---
title: 'COPYWRITER at VML'
canonical: 'https://feeny.ai/job/copywriter-vml-barcelona-s2rf9gj0wvsn'
type: 'job'
last_seen: '2026-09-11'
---

# COPYWRITER at VML

- **Company:** VML
- **Location:** Barcelona, Spain
- **Posted:** 2026-07-15
- **Last confirmed live:** 2026-09-11
- **Apply:** https://www.vml.com/careers/job/8634491002?gh_jid=8634491002

## Job description

## Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit [www.vml.com](http://www.vml.com/)and follow along on  [LinkedIn](https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=) #WeAreVML.

Este es el reto:

Buscamos un/a Copywriter Creativo/a con mirada creativa y estratégica, capaz de transformar ideas en mensajes memorables y construir narrativas que conecten con las audiencias.

Una persona exigente con la calidad de su trabajo, con atención al detalle y capacidad para definir el tono de voz de una marca, desde una gran campaña hasta el mensaje más pequeño.

Alguien con criterio propio, autonomía y capacidad para trabajar en equipos multidisciplinares, aportar su visión, defender ideas y liderar propuestas creativas.

Además, deberá conocer los códigos de los diferentes canales y formatos para adaptar los mensajes y conseguir que cada comunicación sea relevante para su audiencia.

Buscamos una mentalidad innovadora, espíritu inconformista y compromiso con la excelencia creativa en cada proyecto.

Requisitos:

- Más de 4 años de experiencia como redactor/a creativo/a en agencia creativa o cliente.
- Experiencia desarrollando conceptos creativos, campañas y piezas de comunicación con una visión estratégica.
- Experiencia creando textos audaces, breves y dinámicos adaptados a diferentes plataformas y formatos.
- Se valorará experiencia en entornos digitales, especialmente social media y UX/UI copywriting.

Tus principales retos

- Participar en el desarrollo de campañas y proyectos creativos desde la conceptualización hasta la ejecución.
- Trabajar de forma autónoma y colaborativa con equipos internos, cliente y perfiles multidisciplinares.
- Gestionar diferentes proyectos, organizando prioridades y plazos sin perder el foco creativo.
- Aportar una visión estratégica y elevar la calidad de las propuestas

Requisitos imprescindibles

✅ Portfolio sólido con proyectos relevantes, detallando tu rol, aportación y resultados obtenidos. ✅ Experiencia demostrable como redactor/a creativo/a en agencia. ✅ Excelentes habilidades de comunicación escrita y oral en castellano. ✅ Catalán será un plus. ✅ Búsqueda constante de la excelencia y la innovación en cada proyecto.

- Se valorará: 🌍 Nivel de inglés y experiencia trabajando con cuentas globales.

Beneficios de trabajar en VML

- 🧐 Flexibilidad horaria
- ✈️ 22 días de vacaciones al año
- 💻 Modelo híbrido o presencial.
- 🎓 Plan de carrera personalizado y formación continua
- 🙌 No tenemos dress code. Ven como quieras a trabajar.
- 🛍️ Descuentos exclusivos de WPP.
- 💳 Acceso a Cobee
- 🤱🏼 Iniciativas de apoyo a la maternidad y políticas de igualdad y diversidad

¿Te vienes? 🚀

## #LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our [Recruitment Privacy Policy](https://www.vml.com/recruitment-privacy-policy). California residents should read our [California Recruitment Privacy Notice](https://www.vml.com/california-recruitment-privacy-notice). This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

## About VML

## Company Overview
- **One-liner**: VML is a global creative company that helps brands drive growth by seamlessly connecting Brand Experience, Customer Experience, and Commerce through a human-first, tech-enabled approach.
- **Entity Type**: Public (subsidiary of WPP, LSE: WPP)
- **Headquarters**: New York, United States
- **Founded**: 2024 (formed from the merger of VMLY&R and Wunderman Thompson, with legacy agencies dating back to 1864)
- **Founders**: Not applicable – the company was formed by merging two WPP agencies; Global CEO is Jon Cook

## Core Business
- **Primary industry/industries**: Advertising services, marketing, digital transformation, brand consulting
- **Target customers**: B2B – large enterprise brands across sectors (consumer goods, healthcare, technology, retail, etc.)
- **Mission or purpose statement**: “Create connected brands that become a part of people’s lives and drive growth for client partners” – guided by a “Human First” creative philosophy.

## Products & Services
- **Brand Experience (BX)**: Compelling brand worlds and creative platforms that build emotional connections from the first touchpoint.
- **Customer Experience (CX)**: Intelligent digital platforms, loyalty programs, and data-driven customer journeys that deepen relationships.
- **Commerce**: Seamless, innovative commerce solutions that convert interest into action.
- **Technology Transformation**: Digital infrastructure, platform engineering, and AI-powered marketing via WPP Open.
- **Health**: Specialized healthcare marketing and communications (VML Health).

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed for VML (parent WPP’s market cap is ~£8B as of mid-2025). 
- **Key Metric**: 26,000+ employees across 150+ offices globally (vml.com); some sources report 34,000+ on LinkedIn.
- **Notable Investors/Partners**: Parent company WPP; key clients include blue-chip global brands (not publicly listed).
- **Growth Signals**: 
  - Formed in 2024 from two major WPP agencies, consolidating over 300 years of combined expertise.
  - 373 active job postings (LinkedIn, as of mid-2026) with +80.2% quarterly growth in postings.
  - Named No. 3 on an unspecified industry ranking (vml.com/expertise).
  - VML Foundation has contributed over $3.2 million to charitable causes.

## Competitive Advantages
- **Human First approach**: A creative philosophy that prioritizes deep understanding of human needs, making campaigns more resonant and effective.
- **Connected capabilities**: Unlike pure creative or tech firms, VML integrates BX, CX, and Commerce into a single, unified offering.
- **Scale and heritage**: 26,000 people in 50+ markets, with legacy from J. Walter Thompson, Y&R, Wunderman, and VML.
- **WPP Open**: Access to WPP’s AI-powered marketing operating system for intelligent, measurable, and scalable solutions.
- **Inclusion Experience**: A dedicated consultancy helping clients design inclusive experiences for people with disabilities.

## Strategic Focus
- Deepening the integration of creativity and technology to deliver “connected brands.”
- Expanding AI-driven marketing and personalization through WPP Open.
- Growing the Health practice and Commerce capabilities.
- Investing in talent development and culture (e.g., Emerge Internship Program, Catalyst Academy, All Win Program).
- Continuing to build a diverse, inclusive workforce and culture of belonging.

## Why Work Here
- **Culture**: Emphasizes “Human First” internally – belonging, continuous learning, and authentic personal branding. The Culture & Belonging team actively fosters understanding and empathy.
- **Career Development**: Bespoke platforms for career mapping, feedback coaching, and skills building. Programs like Catalyst Academy (12-month global program) and Emerge US Internship (10-week) provide structured growth.
- **Work Environment**: Hybrid and office-based roles; 150+ offices worldwide offer global mobility. The Detroit Experience Studio and All Win Program show community engagement.
- **Perks & Benefits**: VML Foundation (employee-led giving), wellness resources, and a focus on mental and physical health.
- **Engineering Culture**: For tech roles, exposure to large-scale digital transformation projects, WPP Open AI platform, and modern data/tech stacks.

## Sources
1. [vml.com/careers](https://www.vml.com/careers) – Careers page with culture, programs, and values.
2. [vml.com/about-us](https://www.vml.com/about-us) – About page with company overview, leadership, and history.
3. [vml.com/expertise](https://www.vml.com/expertise) – Description of core services and capabilities.
4. [linkedin.com/company/vml](https://www.linkedin.com/company/vml) – LinkedIn company page with employee count, job postings, and recent departures.

## Other roles at VML

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- [Executive Director, Marketing Intelligence Platforms & Innovation](https://feeny.ai/job/executive-director-marketing-intelligence-platforms-innovation-vml-detroit-kg8pmjg40s91) — Detroit Michigan, United States / New York New York, United States
- [Executive Director, Data Engineering](https://feeny.ai/job/executive-director-data-engineering-vml-detroit-michigan-327914jy8chg) — Detroit Michigan, United States
- [Program Manager](https://feeny.ai/job/program-manager-vml-detroit-michigan-j2hvtq7p342r) — Detroit Michigan, United States
- [Creative Director, Art and Design](https://feeny.ai/job/creative-director-art-and-design-vml-newport-beach-california-jb494a23r8ty) — Newport Beach California, United States
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- [Director of Social Strategy](https://feeny.ai/job/director-of-social-strategy-vml-toronto-c4tb9dcrqjrx) — Toronto, Canada
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