---
title: 'Country Manager - Belgium at Betsson Group'
canonical: 'https://feeny.ai/job/country-manager-belgium-betsson-group-malta-c5rs7d18j134'
type: 'job'
last_seen: '2026-09-14'
---

# Country Manager - Belgium at Betsson Group

- **Company:** Betsson Group
- **Location:** Malta
- **Posted:** 2026-04-10
- **Last confirmed live:** 2026-09-14
- **Apply:** https://job-boards.greenhouse.io/betsson/jobs/7805940

## Job description

You will have full P&L responsibility for the Belgian market, overseeing customer experience, lifecycle management and local marketing strategy. Your key objective is to drive sustainable revenue growth and maximize customer value. The Belgian market includes both online casino and sportsbook operations, as well as a retail sportsbook network of over 400 points of sale across the country.

## Responsibilities

- Lead and develop best in class team of local experts and professionals
- Drive revenue growth through customer engagement
- You will develop and implement the local market strategy and annual plans, while managing the local budget. In close collaboration with Central teams, you will review and approve quarterly market and CRM plans, ensuring that local marketing teams deliver effective strategies and measurable results for the Belgian market
- Accountable for customer life cycle from acquisition to retention
- Drive brand awareness through a mix of onsite and offsite marketing channels closely following any market trends
- Ensure that customer engagement is delivered through effective customer marketing and an optimized site experience. Responsible to overview, flag and improve the customer’s experience and journeys
- Optimise daily operations to improve quarterly performance and meet annual revenue targets
- Responsible that all executions are compliant in their market
- Follow closely the competition and industry/market trends

## Requirements

- Bachelor's degree in business, sales, or marketing
- More than 10 years’ experience in marketing or commercial positions
- At least 3 years of experience at a senior strategic level
- Direct experience working on Belgian market
- Solid people management experience
- Deep understanding of Casino and Sportsbook with a proven track record of delivering commercial success
- Gaming retail experience will be considered an asset
- Excellent skills in communication, both verbally and in writing
- Excellent project management abilities in driving multiple initiatives at once
- Results orientated and strong analytical skills
- Proactive, driven and have a positive can-do attitude
- Energised by a rapidly changing environment and welcome the unexpected challenges

## What you will get

- Working with a great team of people were teamwork, support and learning is our passion
- Working within a dynamic and fast paced industry.
- Competitive remuneration package and relocation support to Malta available.
- Hybrid structure with the option to work remotely twice a week.
- Healthcare plan.
- Fabulous office and work environment in one of Malta’s prime locations.
- On the job training by skilled people who have sound experience in the industry.
- Multiple company events throughout the year, and fun team building events.
- Dedicated time for training through online platforms.

Challenge Accepted?

By submitting your application, you understand that your personal data will be processed as set out in our [Privacy Policy](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7Cdf880949479641f0ff9808d80186cf32%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637261025803833173&sdata=1ckgbi0LOpEfEI6T33fEggTW87I84SLdCYd6sLaHRGk%3D&reserved=0)

## About Betsson Group

## Company Overview
- **One-liner**: Betsson Group is a global iGaming operator offering sportsbook, casino, and gaming products through a portfolio of well-known brands, powered by a proprietary technology platform.
- **Entity Type**: Public (wholly owned by Betsson AB, listed on Nasdaq Stockholm Large Cap; ticker: BETSSON B)
- **Headquarters**: Malta (with offices in Stockholm, Budapest, Tallinn, Athens, Buenos Aires, and more)
- **Founded**: 1963 (heritage as a pioneering gaming company; Betsson AB established in 2001)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: iGaming (online sports betting, casino, and interactive gaming)
- **Target customers**: B2C (players), with growing B2B sportsbook platform offering to other operators
- **Mission statement**: "To deliver the best customer experience in the gaming industry."
- **Vision**: "To be a long-term, leading online gaming company."

## Products & Services
- **Betsson**: Flagship online casino and sportsbook brand, operating in multiple regulated markets.
- **Betsafe**: Sportsbook and casino brand with a strong presence in the Nordics, Baltics, and other European markets.
- **NordicBet**: Casino and sports betting brand primarily serving Scandinavian customers.
- **StarCasino**: Casino brand focused on the Italian and other regulated markets.
- **InkaBet**: Sportsbook and casino brand targeting South American markets, e.g., Peru.
- **Zecure Gaming**: B2B platform and white-label solutions for partner operators.
- **Proprietary Platform**: End-to-end technology (sportsbook trading, casino aggregation, payments, responsible gaming tools) developed and operated in-house.

## Market Standing
- **Valuation/Market Cap**: Parent Betsson AB is publicly traded; market cap varies (approx. SEK 20-25 billion as of H1 2025). Exact figure not provided in search results.
- **Key Metric**: Annual Revenue – Not directly available in provided sources; Betsson AB reports publicly (e.g., Q1 2025 revenue was €238.4 million). For latest, refer to parental financial reports.
- **Notable Investors/Partners**: Betsson Group is wholly owned by Betsson AB, whose largest shareholders include Nordea, Swedbank Robur, and other institutional investors.
- **Growth Signals**: 3,000+ employees across 20 offices; 75 nationalities; expansion into new regulated markets (e.g., Greece, Brazil, Peru); B2B sportsbook platform now offered to third parties; robust headcount growth and continuous hiring.

## Competitive Advantages
- **Proprietary technology** built over decades, giving full control over product roadmap, scalability, and security.
- **First‑mover heritage** (since 1963) and deep regulatory expertise across dozens of licensed markets.
- **Diverse brand portfolio** allows local adaptation while leveraging a common platform and operational excellence.
- **Strong focus on responsible gaming** and compliance, building trust with regulators and players.
- **Agile, cross‑functional teams** and a “One Betsson” culture that fosters collaboration and innovation.

## Strategic Focus
- **Talented People**: Invest in hiring, retention, and internal mobility (promotion rates, rotations, leadership programs).
- **Quality Products**: Continue to enhance the proprietary platform and launch new features for sportsbook and casino.
- **Operational Excellence**: Scale efficiently while maintaining high uptime, security, and customer experience.
- **Geographic Expansion**: Enter high‑potential regulated markets (e.g., Latin America, Southern Europe) and grow B2B partnerships.

## Why Work Here
- **Culture**: International, inclusive, and collaborative – 75 nationalities represented, 40% women in workforce. “One Betsson” spirit emphasizes teamwork and innovation.
- **Work‑life balance**: Hybrid model – 3 days in office / 2 days remote; flexible hours; home‑office allowance; wellness support.
- **Growth**: Internal recruitment priority; job rotations, training, leadership programs; real career progression.
- **Perks**: Private health insurance, wellness benefits, learning opportunities, and a dynamic environment where “passion meets purpose.”
- **Tech hubs**: Engineering teams in Malta, Stockholm, Budapest, Tallinn, and Athens, working on a high‑traffic proprietary platform.

## Sources
1. [betssongroup.com – About Us](https://betssongroup.com/about-us/)
2. [betssongroup.com – Home](https://betssongroup.com/)
3. [betssongroup.com – Careers Overview](https://betssongroup.com/careers/)
4. [betssongroup.com – Why Betsson?](https://betssongroup.com/careers/why-betsson/)
5. [betssongroup.com – Available Jobs](https://betssongroup.com/careers/available-jobs/)

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