---
title: 'Controller at Bluefish AI'
canonical: 'https://feeny.ai/job/controller-bluefish-ai-new-york-4px19bks95hf'
type: 'job'
last_seen: '2026-10-14'
---

# Controller at Bluefish AI

- **Company:** Bluefish AI
- **Location:** New York, NY
- **Work type:** hybrid
- **Posted:** 2026-09-23
- **Last confirmed live:** 2026-10-14
- **Apply:** https://job-boards.greenhouse.io/bluefishai/jobs/5433394008

## Job description

About the Position:

Bluefish is looking for an experienced Controller to lead and own the full accounting lifecycle for our growing organization. This role requires deep operational expertise, a strategic mindset, and a hands-on approach to building scalable financial systems. You’ll oversee everything from client billing setup and revenue recognition to monthly close, financial reporting, and bank reconciliations—playing a critical role in ensuring accuracy, compliance, and efficiency across all accounting functions.

You should be passionate about operational excellence, financial integrity, and working cross-functionally to support fast-paced growth. This role is ideal for someone who thrives in high-autonomy environments and is excited to help shape the financial foundation of a scaling business.

## What You'll Be Doing

- Own and manage the end-to-end accounting function—from client billing setup and invoicing to revenue recognition and monthly close.
- Lead the preparation of accurate and timely financial statements in accordance with GAAP.
- Partner cross-functionally with Sales, Legal, and Customer Success to ensure accurate contract set-up and billing.
- Establish and improve processes for invoicing, collections, revenue tracking, and cost allocations.
- Maintain and reconcile general ledger accounts, including cash, revenue, AR, and deferred revenue.
- Manage bank reconciliations, journal entries, and month-end close procedures.
- Drive continuous improvement in accounting processes and internal controls.
- Support internal and external audits, compliance reporting, and tax filings.
- Evaluate, implement, and optimize accounting systems and tools.
- Serve as a strategic advisor on financial operations, reporting, and planning initiatives.

## Qualifications

- 7+ years of progressive accounting experience, with 3+ years in a managerial or senior-level role.
- Strong knowledge of GAAP, revenue recognition (ASC 606), and financial reporting.
- Experience in SaaS or subscription-based businesses highly preferred.
- Proven ability to build and scale accounting operations in a fast-growing company.
- Familiarity with ERP systems and billing platforms.(e.g., Rillet, QuickBooks, Stripe, Ramp, Aleph, or similar)
- Excellent organizational, analytical, and problem-solving skills.
- High attention to detail with the ability to manage multiple priorities.
- Exceptional communication skills, both written and verbal.
- CPA preferred but not required.
- Prior experience working in a startup or fast-paced, high-growth environment is required, alongside comfort with cross-functional collaboration.

About Bluefish:

Bluefish is the enterprise marketing engine for AI. As consumers increasingly use AI tools to discover and purchase products online, the traditional customer journey is collapsing into a single AI answer. With over a billion people leveraging AI platforms, Bluefish is built to empower Fortune 500 marketers with control over this critical new channel.

Joining the Bluefish team means working alongside a tight-knit group of martech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. We're building the next evolution in enterprise marketing and doing so with vision and grit at the core of how we work. The company is backed by leading investors, including NEA, Crane Ventures, Salesforce Ventures, Swift Ventures, BloombergBeta, Firebolt Ventures, and Laconia Capital.

We are a globally distributed team, with business operations based in New York City and engineering based in Europe.

Why Bluefish & Our Values:

- Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI
- Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry
- Join an experienced high-performing team where you will have immediate ownership and impact
- Experience a true meritocracy with significant career growth upside as the business scales

Our Values:

- Demonstrated grit and resourcefulness. You find creative solutions, adapt quickly, and aren’t afraid to roll up your sleeves in a fast-paced, evolving environment.
- Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
- Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
- Commitment to craftsmanship—you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
- Self-starter with a proactive mindset and a strong sense of accountability—able to drive projects forward independently while staying aligned with team goals.
- Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.

## About Bluefish AI

## Company Overview
- **One-liner**: Bluefish AI helps enterprise brands gain visibility, influence, and control over how they appear and perform across major AI channels.
- **Entity Type**: Private (Series B – led by Threshold; prior Series A led by NEA and Salesforce Ventures)
- **Headquarters**: New York City, New York, United States
- **Founded**: 2024
- **Founders**: Alex Sherman (CEO & Co-Founder), Andrei Dunca (Co-Founder & CTO)

## Core Business
- **Primary industry**: AI marketing / MarTech / Technology, Information and Internet
- **Target customers**: Enterprise brands (Fortune 500), B2B
- **Mission or purpose**: “We believe brands deserve visibility into how AI platforms represent their products and services, and control over how their data is used to train AI models.”

## Products & Services
- **AI Monitoring (GEO Measurement)**: Real-time visibility into brand reputation and performance across AI-native experiences (SaaS)
- **AI Optimization (GEO)**: Automate optimization workflows to improve how AI models surface and represent a brand (SaaS)
- **AI Commerce**: Tools to optimize presence in agentic commerce and AI-driven shopping channels (SaaS)
- **Enterprise Marketing Suite**: Integrated platform for tracking, optimizing, and measuring across AI search, agentic commerce, and large language models (SaaS)

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric**: Total funding $20M (Series A led by NEA and Salesforce Ventures, with strategic participation from Amex Ventures and TIAA Ventures; Series B led by Threshold with 8 investors)
- **Notable Investors/Partners**: New Enterprise Associates (NEA), Salesforce Ventures, Amex Ventures, TIAA Ventures, Threshold
- **Growth Signals**: Headcount of 82 employees (+725% YoY); operates in 6 countries (US, Germany, UK, Canada, Spain, Netherlands); LinkedIn followers grew 740% yearly; 54 active job postings as of mid-2026

## Competitive Advantages
- **Only platform** that helps marketers understand *how AI “thinks”* about their brand, not just share-of-voice
- Built for enterprise scale – passes infosec reviews easily, offers custom audiences and tailored prompts
- Deep control and segmentation capabilities that generic datasets can’t match
- Founded by seasoned martech innovators who created advertising technologies now owned by Microsoft and Meta

## Strategic Focus
- Positioning AI as the next major internet shift (larger than mobile/social) and helping brands transition from traditional SEO/SEM to AI-first marketing
- Expanding the enterprise marketing suite for the “generative internet”
- Growing across geographies (EMEA, North America) and verticals (Fortune 500)

## Why Work Here
- **Work model**: Hybrid – New York City office for most roles; remote options available for certain engineering positions (e.g., Berlin, London)
- **Culture values**: Impact, trust, collaboration, curiosity – emphasis on meaningful results, openness, and lifelong learning
- **Benefits**: Competitive compensation, equity, unlimited time off, comprehensive health/dental/vision, mental health insurance, company 401k plan, life and AD&D insurance, in-person team summits
- **Growth**: Early-stage experience with rapid scaling (82 employees from ~10 in one year); strong focus on professional development and ongoing learning
- **Team composition**: 30% technical, 20% sales; talented hires from Amazon, Google, Microsoft, and other top firms

## Sources
1. [bluefishai.com](https://www.bluefishai.com/)
2. [bluefishai.com/about](https://www.bluefishai.com/about)
3. [bluefishai.com/careers](https://www.bluefishai.com/careers)
4. [linkedin.com/company/bluefish-ai](https://www.linkedin.com/company/bluefish-ai)
5. [job-boards.greenhouse.io/bluefishai](http://job-boards.greenhouse.io/bluefishai)

## Other roles at Bluefish AI

- [Head of Finance](https://feeny.ai/job/head-of-finance-bluefish-ai-new-york-vmbyenmevb2b) — New York, NY
- [Senior/Staff Data Scientist, Analytics](https://feeny.ai/job/senior-staff-data-scientist-analytics-bluefish-ai-berlin-hdf7np6nmvdd) — Berlin, Germany
- [Staff AI Engineer](https://feeny.ai/job/staff-ai-engineer-bluefish-ai-london-2gwxqym3erqe) — London, United Kingdom / IN the, United Kingdom
- [Senior/Staff Data Scientist, Analytics](https://feeny.ai/job/senior-staff-data-scientist-analytics-bluefish-ai-new-york-77zvqfnynrg2) — New York, NY
- [Events Lead](https://feeny.ai/job/events-lead-bluefish-ai-new-york-ese51rav05qe) — New York, NY
- [Director of Professional Services](https://feeny.ai/job/director-of-professional-services-bluefish-ai-new-york-8x7r2496e048) — New York, NY
- [Director of Growth](https://feeny.ai/job/director-of-growth-bluefish-ai-new-york-wff8gjdtt197) — New York, NY
- [VP of Product](https://feeny.ai/job/vp-of-product-bluefish-ai-new-york-p633wv1btxp4) — New York, NY
- [Strategic Customer Success Lead](https://feeny.ai/job/strategic-customer-success-lead-bluefish-ai-new-york-ke61hq9p2e4b) — New York, NY
- [Technical Product Manager](https://feeny.ai/job/technical-product-manager-bluefish-ai-new-york-z3ebqdb2x9xb) — New York, NY