---
title: 'Copywriter & Content Producer at takealot.com'
canonical: 'https://feeny.ai/job/copywriter-content-producer-takealot-com-cape-town-5geprdj2vy1y'
type: 'job'
last_seen: '2026-10-16'
---

# Copywriter & Content Producer at takealot.com

- **Company:** takealot.com
- **Location:** Cape Town, South Africa
- **Posted:** 2026-10-05
- **Last confirmed live:** 2026-10-16
- **Apply:** https://job-boards.greenhouse.io/takealotcom/jobs/8249182

## Job description

[takealot.com](https://www.takealot.com/), South Africa's leading online retailer, is looking for a highly talented Copywriter & Content Producer to join our team in Cape Town.

We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

Purpose of the role: The role requires an exceptional content producer and storyteller — someone who can conceptualise, write and edit sharp, scroll-stopping content for Takealot Marketplace. They will be responsible for communicating the voice, tone, and creative consistency of Takealot while producing content that drives measurable engagement, talkability, and conversion across platforms where Takealot’s audience lives.

This position reports to the Content Production Manager

Your responsibilities will include:

- Marketing Content: Plan, write, and edit high-volume content, managing concept through execution while ensuring alignment with Takealot’s Marketing, Marketplace, and Content Strategy.
- Copywriting Excellence: Write and adapt compelling copies for a range of channels, ensuring clarity, emotional resonance, and on-brand storytelling.
- Creative Concept Development: Collaborate with Marketing and Takealot Marketplace teams to ideate and execute strong creative concepts that bring on-brand campaigns to life.
- Research & Insights: Stay on the pulse of South African content marketing trends, audience behaviour, and competitor activity to strengthen creative outputs and keep content relevant and talk worthy.
- Performance & Optimisation: Measure, analyse, and report on content performance to refine tone, messaging, and creative direction — ensuring future content is data-led and impactful.
- Collaboration & Brief Management: Understand and respond to creative and marketing briefs to effectively plan and brief collaborators.

Qualification & Experience:

- Bachelor’s Degree or equivalent qualification in Communications, Copywriting, English Language or related degree.
- A minimum of 5 years working in eCommerce/E- learning/content production and/or related digital communications.

Attributes Required:

- Highly organised with meticulous attention to detail and a well-structured thought process.
- Ability to multi-task and to meet tight deadlines.
- Very strong interpersonal skills and experience in marshalling cross-departmental resources towards daily goals and objectives.

The Environment:

- takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
- We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
- We are short on ego and high on output.
- We are doers and not only thinkers, its all in the execution after all.
- We love what we do and what we are creating.
- We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.

If you meet the above you are an Extraordinary Mind so come and join us!

Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply.

## About takealot.com

## Company Overview
- **One-liner**: Takealot.com is South Africa's largest online retailer, offering millions of products across 30+ categories through a marketplace and owned logistics network.
- **Entity Type**: Private (division of Takealot Group, majority-owned by Naspers; total funding $1.2B across multiple rounds)
- **Headquarters**: Cape Town, South Africa
- **Founded**: 2011
- **Founders**: Kim Reid

## Core Business
- Primary industry/industries: E-commerce / Online Retail
- Target customers: B2C consumers across South Africa, plus B2B services for 12,000+ marketplace sellers
- Mission or purpose: "Changing lives in South Africa for the better through e-commerce."

## Products & Services
- **Takealot.com Marketplace**: Core e-commerce platform offering millions of products from local and international brands, with options for delivery or collection at 100+ Pickup Points (including 30+ Pick n Pay locations).
- **Mr D**: On-demand food delivery service (part of Takealot Group).
- **Superbalist.com**: Online fashion and homeware retailer (part of Takealot Group).
- **TakealotMORE**: Membership/loyalty program offering perks and faster delivery.
- **Seller CAPITAL**: Funding program for marketplace sellers.
- **Pickup Points**: Nationwide network for order collection, including in-store Pick n Pay locations.
- **Exclusive Brands**: George & Mason, Getup, Campground, Fire Up.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed (Takealot Group is private, majority-owned by Naspers)
- **Key Metric**: Annual Revenue of $808M (2024) for takealot.com; takealot.com became profitable in 2024; Takealot Group targets group profitability by 2026.
- **Notable Investors/Partners**: Naspers (majority owner, 96% stake), Tiger Global Management (early investor), Pick n Pay (pickup point partner)
- **Growth Signals**: +18% employee headcount growth YoY (2,162 employees); 105 active job postings (+114% YoY); 288,225 LinkedIn followers (+18.9% YoY); operates in 13 countries

## Competitive Advantages
- Largest e-commerce platform in Africa with a vast product selection and owned logistics network (Mr D) enabling fast delivery.
- Extensive physical infrastructure: 100+ Pickup Points integrated into grocery stores, reducing last-mile costs.
- Exclusive financial tools for sellers (Seller CAPITAL) that lock in marketplace loyalty.
- Strong parent company backing (Naspers) providing capital and strategic support.

## Strategic Focus
- Achieving group profitability by 2026 after takealot.com's 2024 profit milestone.
- Expanding the marketplace ecosystem with more sellers and exclusive brands.
- Deepening customer loyalty through TakealotMORE membership and convenient Pickup Points.
- Investing in technology and supply chain automation to improve efficiency.

## Why Work Here
- Culture values: "Customer-obsessed, entrepreneurial, deliver results fast, achieve more together."
- Engineering roles available in Cape Town and Johannesburg, with a focus on Java, Python, Scala, and logistics tech.
- Hybrid/remote policy not explicitly stated; roles are based in South Africa.
- Notable perks: Opportunity to work on Africa's largest e-commerce platform, exposure to high-scale logistics and marketplace systems, and a diverse, trust-based environment.
- Employer rating: 3.2/5 (422 reviews) – strengths in culture (3.4) and career (3.3), but compensation rated lower (2.4).

## Sources
1. [Takealot Group – About Takealot.com](https://takealotgroup.com/takealot-com/)
2. [Takealot Group – Our Story](https://takealotgroup.com/)
3. [Takealot.com LinkedIn](https://za.linkedin.com/company/takealot)
4. [Takealot.com Careers (Greenhouse)](https://job-boards.greenhouse.io/takealotcom)
5. [Crunchbase-style data from LinkedIn](https://za.linkedin.com/company/takealot) (financials and employee info)

## Other roles at takealot.com

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