---
title: 'Conversion Operations Associate at Gusto, Inc.'
canonical: 'https://feeny.ai/job/conversion-operations-associate-gusto-inc-denver-yf2j196dbzqf'
type: 'job'
last_seen: '2026-09-07'
---

# Conversion Operations Associate at Gusto, Inc.

- **Company:** Gusto, Inc.
- **Location:** Denver, CO
- **Work type:** hybrid
- **Posted:** 2026-08-20
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/gusto/jobs/8143042

## Job description

## About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 500,000 small businesses nationwide and are building a workplace that reflects the people we serve.

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our[Total Rewards philosophy](https://gusto.com/about/careers/total-rewards).

AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.

About the Role:

We're looking for a detail driven problem solver who thrives on precision. As a ConversionOps Associate, you'll independently manage the transfer of retirement plans from prior providers onto our platform. That means validating asset allocations, reconciling trust data, and establishing participant loan records before going live. You'll partner closely with CX Onboarding, Compliance, and Reconciliations to catch discrepancies before they become downstream problems.

If you're energized by high stakes work, get satisfaction from finding the one number that doesn't add up, and want to build the operational foundation that makes every conversion go smoothly, this role is for you.

About the Team:

At Gusto 401(k), conversions are the foundation of trust. Before a plan ever starts, our ConversionOps team has already moved every dollar, every loan, and every historical record into place, accurately and on time.

Here’s what you’ll do day-to-day:

- Own asset allocations. Independently manage participant level asset allocations during plan conversions, ensuring accurate parsing, validation, and allocation of transferred funds.
- Reconcile with precision. Review trust reports and legacy provider data to reconcile asset balances prior to system upload, and validate fund mapping, participant elections, and allocation logic to support accurate account setup at go live.
- Resolve discrepancies. Perform ad hoc reconciliation of cash movements and asset balances during and after conversion, and drive open items to resolution.
- Establish loan records. Set up and configure participant loan records during conversion, ensuring accurate balances, repayment schedules, and payroll alignment prior to plan activation.
- Protect data integrity. Ensure historical data supports downstream compliance testing and reporting requirements.
- Catch issues early. Identify gaps or inconsistencies in source data, and partner proactively with client facing teams to resolve them before go live.
- Eliminate downstream pain. Make sure all required data is collected, validated, and uploaded accurately before plan activation, so testing, compliance, and 5500 processing can run without rework.
- Collaborate cross functionally. Partner closely with Client Success, Onboarding, Compliance, and Reconciliations to resolve discrepancies in trust reports, asset allocations, and participant level data.
- Improve how we work. Contribute to automation initiatives and tooling enhancements that improve conversion accuracy and efficiency.

Here’s what we're looking for:

- 3+ years of experience in retirement plan administration, financial operations, or onboarding focused operational roles.
- Strong understanding of contribution types (pre tax, Roth, employer), loan structures, and participant level retirement data.
- Advanced proficiency in Excel, including lookup functions, pivot tables, data validation, and error analysis.
- Ability to independently manage competing priorities in a high volume, deadline driven environment.
- Adaptability to shift with changing priorities without losing focus on quality
- Quick product mastery to pick up new tools and platforms fast and can speak to them with confidence
- Strong analytical mindset with high attention to detail and a systems thinking orientation.
- 401(k) experience supporting plan conversions, asset transitions, loans, or trust reconciliation preferred.
- Clear-headed problem solving — you diagnose issues at both individual and systemic levels and implement solutions that stick

Our cash compensation range for this role is $25.86/hour to $29.09/hour in Denver.  Additional locations will vary based on our geographical pay approach. Final offer amounts are determined by multiple factors, including candidate location, experience, and expertise, and may vary from the amounts listed above.

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out [this form](https://docs.google.com/forms/d/e/1FAIpQLSdEfl7Bp-Twz7LLlhGlha46CrxZ9Kacgakmarf3K2TbnaEgKQ/viewform) and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our [Fraudulent Activity Disclaimer](https://gusto.com/about/careers/fraudulent-activity-disclaimer).

Personal information collected and processed as part of your Gusto application will be subject to [Gusto's Applicant Privacy Notice](https://gusto.com/about/careers/applicant-privacy-notice).

## About Gusto, Inc.

## Company Overview
- **One-liner**: Gusto provides an all-in-one payroll, benefits, and HR platform that automates and simplifies the people side of running a small business.
- **Entity Type**: Private (bootstrapped to significant scale; no recent funding rounds disclosed)
- **Headquarters**: Denver, Colorado, USA (with offices in San Francisco, New York City, and Scottsdale, Arizona)
- **Founded**: 2012 (originally launched as ZenPayroll)
- **Founders**: Not publicly available in provided sources

## Core Business
- **Primary industry**: Human Resources / Payroll / Benefits technology
- **Target customers**: Small and medium-sized businesses (SMBs) across the U.S. (and Canada via EOR)
- **Mission or purpose**: “We’re making work meaningful for everyone, everywhere.” – Focused on helping small businesses take care of their teams.

## Products & Services
- **Payroll Processing (Core)**: Full-service payroll that automatically calculates, files, and pays taxes. Supports both W-2 employees and international contractors.
- **Benefits Administration**: Health insurance, 401(k) plans, commuter benefits, and other voluntary benefits integrated into the platform.
- **HR & Compliance Tools**: Hiring, onboarding, time tracking, PTO management, and compliance support (e.g., labor law posters, ACA reporting).
- **Employer-of-Record (EOR) for Canada**: Powered by Remote, allows U.S. businesses to hire full-time employees in Canada without a local entity.

All offerings are SaaS-based, delivered through a single integrated platform.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company)
- **Key Metric**: Serves **more than 500,000 businesses** nationwide; processes tens of billions of dollars in payroll annually.
- **Notable Investors/Partners**: Not disclosed in provided sources
- **Growth Signals**:
  - Headcount: ~4,400 total employees, with ~1,200 in product & tech roles
  - Expanding into Canada via EOR partnership with Remote
  - Strong emphasis on AI integration to “absorb complexity” and improve customer experience

## Competitive Advantages
- **All-in-one platform**: Combines payroll, benefits, HR, and compliance in a single system, reducing the need for multiple vendors.
- **Automated tax filing and compliance**: Removes a major pain point for small business owners.
- **Customer obsession**: 9 out of 10 customer satisfaction rating; focus on serving an underserved market.
- **AI-first approach**: Uses AI to catch errors, answer questions, and streamline workflows, giving customers leverage without replacing human judgment.

## Strategic Focus
- **AI as a force multiplier**: Continued investment in AI to automate edge cases, improve speed, and enable higher-impact work for both customers and employees.
- **Expanding the platform**: Adding capabilities like EOR for Canada and deeper benefits integrations.
- **Scaling the small business economy**: Prioritizing features that help businesses grow and take care of their teams, with a long-term view of market leadership.

## Why Work Here
- **Culture values**: “Act with Bold Conviction,” “Raise the Bar, Learn Fast, Repeat,” “Customer Obsessed,” “Dream Big, then Make it Real.” Emphasis on directness, healthy debate, and ownership.
- **Work model**: Hybrid – most roles tied to hub locations (Denver, San Francisco, New York City, Scottsdale) with in-person collaboration **two days a week** (Tues/Wed for most; Wed/Thu in Scottsdale). Trusts employees to work remotely the rest of the time.
- **Benefits**: Comprehensive medical, dental, vision; family planning and fertility support; gender-affirming care; mental health support; paid vacation, sick leave, holidays, parental leave, and sabbaticals.
- **Community**: Employee-led affinity groups open to all; inclusive culture that values diversity.
- **Engineering culture**: Builders who enjoy untangling hard problems; high ownership; AI tools give engineers leverage to focus on judgment and creativity.

## Sources
1. [gusto.com/about](https://gusto.com/about) – Company overview, values, mission, headcount (500k+ businesses)
2. [gusto.com/about/careers](https://gusto.com/about/careers) – Culture, work model, benefits, AI philosophy
3. [gusto.com](https://gusto.com/) – Product details, pricing, features, customer stats
4. [job-boards.greenhouse.io/gusto](https://job-boards.greenhouse.io/gusto) – Current job openings (78 listed), departments
5. [builtin.com/company/gusto](https://builtin.com/company/gusto) – Employee count (4,405 total, 1,200 product+tech), office locations, hybrid policy

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