---
title: 'Copywriter at Bjak'
canonical: 'https://feeny.ai/job/copywriter-bjak-malaysia-d0c16w7ghs3g'
type: 'job'
last_seen: '2026-09-18'
---

# Copywriter at Bjak 

- **Company:** [Bjak ](https://feeny.ai/companies/bjak)
- **Location:** Malaysia
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-18
- **Apply:** https://jobs.ashbyhq.com/bjakcareer/cf71e017-ee2a-4928-a76e-d586c1aa222c

## Job description

## About BJAK

The original mission of BJAK is we believe people deserve smarter ways to plan, save and grow their money. This is the origin of our name.

Started in 2019, we built the first mobile-first, insurance platform, enabling insurance to be accessible online by millions in the region. Today, its the leading insurance platform in Southeast Asia.

Today, we are expanding ways to help people in the region — this includes spending, saving, investing, exchanging, travelling, and more. Our mission is help people get more from their money every day.

We have teams working around the world, with over 20 nationalities from our offices and remotely, who truly enjoys their work. We are looking for the most talented and driven people we can find. We are looking for people who work for their passion, not counting hours. Who loves building great next-generation products, not status quo. Who cares about redefining how everyone around us can get the best financial applications, not for an exclusive few.

If you're this person, we'd love to talk to you.

## The Role

We are looking for a talented and creative Copywriter to join our team. The ideal candidate will have a passion for crafting compelling content that engages and inspires our audience. This role involves writing and editing content for various marketing materials, ensuring consistency with our brand voice and messaging.

## What You’ll Do

- Develop high-quality, engaging, and persuasive copy for a variety of mediums, including websites, social media, email campaigns, advertisements, brochures, and press releases.
- Tailor content to suit different platforms and target audiences, maintaining a consistent brand voice and tone.
- Proofread copy to correct errors in grammar, punctuation, and spelling.
- Conduct thorough research on industry-related topics to ensure content is informative and current.
- Stay updated on market trends, competitor activities, and customer preferences to inform content strategies.
- Ensure all content aligns with the brand’s style guidelines and messaging.
- Implement SEO best practices to increase content visibility and search engine rankings.

## What We’re Looking For

- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 2-4 years of professional copywriting experience, preferably in a marketing or advertising setting.
- Excellent command of written and spoken English and Bahasa Melayu.
- Strong writing, editing, and proofreading skills with a keen eye for detail.
- Ability to produce creative and compelling content under tight deadlines.
- Proficiency in content management systems (CMS) and familiarity with SEO principles.
- Strong understanding of digital marketing strategies and social media platforms.
- Ability to adapt writing style to different audiences and formats.
- Strong communication skills. Be methodical, organized, detail-oriented, and results-oriented.
- Demonstrate a "can-do" attitude, professionalism, passion, ownership, commitment, accountability, and teamwork

Location This role is based in Malaysia. This is a hybrid role. You are expected to work from our Malaysia office at least 3 days per week.

Language English is our main working language across global teams. Strong English communication is required.

Interview Process Our process is designed to move fast:

- Portfolio review
- Online assessment or practical task
- Role-specific interview
- CEO / Final Interview

For strong candidates, we aim to complete the process and make an offer within 1 week from the start of the interview process. Candidates who complete assessments quickly will be prioritized.

## About Bjak 

## Company Overview
- **One-liner**: Bjak is Southeast Asia’s leading digital insurance platform, enabling users to compare, purchase, and manage insurance policies and automotive services through a single, AI-powered interface.
- **Entity Type**: Private (Seed Stage)
- **Headquarters**: Selangor, Malaysia
- **Founded**: 2019
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: Insurtech / Financial Services (with a growing automotive service vertical)
- **Target customers**: B2C (individuals seeking insurance and car repairs), B2B (partnerships with 16 insurers and workshop networks)
- **Mission**: “To develop technology‑based solutions to improve financial inclusion.”

## Products & Services
- **Insurance Platform (SaaS / Marketplace)**: Compare quotes from 16 insurers, purchase policies, manage claims, and access 24/7 VIP support. Supported by an AI agent.
- **Car Repair & Service (Marketplace)**: Nationwide online workshop booking for repairs, maintenance, tyre balancing, and more. Includes pay‑later options (installments from RM10/month).
- **Roadside Assistance**: 24/7 towing, flat‑tyre/dead‑battery support, and free replacement car.
- **Extended Warranty**: Coverage for major engine, gearbox, and suspension repairs.
- **Digital Tools**: Insurance Calculator, NCD (No Claim Discount) Checker, Roadtax Calculator.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private); the founder has indicated the company is considering an IPO to expand into Europe.
- **Key Metric**: Annual Revenue estimated at $25 M–$50 M (LinkedIn data for FY2025). Funding raised: Seed round (2019, amount undisclosed, from a single investor).
- **Notable Investors/Partners**: Seed investor not named; partners include 16 Malaysian insurers and a nationwide network of workshops.
- **Growth Signals**: 8 M+ users across Southeast Asia; 32.2% YoY headcount growth (100 employees); 356 open positions (up 278.7% YoY); expanding into 9 countries (Indonesia, UK, Singapore, Thailand, Hong Kong, Taiwan, Japan, Spain, and Malaysia).

## Competitive Advantages
- **Largest insurer network in Malaysia**: Single platform aggregating 16 insurance providers.
- **Integrated ecosystem**: Combines insurance, roadside assistance, and car repair – a one‑stop shop for vehicle ownership.
- **AI & automation**: Uses AI agents to simplify policy selection and claims processes.
- **Speed and user experience**: Quote in under 2 minutes, instant claims handling, and 24/7 support.

## Strategic Focus
- **Geographic expansion**: Entering European markets, with an IPO under consideration.
- **AI‑first product development**: Building new applications that tightly integrate AI to enhance user experience and operational efficiency.
- **Diversification**: Deepening automotive services (repair, warranty, roadside) to increase customer lifetime value.
- **Talent scaling**: Aggressively hiring across engineering, product, marketing, and operations to support growth.

## Why Work Here
- **Culture**: “Results first” – outcomes over effort; direct feedback; flat organization with minimal bureaucracy; high ownership and speed.
- **Work Environment**: Remote‑friendly with a “distributed team of experts” and offices in Malaysia, Thailand, Japan, Taiwan, and the UK. Recruiting globally.
- **Engineering Focus**: Lean, autonomous teams that prioritise product excellence and swift delivery.
- **Career Growth**: Rapidly scaling company with 356 open roles (including Lead, Founder’s Office, iOS Engineer, DevOps, ML Engineer) – opportunities for impact and advancement.
- **Note on Employer Rating**: Current Glassdoor-style rating is 2.3/5 (198 reviews) – potential concerns around work‑life balance and compensation. Candidates should verify recent employee sentiment during interviews.

## Sources
1. [bjak.my](https://bjak.my/en) – Official website (product overview, mission)
2. [bjak.my/en/career](https://bjak.my/en/career) – Career page (culture, values)
3. [jobs.ashbyhq.com/bjakcareer](https://jobs.ashbyhq.com/bjakcareer) – Active job listings and team descriptions
4. [linkedin.com/company/bjak](https://my.linkedin.com/company/bjak) – LinkedIn company profile (employees, revenue, headcount growth, news)

## Other roles at Bjak 

- [Lead, HR Operations](https://feeny.ai/job/lead-hr-operations-bjak-malaysia-q27bpbqdvw6d) — Malaysia
- [Talent Management Manager, OKRs & Performance](https://feeny.ai/job/talent-management-manager-okrs-performance-bjak-united-states-mc5e8f3781ps) — United States
- [Product Lead - AI Neobank App](https://feeny.ai/job/product-lead-ai-neobank-app-bjak-germany-y4y0ddrkx65c) — Germany
- [Product Owner, Technical - AI Neobank](https://feeny.ai/job/product-owner-technical-ai-neobank-bjak-taipei-bk1pvtqhdh3c) — Taipei, Taiwan
- [Product Owner, Technical - AI Investing](https://feeny.ai/job/product-owner-technical-ai-investing-bjak-taipei-p5yb0e604c25) — Taipei, Taiwan
- [Lead Engineer - Wealth Management App](https://feeny.ai/job/lead-engineer-wealth-management-app-bjak-malaysia-0st4aqt3abwc) — Malaysia
- [Head of Strategy and Product](https://feeny.ai/job/head-of-strategy-and-product-bjak-malaysia-pfy0wqkhrazg) — Malaysia
- [CEO Office - AI Neobank App](https://feeny.ai/job/ceo-office-ai-neobank-app-bjak-thailand-3r83tyzfk5sm) — Thailand
- [Business Operations Associate](https://feeny.ai/job/business-operations-associate-bjak-united-kingdom-rk55jka1zbrg) — United Kingdom
- [CEO Office - AI Neobank App](https://feeny.ai/job/ceo-office-ai-neobank-app-bjak-united-kingdom-qrq93mj4r9k3) — United Kingdom