--- title: 'Country Manager, EU at GumGum' canonical: 'https://feeny.ai/job/country-manager-eu-gumgum-amsterdam-north-holland-bahtrd22f9d3' type: 'job' last_seen: '2026-10-29' --- # Country Manager, EU at GumGum - **Company:** GumGum - **Location:** Amsterdam North Holland, Netherlands / Brussels-Capital, Belgium / Düsseldorf North Rhine-Westphalia, Germany / Hamburg, Germany - **Posted:** 2026-10-28 - **Last confirmed live:** 2026-10-29 - **Apply:** https://job-boards.greenhouse.io/gumgum/jobs/8046351003 ## Job description GumGum is The Mindset Company™ transforming advertising. We’re an advertising technology company delivering results by matching brands with people in the right mindset in the moments that matter. Our platform is powered by the Mindset Graph™, our AI-driven data engine that processes billions of real-time contextual, creative, environmental, and historical signals to match every ad with the most receptive audience. The result is advertising that drives meaningful outcomes for advertisers and publishers, and is more relevant for consumers. We were founded in 2008 and are headquartered in Santa Monica, California, operating in over 19 markets across North America, Europe, Japan, and Australia. Our principles guide our work every day and are as follows: - Customer-Obsessed: We’re focused on advertising solutions that solve needs and drive success for clients and partners. - Make it Happen: We have a bias for action and take ownership to deliver results. - Always Innovate: We push boundaries with creativity and technology. - Foster Belonging: We ensure colleagues feel included, supported, and empowered to thrive. To be a part of The Mindset Company™ transforming advertising, please visit [www.gumgum.com/careers](http://www.gumgum.com/careers). ## Overview As GumGum’s most senior commercial leader across continental Europe, the Country Manager, EU holds overall accountability for revenue growth, sales execution, and commercial leadership across Germany, France, the Netherlands, and Belgium. Operating as a member of the Global Revenue leadership team, this executive translates global go-to-market strategies into tailored regional and country plans while leading an EU sales team of approximately 20 employees. The role focuses on establishing a shared operating cadence, maintaining senior relationships across European agencies and holding companies, uniting cross-functional teams through influence, and collaborating closely with UK and international leadership to drive coordinated, scalable growth across the wider EMEA region. The Country Manager, EU will be expected to travel regularly across all of GumGum’s European markets (est. 30 - 40% of the time). ## What You’ll Achieve - Own and exceed approved quarterly and annual EU revenue targets while driving sustainable year-over-year commercial growth. - Lead, coach, and scale a ~20-person EU sales organization across Germany, France, the Netherlands, and Belgium, actively developing sales directors and managers. - Translate GumGum’s global go-to-market strategy into distinct country-level sales models, territory designs, and localized positioning. - Own the regional revenue forecast, managing budget allocation, headcount planning, and performance cadences to ensure early risk visibility to the CRO. - Partner with the Head of Sales, UK to align on EMEA-wide commercial initiatives, cross-border accounts, and revenue attribution protocols. - Build and sponsor multi-product joint business plans, commercial partnerships, and trading agreements with top advertisers and agency holding groups. - Serve as the primary EU commercial spokesperson at industry trade events, media opportunities, and bodies such as IAB Europe. - Unify regional cross-functional partners (Client Success, Marketing, Operations, Product) to resolve account risks and improve win rates and retention. ## Skills You’ll Bring - Extensive senior commercial leadership experience in digital advertising, ad tech, or media, with a track record managing multi-country revenue targets. - Proven background managing managers and sales directors across multiple European countries, cultures, and distributed teams. - Established C-suite and senior network across the European agency holding company, client-direct, and trading desk ecosystems. - Deep commercial knowledge of European agency models, trading frameworks, ad serving, and programmatic buying (contextual, attention, or brand safety is a plus). - Demonstrated ability to lead through influence across matrixed, cross-functional teams, ideally within a US-headquartered enterprise. - Professional fluency in English; proficiency in German, French, or Dutch is strongly preferred. - Strong strategic and analytical rigor with discipline in pipeline forecasting, quota allocation, and market coverage modeling. ## What We Offer - Learn about our benefits & perks package at[gumgum.com/benefits](https://gumgum.com/benefits). If you'd like additional information, your recruiter can share more specifics during the hiring process! - Note: GumGum fosters a flexible work environment, offering GumGummers the ability to work either in-office or remotely/from home. However, for occasional in-person collaboration, we kindly ask that this position be located within a 'commutable' distance to our office. Awards - 2025 & 2026 Digiday Media Awards Europe Best Contextual Targeting Offering - 2025 AdExchanger Awards AI Innovators, Technology & Service Provider, Finalist - 2025 MARKETECH APAC Marketing Technology Awards Silver Winner for Best Contextual Advertising Tech Platform We're always learning and evolving as a company, and we continue to take thoughtful steps to support our people and strengthen our culture. Follow Us on Social - Instagram: @gumgum - LinkedIn: https://www.linkedin.com/company/gumgum/ - YouTube: @GumGumInc - TikTok: @itsgumgum Beware of recruitment scams. GumGum recruits only for active roles on our careers page, accepts applications through Greenhouse, and communicates only via LinkedIn or @gumgum.com / @ic.gumgum.com email addresses. We never use chat apps, ask you to register on other recruiting sites, or request financial information, payments or purchases. [Verify suspicious outreach](https://gumgum.com/contact) before sharing personal information. ## About GumGum ## Company Overview - **One-liner**: GumGum is an AI-powered advertising technology company that uses contextual intelligence and “mindset” data to place ads in moments of genuine consumer receptivity, moving beyond traditional audience targeting. - **Entity Type**: Private (Bootstrapped/Organic Growth; no disclosed external funding rounds) - **Headquarters**: Santa Monica, California, USA - **Founded**: 2008 - **Founders**: Not publicly available ## Core Business - **Primary Industry**: Advertising Technology (AdTech) & Digital Marketing - **Target Customers**: B2B – Enterprise brands, agencies, and publishers with 3,000+ global brand partners - **Mission**: “Advertising works best when it reaches people at the moment they're most receptive” – a concept they call “mindset.” ## Products & Services - **Contextual Intelligence Engine**: Proprietary AI that analyzes text, image, and video content well beyond simple keyword matching to understand the full context and sentiment of a page or video environment. - **The Mindset Graph™**: A proprietary data layer that processes billions of real-time signals to identify moments of peak consumer receptivity (e.g., interest, intent, mood) at scale. A dedicated portal for client access launched in 2025. - **Attention Measurement**: An in-house built, proprietary attention measurement tool that tracks how audiences actually engage with ad creative. - **GumGum Outcomes**: A measurement product launched in 2025 that connects media exposure directly to real-world, downstream business results (e.g., sales, foot traffic). - **CTV, OLV, & Display Ad Placements**: Ad inventory across Connected TV, Online Video, and high-impact display formats, all served on MFA-free (Made for Advertising-free) partner sites. ## Market Standing - **Valuation**: Not disclosed (Private company) - **Key Metric**: 450+ employees globally; 3,000+ brand partners; 1B+ monthly global uniques; presence in 19+ markets across North America, Europe, Japan, and Australia. - **Notable Investors/Partners**: 3,000+ brand partners (names not disclosed); acquired Playground xyz (date undisclosed). - **Growth Signals**: - Expanded into CTV, OLV, and high-impact display formats. - Launched The Mindset Graph™ Portal and GumGum Outcomes in 2025. - Introduced “Seasonal Moments and Events” capability to target culturally relevant timeframes. ## Competitive Advantages - **Proprietary “Mindset” Technology**: Unlike ad networks that rely on user identity and cookies, GumGum’s engine analyzes real-time page context and attention signals to find receptivity without needing personal data. - **Integrated Suite of Capabilities**: They have built contextual intelligence, attention measurement, and outcome measurement as a single, interconnected stack – a deliberate progression that competitors often lack. - **Long-Standing Industry Leadership**: 17+ years of innovation in the AdTech space, allowing them to refine their models and partnerships. - **MFA-Free Environment**: A commitment to premium, brand-safe content environments. ## Strategic Focus - **Expanding “Mindset” as the New Currency**: Pushing the industry away from identity-based targeting and toward contextual receptivity as the standard for ad placement. - **Proving Real-World Outcomes**: Moving beyond media metrics (impressions) to measuring actual business impact (the GumGum Outcomes product). - **Global Scale**: Continuing to grow their global footprint across 19+ international markets. ## Why Work Here - **Culture & Belonging**: Emphasis on a culture where “ambitious people thrive,” backed by strong Employee Resource Groups: Black Excellence in Tech, Women of GumGum, HOLA, Queersphere, and The VOICE Coalition. - **Career Growth**: Offers GumGum University, monthly Learning Labs, and a Management Accelerator Program for internal development. - **Perks**: Paid parental leave (16-18 weeks for birthing, 10 for non-birthing), work-from-home stipend, wellness reimbursement, WeWork monthly pass, annual Hackathon, and Summer Fridays (half days). - **Hybrid Policy**: Operates a Hybrid Workspace model, with offices in Los Angeles, New York, Chicago, London, Amsterdam, and other global hubs. - **Global & Diverse Team**: 450+ employees across 19 markets, fostering a multicultural environment. ## Sources 1. [gumgum.com](https://gumgum.com/careers) – Careers page with culture, perks, and Employee Resource Groups details. 2. [gumgum.com](https://gumgum.com/about) – About page: mission, timeline, product descriptions, global presence, and leadership. 3. [linkedin.com](https://www.linkedin.com/company/gumgum) – LinkedIn company profile (employee count, industry, headquarters). 4. [builtin.com](https://builtin.com/company/gumgum?ni=6) – Built In profile confirming hybrid work policy and culture highlights. ## Other roles at GumGum - [Digital Director](https://feeny.ai/job/digital-director-gumgum-manchester-rcg93vxwnq42) — Manchester, United Kingdom - [Group Digital Director](https://feeny.ai/job/group-digital-director-gumgum-dusseldorf-north-rhine-westphalia-zjjb89g0mjez) — Düsseldorf North Rhine-Westphalia, Germany - [Senior Manager, Experiential Marketing & Events](https://feeny.ai/job/senior-manager-experiential-marketing-events-gumgum-new-york-w8vy5r6rfr43) — New York, NY - [Director, Sales Operations](https://feeny.ai/job/director-sales-operations-gumgum-new-york-6ch25r13w535) — New York, NY - [Account Director (digital advertising Sales)](https://feeny.ai/job/account-director-digital-advertising-sales-gumgum-sydney-new-south-wales-62tbzrm70pnk) — Sydney New South Wales, Australia - [Account Manager](https://feeny.ai/job/account-manager-gumgum-sydney-new-south-wales-pc2y9pmy85xb) — Sydney New South Wales, Australia - [Director, Product & Solutions Marketing](https://feeny.ai/job/director-product-solutions-marketing-gumgum-new-york-1fj1b7v7ra3k) — New York, NY - [Workplace Employee Specialist - Part Time](https://feeny.ai/job/workplace-employee-specialist-part-time-gumgum-sydney-new-south-wales-90n1es0anrya) — Sydney New South Wales, Australia - [Manager, Publisher Success](https://feeny.ai/job/manager-publisher-success-gumgum-london-4fybf23m2ect) — London, United Kingdom - [VP, Sales](https://feeny.ai/job/vp-sales-gumgum-chicago-0hq779ps1nn4) — Chicago, IL