku-jdh1p88tv113) — Baku, Azerbaijan - [Category Specialist (WM)](https://feeny.ai/job/category-specialist-wm-wolt-athens-amxg5sgs07gb) — Athens, Greece