---
title: '(Contract) Marketing Operations Analyst at Branch Metrics'
canonical: 'https://feeny.ai/job/contract-marketing-operations-analyst-branch-metrics-bengaluru-8qjrexetrtjh'
type: 'job'
last_seen: '2026-09-07'
---

# (Contract) Marketing Operations Analyst at Branch Metrics

- **Company:** Branch Metrics
- **Location:** Bengaluru, India
- **Posted:** 2026-08-17
- **Last confirmed live:** 2026-09-07
- **Apply:** https://branch.io/careers/apply/?gh_jid=8105785

## Job description

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.

We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.

We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.

Role Summary:

Marketo Administrator responsible (Contract) for the day-to-day management and operational health of our Marketo instance. Partners closely with the Marketing Operations team to ensure continuity of campaign execution, lead management, and system integrations during the primary admin’s maternity leave.

Contract duration: 12 Months

Key Responsibilities:

- Own and administer the Marketo instance — user management, workspace configuration, database health, and system hygiene
- Build, QA, and deploy marketing campaigns (emails, nurture programs, smart campaigns, landing pages)
- Maintain and troubleshoot lead scoring models and lifecycle/routing rules
- Manage Marketo <> Salesforce sync, monitor sync errors, and resolve data flow issues
- Partner with Data Quality team for data and error clean up
- Support the Marketing Ops team with campaign requests, list imports, segmentation, and reporting
- Monitor deliverability, bounce management, and compliance (GDPR, CAN-SPAM)
- Maintain program templates, tokens, and folder structure per team standards
- Produce recurring reports and dashboards on campaign performance and funnel metrics
- Document any system changes or process updates for handback to the returning team member

Requirements:

- 3+ years hands-on Marketo administration experience
- Marketo Certified Expert (MCE) preferred
- Experience with Marketo <> Salesforce CRM integration
- Solid understanding of lead lifecycle, scoring, and attribution models
- Comfortable with HTML/CSS for email and landing page edits
- Strong communication skills — will partner directly with the Marketing Ops team and stakeholders across marketing and sales
- Self-directed, able to maintain operational rhythm without heavy supervision

Nice to Have:

- Experience with marketing ops tooling beyond Marketo
- Familiarity with revenue operations workflows and sales handoff processes

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

A little bit about us:

[Branch](https://www.branch.io/) is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

Candidate Privacy Information: For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our [HR Privacy Policy](https://legal.branch.io/#recruiting-privacy-policy).

## About Branch Metrics

## Company Overview
- **One-liner**: Branch provides a mobile measurement and deep linking platform that enables brands to acquire, retain, and measure users across paid, organic, email, web, and app channels.
- **Entity Type**: Private (Series F)
- **Headquarters**: Mountain View, California, United States
- **Founded**: 2014
- **Founders**: Not publicly available from provided sources

## Core Business
- **Primary industry/industries**: Mobile Marketing, Attribution, Deep Linking, AdTech
- **Target customers**: B2B – growth-focused teams at enterprise and SMB brands (100,000+ brands including Instacart, Western Union, NBCUniversal, Zocdoc, Sephora)
- **Mission or purpose statement**: "To make mobile more connected, relevant, and open." (from careers page)

## Products & Services
- **Deep Linking Platform**: Seamlessly routes users into apps from email, social, ads, web, and SMS, handling 6,000+ edge cases to ensure frictionless experiences. Type: SaaS/Platform.
- **Mobile Measurement & Attribution**: Proves ROI across all touchpoints, reduces fraudulent installs by 82%, and provides defendable data for budget decisions. Type: SaaS/Analytics.
- **Ivy (AI Tool)**: AI-powered tool that runs on first-party customer data to deliver personalized recommendations, automate links/QR codes, and answer complex marketing questions without training AI models on customer data. Type: AI SaaS.
- **Universal Ads**: Simplifies ad creation and attribution across channels. Type: AdTech.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Total Funding raised: USD $667,050,000 (latest round Series F in Feb 2022, led by New Enterprise Associates). Annual Revenue: USD $53.3 million (LinkedIn estimate).
- **Notable Investors/Partners**: New Enterprise Associates (lead in multiple rounds), Founders Fund, TriplePoint Capital.
- **Growth Signals**: Headcount of 333 employees (+5.1% YoY); operates in 16 countries; serves 3.5 billion users; trusted by 100,000+ brands; integrations with 80+ platforms (Apple, Google, Meta, Snap, TikTok, AWS, Braze, etc.); 85% increase in YoY retention for clients; 650% higher app engagement for clients.

## Competitive Advantages
- **Deep Linking Expertise**: Handles thousands of edge cases to keep user journeys intact, driving up to 3x higher LTV.
- **AI-Powered First-Party Data**: Ivy delivers insights without using customer data to train AI models – a key trust differentiator for privacy-conscious brands.
- **Fraud Reduction**: 82% reduction in fraudulent installs, giving marketers confidence in their spend.
- **Platform Integrations**: 80+ native integrations create a strong ecosystem lock-in.
- **Security & Compliance**: ISO 27001 certified, data encrypted.

## Strategic Focus
- **Expand AI capabilities** (Ivy) to automate more marketing workflows.
- **Prove ROI** for mobile marketing budgets through precise attribution.
- **Grow enterprise footprint** – recent hires include Enterprise Account Executives and Strategic Account Managers.
- **Global scale** – active hiring in India, Australia, UK, China, and other regions.

## Why Work Here
- **Culture**: Awarded "Best Place to Work" by Great Place to Work in 2023 and 2024 (Fortune Best Workplaces for Millennials, Best Workplaces in the Bay Area, Best Medium Workplaces). Core values: "Build, Grow, Win, Together" with an emphasis on empathy, ownership, and collaboration.
- **Benefits**: Competitive salaries, RSUs, bonus plans, retirement matching, healthcare coverage, lifestyle spending account, parental leave, professional development budget, mentorship, clear career paths.
- **Work Environment**: Hybrid/remote-flexible with offices in Mountain View, Palo Alto, Redwood City, and internationally (16 countries). Titles include remote-friendly roles like Senior Data Engineer (India), Data Analytics Architect (Contractor), and various US-based roles.
- **Employee Sentiment**: LinkedIn rating 3.4/5 (403 reviews), Great Place to Work score 89% (well above U.S. average of 57%). Culture highlights: people care about each other (96% welcome feeling), management trusts employees (92% agree).
- **Growth Opportunities**: High-performance culture with direct feedback; recent headcount growth +5.1% and active job postings up 64.3% YoY. Alumni network includes top tech companies (Google, Apple, Meta, Amazon).

## Sources
1. [branch.io (careers)](https://www.branch.io/careers/)
2. [branch.io (main site)](https://www.branch.io/)
3. [LinkedIn Company Page](https://www.linkedin.com/company/branch-metrics)
4. [Great Place To Work Certification](https://www.greatplacetowork.com/certified-company/7010784)
5. [CB Insights Profile](https://www.cbinsights.com/company/branch-metrics)

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