--- title: 'Copy of Performance Marketing Manager (Growth & Lifecycle) - Remote at Lumimeds' canonical: 'https://feeny.ai/job/copy-of-performance-marketing-manager-growth-lifecycle-remote-lumimeds-latin-6e82ctt939my' type: 'job' last_seen: '2026-09-13' --- # Copy of Performance Marketing Manager (Growth & Lifecycle) - Remote at Lumimeds - **Company:** Lumimeds - **Location:** Latin America - **Work type:** remote - **Posted:** 2026-09-03 - **Last confirmed live:** 2026-09-13 - **Apply:** https://job-boards.greenhouse.io/lumimeds/jobs/4395344009 ## Job description ## About LumiMeds LumiMeds is a fast-growing U.S.-based telehealth startup focused on weight management and long-term metabolic health. We are building the next generation of e-commerce and clinical infrastructure from the ground up. As an early-stage company, we move quickly, operate with limited layers, and expect high ownership from every team member. There is no bureaucracy here — decisions happen fast, priorities evolve, and builders thrive. We are a remote-first, globally distributed team that values clarity, accountability, and people who take initiative rather than wait for direction. Location: Remote ## About the Role You will own paid acquisition across major ad platforms while improving conversion rates and lifecycle performance. You will work closely with the Creative Director, product, and leadership to scale acquisition efficiently while maintaining compliance with platform and healthcare regulations. You are not responsible for graphic design — but you must drive testing strategy and performance optimization. ## What You’ll Own 1. Paid Acquisition (Core Responsibility) Own strategy, execution, and optimization across: - Google Ads (Search, Performance Max, YouTube) - Meta Ads (Facebook / Instagram) - Reddit Ads - Tiktok Ads - Microsoft Ads (Bing) - App Lovin - Ad Roll Responsibilities: - Manage and scale paid budgets efficiently - Optimize CAC, ROAS, CVR, AOV, and LTV - Conduct structured A/B testing across copy,creatives, offers, audiences, and funnels - Adjust bidding strategies and campaign structure based on data - Identify scaling opportunities without increasing risk exposure You must understand advertising restrictions related to healthcare, medical claims, and regulated products. 1. Landing Page & Funnel Optimization (CRO) - Improve and test multiple funnels - Recommend landing page structure improvements - Suggest pricing tests, bundling experiments, and offer adjustments - Propose creative test variations to the Creative Director - Improve checkout and subscription flow performance Important: You do not design visuals, but you drive performance testing strategy. 1. Compliance & Platform Policy Awareness - ​​Ensure campaigns comply with platform ad policies (Google, Meta, etc.) - Understand regulated marketing limitations (medical claims, disclaimers) - Partner with internal stakeholders to prevent account flags or shutdown risk - Maintain a risk-aware scaling strategy 1. Lifecycle & Retention (Critical Gap to Build) Own and build our lifecycle marketing engine: - SMS automation - Email automation - Abandoned cart flows - Post-purchase sequences - Subscription retention campaigns - Win-back flows Goals: - Increase LTV - Improve retention rates - Reduce churn - Personalize messaging based on behavior Experience with Klaviyo, Attentive, Postscript, or similar platforms preferred. 1. Analytics & Attribution - Build reporting dashboards - Monitor CAC, ROAS, CVR, AOV, and LTV - Understand subscription economics (LTV > CAC model) - Improve attribution clarity across channels - Inform budget allocation decisions using data What Success Looks Like - Scalable paid acquisition without compliance risk - Improved landing page conversion rates - Strong subscription retention engine - Predictable unit economics - Clear reporting and budget confidence ## What We’re Looking For - 5+ years in performance or growth marketing - Strong hands-on experience with: - Google Ads (Search, Performance Max, YouTube) - Meta Ads (Facebook / Instagram) - Reddit Ads - Tiktok Ads - Microsoft Ads (Bing) - App Lovin - Ad Roll - Experience in telehealth, healthcare, or regulated products preferred - Experience with subscription-based businesses strongly preferred - Strong CRO mindset - Experience building SMS + email lifecycle automations - Comfortable operating in a startup environment with ownership This Role Is Ideal For Someone Who - Thinks in CAC vs LTV - Enjoys structured experimentation - Understands platform compliance nuance - Is analytical but commercially minded - Can operate without heavy hand-holding ## Why Join LumiMeds - Early-stage growth opportunity. - Direct impact on company revenue. - Real ownership of strategy and execution. - High visibility with leadership. - Opportunity to shape the marketing foundation of a Telehealth brand. How to Apply If this role sounds like a fit, we’d love to hear from you. Please submit your application in English and ensure your resume reflects relevant experience for the role. This position is open to candidates based in approved locations, depending on the role and business needs. Qualified applicants will be contacted for next steps. LumiMeds is an equal opportunity employer. We hire based on skills, experience, and alignment with our values. Please note: This role requires professional-level English communication and availability to work U.S. business hours. ## About Lumimeds ## Company Overview - **One-liner**: LumiMeds is a telehealth platform providing affordable, long-term care focused on weight loss and longevity injectables through personalized treatment plans. - **Entity Type**: Private (Privately Held) - **Headquarters**: Nevada, United States - **Founded**: 2024 - **Founders**: Not publicly available ## Core Business - **Primary industries**: Medical practices, telehealth, weight management, metabolic health. - **Target customers**: B2C (patients seeking medical weight loss and health optimization via GLP-1/GIP and NAD+ therapies). - **Mission or purpose statement**: To help patients who seek long-term, affordable health care treatments, connecting them with licensed medical providers who design tailored plans and improve quality of life ([lumimeds.com](https://www.lumimeds.com/)). ## Products & Services - **Compounded Semaglutide (GLP-1) Plans**: Injectable medication for appetite control and weight reduction, offered with transparent pricing starting at $116/month. - **Compounded Tirzepatide (GLP-1/GIP) Plans**: Dual-action injectables for weight loss, also starting at $116/month. - **NAD+ (Nicotinamide Adenine Dinucleotide) Plans**: Cellular-level longevity injectables for energy, mood, and sleep, starting at $119/month. - **Initial Telehealth Visit**: Consultation with a licensed medical professional and registered dietitian to create a personalized plan. - **Ongoing Care**: Monthly remote check-ins, real-time physician support, and medication delivered nationwide. - **All plans include**: Prescription + medication, follow-ups, FSA/HSA eligibility, and fixed pricing (no hidden fees) ([lumimeds.com](https://www.lumimeds.com/)). ## Market Standing - **Valuation/Market Cap**: Not disclosed (private company). - **Key Metric**: Not publicly available (funding rounds or revenue not disclosed). - **Notable Investors/Partners**: LegitScript Certified (compliance & quality standard). No investors named publicly. - **Growth Signals**: - Headcount grew +250% YoY (from 6 employees as of latest LinkedIn data). - Active job postings: 21 on careers page, 15 on LinkedIn; monthly job postings up +25%, quarterly +114.3%. - Hiring across clinical, engineering, marketing, and sales roles, signaling rapid scaling ([linkedin.com](https://www.linkedin.com/company/lumimeds), [lumimeds.com/jobs](https://www.lumimeds.com/jobs)). ## Competitive Advantages - **LegitScript Certification**: Demonstrates adherence to high standards of patient care and regulatory compliance. - **Transparent, fixed pricing**: No dosage-based price changes, no hidden fees, no insurance required — a clear differentiator in the telehealth market. - **Holistic care model**: Includes registered dietitian consultations and monthly check-ins, not just medication. - **Long‑term health focus**: Emphasizes improved quality of life and reduced comorbidities, not short-term weight loss. - **HIPAA compliant and remote‑first**: Enables nationwide service and flexible patient engagement. ## Strategic Focus - **Aggressive scaling**: Rapid hiring across multiple departments indicates a push to expand patient capacity and market reach. - **AI-First platform development**: Job titles like “Senior/Lead Technical Product Manager — AI-First Platform” and “AI-First Graphic Designer” suggest investment in AI-driven personalization and operations. - **Global remote team**: Building a distributed workforce spanning the U.S., Philippines, Spain, Brazil to source top talent. - **Expanding product line**: Currently offering semaglutide, tirzepatide, and NAD+ therapies, with potential for more longevity-focused treatments. ## Why Work Here - **100% remote**: Roles are globally distributed, offering location flexibility. - **High-growth environment**: 250% YoY headcount growth and expanding product lines provide significant career upside. - **Mission-driven**: Improving patients’ quality of life through accessible, affordable healthcare. - **Diverse roles**: Openings include clinical providers (NP, MD), engineering (frontend, full‑stack, product management), marketing, HR, and creative positions. - **Culture of ownership**: Recruiting materials emphasize a need for self-starters who can speak both “Engineer” and “MD” (“high-ownership Self‑St…”) ([linkedin.com](https://www.linkedin.com/company/lumimeds)). - **Perks**: FSA/HSA eligibility, LegitScript certification ensures quality, and transparent pricing culture extends to employee experience. ## Sources 1. [lumimeds.com](https://www.lumimeds.com/) – Company website (product details, mission, LegitScript) 2. [lumimeds.com/jobs](https://www.lumimeds.com/jobs) – Careers page (21 open positions, remote, AI-first focus) 3. [linkedin.com/company/lumimeds](https://www.linkedin.com/company/lumimeds) – LinkedIn profile (headcount, growth rate, headquarters, updates) 4. [job-boards.greenhouse.io/lumimeds](http://job-boards.greenhouse.io/lumimeds) – Greenhouse job board (listing of active roles) ## Other roles at Lumimeds - [Physician - Telehealth (Licence in South Carolina)](https://feeny.ai/job/physician-telehealth-licence-in-south-carolina-lumimeds-united-states-cwhe3301be49) — United States - [Physician - Telehealth (Licence in Arkansas)](https://feeny.ai/job/physician-telehealth-licence-in-arkansas-lumimeds-united-states-z36q6w8fq667) — United States - [Marketing Manager](https://feeny.ai/job/marketing-manager-lumimeds-united-states-zj0v840d1q47) — United States - [Influencer & Creator Partnerships Coordinator](https://feeny.ai/job/influencer-creator-partnerships-coordinator-lumimeds-latin-america-a7jtt377zntw) — Latin America - [Head of Growth](https://feeny.ai/job/head-of-growth-lumimeds-united-states-ek3kqzzhtzsv) — United States - [Video Editor (Short-form social, paid ads, UGC) - LATAM](https://feeny.ai/job/video-editor-short-form-social-paid-ads-ugc-latam-lumimeds-remote-nsjewq71mds0) - [Graphic Designer - South America](https://feeny.ai/job/graphic-designer-south-america-lumimeds-global-2hcg795rktw2) — Global - [Graphic Designer - South America](https://feeny.ai/job/graphic-designer-south-america-lumimeds-mexico-76qr5w0qdejq) — Mexico - [Sales Representative – Telehealth (Patient Conversion)](https://feeny.ai/job/sales-representative-telehealth-patient-conversion-lumimeds-india-8a765qmyv1y2) — India - [Pharmacy Partnerships Specialist | Healthcare Partnerships](https://feeny.ai/job/pharmacy-partnerships-specialist-healthcare-partnerships-lumimeds-remote-vv4m13nxszw4)