---
title: 'Copywriter at Bellroy'
canonical: 'https://feeny.ai/job/copywriter-bellroy-collingwood-victoria-s484ysxxk66d'
type: 'job'
last_seen: '2026-09-09'
---

# Copywriter at Bellroy

- **Company:** Bellroy
- **Location:** Collingwood Victoria, Australia
- **Posted:** 2026-08-27
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/bellroy/jobs/8161056

## Job description

IN A NUTSHELL...

At Bellroy, we geek out (unashamedly) on performance and technology, but balance it out by embracing the beauty of design, the good in humanity and what the surf is doing. We have stories – inspired by [interesting humans](https://www.instagram.com/p/DcOPOc1jgtw/), [insights](https://www.instagram.com/p/DTkhaSyk0AA/) and [a-ha moments](https://www.instagram.com/p/DReuZ1YjxoY/) – to tell, and we’re looking for a copywriter to help us tell them.

You’ll work in our Creative Team to concept email ideas, craft in-store signage, charm our social community, create click-worthy ads, spark brainstorms and much more. You would practice your perspectives to put yourself in our customers’ shoes and speak directly about the things they care about. And you’ll work with our marketing and product teams to bring product releases or seasonal campaigns to life with flair.

If you’re a curious being with a conceptual brain and a commanding way with words, we’d love to hear from you.

YOU COULD BE THE ONE IF YOU...

- Are a mid-weight copywriter with at least 3 years of experience
- Are calibrated on consumer brands and like to dive deep on how products work (experience with carry and softgoods would hold you in good stead – pardon the pun)
- Ask questions. A lot of questions. You aren’t afraid to ask “why?” as many times as it takes to get to the heart of things
- Have a decent understanding of SEO and UX practices, a deep understanding of human behaviour, and strong-as-hell motivation to find the phrase no other brand has used before
- Are comfortable throwing ideas at the wall, and encouraging others to think outside the box
- Know just what it means to make every. single. word. count.

IF YOU WERE HERE LAST WEEK, YOU MIGHT HAVE...

- Written product page copy that delivers the guts of what that product can do, who it's for, and how our global audience may best understand it (in their native language)
- Worked with the social media team to plan upcoming content, brainstorm ideas, then written some captions to match
- Written a bunch of ad headlines for an evergreen travel campaign
- Answered a carry die-hard’s question on Reddit with a thoughtful, informative response
- Written three script concepts for an upcoming video ad campaign
- Internally questioned the temptation of using superlatives to describe a product, and worked hard to find some tangible proof points to get the message across instead
- Reviewed and approved search ad copy for the digital marketing team.

READY TO APPLY?

Have a good look around our website, read our story and get a feel for who we are. If you think you’d be a good fit, please submit your CV and a cover letter, alongside your answers to the questions below.

- Who’s your brand crush (we don’t count) and why?
- Can you share a piece of copy you’ve read recently that stopped you in your tracks?

## LOCATION & HOURS

This is a full-time role based at our Collingwood office in Melbourne, with hybrid working arrangements.

Start date: We're ready when you are!

WHY WORK FOR BELLROY?

At Bellroy, it takes a wonderfully diverse crew to make everything tick. We’re a close-knit group of thinkers and makers from over 25 different countries, each contributing unique skills to achieve our shared vision. We believe that embracing diverse backgrounds and perspectives is key to staying agile and resilient. So, even if your experience isn’t an exact match, but you feel you have something special to contribute, we’d love to hear from you.

Bellroy is committed to making our hiring process accessible to everyone, including individuals with disabilities. If you need reasonable accommodations at any stage - whether it’s applying, interviewing, completing pre-employment testing, or otherwise participating in the selection process - please contact us at careers@bellroy.com. Include your full name, the best way to reach you, and the type of accommodation you need to support you throughout the application process. We’re here to help and ensure you have the best possible experience.

## About Bellroy

## Company Overview
- **One-liner**: Bellroy designs and manufactures slim wallets, bags, phone cases, and other carry goods with a focus on simplicity, functionality, and sustainability.
- **Entity Type**: Private (Certified B Corporation, bootstrapped)
- **Headquarters**: Collingwood (Melbourne), Victoria, Australia
- **Founded**: 2010
- **Founders**: Not publicly available (the company was started by a team of product designers and creatives around a kitchen table)

## Core Business
- **Primary industry**: Consumer goods / Fashion accessories (carry goods)
- **Target customers**: B2C – individuals seeking high-quality, minimalist, and eco-conscious wallets, bags, and tech accessories
- **Mission/Purpose**: “Inspire better ways to carry; use business as a force for good; help the world, and our crew, flourish.”

## Products & Services
- **Wallets**: Slim leather and recycled-material wallets (e.g., Note Sleeve, Hide & Seek, Card Pocket)
- **Bags**: Backpacks, crossbody bags, totes, and travel organizers (e.g., Via, Tokyo Totepack)
- **Phone Cases**: Slim cases for various smartphones (e.g., Phone Case 3, Leather Case)
- **Key Organizers**: Key pouches, luggage tags, others
- **Tech Accessories**: Cable organizers, laptop sleeves, tech pouches
- All products are physical goods sold direct-to-consumer via their website and through select wholesale partners, plus owned retail stores (Melbourne CBD, New York City).

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metrics**: ~130 total employees (as of mid-2026); Certified B Corp since [year not specified]; revenue not publicly reported
- **Notable Investors/Partners**: None disclosed (bootstrapped). Retail partners include major department stores and independent boutiques.
- **Growth Signals**: Expanded from solely online DTC to physical retail (flagship stores in Melbourne and NYC); remote-first hiring across AU, US, and China; continuous product line expansion into bags and phone cases; 25+ nationalities represented in Melbourne HQ alone.

## Competitive Advantages
- **Design & quality**: Known for ultra-slim construction and thoughtful organisation of everyday carry items.
- **Sustainability certifications**: B Corp status signals strong environmental and social governance, using recycled materials and plant-based leather alternatives.
- **Brand authenticity**: Originated from a clear customer pain point (bulky wallets) and built a loyal community around minimalist carry.
- **Vertical integration**: Direct relationships with tanneries and factories, controlling both design and production for quality consistency.

## Strategic Focus
- **Product expansion**: Continuing to broaden beyond wallets into full carry ecosystems (bags, tech, phone cases).
- **Sustainability**: Deepening use of recycled and bio-based materials; working toward net-positive impact.
- **Global presence**: Growing physical retail footprint and enabling remote work across multiple continents to access diverse talent.
- **Digital experience**: Enhancing e-commerce personalisation and customer service while maintaining a lean tech team.

## Why Work Here
- **Culture**: Described as a “close-knit group of thinkers and makers from over 25 different countries” with a rational-yet-playful vibe. Values include using business as a force for good.
- **Work model**: Hybrid – has physical offices in Collingwood (AU), Melbourne CBD, New York City, and Shanghai; several roles are remote within AU/NZ or US; some in-office expectations exist (e.g., Collingwood-based IT roles). BuiltIn lists “Remote” as primary work style.
- **Engineering/tech culture**: Small, pragmatic tech team that values functional programming (Haskell, etc.), clean infrastructure, and serving internal users well (e.g., Desktop Support role with meaningful impact).
- **Notable perks**: B Corp driven – emphasis on positive impact; supportive hiring accommodations; “smart people with good intentions, who get stuff done” ethos.

## Sources
1. [Bellroy Careers Page](https://bellroy.com/careers)
2. [Bellroy About Us](https://bellroy.com/about-us)
3. [Bellroy Homepage](https://bellroy.com/)
4. [BuiltIn Bellroy Profile](https://builtin.com/company/bellroy)
5. [Greenhouse Job Posting (Desktop Support Administrator)](https://job-boards.greenhouse.io/bellroy/jobs/7952735)

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