--- title: 'Contract to Hire Product Marketer at Arcade' canonical: 'https://feeny.ai/job/contract-to-hire-product-marketer-arcade-san-francisco-bmze2g1p41wf' type: 'job' last_seen: '2026-09-06' --- # Contract to Hire Product Marketer at Arcade - **Company:** Arcade - **Location:** San Francisco, CA - **Employment:** full-time - **Work type:** hybrid - **Posted:** 2026-07-21 - **Last confirmed live:** 2026-09-06 - **Apply:** https://jobs.ashbyhq.com/arcade/e4a379e5-c522-433c-824d-6d92feb2aa4b ## Job description ## ABOUT ARCADE Arcade is a fast-growing company based in San Francisco, helping teams create AI-generated product videos in minutes. Our platform turns product demos, screenshots, and documentation into compelling launch videos automatically, helping software companies announce releases, educate customers, and tell better product stories. We're a small, ambitious team building at the frontier of AI and creative tools. If you love new technology, great storytelling, and shipping quickly, you'll fit right in. ## WHAT YOU'LL DO ✨ We're looking for a product marketer who can help define how the world understands Arcade—and the AI video category we're creating. You'll partner closely with the CEO, product, design, and engineering to launch new features, develop compelling narratives, and create content that people actually want to read and share. One week you might be developing the messaging for a major product launch. The next, you'll be synthesizing customer conversations into a thought-provoking blog post or helping shape our social strategy around emerging AI trends. This is an unusually hands-on role for someone who loves moving between strategy and execution. You'll write, experiment, publish, analyze, and continuously refine how Arcade shows up in the market. ## WHO YOU ARE First and foremost, you're an exceptional storyteller. You have strong product intuition, know how to translate technical features into compelling customer value, and have a knack for finding the interesting insight that everyone else missed. You're excited by AI and emerging technology—not just because it's new, but because you genuinely enjoy understanding where the market is headed. You're comfortable operating with ambiguity, moving quickly, and wearing many hats. You don't wait for perfect information; you ship, learn, and iterate. You care deeply about quality, but you also know that consistency beats perfection. ## SKILLS AND QUALIFICATIONS - 5+ years of experience in product marketing, content marketing, or a similar role at a B2B SaaS company. - Exceptional writing skills across blogs, product launches, social media, and customer-facing content. - Experience leading product launches from messaging through execution. - Strong ability to synthesize customer interviews, industry trends, and product developments into clear narratives. - Experience developing social media strategies, particularly on LinkedIn. - Highly organized with excellent project management skills. - Comfortable collaborating closely with product, engineering, design, sales, and founders. - Excited to experiment with AI tools as part of your daily workflow. ## Nice to Have - Experience marketing AI products. - Background in product-led growth or developer tools. - Experience producing webinars, videos, or multimedia content. - Existing audience or demonstrated thought leadership in B2B SaaS or AI. WHY ARCADE MIGHT BE A GREAT FIT FOR YOU - Own product marketing at one of the fastest-moving AI startups. - Work directly with the CEO to shape company positioning, launches, and category strategy. - Help define how software companies communicate products in the age of AI. - Be part of a small, highly collaborative team where your work has immediate impact. - Enjoy a meeting-light culture, rich health and 401(k) benefits, unlimited PTO, remote stipend, and biannual retreats. ## CONTRACT-TO-HIRE We're initially looking for someone to join us as a contractor (approximately 20–40 hours/week) with the goal of converting to a full-time Product Marketing Lead if it's a great mutual fit. ## COMPENSATION Competitive hourly or monthly contract rate based on experience, with the opportunity to convert to a full-time role including salary and meaningful equity. ## OUR VALUES ❤️ Be a coach: We want the best for our customers and ourselves. We coach people to help them achieve their best potential. An "Arcader" is both a teammate and a customer. There is a reason that the same word describes both. Carry the weight: We are owners. Let's empower each other. When we see something that needs change, we lead through it. An open book: We are open as a team and as a product. We don't put walls up unless it's necessary. We become better when we share information. We are open to diversity of opinion, backgrounds, and thought. Play as a team: We play because we're a creator tool. Life is short. Let's build something meaningful. We play as a team because great teams build great things together. We keep those standards high. Be kind: We can be honest and kind. We can have high standards and be kind. We can say no and be kind. Kindness can vary across cultures, upbringings, and languages—but we try our best to be kind. Contact: caroline@arcade.software ## About Arcade ## Company Overview - **One-liner**: Arcade provides an AI-powered interactive demo platform that enables GTM teams to create product demos, videos, and visuals in minutes. - **Entity Type**: Private (Series A) - **Headquarters**: San Francisco, California, United States - **Founded**: 2021 - **Founders**: Caroline Clark (CEO) & Rich Manalang ## Core Business - **Primary industry**: Interactive demo & visual storytelling software (SaaS) - **Target customers**: B2B GTM teams – Sales, Marketing, Customer Success, Product, and Enablement - **Mission**: Help teams tell better product stories faster with beautiful, on-brand demos and visuals. ## Products & Services - **Arcade Platform** (SaaS): No-code tool to build interactive product demos, screen recordings, synthetic voiceovers, branching, hotspots, custom variables, and analytics. Includes Chrome extension and desktop app. Integrates with common business tools. ## Market Standing - **Valuation / Market Cap**: Not disclosed - **Key Metric**: Total Funding – **$21.5M** (Seed $2.5M in Jan 2022 led by Upfront Ventures; Seed $5M in Sep 2022 led by Joanne Chen; Series A $14M in Nov 2024 led by Kleiner Perkins) - **Notable Investors / Partners**: Kleiner Perkins, Upfront Ventures, Foundation Ventures, Joanne Chen (Foundation Capital) - **Growth Signals**: 40 employees (+56.2% YoY); 7 active job postings; monthly website traffic ~408k (+16% MoM, +38% YoY); more than 30k companies using the platform; customer stories cite 2x pipeline, +70% more booked meetings, up to 5x trial conversion. ## Competitive Advantages - **AI that knows your product and brand** – Generates demos from actual product screens, keeping brand consistency without manual design work. - **Speed** – Average 6 minutes to create a demo; 10x faster than creating a video from scratch. - **No-code creation** – Empowers non-technical GTM roles to produce high-quality content independently. - **Built-in analytics** – Provides viewer-level insights to understand engagement and drive action. ## Strategic Focus - Deepening AI capabilities (hiring Senior ML and Applied AI Engineers) - Scaling go-to-market teams (Enterprise AE, Head of Operations, GTM roles) - Expanding international presence (teams in 7 countries; offices in San Francisco, remote/hybrid culture) ## Why Work Here - **Culture** – “People first,” “Be kind,” “Be a coach”; emphasis on coaching and continuous improvement. - **Work model** – Hybrid and meeting-light culture; 7 locations listed (remote or hybrid eligible); $500/month remote work stipend. - **Perks** – Unlimited PTO and sick days, biannual company retreats, competitive salary + meaningful equity, 401k, top-tier health, dental, and vision insurance. - **Growth trajectory** – Fast-growing startup (40 people, +56% YoY headcount) with strong market traction and fresh Series A funding. ## Sources 1. [arcade.software – Careers Page](https://www.arcade.software/careers) 2. [arcade.software – Main Site](https://www.arcade.software/) 3. [LinkedIn – Arcade](https://www.linkedin.com/company/arcadehq) 4. [Built In – Arcade Profile](https://builtin.com/company/arcade-arcadesoftware) 5. [Tracxn – Arcade Company Profile](https://tracxn.com/d/companies/arcade/__24RLa56hXCHRccytddoL4TLgzaXDOvfnii9V-_ruy-0) ## Other roles at Arcade - [Brand & Content Associate (Contract to Hire)](https://feeny.ai/job/brand-content-associate-contract-to-hire-arcade-san-francisco-6dsyx81n61kp) — San Francisco, CA - [GTM](https://feeny.ai/job/gtm-arcade-san-francisco-ky477w1hjszt) — San Francisco, CA - [Senior Applied AI Engineer](https://feeny.ai/job/senior-applied-ai-engineer-arcade-san-francisco-4yxcxg3c07zq) — San Francisco, CA - [Senior Machine Learning Engineer](https://feeny.ai/job/senior-machine-learning-engineer-arcade-san-francisco-4kx24frd9h4k) — San Francisco, CA - [Arcade Talent Network](https://feeny.ai/job/arcade-talent-network-arcade-san-francisco-0522bznc2bxt) — San Francisco, CA