---
title: 'Copywriter at Fam'
canonical: 'https://feeny.ai/job/copywriter-fam-bengaluru-37d3ej20b3v2'
type: 'job'
last_seen: '2026-09-13'
---

# Copywriter at Fam

- **Company:** Fam
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-06-04
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/fampay/e908a557-dd9e-41d0-849c-b57914f3ed13

## Job description

## About Fam (previously FamPay)

Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.

We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.

Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.

## About this Role

You don't come across a company every day that obsesses over every word a user reads. At Fam, copy isn't an afterthought. It's a core part of the product and brand experience. With a product built for teenagers, every word matters. From in-app nudges and push notifications to performance ads and social campaigns, the right copy can make experiences feel intuitive, trustworthy, and genuinely exciting. We're looking for a sharp, versatile Copywriter who can own the written voice of Fam across surfaces. Someone equally comfortable writing a push notification that drives action as they are ideating a campaign concept or scripting a reel. You'll work closely with Product, Design, Growth, and Marketing teams to craft copy that's clear, on-brand, and built for a Gen-Z audience that has zero tolerance for boring. If you can go from a blank doc to a finished brief fast, think in campaigns and copy simultaneously, and believe that a single sentence can make or break a user moment, you'll fit right in.

Must Haves

- Under-graduate degree (preferably in communication, media, design, journalism, or marketing)
- 2–4 years of experience in copywriting, content, CRM, or creative roles
- Strong portfolio showcasing a range of copy, in-app, campaign, social, and/or performance
- Experience writing push notifications, in-app communication, mailers, and promotional campaigns
- Ability to turn briefs around quickly and confidently, without compromising on quality
- Comfortable working across formats, short-form copy, long-form content, scripts, and everything in between
- Strong collaboration skills with product, design, and growth teams

Good to have

- Experience with fintech or consumer internet brands
- Understanding of Gen-Z communication styles and internet culture
- Familiarity with performance marketing copy (Meta, Google ads) and what makes it convert
- Basic understanding of product metrics and experimentation (CTR, open rates, conversions)
- Experience writing website content, landing pages, or scripts for video/social content
- Ability to balance brand tonality with clarity and conversion goals

On the Job

- Own in-app copy across the product, onboarding, nudges, error messages, banners, tooltips, empty states, and transactional communication
- Write push notifications, mailers, and lifecycle CRM communication that drive real engagement and retention, consistently and at pace
- Ideate and execute creative campaigns for social media, working closely with design and brand to bring concepts to life
- Write performance ad copy across formats (static, video, carousels) that's sharp, tested, and built to convert
- Contribute to website copy, landing pages, and other brand touchpoints that reflect Fam's voice
- Script content for social and in-app video formats when needed
- Jump on ad-hoc briefs with speed and confidence, whether it's a seasonal moment, a product launch, or an ops emergency
- Collaborate with growth and product teams to experiment and optimise copy across CRM and product surfaces
- Participate in campaign ideation, bringing creative strategy and execution together
- Help evolve and maintain Fam's overall tone of voice across every surface it lives on

Why join us?

- Be part of a high-energy, creatively driven team shaping the face of a growing brand
- High-impact role where your creative decisions will directly shape the experience for 10M+ users
- Get creative freedom and room to experiment
- Collaborate with a team that values bold ideas and good vibes
- Access to the latest tools, resources, and inspiration to grow your craft

## Perks That Go Beyond the Paycheck

- Relocation assistance to make your move seamless.
- Free office meals (lunch & dinner).
- Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more.
- Salary advance and loan policies for any financial help.
- Quarterly rewards and recognition programs, and a referral program with great incentives.
- Access the latest gadgets and tools.
- Comprehensive health insurance for you and your family, mental health support.
- Tax benefits with options like food coupons, phone allowances, car/device leasing.
- Retirement perks like PF contribution, leave encashment and gratuity.

Here’s all the tea on FamApp ☕️ FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.

Revolutionizing Payments and FinTech FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customise their FamX card with doodles, which lets them add a personal touch to their payments.

Trusted by leading investors We’re proud to be supported by renowned investors like Elevation Capital, Y-Combinator, Peak XV (formerly Sequoia Capital India), Venture Highway, Global Founder’s Capital, and esteemed angels Kunal Shah and Amrish Rao.

Join Our Dynamic Team At Fam, our people-first approach is reflected in our generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions. We don’t mean to brag, but we promise you’ll be surrounded by some of the most fun, talented and passionate people in the startup space.

Want to see what makes life at Fam so awesome? Check out our shenanigans at @lifeatfam 😛 PS - We’re looking for someone with an AI-native mindset, who actively leverages AI in their day-to-day work, as we encourage and embed it across every level at Fam.

## About Fam

## Company Overview
- **One-liner**: Fam is an Indian fintech company offering a unified payment app for UPI, card, and wallet transactions, trusted by over 1 crore users.
- **Entity Type**: Private (Series A)
- **Headquarters**: Bengaluru, Karnataka, India
- **Founded**: 2019
- **Founders**: Sambhav Jain and Kushal Tandon

## Core Business
- **Primary Industry**: Financial Services – payment processing, UPI, digital wallet, card payments
- **Target Customers**: B2C – originally focused on teenagers and their families, now serving all age groups across India
- **Mission / Purpose**: To raise a financially aware generation of Indians who understand personal finance and can make informed decisions, while providing a fast, secure, and rewarding payment experience for everyone.

## Products & Services
- **FamApp**: The core mobile application (Android / iOS) enabling UPI payments, bank account linking, P2P transfers, QR code payments, and rewards. Includes a built-in wallet (FamX Wallet) and a numberless FamX Card for online/offline spending.
- **FamX Card**: A numberless physical and virtual card (Visa/RuPay) for ATM withdrawals, online purchases, and offline POS transactions, with card controls managed in-app.
- **Keeper**: A savings goal feature within the app that helps users set aside pocket money and track financial goals.
- **DigiGold**: A digital gold investment feature allowing users to invest in 24K gold.
- **Recharge & Bill Payments**: Mobile prepaid/postpaid recharges for all major telcos (Jio, Airtel, VI, BSNL) and utility bill payments.
- **Gift Cards & Gaming**: Cashback-enabled gift cards for brands like Myntra, Amazon, Nykaa, Zepto, and gaming gift cards for Google Play, Steam, Valorant, Xbox, etc.

## Market Standing
- **Valuation / Market Cap**: Not disclosed
- **Key Metric**: Annual Revenue ~USD 1.2M (estimated); Total Funding ~USD 42.975M
- **Notable Investors**: Y Combinator (Pre-Seed lead), Peak XV Partners (formerly Sequoia Capital India, Seed lead), plus participation from 12+ investors in the Series A round.
- **Growth Signals**: Headcount grew 21.3% YoY to 174 employees; over 1 crore users (10M+); 63.8K LinkedIn followers with +31.4% yearly growth; active job postings up 157.1% year-over-year.

## Competitive Advantages
- First-mover in India’s teen-focused neobanking space, now broadened to a full‑service payment app for all ages.
- Integrated product suite (UPI, card, wallet, savings, gold, gift cards) in a single app reduces user friction.
- Strong brand trust (1Cr+ users, 4.4/5 employer rating, 4.7/5 culture rating) and a lean, fast-moving team.
- Y Combinator backing and deep ties with Indian fintech ecosystem (alumni from Razorpay, CRED, Jupiter, etc.).

## Strategic Focus
- Expanding the user base beyond teenagers to become a mainstream payment app for all Indians.
- Continuing product innovation around speed (gesture‑based navigation, instant camera, swipe‑to‑pay) and social features (DMs with payment notes).
- Growing revenue through reward‑powered gift cards, cashback programs, and subscription management.
- Deepening financial inclusion by offering savings, gold investment, and responsible spending tools.

## Why Work Here
- **Culture**: Rated 4.7/5 for culture; described as “young and ridiculously friendly,” “a family that looks after each other,” and “every idea shines bright here.”
- **Flexibility**: “Create your own flexible work schedule” – mainly on‑site in Bengaluru (HSR Layout and BKC Mumbai offices), but offers remote options for certain roles.
- **Perks**: ESOPs for all, top‑notch gadgets, health insurance (employee + dependents), free therapy with mental health professionals, generous leave policy, and experienced mentorship.
- **Engineering & Team**: 75 employees in technical roles (43% of headcount); active hiring across product, engineering, design, and data roles; strong alumni network among top Indian fintechs.
- **Reviews**: Overall employer rating 4.4/5 (172 reviews) with work‑life balance 4.0, compensation 4.1, career opportunities 4.5.

## Sources
1. [famapp.in/careers](https://www.famapp.in/careers/)
2. [jobs.lever.co/fampay](https://jobs.lever.co/fampay)
3. [linkedin.com/company/famappbytrio](https://linkedin.com/company/famappbytrio)
4. [Y Combinator – FamPay](https://www.ycombinator.com/companies/fampay/jobs)
5. [Google Play Store – FamApp](https://play.google.com/store/apps/details?id=com.fampay.in&hl=en_US)

## Other roles at Fam

- [Data Engineer (SDE 2)](https://feeny.ai/job/data-engineer-sde-2-fam-bengaluru-6cgd24kabfvy) — Bengaluru, India
- [Senior Manager (Controllership)](https://feeny.ai/job/senior-manager-controllership-fam-bengaluru-fvpj47g8ph6t) — Bengaluru, India
- [Assistant Manager(Controllership)](https://feeny.ai/job/assistant-manager-controllership-fam-bengaluru-94zwzgrwh0b1) — Bengaluru, India
- [Business & Partnerships Associate](https://feeny.ai/job/business-partnerships-associate-fam-bengaluru-3w6nyjdt9y11) — Bengaluru, India
- [Brand Marketing Manager](https://feeny.ai/job/brand-marketing-manager-fam-bengaluru-gphgavqd5fte) — Bengaluru, India
- [Senior Director- Revenue & Partnerships](https://feeny.ai/job/senior-director-revenue-partnerships-fam-bengaluru-nc5a8qdf6n67) — Bengaluru, India
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-fam-bengaluru-16e3yxpfgv6w) — Bengaluru, India
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- [Communication Designer](https://feeny.ai/job/communication-designer-fam-bengaluru-mc0v1xxcx6ds) — Bengaluru, India