---
title: 'Copywriter at Wpromote'
canonical: 'https://feeny.ai/job/copywriter-wpromote-new-york-city-zc3mjfgfcapa'
type: 'job'
last_seen: '2026-09-12'
---

# Copywriter at Wpromote

- **Company:** Wpromote
- **Location:** New York City, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-06-18
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/wpromote/1580c580-fcf6-4d5f-a96e-73501fa18c53

## Job description

## The Role

We are looking for a Copywriter to touch every piece of the creative process and help develop culture-first work as part of the NY creative team. From conception to production, you’ll be a steward of storytelling for our brand partners, bringing ideas to life through myriad formats and styles. The ideal candidate understands the fundamentals of the written word, and strives to make clever, original things, all while collaborating with teammates across functions and departments, working most closely with an Art Director partner. We’re seeking someone who is dedicated to making innovative work that stirs shit up, across the advertising industry and culture at large. The ideal candidate should have experience with integrated campaign work and bring holistic thinking to executions. Most importantly, we are looking for someone who is ready to become a Spoon - to give a damn, try anything, and enjoy the people they are working with. This team is based in the New York office and works in a hybrid fashion with in-office work on Tuesdays, Wednesdays, and Thursdays. The anticipated annual salary range for this position is $80,000 -$110,000. Salary is determined based on a wide range of factors, including relevant experience, knowledge, skills, job duties, and geographic location. For this role, we also offer programs such as medical/dental/vision insurance, 401(k) matching, paid time off, and various other benefits and perks.

## #LI-DNI

## Responsibilities

- Collaborate with Art Director partner to ideate and create work that delivers on client goals, both strategically and creatively.
- Work hand in hand with Art Director to create presentations, including the ideas as well as the messaging and written copy throughout the deck.
- Ideate within the realities and parameters of what can be executed within the given timeline and budget and work with Production to present work that is cutting-edge but feasible.
- Write advertising copy, inclusive of scripts, headlines, OOH, etc. in a variety of styles and have the ability to flex their voice to fit any and all clients.
- Work alongside the Associate Creative Director team to actually make the work — overseeing and collaborating with the Production Department to keep the integrity of the creative.
- Present the work to creative leads and internal teams whenever needed.
- Be client-facing and be able to present work to clients, clearly verbalizing the essence of the ideas.
- Become acquainted with your clients, understanding their marketing approach, the environment in which they sell, and the type of work they’re interested in making.

## Requirements

- 1.5+  years of experience as a conceptual copywriter in a creative advertising agency
- Strong understanding of concepting, campaign architecture, and short form writing
- First successes in “big idea” generation for client brands
- Familiarity with and passion for conceptual thinking, campaign development, and cross-channel creative execution
- Highly organized and detail-oriented
- Effective written, verbal, and visual communicator
- Ability to collaborate creatively across departments and offices
- Ability to craft internal / external presentations and present in an engaging way
- Digitally connected, passionate about technology and innovation with an insatiable curiosity for how it applies to our industry
- Experience working with Google Suite (Gmail, Docs, Slides, Sheets) a plus

Giant Spoon is an agency that strives to build an inclusive workplace dynamically rooted in our differences. What makes you, you, is your greatest asset here. No matter your race, ethnicity, religion, national origin, sex, sexual orientation, gender identity, age, protected veteran status, disabled status, genetic information, or other protected category—feel comfortable (and excited) to bring your full self and make smart, impactful work. For applicants who are California residents, please see our Privacy Policy here which describes our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act of 2018 (CCPA).

## About Wpromote

## Company Overview
- **One-liner**: Wpromote is an independent digital marketing agency that unites strategy, media, creative, and data to drive full-funnel growth for ambitious brands.
- **Entity Type**: Private
- **Headquarters**: El Segundo, California, USA
- **Founded**: 2001
- **Founders**: Not publicly available

## Core Business
- Primary industry/industries: Digital marketing, advertising, and public relations
- Target customers: B2B and B2C brands; mid-market to enterprise clients seeking integrated marketing solutions
- Mission statement: "To lead a new era of ambitious growth where brand and bottom line are united through the seamless integration of media, creativity, and data."

## Products & Services
- **Full-funnel Digital Marketing**: Strategy, media buying, and execution across paid search, social, programmatic, SEO, and affiliate channels.
- **Creative Services**: Performance-driven creative development, including digital and motion design, content marketing, and brand storytelling.
- **Polaris IQ**: Proprietary marketing intelligence platform that centralizes data for accurate forecasting, real-time campaign monitoring, industry benchmarking, and AI-powered creative analysis.
- **AI Solutions**: Specialized consulting and execution for AI-driven search, Generative Engine Optimization (GEO), and AI-powered marketing technology.
- **B2B & B2B Media Strategy**: Dedicated teams focused on B2B client acquisition and account-based marketing.

## Market Standing
- **Valuation**: Not disclosed (private company)
- **Key Metric (Revenue)**: Estimated $100 million to $500 million (USD) per Glassdoor; exact figure not publicly released.
- **Key Metric (Headcount)**: 501 to 1,000 employees (per Glassdoor) across 5 offices.
- **Notable Partners**: Google Premier Agency status; highly awarded by Search Engine Land (PPC & SEO Agency of the Year 2023), and US Agency Awards (Most Innovative Agency of the Year 2022).
- **Growth Signals**: Acquired Giant Spoon in a merger forming a new independent powerhouse; hired first-ever CMO (Megan McDonagh) in 2025; actively hiring for senior director and AI-focused roles; expanding AI solutions and B2B data strategy capabilities.

## Competitive Advantages
- **Independent & Agile**: As an independent agency, Wpromote can make bold, client-first decisions without holding company constraints.
- **Proprietary Technology (Polaris IQ)**: A differentiated tech platform that transforms complex marketing data into actionable insights, giving clients a measurement and optimization edge.
- **Full-Funnel Integration**: Unlike specialized agencies, Wpromote seamlessly blends brand and performance marketing across paid, earned, and owned channels.
- **Challenger Culture**: The company’s "Challenger" mindset empowers employees to constantly innovate and push boundaries, a core part of its identity and client value proposition.

## Strategic Focus
- **AI-First Marketing**: Investing heavily in AI solutions, including AI Search and GEO, as the next frontier of marketing.
- **B2B Growth**: Strengthening B2B media strategy and data analytics capabilities.
- **Talent & Culture**: Scaling headcount with senior talent, particularly in data strategy, AI, and client strategy roles.
- **Technology Platform**: Continuing to evolve Polaris IQ to maintain a competitive edge in measurement and analytics.

## Why Work Here
- **Work Environment**: Hybrid/remote-friendly (remote for many roles within the US); known for a "work-hard play-hard" culture. Unlimited PTO, half-day Fridays, and a strong emphasis on work-life balance.
- **Culture**: Described as inclusive, supportive, and challenging. Employees are empowered with a "Challenger" mindset to innovate. Recognized as a Glassdoor Employees' Choice Award winner and AdAge Best Places to Work (Top 10).
- **Benefits**: Comprehensive health plans (80%+ employer-paid), 401k with match, 100% paid parental leave, pet insurance, flexible spending accounts, and Pledge 1% community involvement.
- **Perks**: Internal mentorship program (Wprotege), employee resource groups (ERGs), management training, pro bono events, and paid holidays for Juneteenth and Mental Health Awareness Day.
- **Important Note**: Wpromote does **not** provide visa sponsorship or transfers. Hiring is remote/US-based with some state exclusions. There are currently no internship programs.

## Sources
1. [Wpromote.com - About Us](https://www.wpromote.com/about-us/)
2. [Wpromote.com - Home](https://www.wpromote.com/)
3. [Wpromote.com - Careers](https://www.wpromote.com/careers/)
4. [Glassdoor - Wpromote LLC Overview](https://www.glassdoor.com/Overview/Working-at-Wpromote-LLC-EI_IE272463.11,23.htm)
5. [Wpromote Lever Careers Page](https://jobs.lever.co/wpromote)

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