---
title: 'Copy Writer at Tamara'
canonical: 'https://feeny.ai/job/copy-writer-tamara-cairo-xwyr5gp08jp3'
type: 'job'
last_seen: '2026-11-02'
---

# Copy Writer at Tamara

- **Company:** Tamara
- **Location:** Cairo, Egypt
- **Posted:** 2026-10-21
- **Last confirmed live:** 2026-11-02
- **Apply:** https://job-boards.eu.greenhouse.io/tamara/jobs/5009993101

## Job description

## About us

Tamara is a leading fintech platform in Saudi Arabia and the GCC region with a mission to help people own their dreams built on being simple, trusted, and everywhere our customers need us. Today, more than 25 million customers and over 130,000 partner merchants depend on Tamara every day for reliable financial solutions across retail, travel, education, healthcare, and beyond. Tamara is backed by Sanabil Investments, a wholly owned company of the Public Investment Fund (PIF), and SNB Capital, among others.

About the Role:

Tamara is looking for a versatile, commercially minded Copywriter to create clear, compelling content that helps merchants understand our products, take action and grow with us - across both English and Arabic languages.

Working across B2B marketing, CRM and product marketing, you will turn briefs, existing drafts and complex product information into effective, channel-ready copy. Your work will span lifecycle journeys, SEO landing pages, paid campaigns, events and product education, balancing brand storytelling with measurable business outcomes.

This is a hands-on writing and editing role for someone who can manage multiple briefs, collaborate proactively with stakeholders and deliver high-quality work in a fast-moving environment.

Your Responsibilities:

CRM and lifecycle communications

- Write and refine copy for multi-touch merchant journeys, including onboarding, activation, engagement and reactivation.
- Adapt messaging across email, SMS and WhatsApp, accounting for each channel’s format, constraints and customer context.
- Turn CRM drafts into polished, production-ready copy, including subject lines, preheaders, message bodies and calls to action.
- Maintain consistency across journey touchpoints and develop copy variants for testing.

SEO and website content

- Write and edit industry-specific landing pages that connect merchant needs with Tamara’s value proposition.
- Collaborate with SEO stakeholders on search intent, keyword integration, page structure, headings, metadata and conversion-focused calls to action.
- Tailor messaging to sectors such as pharmacies, home appliances, gaming and healthcare while preserving a consistent brand voice.

Paid campaigns and event communications

- Develop concepts and copy variants for B2B paid advertising, seasonal campaigns and promotional offers.
- Translate campaign propositions into concise headlines, primary text and calls to action.
- Write event and partnership materials, including booth messaging, flyers and promotional landing-page copy.
- Partner with designers and marketing teams to ensure copy works effectively within each creative format.

Product marketing and editorial content

- Translate product features and merchant benefits into accessible, persuasive messaging.
- Write scripts for campaign videos, short-form content, merchant case studies and product how-to videos.
- Support onboarding communications, product marketing newsletters and launch campaigns.
- Help develop surveys, reports and long-form content by shaping narratives and editing stakeholder inputs into clear, engaging copy.
- Collaborate with content and production teams through script revisions and final copy checks.

Your expertise:

- 3-5 years of experience in marketing copywriting, with a portfolio covering both conversion-focused and longer-form content.
- Strong writing, editing and proofreading skills, with the ability to simplify complex products and ideas.
- Experience writing for B2B audiences, ideally merchants, SMEs or business decision-makers.
- Familiarity with CRM and lifecycle messaging, SEO fundamentals and performance advertising.
- The ability to adapt a core proposition across channels without losing clarity or brand consistency.
- Strong organizational skills and the ability to deliver across multiple projects and deadlines.
- A proactive, collaborative approach to working with marketing, design, CRM and product stakeholders.
- Comfort using feedback and performance data to refine copy.
- Excellent English and Arabic copywriting skills.

## About Tamara

## Company Overview
- **One-liner**: Tamara is the leading fintech platform in Saudi Arabia and the GCC region, offering Sharia-compliant buy now, pay later (BNPL) and payment solutions through a customer-centric financial super-app.
- **Entity Type**: Private (Series? – Unicorn stage, backed by top investors)
- **Headquarters**: Riyadh, Saudi Arabia (King Abdullah Branch Road, King Salman District)
- **Founded**: 2020
- **Founders**: Not publicly available (company was founded in 2020 by a team; individual founder names not disclosed in provided sources)

## Core Business
- **Primary industry/industries**: Fintech (BNPL, payments, consumer finance)
- **Target customers**: B2C (consumers) and B2B (merchants, from SMBs to global brands)
- **Mission or purpose statement**: “To help people make their dreams come true by building the most customer-centric financial super-app on earth” (from Greenhouse careers page) / “Empower people in their daily lives and revolutionize how they shop, pay, and bank” (from docs.tamara.co)

## Products & Services
For each major offering:
- **Tamara Bundle**: Includes Pay in Full and Split in 2/3/4 payment products – flexible, transparent, no hidden fees or interest.
- **Split in Installments**: Allows customers to split purchase amounts into multiple installments (varies by retail category and ticket size).
- **Pay in Full**: Customers pay the total order value upfront via Tamara, with no added fees or interest.
- **Online & In-store Solutions**: Tamara’s payment methods work both for e-commerce and physical retail.
- **Merchant Services**: Boost conversion and AOV, reduce fraud/credit risk, receive upfront payment while customers pay over time, and manage transactions/returns via a dashboard.

## Market Standing
- **Valuation/Market Cap**: $2.107 billion (as of latest funding round – CB Insights lists valuation at $2.107B, making Tamara Saudi Arabia’s first fintech unicorn)
- **Key Metric**: Total funding raised = $2.107 billion (includes equity and lines of credit; latest round was a Line of Credit - II of $1.4B about 9 months ago)
- **Notable Investors/Partners**: Sanabil Investments (wholly owned by PIF), SNB Capital, Checkout.com, Goldman Sachs, Citi Alternative Investments, Apollo Global Management, W2 Investments, Shorooq Partners (22+ investors total). Key merchant partners: SHEIN, Jarir, noon, IKEA, Amazon.
- **Growth Signals**: Serves millions of users across Saudi Arabia, UAE, and Bahrain; expanding globally with offices in Riyadh, Dubai, Cairo, Vietnam, India, Germany, and remote; strong headcount growth visible in open roles across engineering, data, risk, product, and care.

## Competitive Advantages
- **First-mover & unicorn status** in Saudi Arabia’s fintech space.
- **100% Sharia-compliant** certification by Shariyah Review Bureau – a key differentiator in the region.
- **Strong backing** from PIF-linked investors and global financial institutions.
- **Deep merchant integrations** with top regional and global brands (SHEIN, IKEA, Amazon, etc.).
- **Customer-centric super-app vision** combining payments, shopping, and banking in one platform.

## Strategic Focus
- Build the most comprehensive financial super-app in the GCC, expanding product offerings beyond BNPL (e.g., banking, credit).
- Scale across the region (already in Saudi, UAE, Bahrain) and enter new markets.
- Invest in data, AI, and engineering talent to enhance risk management, personalization, and customer experience.
- Maintain Sharia compliance while innovating payment flexibility.

## Why Work Here
- **Culture highlights**: “Customer Obsessed”, “Ownership”, “Resilience”, “Curiosity”, “One Team, One Mission” – strong emphasis on trust, simplicity, and being “everywhere people need us.”
- **Work policy**: Hybrid/remote options available – offices in Saudi Arabia, UAE, Egypt, Vietnam, India, Germany, plus fully remote roles (per Greenhouse careers page).
- **Notable perks/engineering culture**: “We hire for human qualities, not just skills”; focus on continuous learning, data-informed decision-making, and building scalable systems; global team with diverse backgrounds; roles in engineering (backend, Flutter, QA), data science, risk, product design, and more.
- **Growth opportunity**: As a fast-growing unicorn, employees can have high impact and career acceleration.

## Sources
1. [Greenhouse – Jobs at Tamara](https://job-boards.eu.greenhouse.io/tamara)
2. [Tamara – Life at Tamara](https://tamara.co/en-kw/life-at-tamara)
3. [CB Insights – Tamara Profile](https://www.cbinsights.com/company/tamara)
4. [Tamara Docs – Introduction to Tamara](https://docs.tamara.co/docs/introduction-to-tamara)
5. [Tamara Careers Page](https://tamara.co/en-sa/careers)

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