--- title: 'Corporate - General Interest (US and Canada) at Babylist' canonical: 'https://feeny.ai/job/corporate-general-interest-us-and-canada-babylist-united-states-m1n359721w8h' type: 'job' last_seen: '2026-09-15' --- # Corporate - General Interest (US and Canada) at Babylist - **Company:** Babylist - **Location:** United States &, Canada - **Posted:** 2026-07-10 - **Last confirmed live:** 2026-09-15 - **Apply:** https://job-boards.greenhouse.io/babylist/jobs/6114120004 ## Job description Tell Us Your Story! Some of the best things take a little time to arrive. We'll be ready when your role is too. Every day, we help families get ready for one of the biggest moments of their lives. We think your next role deserves that same kind of care and anticipation. Babylist is the team behind a $1B+ business that 10 million families trust every year, and we're still building. That takes people across every part of this company: people who bring heart, sharpness, and genuine care to the work, the same qualities we help families bring into parenthood. Maybe the perfect role for you isn't posted yet. That's okay. Big milestones rarely happen right on schedule, and the right ones are almost always worth the wait. So tell us your story. What you're great at, what you're looking for, and what "dream job" actually means to you. We'll hold onto it, and we'll reach out the moment the timing lines up. Good things take preparation. So do good teams! ## About Babylist ## Company Overview - **One-liner**: Babylist is the leading baby registry and comprehensive parenting platform that helps expecting parents discover, register for, and purchase everything they need for their growing family. - **Entity Type**: Private (Series C, 2021) - **Headquarters**: Emeryville, California, USA - **Founded**: 2011 - **Founders**: Natalie Gordon ## Core Business - **Primary industry/industries**: Baby products (commerce), consumer media, digital health & wellness - **Target customers**: B2C – expecting and new parents (primarily first-time parents in the US and Canada) - **Mission or purpose statement**: "Ensure expecting parents get exactly what they need. Help parents celebrate every moment & milestone. Make finding and registering for essentials a breeze. Provide honest, reliable and unbiased information. Offer support, connection and a sense of belonging." [babylist.com](https://www.babylist.com/our-story) ## Products & Services - **Baby Registry**: The core product – a universal registry allowing parents to add items from any store, plus Babylist’s own shop. Over 50% of first-time parents use Babylist. [babylist.com](https://www.babylist.com/our-story) - **Babylist Shop**: Direct ecommerce marketplace for baby essentials, integrated with the registry. - **Babylist Health**: Provides insurance-covered breast pumps and other health-related baby products. [builtin.com](https://builtin.com/company/babylist) - **Expectful**: A health and wellness app for pre-pregnancy through postpartum care (acquired in 2023). [linkedin.com](https://www.linkedin.com/company/babylist) - **The Push**: A branded content studio that partners with major baby brands to create sponsored content. [builtin.com](https://builtin.com/company/babylist) ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company) - **Key Metric**: Annual Revenue – Not publicly available; the company states it is “profitable, established and growing.” [babylist.com](https://www.babylist.com/about/careers)
Total Funding – At least $40.65M (Seed $650K in 2013, Series C $40M in 2021 led by Norwest Venture Partners). [linkedin.com](https://www.linkedin.com/company/babylist) - **Notable Investors/Partners**: Norwest Venture Partners (lead in Series C). Other investors in earlier rounds not fully disclosed. - **Growth Signals**: Over 9M people purchase from Babylist annually; 59M monthly pageviews; 1.2M TikTok followers; 300 total employees; acquired Expectful in 2023; expanding into health and content verticals. [builtin.com](https://builtin.com/company/babylist) [babylist.com](https://www.babylist.com/about/careers) ## Competitive Advantages - **Dominant market share**: Over 50% of first-time parents use Babylist for their registry, creating strong brand trust and network effects. - **Comprehensive ecosystem**: Combines registry, ecommerce, health products, wellness app, and content studio – a one-stop shop for the entire parenting journey. - **Data and personalization**: Large-scale user data (9M+ annual purchasers) enables personalized recommendations and product insights. - **Remote-first, profitable business model**: Profitable operation allows sustained investment without pressure to monetize aggressively. ## Strategic Focus - **Expansion beyond registry**: Growing Babylist Health (breast pumps, fertility support) and Expectful (wellness) to capture more of the $320B global baby products market. - **Content and community**: Building brand authority through The Push content studio and social media presence (TikTok, blog) to drive organic acquisition. - **Technology and AI**: Hiring senior product managers and engineers focused on AI-powered recommendations and discovery (e.g., Staff Product Manager, Recommendations & Discovery). [greenhouse.io](http://job-boards.greenhouse.io/babylist) ## Why Work Here - **Remote-first culture**: Work from home or from hubs in Emeryville, Austin, Boston, LA, or Canada. Home-office stipend provided. Company-wide offsites 1-2 times per year. [babylist.com](https://www.babylist.com/about/careers) - **Stability + growth**: The company is profitable, established, and still expanding – less startup risk with significant upside. - **Comprehensive benefits**: 100% paid medical/vision/dental, 401k matching, equity, fertility coverage with $5,000 reproductive care stipend, generous Babylist Shop discount, flexible PTO, 9 wellness days, and 10 paid holidays. [babylist.com](https://www.babylist.com/about/careers) - **High-performance culture**: Values include “Commit, act, deliver!”, direct feedback, and a growth mindset. Emphasis on ownership and impact. [babylist.com](https://www.babylist.com/about/careers) - **Meaningful mission**: Work directly impacts millions of growing families, making the parenting journey easier and less stressful. ## Sources 1. [babylist.com - Our Story](https://www.babylist.com/our-story) 2. [babylist.com - Careers](https://www.babylist.com/about/careers) 3. [builtin.com - Babylist Profile](https://builtin.com/company/babylist) 4. [linkedin.com - Babylist Company Page](https://www.linkedin.com/company/babylist) 5. [greenhouse.io - Babylist Jobs](http://job-boards.greenhouse.io/babylist) ## Other roles at Babylist - [Supervisor, Fulfillment Operations - Weekends](https://feeny.ai/job/supervisor-fulfillment-operations-weekends-babylist-commercial-point-373zhsdwy9a7) — Commercial Point, OH - [Senior Director, Brand Strategy & Creative Studio](https://feeny.ai/job/senior-director-brand-strategy-creative-studio-babylist-united-states-y6gkjq5hpzzc) — United States - [Senior Product Manager, Money](https://feeny.ai/job/senior-product-manager-money-babylist-canada-wsp4pjst1wgt) — Canada - [Senior Director, Content, Social, Creator Marketing](https://feeny.ai/job/senior-director-content-social-creator-marketing-babylist-united-states-q3gp48py14ny) — United States - [Senior Manager, Data Analytics](https://feeny.ai/job/senior-manager-data-analytics-babylist-canada-xe8j6f2cg8xg) — Canada - [Senior Manager, Data Analytics](https://feeny.ai/job/senior-manager-data-analytics-babylist-united-states-9xyse15c0ppy) — United States - [Finance Manager, E-Commerce](https://feeny.ai/job/finance-manager-e-commerce-babylist-united-states-a36225abdxvn) — United States - [Senior Product Analyst](https://feeny.ai/job/senior-product-analyst-babylist-canada-qqe8qbw5n7zp) — Canada - [Senior Product Analyst](https://feeny.ai/job/senior-product-analyst-babylist-united-states-apbd01j7mvfr) — United States - [Senior Product Designer, AI Registry](https://feeny.ai/job/senior-product-designer-ai-registry-babylist-canada-anm9xwh1mhjk) — Canada