---
title: 'Coordenador de Retail Media at VML/WPPEnterprise Solutions'
canonical: 'https://feeny.ai/job/coordenador-de-retail-media-vml-wppenterprise-solutions-sao-paulo-zwg3t6ag27sc'
type: 'job'
last_seen: '2026-10-21'
---

# Coordenador de Retail Media at VML/WPPEnterprise Solutions 

- **Company:** VML/WPPEnterprise Solutions 
- **Location:** São Paulo, Brazil
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-10-21
- **Apply:** https://job-boards.greenhouse.io/vmlenterprisesolutions/jobs/8882025002

## Job description

## Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Coordenador(a) de Retail Media

Especialidade: Amazon Ads | Modelo híbrido | São Paulo (negociável)

1. Sobre a vaga

Buscamos um(a) Coordenador(a) de Retail Media, com perfil técnico e domínio avançado de Amazon Ads, para liderar a performance das contas dos clientes e transformar dados de campanhas em insights acionáveis e recomendações estratégicas.

Além de atuar diretamente na operação e otimização das campanhas, essa pessoa será responsável por coordenar o time de analistas, apresentar resultados aos clientes e disseminar conhecimento técnico, contribuindo para o desenvolvimento e a evolução da equipe.

1. Principais responsabilidades

2.1. Operação técnica e performance

- Estruturar, otimizar e escalar campanhas de Retail Media, com foco em Amazon Ads.
- Definir estratégias de segmentação (targeting), lances, orçamento e estrutura de contas, de acordo com os objetivos de cada cliente.
- Monitorar e garantir o atingimento das metas de performance, incluindo ROAS, ACOS, TACOS, vendas atribuídas e share of voice.
- Planejar campanhas considerando o calendário comercial, como Prime Day, Black Friday, datas sazonais e lançamentos de produtos.

2.2. Análise de dados e geração de insights acionáveis

- Analisar dados de campanhas, buscas e categorias para identificar oportunidades de crescimento e riscos de performance.
- Transformar análises em recomendações práticas, indicando impacto esperado e prioridades de execução.
- Cruzar dados de mídia com indicadores de varejo, como preço, Buy Box, ruptura de estoque e qualidade do conteúdo, para explicar os resultados e identificar oportunidades de melhoria.

2.3. Relacionamento com clientes

- Preparar e conduzir apresentações de resultados e planos de mídia.
- Atuar como principal referência técnica para os clientes, traduzindo dados complexos em informações claras e recomendações que apoiem a tomada de decisão.
- Comunicar resultados, oportunidades, riscos e próximos passos de forma estratégica e objetiva.

2.4. Coordenação e desenvolvimento da equipe

- Coordenar o time de analistas, distribuindo demandas, revisando entregas e garantindo qualidade e cumprimento de prazos.
- Treinar e desenvolver a equipe por meio de capacitações, mentorias e revisões de análises.
- Disseminar boas práticas e elevar o nível técnico do time em Retail Media e Amazon Ads.

1. Requisitos obrigatórios

3.1. Experiência e conhecimento técnico

- Domínio avançado de Amazon Ads, incluindo:
- Sponsored Products;
- Sponsored Brands;
- Sponsored Display;
- Amazon DSP.
- Experiência com o console de Amazon Ads e seus relatórios.
- Mínimo de 4 anos de experiência em mídia de performance, sendo pelo menos 2 anos em Retail Media ou marketplaces.
- Experiência prévia na coordenação de equipes ou liderança técnica de analistas.
- Domínio das principais métricas de Retail Media:

Na VML, estamos comprometidos em promover um ambiente de trabalho totalmente inclusivo que seja gratificante e que impulsione a carreira. Acreditamos na criação de um ambiente de trabalho dinâmico que valorize a diversidade e a inclusão e nos esforçamos para recrutar uma lista diversificada de candidatos para nos ajudar a atingir esse objetivo. Teremos o prazer de fornecer adaptações razoáveis a pessoas com deficiência que precisem de uma adaptação para usar ou acessar o site de carreiras da VML ou para participar plenamente do processo de candidatura. Caso necessite de uma adaptação para concluir a sua candidatura ou outro aspeto do nosso processo de recrutamento devido a uma deficiência, entre em contato com o nosso departamento de Recursos Humanos ou envie um e-mail para (contato de RH) para solicitar uma adaptação.

Ao clicar em "Enviar Candidatura", as informações que você inserir abaixo serão encaminhadas para a VML. Recomendamos que, antes de prosseguir, você consulte a nossa [Política de Privacidade de Recrutamento.](https://www.vml.com/recruitment-privacy-policy) Residentes da Califórnia devem consultar o nosso [Aviso de Privacidade de Recrutamento da Califórnia](https://www.vml.com/california-recruitment-privacy-notice). Nestes documentos, explicamos como tratamos os seus dados pessoais no âmbito do processo de candidatura, bem como a forma como poderá atualizar ou remover as informações que nos forneceu.

## About WPP

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence and world-class partnerships – all united by our agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity and deliver transformational growth. For more information, visit [WPP.com](http://wpp.com/).

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to WPP (VML/WPP Enterprise Solutions). Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML/WPPEnterprise Solutions 

## Company Overview
- **One-liner**: VML Enterprise Solutions is the technology and data consulting arm of global creative agency VML, delivering digital transformation, customer experience, commerce, and AI-driven solutions for the world’s largest brands.
- **Entity Type**: Division of VML, a subsidiary of WPP plc (NYSE: WPP, LSE: WPP). WPP is publicly traded.
- **Headquarters**: London, United Kingdom
- **Founded**: 2023 (formed as a unified unit within VML, inheriting legacy from Wunderman Thompson Commerce and VMLY&R)
- **Founders**: Not applicable (organizational unit); leadership includes Global CEO Jeff Geheb (Enterprise Solutions) and UK CEO Joe Petyan.

## Core Business
- **Industries**: IT Services and IT Consulting, Digital Transformation, Customer Experience (CX), Commerce, Marketing Technology, AI
- **Target customers**: Large enterprise and multinational B2C and B2B brands across retail, CPG, automotive, financial services, and technology
- **Mission**: *“We are driven by technology, but inspired by people – customers, clients, partners and colleagues.”* Focus on closing the gap between AI ambition and AI readiness.

## Products & Services
For each major offering:
- **Technology Transformation**: Modernizing legacy systems, implementing AI-driven operating models, and migrating platforms (e.g., Adobe Experience Cloud) to unlock new capabilities.
- **Customer Experience (CX)**: End-to-end CX design and implementation, including CRM, loyalty solutions, personalization at scale, and digital product innovation.
- **Commerce**: Omnichannel retail and B2B commerce experiences across DTC, marketplace, and B2B channels; powered by Adobe Commerce, Shopify, and Salesforce.
- **Consulting**: Strategy, innovation, analytics, and marketing effectiveness measurement to drive business impact.
- **Data & AI**: Advanced analytics, data clean rooms, AI-mediated recommendation, and scaled automation.

## Market Standing
- **Valuation/Market Cap**: Not publicly available for the division. Parent WPP’s market cap is approximately £8–9 billion (as of mid-2025). VML itself is a top global agency network.
- **Key Metric**: Total headcount of **10,000+ experts** across 40+ global offices (vml.com). Active job postings as of mid-2025: 201, with year-over-year posting growth of **+428.9%** (LinkedIn).
- **Notable Clients**: The Coca-Cola Company, Ford, Mars, Nestlé, Unilever, Sainsbury’s, KFC, Microsoft (Xbox Design Lab), United Rentals.
- **Notable Partners**: Adobe, Salesforce, Google, Microsoft, Braze, Shopify, MACH Alliance (over 50 technology vendor partnerships).
- **Growth Signals**: Rapid hiring surge (+428.9% YoY); new AI-focused whitepapers (“Share of Decision”, “Mastering Modernization”); expansion of Enterprise Solutions as a distinct operating unit under VML; recent CEO appointments (Joe Petyan as UK CEO in 2025).

## Competitive Advantages
- **Scale & Integration**: Combines deep creative capabilities of VML (award-winning global agency) with dedicated technology and data teams, allowing clients to move from strategy to execution under one roof.
- **Platform Ecosystems**: Long‑standing, certified partnerships with the largest enterprise platforms (Adobe, Salesforce, Shopify, Google, Microsoft) enable best‑in‑class delivery.
- **Proven Track Record**: Delivered “world’s largest grocery eCommerce replatform” (Sainsbury’s) and transformed customer experiences for Ford across Europe.
- **AI‑First Focus**: Actively publishing frameworks and whitepapers on AI readiness, LLM integration, and data clean rooms – positioning as a thought leader in enterprise AI.

## Strategic Focus
- Scaling AI‑driven transformation and automation for enterprise clients.
- Deepening omnichannel commerce capabilities (B2B, DTC, marketplace).
- Expanding consulting and CX services alongside technology delivery.
- Building out global delivery centers (India, Poland, Portugal, Hungary, US) to increase cost‑effective capacity.
- Investing in talent acquisition – especially in engineering, data, and AI roles – reflected in the surge of job postings.

## Why Work Here
- **Culture**: Emphasizes transformation of both client businesses and employee careers. Described as supportive, inclusive, and committed to personal growth. “[We] cherish unique perspectives” (vml.com/es-emea-careers).
- **Learning & Development**: Ongoing targeted learning, development opportunities, and a graduate programme for early‑career talent.
- **Work Policy**: Not explicitly stated, but offices exist across 40+ locations (London, New York, Bengaluru, Warsaw, Lisbon, etc.) with flexible/remote practices common in agency/consulting environments.
- **Notable Perks**: Work with iconic global brands (Coca-Cola, Ford, Microsoft); access to cutting‑edge technology stacks; high growth trajectory with increasing headcount and project demand.
- **Engineering Culture**: Strong focus on modern engineering (cloud, AI, headless commerce, MACH architecture) and cross‑functional collaboration between designers, engineers, and strategists.

## Sources
1. [vml.com – Enterprise Solutions](https://www.vml.com/expertise/enterprise-solutions)
2. [vml.com – Enterprise Solutions EMEA Careers](https://www.vml.com/es-emea-careers)
3. [LinkedIn – VML Enterprise Solutions](https://www.linkedin.com/company/vml-enterprise-solutions)
4. [Greenhouse – VML Enterprise Solutions Jobs](http://job-boards.greenhouse.io/vmlenterprisesolutions)

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