---
title: 'Controller at Catch Creation, LLC'
canonical: 'https://feeny.ai/job/controller-catch-creation-llc-remote-763rdxpja6eq'
type: 'job'
last_seen: '2026-09-07'
---

# Controller at Catch Creation, LLC

- **Company:** Catch Creation, LLC
- **Location:** Remote
- **Work type:** remote
- **Posted:** 2026-04-10
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/catchcreationllc/jobs/4214107009

## Job description

## About Catch Creation

Catch Creation is a global eCommerce company built for the digital age. We create, grow, and manage online brands that inspire customers and deliver real value through exceptional products and experiences. Our team thrives in a fully remote environment, combining creativity, data-driven strategy, and innovation to build scalable eCommerce solutions that perform.

From concept to conversion, we specialize in developing brands that stand out in competitive markets—driven by a passion for design, storytelling, and customer satisfaction. Every product we launch reflects our commitment to quality, authenticity, and growth.

At Catch Creation, we believe great ideas can come from anywhere—and our remote-first culture allows talented people from around the world to collaborate, innovate, and bring those ideas to life.

Controller Type: Full time

Location: Remote Reports To: CEO

Department: Finance & Accounting

## About Muddy Mat

Muddy Mat is the market leading pet friendly home products brand, best known for our ultra absorbent chenille door mats designed to trap mud, water, and dirt from pet paws and shoes. We sell across our own website, Amazon, [Walmart.com](http://Walmart.com), TikTok Shop, Chewy, and other digital channels. With over 50,000 five star reviews and a proven track record as a 9 figure direct to consumer brand, Muddy Mat has built massive product market fit across multiple digital channels. We move fast, we build for the long term, and we are now building the financial infrastructure to match our scale.

The Mission This is not a "manage clean books" role. We are in the middle of a meaningful financial infrastructure upgrade — transitioning from cash basis to accrual accounting, migrating from QuickBooks Online to NetSuite, and preparing for a formal audit with a national CPA firm (BDO). We need someone who has done this before, who does not flinch at a cleanup project, and who can own the process end to end. If you have inherited messy books and left them clean — this role was written for you.

## What You'll Own

- Lead and execute our transition from cash basis to accrual accounting, including restating historical financials and rebuilding the chart of accounts.
- Own the migration from QuickBooks Online to NetSuite, partnering with our external NetSuite implementation consultant to ensure the system is configured correctly from day one.
- Lead pre audit book cleanup in direct coordination with BDO, our external audit firm.
- Own and manage the formal audit process from start to finish.
- Own month end and year end close, ensuring accurate and timely financial statements.
- Manage all aspects of the general ledger, accounts payable, accounts receivable, and payroll.
- Build and maintain a strong internal controls environment to safeguard company assets.
- Prepare and present monthly, quarterly, and annual financial reports to the CEO and leadership team.
- Identify and implement process improvements as we build a finance function that can scale.

## What We're Looking For

Non negotiable:

- Demonstrated experience transitioning a company from cash basis to accrual accounting — you have done this, recently, and can speak to it specifically.
- Hands on experience with NetSuite — migration or implementation experience strongly preferred.
- Experience working directly with an external audit firm on audit preparation and execution.
- 7+ years of progressive accounting experience, with at least 2 years in a Controller or senior accounting role.
- CPA designation (or local equivalent) strongly preferred.
- Deep knowledge of US GAAP.

Strong preference — automatic interview:

- Prior experience at a Big 4 firm (Deloitte, PwC, Ernst & Young, or KPMG) in audit or tax — Philippines, Latin America, or Eastern Europe specifically.
- Experience in e commerce, DTC, or consumer products — multi channel revenue recognition is a plus.
- Prior experience migrating from QuickBooks Online to an ERP system.

The person, not just the resume:

- You are a builder, not a maintainer. You are energized by a blank whiteboard, not intimidated by it.
- You communicate clearly with non finance stakeholders — you translate numbers into decisions, not just reports.
- You are accountable. When something is wrong, you say so and fix it. You do not bury problems.

## Why Muddy Mat

- Real ownership. You will be the architect of our finance function — this is not a support role.
- High visibility. Direct access to the CEO and leadership. Your work shapes decisions at the top.
- Room to build. As we scale, you build the team under you.
- Serious problem to solve. We are a 9 figure brand doing meaningful infrastructure work — the kind of challenge that sharpens careers.

## About Catch Creation, LLC

## Company Overview
- **One-liner**: A full-service e-commerce incubator that manages the entire customer journey—from product development and direct-response advertising to order fulfillment—for consumer goods brands.
- **Entity Type**: Private (Privately Held)
- **Headquarters**: Miami, Florida, USA (primary office; also operates from New York, New York)
- **Founded**: 2018
- **Founders**: Matthew Squillace (Co-Founder), Ikho Choi (Co-Founder)

## Core Business
- **Primary industry/industries**: E-commerce Incubation, Direct Response Advertising, Consumer Goods Manufacturing
- **Target customers**: B2B (brands and entrepreneurs looking to launch and scale consumer products via digital advertising); B2C (end consumers purchasing the products)
- **Mission or purpose statement**: “Taking Action on Inspiration” — Creating consumer goods, marketing campaigns, and a friendly consumer journey, all in-house.

## Products & Services
- **Full-Service E-Commerce Incubation**: Catch Creation handles product development, marketing campaign creation, and order fulfillment for consumer goods brands, acting as a turnkey partner for launching and scaling products.
- **Direct Response Advertising**: In-house expertise in performance marketing across channels like TikTok, Facebook, Instagram, and Amazon, with a focus on measurable ROI.
- **In-House Fulfillment**: The company manages its own order fulfillment operations, giving it control over the post-purchase experience.
- **TikTok Shop Operations**: Dedicated team for TikTok Shop creator partnerships, influencer outreach, and short-form content creation.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Estimated annual revenue of **$6.8 million** (per Datanyze); Total funding not publicly disclosed (bootstrapped or self-funded).
- **Notable Investors/Partners**: Not publicly available (no external funding rounds found); partners likely include Shopify, TikTok, Amazon, and advertising platforms.
- **Growth Signals**: 
  - Operates in 7 countries (US, Philippines, Ukraine, Egypt, China, Hungary, Latvia) indicating a global operational footprint.
  - Monthly website traffic growth of +27.3% and yearly growth of +89.1%.
  - Active hiring for key roles (CFO, Web Developer, TikTok Shop Head), suggesting scaling ambitions.
  - LinkedIn follower growth of +4.1% year-over-year.

## Competitive Advantages
- **Vertical Integration**: Controls the entire customer experience from product ideation to fulfillment, reducing dependency on external agencies and vendors.
- **Direct-Response Focus**: Deep specialization in performance-based advertising (especially TikTok Shop) gives it a nimble edge over traditional agencies.
- **Global Remote Workforce**: Ability to hire talent across time zones (Philippines, Eastern Europe, Latin America) enables cost-effective 24/7 operations.
- **Agility as an Incubator**: Unlike large agencies, Catch Creation can quickly test and iterate on new consumer products and ad creatives.

## Strategic Focus
- **TikTok Shop & Social Commerce**: Heavily investing in TikTok Shop creator partnerships and short-form video content, a high-growth channel in e-commerce.
- **Global Talent Expansion**: Hiring remote roles across multiple countries to build a distributed, cost-efficient team.
- **Internal Tools & Automation**: Actively recruiting a Web Developer for E-Commerce & Internal Tools, signaling a push toward automation and operational efficiency.
- **Financial Maturity**: Hiring a CFO and Finance Manager, indicating a focus on financial controls and scalability.

## Why Work Here
- **Remote-First Culture**: The vast majority of roles are remote, with a preference for the Miami/Brickell area for some leadership positions. Employees work from home with no required on-site time.
- **Global Team & Diverse Exposure**: Work alongside colleagues from the Philippines, Ukraine, Egypt, China, Hungary, and Latvia, offering a truly international work experience.
- **Benefits**: Offers health insurance, dental insurance, generous PTO, free snacks and drinks (for those near offices).
- **Fast-Paced E-Commerce Environment**: Opportunity to work at the intersection of product creation, performance marketing, and logistics — ideal for those who thrive in a startup-like, hands-on setting.
- **Growth Opportunities**: The company is actively scaling (hiring CFO, Head of TikTok Shop, multiple creators) and offers exposure to the full lifecycle of consumer brands.

## Sources
1. [catchcreation.com](https://catchcreation.com/)
2. [Greenhouse Careers Page](http://job-boards.greenhouse.io/catchcreationllc)
3. [Built In - Catch Creation](https://builtin.com/company/catch-creation)
4. [LinkedIn - Catch Creation](https://www.linkedin.com/company/catch-creation)
5. [Datanyze - Catch Creation Profile](https://www.datanyze.com/companies/catch-creation/546907464)

## Other roles at Catch Creation, LLC

- [Video Editor | Direct Response Ads](https://feeny.ai/job/video-editor-direct-response-ads-catch-creation-llc-united-states-ka1bs7kzseyb) — United States
- [Media Buyer - Native Ads](https://feeny.ai/job/media-buyer-native-ads-catch-creation-llc-remote-prg77nd2nfre)
- [Fractional Chief Technology Officer](https://feeny.ai/job/fractional-chief-technology-officer-catch-creation-llc-remote-z6fwe2raa599)
- [Head of Retail Expansion](https://feeny.ai/job/head-of-retail-expansion-catch-creation-llc-remote-8a6wgem43hyp)
- [Inventory & Supply Chain Operations Specialist](https://feeny.ai/job/inventory-supply-chain-operations-specialist-catch-creation-llc-china-6exn9r4rm4m5) — China
- [Short-Form Content Creator (TikTok / Douyin – China-Based)](https://feeny.ai/job/short-form-content-creator-tiktok-douyin-china-based-catch-creation-llc-remote-a78xbbk22gb8)
- [TikTok Shop Creator Partnerships Representatives](https://feeny.ai/job/tiktok-shop-creator-partnerships-representatives-catch-creation-llc-remote-028hzatz3a9z)
- [Web Developer – E-Commerce & Internal Tools](https://feeny.ai/job/web-developer-e-commerce-internal-tools-catch-creation-llc-remote-8141jfj1tnb7)
- [CHIEF FINANCIAL OFFICER (CFO)](https://feeny.ai/job/chief-financial-officer-cfo-catch-creation-llc-brickell-fl-vd1qtq4z6pjm) — Brickell FL, United States
- [Head of TikTok Shop](https://feeny.ai/job/head-of-tiktok-shop-catch-creation-llc-miami-b5g79r6zfbak) — Miami, FL