---
title: '[네오위즈] Corporate Brand Strategist at Neowiz'
canonical: 'https://feeny.ai/job/corporate-brand-strategist-neowiz-neowiz-rgary5j0pfja'
type: 'job'
last_seen: '2026-10-21'
---

# [네오위즈] Corporate Brand Strategist at Neowiz

- **Company:** Neowiz
- **Location:** Neowiz
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-10-21
- **Last confirmed live:** 2026-10-21
- **Apply:** https://jobs.lever.co/neowiz/c67b3931-fbcb-4071-a696-9ba85b779eaf

## Job description

About NEOWIZNEOWIZ is a game developer and publisher defined by gripping narratives and uncompromising quality. Collaborating with creative talent worldwide, we create original gaming experiences that push boundaries and captivate players globally.

From Lies of P to DJMAX RESPECT V, Cats & Soup, SANABI, and Skul: The Hero Slayer, we service distinct IPs across a wide range of genres, delivering fresh gaming experiences to players worldwide.

## About Role

NEOWIZ is evolving its brand communications from execution-driven PR activities into a more strategic, globally connected narrative function. We are looking for a brand planning professional who can develop clear, well-reasoned proposals for how NEOWIZ should be understood as a company, and translate agreed direction into tangible brand initiatives. This role is expected to form an initial point of view, explain the reasoning behind it, and refine proposals through discussion with leadership and colleagues. It combines strategic proposal development with hands-on project leadership.

## Key Responsibilities

1. Brand Narrative & Strategic Direction

- Develop initial corporate brand strategy proposals, including how NEOWIZ should be perceived, what differentiates the company, and the evidence supporting that positioning.
- Synthesize business context, internal perspectives, and external research into a clear recommendation, making assumptions, alternatives, and key decisions explicit.
- Refine proposals with leadership and relevant colleagues, incorporating their expertise while maintaining ownership of the recommendation.

1. Video-First & Integrated Storytelling

- Translate agreed brand direction into clear project objectives, key messages, and briefs for internal teams and external creative partners.
- Evaluate partner proposals and creative outputs against the intended purpose, audience, and message, providing clear direction and actionable feedback.
- Lead major brand initiatives from planning through delivery, coordinating workstreams, stakeholder responsibilities, external partners, timelines, and budgets, and aligning with leadership on key decisions.

1. Brand Initiatives & Project Leadership

- Take ownership of major corporate brand initiatives, including NEOWIZ’s 30th anniversary project, building on existing plans and refining them into an integrated delivery roadmap.
- Define project objectives, audiences, key messages, program components, deliverables, timelines, and budgets.
- Coordinate internal workstreams and external partners, clarifying responsibilities, managing dependencies, and aligning with leadership on key decisions.
- Set clear direction and briefs for content and creative partners, evaluating proposals and outputs against project objectives in collaboration with relevant B&C colleagues.
- Drive delivery across content, digital, events, and other relevant brand touchpoints, managing issues and trade-offs to maintain quality and momentum.
- Evaluate outcomes and identify opportunities to reuse content and assets beyond the initial project.

Required Qualifications

- Significant experience in brand strategy, integrated communications, editorial leadership, strategic consulting, or related fields. Typically 8+ years, with demonstrated capabilities valued over tenure alone.
- Strong proposal development: Ability to form a clear point of view and build a logically structured recommendation supported by relevant evidence.
- Brand and creative judgment: Ability to articulate a clear direction, write effective briefs, and assess whether partner proposals and outputs serve the intended brand objectives.
- Strong problem-framing ability: Capable of questioning the purpose behind a request, evaluating alternatives, and connecting communication initiatives to business objectives.
- Independent project leadership: Demonstrated ability to structure ambiguous assignments, establish priorities, mobilize stakeholders, and drive execution with limited day-to-day supervision.
- Business and strategic judgment: Ability to engage with senior leadership, challenge assumptions constructively, and provide well-reasoned recommendations.
- Strong storytelling capabilities across written, visual, and video formats, with an understanding of audience engagement and platform-specific communication.
- Ability to proactively resolve complex challenges through clear communication, navigate differing perspectives, align stakeholders, and incorporate feedback while maintaining ownership of outcomes.
- Curiosity and learning agility, including willingness to leverage AI, research, and external expertise to solve unfamiliar problems.
- Experience collaborating across functions, agencies, or international markets.

What Success Looks Like

- You identify and initiate meaningful communication opportunities rather than waiting for fully defined assignments.
- You can clearly articulate why a project matters, what success looks like, and how it should be delivered before moving into execution.
- You independently move ideas forward while proactively aligning with leadership at critical decision points.
- You turn agreed brand direction into coherent, well-executed initiatives, with clear responsibilities, timely decisions, and effective collaboration across teams and partners.

Recruitment Process

- Resume Screening > 1st Interview > 2nd Interview > TA Interview > Offer Discussion > Welcome Aboard!
- A hiring assignment/test may be requested prior to interviews, with advance notice.

Join Our Team We're looking for exceptional talent who can help us scale globally while keeping our creative edge sharp.

🛠️ Hiring Process We keep things clear and straightforward:

- Resume Screening
- Job Function/Hiring Manager Interview
- Stakeholder/Leadership Interview
- Offer Discussion
- Welcome Aboard!

Additional Information

- Submitted documents can be returned within 14 days upon request after the hiring decision.
- This job posting will close once the position is filled and may end early if a suitable candidate is found.
- Veterans will be given preferential treatment in accordance with applicable laws. Please submit proof of eligibility when applying.

Ready for Your Next Challenge? Create magic with us. Build games that make the world more enjoyable.

👉 neowiz.com/games ✉️ Questions? Hit us up: talent@neowiz.com

## About Neowiz

## Company Overview
- **One-liner**: Neowiz is a South Korean video game developer and publisher known for original IPs like *Lies of P* and the *DJMax* series, focused on creating immersive experiences across PC, console, and mobile platforms.
- **Entity Type**: Public (listed on KOSDAQ)
- **Headquarters**: Seongnam-si, South Korea (with offices in Seattle, USA, and other global locations)
- **Founded**: 1997
- **Founders**: Sung Kyun Na

## Core Business
- **Primary industry**: Video Games (Development & Publishing)
- **Target customers**: B2C — global gaming community across PC, console, and mobile platforms; also B2B publishing partnerships with external developers
- **Mission**: To create games that inspire, entertain, and connect players around the world through original ideas, distinctive worlds, and a deep passion for interactive entertainment [playneowiz.com](https://playneowiz.com/)

## Products & Services
- **Lies of P**: A critically acclaimed action RPG soulslike for PC and console; Neowiz’s flagship title and a major pivot toward premium console/PC gaming.
- **DJMax Series**: Long-running rhythm game franchise (e.g., *DJMax Respect V*), a staple of the company’s portfolio.
- **Skul: The Hero Slayer**: Action-platformer rogue-lite game.
- **SANABI**: Indie action-platformer with a grappling hook mechanic.
- **Cats & Soup**: A popular mobile casual game.
- **Publishing Services**: Neowiz partners with external developers to bring original IPs to global markets, providing funding, localization, and marketing support.

## Market Standing
- **Valuation/Market Cap**: Not publicly available in recent search results (publicly traded on KOSDAQ).
- **Key Metric**: Headcount of 274 employees (+11.6% YoY) [linkedin.com](https://linkedin.com/company/neowiz-games-corp)
- **Notable Investors/Partners**: Neowiz acquired a 21% stake in BLANK. (founded by former CD Projekt Red employees) for $17M in November 2023. Subsidiaries include ROUND8 Studio (developer of *Lies of P*).
- **Growth Signals**: Over 80% of games are now for console/PC (as of 2024), representing a major strategic pivot from mobile. Active job postings grew +1300% year-over-year, indicating aggressive hiring and expansion. Presence in 8 countries with a global workforce.

## Competitive Advantages
- **Strong Original IP**: Owns and develops unique intellectual properties (*Lies of P*, *DJMax*) that differentiate them from companies reliant on licensed or derivative content.
- **Multiplatform Expertise**: Proven ability to develop and publish on PC, console, and mobile, allowing them to reach diverse audiences.
- **Global Publishing Network**: Strategic publishing relationships and local offices (South Korea, USA, Poland, Japan, China) enable worldwide distribution and localization.
- **Talent Pipeline**: Attracts top talent from major Korean game studios (NCSoft, Smilegate, Nexon) and retains experienced leadership.

## Strategic Focus
- **Premium Console/PC Pivot**: Following the success of *Lies of P*, Neowiz is doubling down on high-quality, narrative-driven games for console and PC, with sequels and new projects in development at ROUND8 Studio.
- **Original IP Creation**: Committed to building franchises with strong intellectual property rather than chasing trends.
- **Global Expansion**: Actively growing international operations, with increasing headcount in Poland, the US, and other markets.
- **Multiplatform Publishing**: Continuing to support mobile while prioritizing premium experiences on Steam, PlayStation, Xbox, and Nintendo platforms.

## Why Work Here
- **Remote-First (US subsidiary)**: Neowiz Santa Monica mandates a fully remote work environment, emphasizing productivity and flexibility. [neowiz.com](https://www.neowiz.com/en/career)
- **Comprehensive Benefits**: Premium medical, dental, and vision insurance; 401(k) retirement plan; 15 days PTO after the first year plus paid US and California state holidays; 10 days of paid “Refresh Leave” every 3 years.
- **Visa Sponsorship**: E-7 visa sponsorship available for eligible candidates.
- **Global & Diverse Teams**: Work with colleagues across 8 countries, including South Korea, the United States, Poland, China, and Japan. English-language roles and international collaboration are common.
- **Creative Culture**: Emphasis on originality and quality — employees contribute to building distinctive worlds and memorable gaming experiences.
- **Growth Trajectory**: Rapidly expanding studio (headcount up 11.6% YoY) with high-profile projects like the *Lies of P* sequel, offering career advancement opportunities.

## Sources
1. [Neowiz Official Corporate Site](https://www.neowiz.com/en/career)
2. [Neowiz Careers (Lever)](https://jobs.lever.co/neowiz)
3. [Neowiz LinkedIn](https://linkedin.com/company/neowiz-games-corp)
4. [Neowiz Wikipedia](https://en.wikipedia.org/wiki/Neowiz)
5. [Neowiz Games Official Site](https://playneowiz.com/)

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