---
title: 'Creative Development Manager at Getty Images'
canonical: 'https://feeny.ai/job/creative-development-manager-getty-images-london-yr0evs79cka3'
type: 'job'
last_seen: '2026-09-07'
---

# Creative Development Manager at Getty Images

- **Company:** Getty Images
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-02
- **Last confirmed live:** 2026-09-07
- **Apply:** https://jobs.lever.co/gettyimages/aab010de-3aa6-47cb-864e-e382d749b40b

## Job description

The Creative team provides customers with original, relevant, and contemporary visuals. Through an industry-unique combination of consumer research, proprietary data, and three decades of trend reporting experience, the team delivers actionable insights that guide customers to the visual content that connects with consumers. Closely collaborating with our contributor base of photographers, videographers, and illustrators around the world, the team develops market leading, authentic, and differentiated content.

Who You Are: You have a strong creative vision and a deep understanding of videography and the visual landscape. You are an effective communicator with experience in creative industries, proficient at connecting with and influencing image and video-makers. You have a keen eye for identifying talented individuals and recruiting videographers who are well-suited for stock content. Passionate about Diversity & Inclusion, you bring diverse perspectives to your work. A self-starter, you work autonomously and collaboratively, leading and managing multiple projects effectively. As a Creative Development Manager specializing in Video, you will support the creator community by engaging, inspiring, and educating them to produce high-quality work that meets customer needs, while also supporting our global video strategy. Reporting to the regional creative lead, you will lead and manage your projects and collaborate with Creative Insights, Creator Relations, Custom Content, and Creator Engagement in EMEA, as well as Marketing, PR, and Sales teams, to deliver relevant local content.

Your Next Challenge:

- Cultivating and maintaining relationships with videographers to inspire and produce high-end regional commercial content.
- Regularly communicate content needs and provide creative direction to creators via email, Discord, and Zoom, guiding them from concept to execution.
- Identify and recruit new talent from within the Americas creator portfolios as well as from external sources.
- Collaborate with team members to brainstorm and develop new content ideas.
- Oversee multiple projects from planning to delivery, ensuring timely completion.
- Providing creative and technical feedback and support to creators, enhancing their skills, shoots, art direction, and overall content quality.
- Curate and review creative assets to meet differentiation standards and customer needs.
- Promote and showcase creative work internally and externally both verbally and written, including occasional customer meetings and presentations.
- Write creative briefs and shoot spotlight articles.
- Organize and run frequent webinars for creator engagement and video education.
- Support Curation & Promotion and Marketing teams with video highlights and showreels of best content.
- Analyze and interpret data/metrics to inform video creative strategy.
- Develop and implement a forward-thinking video strategy that aligns with overall business objectives, anticipating industry trends and positioning the team for long-term success.
- Serve as a thought leader for video within the organization, driving innovation by sharing insights, best practices, and emerging opportunities to elevate our creative approach and market presence.

What You'll Need:

- Relevant degree in visual or creative media.
- Expertise in videography, with experience in video production, art direction, and shoot management.
- 7+ years of experience in visual communications; advertising or production.
- Strong creative vision and ability to create compelling content.
- Experience leading or mentoring creative teams or individuals.
- Awareness of current trends in video production, content creation, and visual storytelling.
- Detail-oriented, with strong organizational and multitasking skills.
- Fluency in English, with excellent written, verbal, and presentation skills.
- Comfortable with public speaking and inspiring creators and customers.
- Experience in negotiation, relationship building, and community management.
- Knowledge of the visual market and content creation.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Proactive in sharing ideas and solutions.
- Strong problem-solving skills and ability to provide creative solutions.
- Proficiency with PC/Mac, MS Office, project management tools, and Adobe Creative Suite.
- Ability to independently manage projects from ideation to delivery.
- Familiarity with AI technologies.

There’s a story in every picture, a narrative in every frame. We believe in the power of visuals. As a leading visual content creator, our three brands–Getty Images, iStock, and Unsplash–offer a full range of content solutions to meet the needs of any customer, whatever their size, location, or budget. Whether the goal is commercial or philanthropic, revenue-generating or society-changing, market-disrupting or headline-driving, our visuals help any brand, business, or organization communicate more effectively with their target audience and urge them to action. In other words, we know how powerful an image or video can be—and that it can move the world.

Working at Getty Images Our goal is to be one of the best places to work globally, which means we’re dedicated to providing experiences and resources that allow you to do your best work. Foundational to our culture are our Leadership Principles, which are the shared values that guide how we come together to do our work. We raise the bar and collectively bring solutions while exercising trust, transparency, and care. We actively reject biased behavior and are inclusive of different voices, perspectives, and experiences. We focus on our customers and deliver on our commitments and commercial goals.

We foster a collaborative and supportive environment that prioritizes delivering results efficiently and using time wisely, so that all employees can achieve balance between commitments to the company and health and well-being in our lives. We value the importance of rest and recovery ranging from company-paid holidays to time away from work.

Getty Images Holdings, Inc. is a publicly traded company, and its common stock is listed on the New York Stock Exchange under the symbol "GETY". You may be eligible to participate in our employee Stock Purchase Plan, which allows employees to purchase company stock at a 15% discount to market.

Our employees’ growth, development, belonging, and engagement are important investments. We offer learning experiences ranging from leadership development, diversity and inclusion training, mentoring programs, a high potential program, and professional and skills development. We prioritize staying connected in our hybrid-working world and encourage participation in global morale events and local gatherings, as well as finding community in one or more of our Employee Resource Groups. Learning about our business is paramount, and our open and transparent culture means you’ll have direct access to experts and senior leaders via open forums, all hands, and content hours.

Getty Images believes that diversity is critical to our success in moving the world and is committed to creating an inclusive, mutually respectful environment that celebrates diversity. We seek to hire based on merit, competence, performance, and business needs. Getty Images is an equal opportunity employer.

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.

## About Getty Images

## Company Overview
- **One-liner**: Getty Images is a preeminent global visual content creator and marketplace, offering a full range of content solutions including royalty-free images, editorial stock photos, video footage, and music licensing.
- **Entity Type**: Public (NYSE: GETY)
- **Headquarters**: Seattle, Washington, United States
- **Founded**: 1995
- **Founders**: Mark Getty, Jonathan Klein

## Core Business
- **Primary industry**: Stock photography, visual content licensing, digital media
- **Target customers**: B2B (creative professionals, media, enterprises, small businesses) and B2C (via iStock and Unsplash)
- **Mission or purpose**: To move the world with the right image, video or illustration – powering commerce and ideas, and connecting audiences through powerful visual content.

## Products & Services
- **Getty Images**: Premium rights-managed and royalty-free images, video, and audio for creative, editorial, and commercial use. Includes one of the largest privately-owned photographic archives.
- **iStock**: Affordable, royalty-free stock photos, illustrations, video, and audio aimed at small businesses and individual creators.
- **Unsplash**: Free, high-resolution stock photography platform, supported by a community of photographers and used by millions of creators.
- **Getty Images MCP Server**: Developer tool that connects AI assistants and applications directly to Getty’s creative and editorial libraries via a standardized MCP integration, enabling licensed content access for AI-powered products.
- **Custom Content**: Bespoke photography and video production services for brand campaigns.

## Market Standing
- **Valuation/Market Cap**: $1.6 billion (as of October 2024)
- **Key Metric**: Annual Revenue $981.3 million (latest full year); FY2026 Q2 revenue $229.1 million
- **Notable Investors/Partners**: Koch Equity Development (lead investor in venture rounds), JP Morgan Chase (lead in post-IPO debt), Getty family (36.7% ownership)
- **Growth Signals**: Launched Getty Images MCP Server for AI integration; adopted generative AI tools trained on permissioned content with indemnification; covers over 160,000 news, sport, and entertainment events annually; workforce of 3,442 employees across 101 countries.

## Competitive Advantages
- **Vast content library**: One of the largest and best privately-owned photographic archives, with millions of images dating back to the beginning of photography.
- **Exclusive partnerships**: Works with over 583,000 content creators and 350 content partners.
- **Generative AI leadership**: First major stock photography company to offer commercially safe generative AI tools trained on permissioned content, including full indemnification.
- **Multi-brand ecosystem**: Serves all customer segments through Getty Images (premium), iStock (mid-market), and Unsplash (free/community).

## Strategic Focus
- **AI integration**: Expanding developer tools (MCP Server) and generative AI capabilities to make licensed visual content accessible to AI agents and platforms.
- **Content diversification**: Continuing to grow coverage of news, sports, and entertainment events globally.
- **Customer experience**: Enhancing end-to-end creative process with AI-powered search and custom content solutions.

## Why Work Here
- **Culture**: Emphasizes creativity, diversity, and inclusion with employee resource groups (ERGs), generous parental leave, adoption assistance, and family medical leave.
- **Work model**: Hybrid workspace – employees engage in a combination of remote and on-site work with flexible typical on-site time.
- **Perks**: Performance bonuses, employee discounts, commuter benefits, free snacks and drinks, legal assistance, and customized development tracks.
- **Engineering culture**: Uses modern tech stack including Angular, AWS, and C#; opportunities to work on AI/ML and developer tools.
- **Global presence**: Offices in Seattle (HQ), New York, Los Angeles, London, and more; remote-friendly with employees across 101 countries.

## Sources
1. [gettyimages.com](https://www.gettyimages.com/careers)
2. [jobs.lever.co](https://jobs.lever.co/gettyimages)
3. [builtin.com](https://builtin.com/company/getty-images)
4. [linkedin.com](https://www.linkedin.com/company/getty-images)
5. [sec.gov (via search results)](https://www.sec.gov) – FY2026 Q2 filing data

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