---
title: 'Controller at Flourish'
canonical: 'https://feeny.ai/job/controller-flourish-new-york-n94bzrpdrhqz'
type: 'job'
last_seen: '2026-10-28'
---

# Controller at Flourish

- **Company:** Flourish
- **Location:** New York, NY
- **Posted:** 2026-10-27
- **Last confirmed live:** 2026-10-28
- **Apply:** https://job-boards.greenhouse.io/flourish/jobs/6235389004

## Job description

Since 2017, Flourish has been on a mission to help financial advisors evolve from holistic advice to holistic implementation to better serve their clients and grow their businesses. We focus on independent Registered Investment Advisors (RIAs), delivering financial products that advisors can’t easily access today through beautiful, scalable, and easy-to-use technology.

Today, we work with over 1,100 RIAs that collectively represent more than $2.6T in assets under management across two products: Flourish Cash and Flourish Lending. Headquartered in New York City, we are an independently-operating, wholly-owned subsidiary of MassMutual Life Insurance Company.

Read on if you are interested in joining a dynamic, highly-collaborative, rapidly-growing startup—backed by the support and stability of a Fortune 500 company.

## About You

You are a highly strategic, data-driven, detail-oriented, and exceptionally organized accounting leader who thrives in a fast-paced, entrepreneurial environment. You anticipate needs, identify risks, and drive initiatives forward with minimal guidance. You bring financial discipline and clarity to operational execution and ensure the integrity of financial data across the organization.

You communicate effectively with cross-functional peers, auditors, and external stakeholders, and you know how to prioritize what truly warrants leadership attention. You actively use AI tools in your day-to-day work and are always looking for ways to automate and streamline accounting processes. You are excited to join Flourish at a pivotal stage, and are motivated by the prospect of building a scalable accounting function.

## About the Role

Flourish is transitioning to a standalone, PE-backed organization. This is a hands-on, execution-focused Controller role to lead accounting operations and ensure financial integrity during a critical stage of growth and product evolution.

As the Controller, you will report directly to the CFO and oversee accounting, financial reporting, broker-dealer regulatory reporting, audit, tax, and compliance, while strengthening financial operations and supporting scalable growth. You’ll manage a Staff Accountant and work closely with the Financial Planning and Analysis Manager, who also reports to the CFO.

Principal Responsibilities

- Lead comprehensive accounting operations, including close, reporting, controls, and GAAP financial statement preparation
- Own regulatory financial reporting for Flourish Financial LLC (our FINRA-member broker-dealer) and other regulated entities, including net capital computations, FOCUS filings, annual audited financial statements, and other SEC/FINRA requirements, either directly as FINOP or by managing outsourced FINOP and compliance partners
- Manage audit readiness and the external auditor relationship
- Oversee implementation of new accounting standards
- Own KPI integrity of financial reporting and underlying accounting data
- Manage cash flow visibility and working capital reporting
- Manage the third-party tax service provider and all compliance filings across jurisdictions
- Partner with the Financial Planning and Analysis Manager to ensure budget, forecasts, and management reporting tie to the accounting records, and with the CEO, CRO, and leadership on reporting alignment
- Identify, quantify, and communicate business risks and opportunities, considering financial, compliance, and operational risk
- Lead projects with accounting and reporting requirements from planning through implementation
- Support carve-out efforts, TSA exit, and standalone readiness
- Drive operational efficiency by building scalable accounting infrastructure and tooling as needed (coordinating with third-party implementation firms) and automating and streamlining the close, reconciliations, reporting, and other workflows
- Hire, lead, and develop a Staff Accountant, and scale the accounting team as the business grows

## Minimum Qualifications

- Bachelor's degree in Finance, Accounting, and a professional accounting qualification
- FINRA Series 27 (FINOP) license, or direct experience in a business that owns a broker-dealer (or similarly regulated entity), including working with outsourced partners (e.g., FINOP, compliance) to meet regulatory requirements
- 10+ years of accounting experience in a financial services or fintech environment strongly preferred
- 3+ years of management experience motivating and directing a team of professional staff, including remote teams
- Advanced knowledge of SEC regulations and GAAP, with experience preparing and reviewing external financial statements (including FOCUS or XBRL reporting)
- Due to the nature of this position, as part of the background check process, candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA. For roles requiring registration, additional regulatory screenings may apply, including a review of Form U5 disclosures and other relevant licensing information.

## Preferred Qualifications

- Master of Accounting degree and CPA
- Experience working in a PE environment
- Demonstrated use of AI tools (e.g., LLMs and AI-enabled ERP, close and reconciliation tools) to automate processes and improve efficiency
- Independent and self-motivated, yet collaborative
- Excellent verbal and written communication skills
- Excellent organizational skills and ability to prioritize and multitask; proactive, detail-oriented, and results-oriented
- Excellent critical thinking skills, using logic and reasoning to identify alternative solutions
- Ability to make accurate, independent decisions based on data
- Confident and positive executive presence and interpersonal skills
- Ability to understand the financial impact of decisions and balance them with business partner satisfaction

At Flourish, we focus on ensuring fair, equitable pay by providing competitive salaries, along with bonus and incentive opportunities and benefits for all employees.

Base Salary Range: $170,000 - $250,000 plus bonus

Disclosures:

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

## About Flourish

## Company Overview
- **One-liner**: Flourish provides a suite of financial products—cash management, lending, and annuities—designed exclusively for independent registered investment advisors (RIAs) to help them move from holistic advice to holistic implementation.
- **Entity Type**: Private (wholly-owned subsidiary of MassMutual, a Fortune 500 mutual insurance company)
- **Headquarters**: Boston, Massachusetts, USA
- **Founded**: 2017
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Fintech, Wealth management infrastructure, Financial services
- **Target customers**: B2B – Registered Investment Advisors (RIAs) and their clients; also serves as a platform for advisors to offer cash, lending, and annuity products.
- **Mission or purpose statement**: “Flourish helps RIAs grow by evolving from holistic advice to holistic implementation.”

## Products & Services
- **Flourish Cash**: An invitation-only cash account offering high-yield savings (currently 3.25% APY) with up to 30x FDIC insurance through a network of program banks. No fees, no minimums, integrated with key advisor tools. Type: Fintech service (cash management).
- **Flourish Lending**: A premium mortgage and refinancing platform that gives clients access to competitive rates and an optimized process. Helps advisors defend portfolio assets, win prospects, and deliver client value. Type: Service (mortgage brokerage, offered through SoraFinance, Inc., NMLS #2355841).
- **Flourish Annuities**: An annuity platform that streamlines the purchase and management of annuities for RIA clients. Type: Service (insurance product platform).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (privately held, fully owned by MassMutual)
- **Key Metric**: Over $8 billion in assets on the platform (as of 2026); 100+ employees; founded in 2017.
- **Notable Investors/Partners**: Backed by MassMutual (Massachusetts Mutual Life Insurance Company) – a Fortune 500 company with over $250 billion in assets.
- **Growth Signals**:
  - Consistently recognized as a top wealth management fintech (e.g., Highest-Rated Cash Management Service 2020-2025 by RIA Intel Awards; Best Wealth Management Solution 2025 by Finovate Awards).
  - Active hiring: 8+ open positions across sales, engineering, marketing, and operations (as of mid-2026).
  - Hybrid work model (Boston area) with team lunches and outdoor terrace, indicating continued investment in culture.

## Competitive Advantages
- **Backed by MassMutual** – combines startup agility with the stability, capital, and trust of a century-old Fortune 500 financial institution.
- **Deeply integrated with the RIA ecosystem** – products are custom-designed for independent advisors and connect with key advisor tools (e.g., portfolio management systems).
- **Invite-only premium positioning** – Flourish Cash offers rates up to 3.25% APY (vs. national average ~0.4%) with up to 30x FDIC coverage, creating a strong value proposition for high-net-worth clients.
- **End-to-end implementation** – goes beyond advice by providing the actual financial products (cash, lending, annuities), helping advisors keep assets under management.

## Strategic Focus
- **Expand the lending and cash management platform** to deepen advisor relationships and attract new RIAs.
- **Continue to develop annuity offerings** as part of the holistic implementation suite.
- **Maintain and grow the institutional partnership with MassMutual** to gain distribution and credibility.
- **Scale the team** with a focus on engineering, product, and client support to support $8B+ in assets and growing.

## Why Work Here
- **Hybrid work environment** – most roles are based in Boston with a hybrid schedule (typically Tuesday–Thursday in office). The office includes a spacious outdoor terrace and team lunches.
- **Comprehensive benefits** – competitive pay, generous time off, health/vision/dental insurance, 401(k) match.
- **Culture of ownership and iteration** – the company values “focus on execution,” “take ownership,” “iterate,” and “stay humble.” Feedback is encouraged, egos are checked at the door.
- **Supportive growth** – as a subsidiary of MassMutual, employees get the stability of a large enterprise with the autonomy of a startup. Many roles involve direct impact on product and client experience.
- **Diverse team** – Flourish states they value diversity and are building an organization that reflects different backgrounds. Open and positive communication is a core principle.

## Sources
1. [Flourish Careers Page](https://info.flourish.com/careers)
2. [Flourish About Page](https://info.flourish.com/about)
3. [Flourish LinkedIn](https://www.linkedin.com/company/flourish-dot-com)
4. [Built In Boston – Flourish Profile](https://builtin.com/company/flourish)
5. [Flourish Greenhouse Careers Portal (provided by user)](https://job-boards.greenhouse.io/flourish)

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