---
title: 'Country Manager - Austria at Emma – The Sleep Company'
canonical: 'https://feeny.ai/job/country-manager-austria-emma-the-sleep-company-frankfurt-67s2e821js8p'
type: 'job'
last_seen: '2026-09-13'
---

# Country Manager - Austria at Emma – The Sleep Company

- **Company:** Emma – The Sleep Company
- **Location:** Frankfurt, Germany
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-01
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/emma-sleep/66216d87-f1f7-4445-b92e-bb50d2634649

## Job description

Ready to lead, disrupt and reinvent the sleep industry? We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe. Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. Ready to awaken your best with us?

## About The Role

We are looking for the Country Manager to lead and grow Emma's business in the Austrian market. You will be responsible for the full Austria P&L, marketing and sales, driving profitable growth for a brand that has already reached 12 million+ sleepers in 35+ countries. You'll report to the Head of E-commerce DACH and work closely with teams across Emma, ranging from Global Marketing and Category Management to Operations and our other Ecommerce country teams.

## What You'll Do

- Own the Austria P&L end to end, steering net revenue and contribution margin while balancing top-line growth with profitability across the market.
- Develop and execute the growth strategy for Austria, tailoring global initiatives to the local market and uncovering country-specific levers, channels and opportunities.
- Steer the marketing budget and channel mix, driving performance marketing towards clear ROAS targets and optimising spend across acquisition and conversion.
- Own the commercial levers for the market — pricing, promotions, assortment and webshop product positioning — and bring optimised initiatives rather than repeating past actions.
- Lead projects and testing, from user experience optimisation to uncovering new sales channels, scaling what works quickly to unlock further growth.
- Deliver against your core KPIs — net revenue, contribution margin, NPS and team engagement — and build the value case and reporting behind every growth initiative.
- Bring Austria visibility across Emma, partnering with Global Marketing, Category Management and Operations so the market never operates in a silo.
- Build and develop a highly ambitious country team of 4 people, plus interns, guiding business development and marketing managers to perform at a consistently higher level.

Who We're Looking For

- You hold a Bachelor's or Master's degree in Management, Finance, Marketing, Engineering or a comparable field, and you apply that foundation commercially.
- You bring 7+ years of experience in ecommerce (D2C or marketplaces), FMCG, retail or consumer goods, ideally in a fast-moving, scale-up environment.
- You have a strong performance marketing background and have owned an online marketing budget and marketing strategy at product, brand, category or country level.
- You have owned the full marketing channel mix and managed marketing in-house, rather than delegating the levers entirely to external agencies.
- P&L ownership experience and having steered commercial levers such as pricing, discounts, promotional calendars, assortment and product positioning, is highly desirable.
- You are analytical and data-driven, making decisions from numbers rather than assumptions, and you question the status quo when the data points elsewhere.
- You are a natural influencer and strong stakeholder manager, able to create visibility for your market and get things moving without relying on formal authority.
- You are fluent in German and English.

## What We Offer

- The opportunity to create real impact, take ownership and accountability, and drive meaningful change.
- Continuous learning and development through hands-on experience, mentoring, formal training, and access to tools such as our Learning Hub and Nilo.
- A collaborative community of smart, driven people where you learn, contribute, and connect, every day and through team events.
- A global environment, working daily with diverse perspectives across 4 offices and 70+ nationalities.
- 25 vacation days per year, with 1 extra day per year worked (until a limit of 30 days per year).
- A flexible hybrid setup with up to 22 remote days per quarter, and offices in Gutleutviertel - Frankfurt.

Become an Emmie We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age. Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.

## About Emma – The Sleep Company

## Company Overview
- **One-liner**: Emma – The Sleep Company is the world’s largest direct-to-consumer sleep brand, designing and selling mattresses and sleep accessories in over 35 countries.
- **Entity Type**: Private (backed by FRANZ HANIEL & CIE. GMBH; one prior funding round)
- **Headquarters**: Frankfurt am Main, Germany
- **Founded**: 2015
- **Founders**: Not publicly disclosed in available sources

## Core Business
- **Primary industry**: Retail / Consumer Sleep Products (D2C)
- **Target customers**: B2C – end consumers looking for better sleep comfort
- **Mission**: “Enhance people's sleep” and “Awaken your best every day” through innovative sleep products.

## Products & Services
- **Emma Mattress (Original & Hybrid)**: Multi-layer foam and hybrid mattresses featuring proprietary AirGrid lattice technology for breathability, pressure relief, and support. Sold with a 100‑day free trial.
- **Pillows, Mattress Toppers & Bedding**: Complementary sleep comfort products.
- **Physical Retail Stores**: 25+ stores across Europe offering in‑person tryouts.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Annual revenue of $500M+ (LinkedIn estimate)
- **Notable Investors/Partners**: Parent company is FRANZ HANIEL & CIE. GMBH, a German industrial group.
- **Growth Signals**:
  - Headcount of 1,002 employees (+9.4% YoY as of 2025)
  - Operations in 20+ countries with 4 global offices (Frankfurt, Lisbon, Manila, Mexico City)
  - 1.5 million mattresses sold in 2020; now available in 35+ countries
  - Transitioning from e‑commerce into sleep tech

## Competitive Advantages
- **Proprietary AirGrid Technology**: A lattice structure that combines memory‑foam pressure relief with enhanced breathability and responsiveness.
- **Strong Brand Recognition**: Recommended by leading consumer associations in EMEA, APAC, and the Americas.
- **Test‑and‑Learn Culture**: Data‑driven, hypothesis‑led execution that allows rapid iteration.
- **Global Direct‑to‑Consumer Model**: Vertical integration from design to delivery, bypassing traditional retail mark‑ups.

## Strategic Focus
- **Sleep Tech Expansion**: Moving beyond mattresses into technology‑driven sleep solutions (careers page lists “Transform sleep through tech” as a key area).
- **Offline Retail Growth**: Expanding physical store presence across Europe to complement online sales.
- **International Scaling**: Continued market entry (e.g., Taiwan & Hong Kong) and deepening local operations.

## Why Work Here
- **Culture**: “Start‑up heart with corporate power” – high ownership, bias for action, data‑informed decision making.
- **Hybrid & Flexibility**: Office‑first with up to 40% home office (22 home office days per quarter), flexible hours, pet policy in EU & Mexico offices.
- **Learning & Growth**: 70-20-10 model (70% hands‑on, 20% mentorship/coaching, 10% workshops). Access to 40+ mentors, 300+ self‑paced courses, and above‑benchmark coaching investment.
- **Diverse Community**: 900+ employees from 70+ nationalities, offices across 3 continents.
- **Compensation & Rating**: LinkedIn rating 3.4/5 (982 reviews) – strengths in work‑life balance (3.5) and culture (3.3), compensation rated lower (2.9).

## Sources
1. [team.emma-sleep.com](https://team.emma-sleep.com/about-emma)
2. [jobs.lever.co](https://jobs.lever.co/emma-sleep)
3. [team.emma-sleep.com](https://team.emma-sleep.com/life-at-emma)
4. [teams.emma-sleep.com](https://teams.emma-sleep.com/)
5. [linkedin.com](https://de.linkedin.com/company/lifeatemma)

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