--- title: 'Copywriter at Ride Aventon' canonical: 'https://feeny.ai/job/copywriter-ride-aventon-brea-rz5kvhqkj4fd' type: 'job' last_seen: '2026-10-31' --- # Copywriter at Ride Aventon - **Company:** Ride Aventon - **Location:** Brea, CA - **Compensation:** $55k–$80k - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-10-30 - **Last confirmed live:** 2026-10-31 - **Apply:** https://jobs.lever.co/aventon/ab9e895d-7649-4f0b-93b7-ad4646393cc8 ## Job description ## About Aventon Aventon is an electric bicycle company that is passionate about creating high-quality, stylish, and affordable ebikes. We believe that e-bikes have the potential to revolutionize transportation and make it more accessible for everyone. Aventon is committed to providing our customers with the best possible riding experience, and we are always looking for ways to improve our products and services. Position Summary We’re seeking a versatile, detail-oriented Copywriter to craft compelling, on-brand copy across a wide range of channels and formats for our innovative range of ebikes. This role will play a critical part in ensuring a unified brand voice and consistent messaging that connects with audiences, drives engagement, and elevates our marketing campaigns and product launches. Key Responsibilities: Brand Voice & Messaging - Develop and maintain a consistent, unified voice across all brand channels in collaboration with the Brand Director, including web, email, ads, packaging, B2B, social. - Ensure tone, language, and style are aligned across campaigns, departments, and customer touchpoints. - Evolve and sharpen brand voice for different platforms, tailoring messaging to audience and context. - Optimize brand naming conventions for products, features, and innovations in collaboration with Product Marketing. Marketing & Campaign Copy - Write and edit copy for email campaigns, SMS, ads, hero placements, and promotional materials. - Create taglines, headlines, and positioning lines that articulate the “why” behind product features and launches. - Develop sales-focused landing page content, CTAs, and special campaign pages (e.g., product launches, giveaways, About Us, press pages). - Produce copy for B2B and retailer campaigns (e.g., print collateral, Promoboxx social campaigns, and ads). - Craft variations for A/B testing to optimize performance. Content Creation & Editorial - Create engaging blog content and adapt it for different formats, including email-friendly versions. - Assist in shaping hero copy for social media and other platforms. - Edit press releases and other media communications. Web & Digital Experience - Support ongoing website content needs, ensuring clarity, consistency, and effective CTAs. - Maintain cohesive messaging for one-off specialty pages and product descriptions. - Collaborate with design, marketing, and product teams to produce copy that supports both brand storytelling and conversion goals. - Knowledge of SEO best practices and writing content with a digital focus ## Qualifications - 3+ years of professional copywriting experience, preferably in consumer brands or e-commerce. - Strong portfolio showcasing versatility across channels and formats. - Exceptional attention to detail, grammar, and style. - Ability to adapt tone and messaging for different audiences and platforms. - Experience in B2B and direct-to-consumer communications a plus. - Comfortable managing multiple projects in a fast-paced environment. - Great storytelling skills - Passion for electric bikes/cycling and the outdoors - Understanding of content and marketing funnels - Knowledge of HTML and creating digital content Bonus Points: - Understanding of content and marketing funnel - Knowledge of HTML and creating digital content ## What We Offer - Medical, Vision and Dental, Life Benefits - Life & Supplement Life - 401K retirement plan - Vacation, Sick Leave & Personal Day - Training and Development - Career Opportunity! - Employee Discounts on Bikes and Accessories ## EQUAL EMPLOYMENT OPPORTUNITY: Ride Aventon, Inc. (“the Company” or “Aventon”) is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Aventon is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please email our Human Resources at hr@aventon.com. This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer. ## About Ride Aventon ## Company Overview - **One-liner**: Aventon designs and sells a connected lineup of electric bikes — from commuters and folders to cargo and mountain e-bikes — with a smart-control ecosystem and app. - **Entity Type**: Private (1 reported venture funding round, last on 2022-03-21; 1 investor listed, amount undisclosed) - **Headquarters**: Brea, California, United States (3040 Saturn St, Brea, CA 92821) - **Founded**: 2012 - **Founders**: Not publicly available in cited sources (brand began as a fixed-gear bicycle company; pivoted to e-bikes beginning in 2018, fully phasing out fixies by 2021) ## Core Business - **Primary industry**: Electric bicycles / e-mobility hardware with connected software features - **Target customers**: B2C consumers (commuters, recreational riders, cargo and mountain riders); B2B via a network of 1,800+ authorized bike shops and test-ride locations - **Mission**: "Ride More. Be Happy." — the company states "every person deserves the power to move freely" and prioritizes "the human experience with our product... above our business and bottom line" ## Products & Services - **Level / Level.2**: Commuter e-bike; Level.2 introduced a torque sensor, a first for the company - **Sinch / Sinch Step-through**: Folding e-bike with a step-through variant for accessibility - **Soltera**: Lightweight urban e-bike, positioned as the most accessible entry point - **Pace.2**: Upgraded original city e-bike, focused on approachable everyday riding - **Ramblas**: First Aventon electric mountain bike, powered by the Aventon-designed A100 mid-drive motor with customizable ride settings - **Abound SR / Aventure M**: Utility and adventure models leading the "Smart Bike" era with ACU technology - **ACU (Aventon Control Unit)**: Integrated smart platform combining 4G + GPS, password protection, integrated lock, unusual-motion detection, built-in alarm, Ride Tune customization, and over-the-air firmware updates - **Aventon App**: Companion app for ride customization, community sharing, and firmware updates ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Annual revenue not publicly available; total funding — 1 venture round (2022-03-21) with 1 investor, amount undisclosed - **Notable Investors/Partners**: Investor names not disclosed in cited sources; strong channel partner network of 1,800+ authorized bike shops and test-ride locations - **Growth Signals**: - Company reports outgrowing its Los Angeles warehouse and relocating to Ontario, CA, while "increasing our West Coast and overseas teams in total by the hundreds" and "more than doubling our fleet of electric bikes" - LinkedIn-verified headcount of 73 employees (+14.4% YoY), with presence across the US, Germany, China, South Korea, and Austria - 7 active job postings as of the latest data (Product Marketing, Creative, Sales, CX, and Events roles) - Product line rapidly expanding: first eMTB (Ramblas), Smart Bike platform (ACU), and global EU-focused growth marketing hires ## Competitive Advantages - **Vertically integrated manufacturing**: "Virtually every component of our manufacturing done in-house, from welding to painting, to polishing," with a production facility in Lishui, Zhejiang, China - **Smart bike moat**: Proprietary ACU (Aventon Control Unit) with 4G/GPS, anti-theft features, alarm, and OTA updates — a category-leading technology layer that creates ongoing customer lock-in via the app - **Breadth of product line**: Covers commuter, folding, cargo, step-through, and mountain segments, making Aventon a one-stop brand for e-mobility - **Retail distribution scale**: 1,800+ authorized bike shops and test rides, plus a 2-year warranty and fast, free shipping - **Brand heritage**: Founded in 2012 as a performance cycling brand, giving credible roots before the full e-bike pivot ## Strategic Focus - **Industry leadership in e-bikes**: Company states it is "determined to be the brand for the people," producing a wide range of products for diverse riding needs - **Scaling the Smart Bike ecosystem**: Extending ACU technology across the lineup (Abound SR → Aventure M) and building out app-enabled security, ride tuning, and connectivity features - **New category expansion**: Entering the eMTB segment with the Ramblas and the A100 mid-drive motor, signaling a move beyond urban commuting - **Global growth**: EU-focused growth marketing and brand leadership hires, plus West Coast and overseas team expansion ## Why Work Here - **Values-driven culture**: Core values are People-centric, Transparent, Innovative, and Driven; the company explicitly states "our employee experience trumps profits" and emphasizes feedback, learning, and celebrating wins - **Work style expectations**: Candidates should be Data Driven, Nimble, Resilient, Solutions Oriented, and Engaged — comfortable with ambiguity in a rapidly growing company - **Benefits & perks**: Medical, dental, and vision insurance; 401(k) program; PTO plus 10 paid holidays; life insurance; voluntary short- and long-term disability; FSA and HSA; pet insurance; employee benefits program; professional development program - **Work environment**: Hybrid/remote policy not uniformly defined; many current openings are listed as On-site at the Brea, California HQ (e.g., Human Resource & Payroll Assistant, Creative Producer, Senior Graphic Designer), while some CX and sales roles appear US-based/flexible - **Growth opportunity**: 7 open roles spanning marketing, creative, CX, sales, and events; the company emphasizes "we give people the tools that they need to learn and grow" and rewards "inspired passion, collaboration, and initiative" ## Sources 1. [aventon.com — About Us](https://www.aventon.com/pages/about-us) 2. [aventon.com — Careers](https://www.aventon.com/careers/) 3. [jobs.lever.co — Ride Aventon](https://jobs.lever.co/aventon) 4. [linkedin.com — Aventon Bikes](https://www.linkedin.com/company/aventon-bikes) 5. [aventon.com — Home Page](https://www.aventon.com/) ## Other roles at Ride Aventon - [Sales Service Rep](https://feeny.ai/job/sales-service-rep-ride-aventon-brea-p2ath14y460y) — Brea, CA - [Human Resource & Payroll Assistant](https://feeny.ai/job/human-resource-payroll-assistant-ride-aventon-brea-gw6qdz5m42px) — Brea, CA - [Customer Experience Agent](https://feeny.ai/job/customer-experience-agent-ride-aventon-brea-40bxj4pd1bzc) — Brea, CA - [Field Sales Representative](https://feeny.ai/job/field-sales-representative-ride-aventon-washington-42taa3qgphjk) — Washington, DC - [Business Development Representative](https://feeny.ai/job/business-development-representative-ride-aventon-brea-134a8j6djd2w) — Brea, CA - [Field Sales Manager](https://feeny.ai/job/field-sales-manager-ride-aventon-pennsylvania-xdr1b5wrt12g) — Pennsylvania - [Creative Producer](https://feeny.ai/job/creative-producer-ride-aventon-brea-6xkk1knc6ptd) — Brea, CA - [Senior Graphic Designer](https://feeny.ai/job/senior-graphic-designer-ride-aventon-brea-3ktghsadck9p) — Brea, CA - [Field Sales Representative](https://feeny.ai/job/field-sales-representative-ride-aventon-nh-y9kkt399fzdf) — , NH - [Field Sales Representative](https://feeny.ai/job/field-sales-representative-ride-aventon-northern-zda34ex6kj8w) — Northern, CA