---
title: 'Country Marketing Manager at PayJoy'
canonical: 'https://feeny.ai/job/country-marketing-manager-payjoy-jakarta-pqyey63fw331'
type: 'job'
last_seen: '2026-09-12'
---

# Country Marketing Manager at PayJoy

- **Company:** PayJoy
- **Location:** Jakarta, Indonesia
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-08-04
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.lever.co/payjoy/b5bb3bef-a1e4-4054-8c09-5404635c4ef2

## Job description

## About PayJoy

PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success.  Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system.  Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life.  PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.

This role

The Marketing Manager Indonesia is responsible for driving local brand growth and customer acquisition/originations through strategic marketing initiatives across Indonesia. The role leads PR and communications, partner and retail marketing, point-of-sale visibility, branding, digital marketing, and integrated campaigns to strengthen PayJoy’s market presence, increase customer engagement, and support revenue growth. This position works cross-functionally with Sales, Partnerships, CX, Collections, Risk, Product, and Operations to deliver high-impact marketing programs that improve channel performance and drive device activations across Indonesia’s diverse, multi-island market.

## Responsibilities

- Ensure consistent brand positioning and messaging across all customer and partner touchpoints.
- Develop and execute locally relevant, insight-led campaigns to drive customer acquisition, brand awareness, and revenue growth across Indonesia.
- Lead joint marketing initiatives with national and regional retail, distribution, telecommunications, and channel partners to increase activations and strengthen market presence.
- Oversee retail  branding, point-of-sale visibility, merchandising standards, and customer engagement strategies across priority locations.
- Drive PR, social media, influencer, and digital content activities to build trust and strengthen PayJoy’s reputation in Indonesia.
- Collaborate cross-functionally with Sales, Partnerships, CX, Collections, Risk, Product, and Operations to support commercial objectives, compliant local messaging, and campaign execution.

## Requirements

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 6-9 years of experience in marketing, trade marketing, brand management, or partner marketing. Demonstrated ownership of country-level marketing strategy, budgets, agencies and commercial targets.
- Experience managing integrated campaigns across retail, partner, digital, social, and PR channels in Indonesia.
- Strong understanding of the Indonesian consumer landscape, brand building, point-of-sale marketing, digital acquisition, and local customer behaviour.
- Proven ability to manage cross-functional stakeholders, agencies, media partners, creators, and external commercial partners effectively.
- Experience in fintech, telecommunications, smartphone/device retail, e-commerce, or consumer technology in Indonesia is preferred.
- Strong project management, communication, budget management, and analytical skills, with the ability to execute across multiple regions in a fast-paced environment.
- Demonstrated ability to translate customer and channel insights into measurable marketing activity that drives market growth and commercial outcomes.

## Benefits

- 100% Company Funded : Private Health Insurance for employee and immediate family
- 20 days vacation
- Phone finance, headphone, home office equipment and wellness perks.
- USD$2,000 annual co-working travel benefit
- USD$2,000 annual professional development benefit
- USD$500 annual wellness benefit

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

PayJoy Principles

Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening

## About PayJoy

## Company Overview
- **One-liner**: PayJoy provides secured phone financing and cash loans to underserved customers in emerging markets, using patented technology to enable credit access without a bank account or credit history.
- **Entity Type**: Private (Public Benefit Corporation) – Total funding $635.6M across 14 rounds.
- **Headquarters**: San Francisco, California, United States (with regional hubs in Africa, Asia, and Latin America)
- **Founded**: 2015
- **Founders**: Doug Ricket

## Core Business
- **Primary industry**: Financial Services (Fintech – secured consumer credit)
- **Target customers**: B2C (underbanked individuals in emerging markets) and B2B (retailers offering point-of-sale financing)
- **Mission**: Bring financial access to emerging markets, helping customers achieve financial stability and success. As a Public Benefit Corporation, PayJoy is legally committed to customer financial well‑being.

## Products & Services
- **Phone Financing**: Pay‑as‑you‑go smartphone financing with no accruing interest, fixed transparent pricing, and no late fees. Customers need only an ID – no bank account or credit history required.
- **Cash Loans**: Credit offerings for micro‑entrepreneurs and as insurance for tough times, with flexible payments and no penalty for being behind.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual revenue of $320M (LinkedIn estimate); Total funding $635.6M
- **Notable Investors/Partners**: Not explicitly listed in provided sources, but the company has raised 14 funding rounds and operates in 9 countries across 3 continents.
- **Growth Signals**: 20M+ customers served, nearly $4B lent, 909 employees (+46.4% YoY), carbon neutral since 2022, active in 9 countries (including Mexico, Brazil, Peru, South Africa, India).

## Competitive Advantages
- Patented secured‑credit technology that enables lending without traditional credit history.
- No accruing interest, no late fees, and no penalty for missed payments – differentiates from predatory lenders.
- Public Benefit Corporation status legally commits the company to customer financial well‑being.
- Advanced machine learning, data science, and anti‑fraud AI for credit scoring.
- Deep operational presence on the ground in multiple emerging markets.

## Strategic Focus
- Scale global impact by expanding into new countries and deepening existing markets.
- Use data and AI to improve credit access and financial inclusion.
- Maintain transparent, customer‑first lending practices while achieving profitability.
- Continue hiring across engineering, data science, sales, and operations roles.

## Why Work Here
- **Mission‑driven**: Work on products that directly improve financial well‑being for millions of underserved people.
- **Culture**: Emphasizes transparency, directness, focus on scale, work‑life balance, and diversity. Employees rate culture 4.4/5 on LinkedIn.
- **Remote/Hybrid**: Global team with offices in San Francisco, Mexico City, and regional hubs; many roles appear location‑specific (e.g., Mexico City, São José).
- **Benefits**: Market‑competitive compensation, health & wellness benefits, parental leave, professional development funds, paid time off.
- **Growth**: Rapidly growing company (46% headcount growth YoY) with opportunities to shape products and services from day one.

## Sources
1. [PayJoy Careers Page](https://www.payjoy.com/careers)
2. [PayJoy About Page](https://www.payjoy.com/about)
3. [PayJoy Homepage](https://www.payjoy.com/)
4. [PayJoy Jobs on Lever](https://jobs.lever.co/payjoy/)
5. [PayJoy LinkedIn Company Page](https://www.linkedin.com/company/payjoy)

## Other roles at PayJoy

- [Capital Markets Senior Manager](https://feeny.ai/job/capital-markets-senior-manager-payjoy-mexico-city-y50q6db1trgy) — Mexico City, Mexico
- [Analytics Engineer](https://feeny.ai/job/analytics-engineer-payjoy-bogota-ttnc0a24dqge) — Bogotá, Colombia
- [Sales Regional Analyst](https://feeny.ai/job/sales-regional-analyst-payjoy-taguig-city-em8wrbr3pvwy) — Taguig City, Philippines
- [Legal and Compliance Analyst](https://feeny.ai/job/legal-and-compliance-analyst-payjoy-panama-city-1mn5362q38as) — Panama City, Panama
- [Sales Retail Development Specialist](https://feeny.ai/job/sales-retail-development-specialist-payjoy-quito-3sawsryaw5qg) — Quito, Ecuador
- [Validation Support Representative](https://feeny.ai/job/validation-support-representative-payjoy-johannesburg-22byjexq8z7x) — Johannesburg, South Africa
- [Associate Operations Quality Support Specialist](https://feeny.ai/job/associate-operations-quality-support-specialist-payjoy-sao-paulo-n5fg2r4bkhse) — São Paulo, Brazil
- [Total Rewards Analyst](https://feeny.ai/job/total-rewards-analyst-payjoy-bengaluru-cfr0sye1zenx) — Bengaluru, India
- [Sales Enablement Manager](https://feeny.ai/job/sales-enablement-manager-payjoy-jakarta-5g0dbkhry01x) — Jakarta, Indonesia
- [Sales Operations Sr. Manager](https://feeny.ai/job/sales-operations-sr-manager-payjoy-mexico-city-ye8768pq305h) — Mexico City, Mexico