--- title: 'Country Lead, Canada at Roo' canonical: 'https://feeny.ai/job/country-lead-canada-roo-remote-zt7k5b1v94wb' type: 'job' last_seen: '2026-10-27' --- # Country Lead, Canada at Roo - **Company:** Roo - **Location:** Remote - **Compensation:** $175k–$243k - **Work type:** remote - **Posted:** 2026-10-21 - **Last confirmed live:** 2026-10-27 - **Apply:** https://job-boards.greenhouse.io/roo/jobs/5460076008 ## Job description ## What We Do We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives. Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities. Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets. Together, we’ve provided more than  3 million hours of healthcare, helping Veterinarians earn more than $200 million. ## About Roo and the role Roo is building the modern labor marketplace and operating system for veterinary care. We help hospitals reliably access great veterinary professionals and help veterinary professionals find flexible, meaningful work. Roo launched in the Greater Toronto Area in September 2026, our first market outside the US. Vancouver and Calgary follow in early 2027. We're looking for a Country Lead to run Roo Canada. You own the Canadian number and you sell against it yourself. You are accountable for one outcome: making Roo the way Canadian hospitals find locum veterinarians and technicians, and the way those professionals find work, in every market we open. This is a player-coach role. In your first months you are Roo's main seller in Canada. As the business grows, you hire and lead the team that takes over that work. Roo's product, marketing, events and data teams serve every country, so much of your job is getting them to work on what Canada needs most. ## Responsibilities Marketplace Growth - Sign up and activate hospitals onto the Roo platform. - Recruit and activate locum veterinarians and technicians (RVTs, VAs) in each market. - Keep supply and demand in balance in each metro, so hospitals see shifts filled and professionals see enough work. - Win hospital groups, working with Roo's Enterprise AM team. Market and Product Launches - Launch Vancouver and Calgary in early 2027. - Recommend which Canadian markets come next. - Bring Roo's other products to Canada, starting with Locum-to-Hire and Roo Uni - Adapt each product for Canada with the product, legal and marketing teams before launch. Cross-Functional Coordination - Identify what the Canadian business needs and turn it into clear, prioritized requests. - Work with Product, Marketing, Events and Partnerships, Data, Finance and Legal to deliver it. - Bring these teams together around each launch with one plan, owners and dates. The Number and the Team - Own Canada revenue against plan, with a weekly forecast. - Run a weekly business review that ends in decisions. - Hire and lead Canada's first account manager. Expand the team with business needs. What Success Looks Like In your first year, you will: - Grow Canada revenue above plan. - Launch Vancouver and Calgary on schedule. - Launch Locum-to-Hire in Canada. - Collaborate with cross-functional partners successfully. - Hire and ramp Canada's first account manager. ## Qualifications - You have owned a revenue number for a market or region. - You have launched or scaled a market or a product from an early stage. - You still like to sell, to hospitals and to professionals, including walking into a clinic without an appointment. - You have led cross-functional work with teams you don't manage, and followed it through until it shipped. - Marketplace judgment. You can tell whether a problem is demand, supply, price or quality, and you act on the real one. - You hire well and own people problems. - Knowledge of Canadian veterinary care or healthcare is a strong plus. - Full time location in Canada is a requirement for this role. - High agency, coachability and fluency with AI as a way of working. ## Why Roo - Run Roo's first country outside the US from the start. - Build the model Roo uses to enter future countries. - Join a company defining a new category in veterinary workforce flexibility. - Partner closely with an ambitious leadership team that values first-principles thinking, ownership and continuous improvement. We are a remote first company. This role requires being located in Canada. Please see below for compensation ranges based on our geographical tiering system recommended by external benchmark data. Canadian candidates based outside Vancouver/Toronto may be offered a range adjusted for their location. This role is also eligible for variable compensation, with details shared during the interview process. This posting is for an existing vacancy. Note: We’ve recently been made aware of a job scam where scammers are posing as Roo employees and conducting fake text interviews. Please note that any communication from @lifeatroo.com is not legitimate. All official Roo communication will always come from @roo.vet. Exact compensation may vary based on skills, experience, and location. Tier 1 Pay Range (Vancouver) $184,000—$243,000 CAD Tier 2 Pay Range (Toronto) $175,000—$230,000 CAD Core Values Our Core Values are what shape us as an organization and we're looking for people who exhibit the same values in their professional life; Bias to Urgency, Drive Measurable Impact, Seek Understanding, Solve Customer Problems and Have Fun! What to expect from working at Roo! Located in the US: For permanent, full time employees, we offer: - Accelerated growth & learning potential. - Stipends for home office setup, continuing education, and monthly wellness. - Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans. - 401K - Unlimited Paid Time Off. - Paid Maternity/Paternity and reproductive care leave. - Gifts on your birthday & anniversary. - Opportunity for domestic travel, including for regional team building events. Located in Canada: For permanent, full time employees, we offer: - Accelerated growth & learning potential. - Stipends for home office setup, continuing education, and monthly wellness. - Comprehensive health benefits offered through Rippling EOR. - Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple. - Unlimited Paid Time Off. - Paid Maternity/Paternity and reproductive care leave. - Gifts on your birthday & anniversary. - Opportunity for domestic travel, including for regional team building events. Overall, you would be part of a mission-driven company that will significantly empower the lives of all veterinary professionals and the health of the overall animal industry that seeks massive innovation. We have diverse, passionate & driven team members from a variety of backgrounds, and Roo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. We are committed to creating an inclusive environment for all employees and candidates.  We understand that your individual experience may not check every box but we still encourage you to apply even if you are not confident in every expectation listed. Ready to join the Roo-volution?! ## About Roo ## Company Overview - **One-liner**: Roo is a veterinary relief platform that connects animal healthcare professionals with hospitals for flexible, on-demand staffing to combat burnout and talent shortages in the industry. - **Entity Type**: Private (Venture-backed) - **Headquarters**: San Francisco, California, United States - **Founded**: 2019 - **Founders**: Danny Leffel, Audrey Wu, Stephany Lawrence, John Stearns, Sam Friedman, Jeffrey Bishop-Hill, Albert Mangahas, Dean Ramadan, Jenny Dubowski, Charlotte Weir ## Core Business - **Primary industry**: Veterinary Healthcare / Healthcare Staffing Technology - **Target customers**: B2B (animal hospitals) and B2C (veterinarians, vet techs, assistants, vet students) - **Mission statement**: “Happier Healthcare Together” — to revolutionize veterinary medicine by building an innovative platform connecting top veterinary talent with hospitals, liberating and empowering animal healthcare professionals. ## Products & Services - **Roo Relief Platform (Marketplace)**: A SaaS/mobile platform that enables vets, techs, and assistants to browse and book relief shifts at hospitals. Features include transparent upfront pay, map-based shift search, schedule management from a phone, and fast payment (as little as 2 days). Hospitals use it to post shifts, reduce burnout, and fill coverage gaps. - **Relief-to-Hire™**: A unique process allowing hospitals to trial a professional through relief shifts before committing to a full-time hire, reducing hiring risk. - **Externship Marketplace**: Connects vet students with 800+ externship opportunities across the country to gain hands-on experience and build career confidence. - **Free Continuing Education**: Offers free CE resources for veterinary professionals. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed - **Key Metric**: Total Funding — $16.6M across 2 prior funding rounds; Annual Revenue — $4.0M (estimated by LinkedIn) - **Notable Investors/Partners**: Not publicly named (the company is private; investors not disclosed in available sources) - **Growth Signals**: - Headcount: 499 employees (+45.3% YoY, +234 people) — rapid scaling - Provided over 2 million hours of relief coverage; Roo veterinarians have earned over $200 million - Community includes thousands of veterinarians, technicians, assistants, and hospitals - Operates in 6 countries (including Canada, United Kingdom, Mexico, and Netherlands) - LinkedIn followers: 28,659 (+32% yearly growth) ## Competitive Advantages - **Large Network Effect**: “Vet Med’s Largest Relief & Hiring Community” — 20,000+ veterinary professionals on the platform, giving it scale and liquidity that competitors would struggle to match. - **Industry-Insider Founding Team**: Built by veterinarians, techs, and practice managers who experienced burnout firsthand, giving Roo deep empathy and credibility in the market. - **Transparency-First Design**: Upfront pay, shift details, and hospital profiles — reducing friction and trust issues common in staffing. - **Relief-to-Hire™ Innovation**: A differentiated hiring funnel that turns temp shifts into permanent placements, solving a core pain point for hospitals. - **AI-Forward Approach**: Explicitly states they are “AI-forward, constantly pushing boundaries, and building cutting-edge solutions.” ## Strategic Focus - **Scale the Marketplace**: Continue growing the supply of relief professionals and hospital demand to deepen liquidity. - **Expand Geographic Reach**: Already in 6 countries, likely targeting more markets. - **Product-Led Growth**: Investing in AI, platform automation, and mobile tools to make shift matching faster and more efficient. - **Enterprise & Partnerships**: Hiring a Director of Sales Operations and Business Development Managers, signaling a push into larger hospital chains and strategic partnerships. - **Student Pipeline**: Externship marketplace aims to capture vet students early, creating a lifelong user funnel. ## Why Work Here - **Remote-First Culture**: All job listings (Director of Sales Operations, Sales Operations Manager, Business Development Manager, etc.) are remote. The company is headquartered in San Francisco but operates nationally. - **Generous Benefits**: - **Parental Leave**: 18 weeks paid - **Health Coverage**: Base medical plan covered at 100% for employees; dental and vision at 90% - **401K & Stock Options**: 401K through Betterment, stock options included in comp packages - **Family Planning**: Lifetime fertility and family planning stipend of up to $10,000 per employee - **Unlimited PTO**: Emphasized as key to work-life balance - **Monthly Stipends**: For health/wellness, home office, internet, and more - **Engineering & Innovation Culture**: Described as “AI-forward” and “cutting-edge,” with cross-functional teams and a focus on measurable impact. - **Mission-Driven**: Every role contributes to “liberating and empowering animal healthcare professionals” — strong purpose appeal for animal lovers. - **Core Values**: Seek Understanding, Solve Customer Problems, Drive Measurable Impact, Bias to Urgency, Have Fun — blend of empathy and high performance. - **Growth Trajectory**: 45% headcount growth YoY signals a fast-scaling environment with career advancement opportunities. ## Sources 1. [roo.vet](https://www.roo.vet/) 2. [roo.vet/careers](https://www.roo.vet/careers) 3. [roo.vet/about](https://www.roo.vet/about-roo-veterinary-relief-services) 4. [Greenhouse Jobs](http://job-boards.greenhouse.io/roo) 5. [LinkedIn](https://www.linkedin.com/company/roovets) ## Other roles at Roo - [Senior Brand & Integrated Marketing Manager](https://feeny.ai/job/senior-brand-integrated-marketing-manager-roo-remote-58fbetepmbpn) - [Staff Product Manager](https://feeny.ai/job/staff-product-manager-roo-remote-fbssn84b0ayf) - [Senior People Partner](https://feeny.ai/job/senior-people-partner-roo-remote-7g2bckz3p663) - [General Manager - Relief to Hire](https://feeny.ai/job/general-manager-relief-to-hire-roo-remote-hdjqk38papyb) - [Senior Growth Marketing Manager](https://feeny.ai/job/senior-growth-marketing-manager-roo-remote-fsjxxwvpjbam) - [Revenue Operations Analyst](https://feeny.ai/job/revenue-operations-analyst-roo-remote-549m1r85jj8b) - [Veterinary Account Manager](https://feeny.ai/job/veterinary-account-manager-roo-remote-6bcnfwafdzkw) - [Senior Growth Analyst](https://feeny.ai/job/senior-growth-analyst-roo-remote-s9h3wd22ev36) - [Senior International Marketing Manager](https://feeny.ai/job/senior-international-marketing-manager-roo-remote-73rk3tyqkmpt) - [Product Design Manager](https://feeny.ai/job/product-design-manager-roo-remote-vw99sv8xe52x)