---
title: 'Creative and Editorial Lead at Bedrock Robotics Inc'
canonical: 'https://feeny.ai/job/creative-and-editorial-lead-bedrock-robotics-inc-san-francisco-wa44nbbas5jd'
type: 'job'
last_seen: '2026-10-17'
---

# Creative and Editorial Lead at Bedrock Robotics Inc

- **Company:** Bedrock Robotics Inc
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-14
- **Last confirmed live:** 2026-10-17
- **Apply:** https://jobs.ashbyhq.com/bedrock-robotics/fa51a34d-a4c5-4c46-99db-9556d1016f8b

## Job description

Join the team bringing advanced autonomy to the built world At Bedrock, we're moving AI out of the lab and into the real world. Our team includes veterans who helped launch Waymo, scaled Segment to a $3.2B acquisition, and grew Uber Freight to $5B in revenue. Today, we're deploying autonomous systems on heavy construction equipment across the country, improving safety on job sites and accelerating schedules on critical infrastructure projects.

We're not here debating the future of AI. We're deploying it in the real world. In just two years, we've raised $350M and achieved the first fully autonomous excavator deployments in construction.

This is where algorithms meet steel-toed boots. You'll work alongside construction veterans and world-class engineers to solve physical-world problems that simulations can't touch. If you're ready to do meaningful work on hard problems, we'd love to have you join us.

## About the Role

Bedrock is looking for a Creative and Editorial Lead to build the storytelling engine behind our brand. Working closely with Bedrock’s brand, communications, and marketing leaders, you’ll set the editorial direction and quality bar for everything we publish. You’ll turn customer proof, technical progress, and stories from the field into compelling editorial content, video, and digital campaigns that establish Bedrock as a defining voice in autonomous construction and physical AI. This is a senior, hands-on role for a seasoned creative generalist who can write and edit high-stakes work, uncover stories worth telling, develop original concepts, and guide creative teams from initial idea through final delivery. You’ll build the standards, workflows, and production capabilities that enable us to deliver high-quality work at high volume and grow our in-house creative and editorial studio. Alongside our communications strategists and PR agency, you’ll ensure those stories reach further and strengthen Bedrock’s presence in the market.

## Key Responsibilities

- Own Bedrock’s editorial strategy, storytelling pipeline, publishing cadence, and quality bar across all owned public channels and formats.
- Create a high-volume, high-quality stream of work that materially expands Bedrock’s public presence, brand awareness, trust, and category leadership.
- Personally write, edit, interview, develop concepts, and bring a meaningful share of Bedrock’s early editorial and creative work to completion.
- Develop clear editorial standards, writing guidance, review criteria, production practices, and workflows that ensure Bedrock’s work is consistently on brand and distinctive
- Own the creative and editorial direction for customer testimonials, case studies, web and blog content, technical explainers, white papers, executive thought leadership, presentations and keynotes, social content, video, campaigns, and other high-visibility brand moments.
- Translate complicated technical ideas into clear, memorable, and persuasive narratives without flattening their intelligence or relying on generic technology marketing language.
- Develop recurring editorial franchises and signature formats that create a sustained, recognizable Bedrock presence—such as customer field stories, technical explainers, documentary-style content, and original perspectives on construction and physical AI.
- Use market, audience, and competitive insight from the Insights function to prioritize story opportunities, editorial formats, campaigns, and creative work.
- Lead external agencies, freelance writers, designers, photographers, filmmakers, producers, and specialist partners from briefing through final delivery.
- Over time, build and lead a lean internal newsroom and creative studio, likely including writers and editors, a producer, and a flexible bench of freelance writers, photographers, filmmakers, designers, illustrators, and specialist agencies.
- Travel periodically to customer sites, active jobsites, production shoots, and selected industry moments to uncover stories firsthand, direct creative work in the field, and ensure Bedrock’s storytelling remains grounded in the reality of construction.

## What we’re looking for

- 8+ years of experience in editorial, creative direction, brand writing, content strategy, journalism, media, agency creative, entertainment, digital production, or a comparable storytelling discipline.
- A strategic creative generalist who can connect audience insights, business priorities, customer evidence, and cultural relevance into work that earns attention and changes perception.
- Demonstrated ability to turn complicated, unfamiliar, or technical material into clear, surprising, credible, and compelling stories.
- The ability to learn complex subjects quickly, ask strong questions, and earn credibility with contractors, field crews, technical teams, customers, and company leaders.
- Experience guiding creative work across multiple formats and channels, including the ability to develop concepts, write strong briefs, give clear feedback, manage production, and direct agencies or freelancers toward a high-quality final product.
- A hands-on orientation. You enjoy doing the work, and are prepared to write, edit, interview, shape, and ship important work yourself.
- Strong project leadership and operational discipline. You can manage multiple workstreams, create useful structure from ambiguity, and keep high-quality work moving from start to finish.
- A collaborative, low-ego working style.
- A portfolio is helpful but not required. Relevant work may include editorial writing, brand and campaign work, customer storytelling, executive narratives, journalism, video, documentary, television, digital media, or creative-production leadership.

Bedrock Robotics is an Equal Opportunity Employer We’re committed to building a diverse and inclusive workplace. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, age, disability, veteran status, genetic information, or any other protected characteristic. Reasonable Accommodations We want our hiring process to be accessible to everyone. If you need an accommodation to participate in the application or interview process, please let your recruiter know so we can support you.

## About Bedrock Robotics Inc

## Company Overview
- **One-liner**: Bedrock Robotics brings advanced autonomy to heavy machinery, upgrading existing construction equipment for fully autonomous operation to help the industry build faster and safer.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2024
- **Founders**: Boris Sofman (Co-Founder & CEO), Kevin Peterson (Co-Founder & CTO), Tom Eliaz (Co-Founder & VP, Engineering), Laurent Hautefeuille (Co-Founder & VP, Engineering)

## Core Business
- **Primary industry**: Robotics Engineering / Autonomous Heavy Equipment / Construction Technology
- **Target customers**: B2B — construction companies, infrastructure developers, and heavy machinery fleet operators
- **Mission or purpose**: Transforming how we develop the world by enabling the construction industry to build at the pace of societal demand through autonomous technology.

## Products & Services
- **[Bedrock Operator]**: An autonomous system that retrofits existing heavy equipment (e.g., excavators) to operate independently, adapting to on-site challenges, tracking productivity, and delivering expert-level quality with superhuman safety. Type: Hardware + Software (Autonomy Platform).

## Market Standing
- **Valuation**: Not publicly disclosed (latest funding round values the company at a significant premium).
- **Key Metric**: Total Funding — $350M raised (Series B of $270M closed in early 2026).
- **Notable Investors/Partners**: NVentures (NVIDIA), Valor Equity Partners, 8VC, Eclipse, Tishman Speyer, and 21+ other investors. Backed by key strategic partners in construction and real estate.
- **Growth Signals**: 
    - Headcount grew 5,950% YoY (from ~1 to 85 employees in its first year).
    - Named "Outperformer" among 15 companies including Caterpillar, Sandvik, and Epiroc by CB Insights.
    - Covered by The New York Times, Forbes, and Engineering News Record for major funding and field deployments.
    - Completed a major project removing 65,000 cubic yards of dirt on a Southwest construction site.

## Competitive Advantages
- **Deep autonomy heritage**: Founding team spent years at Waymo perfecting autonomous systems for complex, safety-critical driving on public roads — a rare and transferable expertise.
- **Real-world deployment**: Technology is proven on active construction sites (not just simulations), with tens of thousands of hours of field data.
- **Retrofit model**: Upgrades existing heavy equipment rather than requiring new machinery, lowering adoption barriers for construction firms.
- **Continuous improvement**: The Bedrock Operator learns and sharpens skills with every project, creating a data moat.

## Strategic Focus
- Scaling deployment of autonomous heavy equipment across major construction projects (housing, data centers, energy, factories).
- Expanding the range of machinery types that can be retrofitted.
- Deepening partnerships with construction firms and equipment manufacturers.
- Growing the engineering and field operations teams to accelerate product development and customer support.

## Why Work Here
- **Culture**: A passionate, product-driven team that works hand-in-hand with customers. Emphasizes real-world impact — field tests on active construction sites generate as much excitement as breakthrough code.
- **Work Environment**: Hybrid presence with offices in Downtown San Francisco, Soho (New York City), and test facilities in Texas and California.
- **Perks**: Comprehensive health & well-being coverage, daily in-office meals, commuter benefits, unlimited time off, paid parental leave, 401k retirement plan.
- **Engineering Focus**: Work on unsolved problems — bringing autonomous technology to market that will revolutionize construction. Exposure across product, technology, and business. First pair of steel-toed boots provided.
- **Team**: Collaborate with a diverse group of experts from Waymo, Zoox, Cruise, Caterpillar, and other top robotics/autonomy companies.

## Sources
1. [bedrockrobotics.com](https://bedrockrobotics.com/)
2. [bedrockrobotics.com/about](https://bedrockrobotics.com/about)
3. [bedrockrobotics.com/careers](https://bedrockrobotics.com/careers)
4. [cbinsights.com](https://www.cbinsights.com/company/bedrock-robotics)
5. [linkedin.com](https://www.linkedin.com/company/bedrock-robotics)

## Other roles at Bedrock Robotics Inc

- [Operations Manufacturing Test Lead](https://feeny.ai/job/operations-manufacturing-test-lead-bedrock-robotics-inc-san-francisco-z80b5j82w0z3) — San Francisco, CA
- [Cloud - Staff Site Reliability Engineer](https://feeny.ai/job/cloud-staff-site-reliability-engineer-bedrock-robotics-inc-new-york-bm19yjwmsnm3) — New York, NY
- [Hydraulics System Engineer](https://feeny.ai/job/hydraulics-system-engineer-bedrock-robotics-inc-san-francisco-gthg91n8mx6k) — San Francisco, CA
- [Electrical Systems Integration Engineer](https://feeny.ai/job/electrical-systems-integration-engineer-bedrock-robotics-inc-san-francisco-gwm3ek73hfax) — San Francisco, CA
- [Software Engineer, Fleet Platform](https://feeny.ai/job/software-engineer-fleet-platform-bedrock-robotics-inc-new-york-qx0fy5e80rsb) — New York, NY
- [Mechanical Systems Integration Engineer](https://feeny.ai/job/mechanical-systems-integration-engineer-bedrock-robotics-inc-san-francisco-6y76rfp0vpk1) — San Francisco, CA
- [Head of Bedrock Operations Center](https://feeny.ai/job/head-of-bedrock-operations-center-bedrock-robotics-inc-san-francisco-0kb2cwrappwd) — San Francisco, CA
- [Data Operations Lead](https://feeny.ai/job/data-operations-lead-bedrock-robotics-inc-san-francisco-e02x1xmzrntg) — San Francisco, CA
- [Head of Operations Planning and Special Projects](https://feeny.ai/job/head-of-operations-planning-and-special-projects-bedrock-robotics-inc-san-90e4md8phtew) — San Francisco, CA
- [Customer Experience and Enablement Lead](https://feeny.ai/job/customer-experience-and-enablement-lead-bedrock-robotics-inc-san-francisco-5t1191g37z5w) — San Francisco, CA