--- title: 'Creative Director at Confido' canonical: 'https://feeny.ai/job/creative-director-confido-new-york-zgj3npc750cw' type: 'job' last_seen: '2026-10-13' --- # Creative Director at Confido - **Company:** Confido - **Location:** New York, NY - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-09-29 - **Last confirmed live:** 2026-10-13 - **Apply:** https://jobs.ashbyhq.com/confido/336c23d2-aa92-44b5-bf5a-dc7c737f5fa9 ## Job description The brands on your kitchen shelf are run by people doing extraordinary work that nobody sees. We're building the platform they run on, and a brand they'll be proud to be part of. Confido is the AI operating system that runs cash application, deductions, trade and planning in one place for CPG brands. That means Finance, Sales, and Ops finally work on the same number. We’re trusted by 250+ brands managing $30B+ in revenue, including Daisy, OLIPOP, Simple Mills, Idahoan, and more. We've achieved best-in-class growth and recently raised a $55M Series B led by Insight Partners to accelerate our momentum. If you want your work on shelves everywhere β€” and outsized ownership while you build β€” we'd love to meet you. ## The Role Most B2B software looks the same. A few companies have proven it doesn't have to: brands with real taste, that people follow, wear and want to work for. Behind every CPG brand you love is a back office nobody sees: the finance lead chasing a deduction at 11pm, the sales team planning a promotion blind, the founder watching margin leak line by line. Confido exists for them. Your job is to tell their story, and ours, so well that people who have never heard the words "trade spend" want to be part of it. This is a principal-level role. You'll be our first creative brand hire and the keeper of how Confido looks and feels, setting the creative direction for the company and holding the final call on the craft. A new strategy and identity are underway with our agency partner, and you'll take it from a set of guidelines to a brand with a point of view: one customers share, candidates join for, and competitors quietly copy. You'll own every place someone meets us, from the website and launches to decks, ads, events, video and the brand moments inside our product. As the work grows, you'll build and direct a bench of specialists across illustration, motion, photography, video production, 3D, presentation design, web development and event fabrication. You'll report to our VP of Marketing and work closely with the founders. ## What You'll Do - Be the creative voice in the room. Partner with the founders and marketing leadership on how we tell our story and what the brand stands for - Shape the brand from the ground up. Take the new identity from guidelines to a living system with a voice, a point of view and a standard people notice - Find the story in the numbers. Turn customer outcomes, like $500K recouped for Feastables or revenue doubled with the same finance team at DUDE Wipes, into campaigns, films and stories people remember - Make the invisible visible. Put the people, shelves, pallets and trucks of CPG at the centre of how we show up, never just another dashboard screenshot - Own every surface. [confido.com](http://confido.com), launches, sales and customer decks, ads, social, email and the brand moments inside our product - Create moments in the room. Concept and direct our booths, customer dinners and owned events so people leave talking about them. We care deeply about unreasonable hospitality - people should feel that across every experiential surface. - Build your bench. Hire and direct specialists across illustration, motion, photography, video production, 3D, presentation design, web development and event fabrication, with the templates, intake and asset library that let them do their best work - Make brand and product one. Partner with our product design team so every touchpoint feels like the same company ## What We're Looking For - 8+ years in brand design, art direction or creative direction, in-house, at an agency, or both, including time leading brand for a company or major client - You're a storyteller first. You can take a complex, unglamorous idea and make people feel something about it - A portfolio with a brand system you built or scaled, and work you're proud to show anyone - Taste you can defend. You know the difference between good and world class - Range: you can move from identity and web to a sales deck, a booth and a photo shoot in the same week - Hands-on craft in Figma. You sweat the kerning and what the work does for the business - You own work from concept to production, including vendors, printers, fabricators and budgets - You're comfortable with ambiguity and speed, communicate clearly, and can hold an idea through founder and sales feedback ## Nice to Have - Brand experience at a B2B software or fintech company known for its design - Experience working with or for CPG brands - Motion design and video editing - Designing and building websites in a no-code tool - Experience leading designers or managing freelancers and agencies - AI tools in your creative workflow, used as a multiplier rather than a gimmick 🌴 Perks + Benefits - Equity β€” own a meaningful piece of the company you’re helping build - Fully paid health coverage through Aetna β€” we cover 100% of employee premiums - Top-tier dental and vision coverage through Guardian - Carrot Fertility Pro β€” comprehensive fertility and family-forming support - 12 weeks of paid parental leave - Unlimited PTO β€” plus regular 4-day holiday weekends we actually take - 401(k) through Vestwell - Paid relocation support β€” we’ll help you make the move to NYC - Fully equipped workspace from day one β€” laptop, monitor, keyboard, and a $200 stipend to personalize your setup - Team perks β€” catered Friday lunches, team dinners, and unlimited coffee + snacks featuring products from the brands we work with Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. ## About Confido ## Company Overview - **One-liner**: Confido provides an AI-powered, unified back-office platform for CPG brands, automating workflows from cash application and deduction management to demand forecasting and production planning. - **Entity Type**: Private (Series A) - **Headquarters**: New York, New York, United States - **Founded**: 2022 - **Founders**: Not publicly listed on the company website or LinkedIn; the founding team includes operators with CPG experience. ## Core Business - **Primary industry/industries**: Software Development / AI Infrastructure for Consumer Packaged Goods (CPG) - **Target customers**: B2B; Finance, Accounting, Sales, and Operations teams at CPG brands, from emerging startups to category leaders. - **Mission or purpose statement**: "Reimagine back-office software for CPG and power modern brands with AI infrastructure that connects finance, accounting, sales, and operations on a single platform." [confidotech.com](https://www.confidotech.com/about) ## Products & Services - **Confido Platform (AI Infrastructure for CPG)**: An end-to-end, AI-powered platform that serves as the single source of truth for accounting, finance, sales, and operations teams. It connects 50+ critical data sources (retailers, distributors, ERPs, accounting systems) and automates the entire retail accounting workflow. - **Cash Application**: Automates cash application with AI-driven document aggregation, data extraction, and invoice matching, reducing manual hours and clerical errors. Claims 99% accuracy in data extraction. - **Deduction & Dispute Management**: Automates deduction management, categorization, and dispute resolution in a single system. - **Trade Promotion Management (TPM)**: Plan, track, and analyze trade promotions with clear visibility into spend and ROI, integrated with sales forecasting. - **Demand & Supply Forecasting**: AI baselining to detect lift, measure demand, and plan with confidence, feeding a supply plan that keeps operations, sales, and finance aligned. - **Real-Time Retail Analytics**: Track sales, stores, and DC inventory with full transparency; customize reports, build charts, and share insights. - **Data Aggregation & ERP Sync**: Connects directly to 50+ critical data sources, including leading retailers, distributors, ERP platforms, and accounting systems. Syncs records at any level of granularity. ## Market Standing - **Valuation/Market Cap**: Not disclosed - **Key Metric**: Total Funding of $20.0M (Series A led by Footwork, Seed led by Watchfire Ventures) - **Notable Investors/Partners**: Footwork (Series A lead), Watchfire Ventures (Seed lead), Nikhil Basu Trivedi (Board Member). Trusted by 200+ leading CPG brands including OLIPOP, Simple Mills, Dr. Squatch, and Tropicana. [linkedin.com](https://www.linkedin.com/company/confidotech) - **Growth Signals**: 5x YoY growth in 2025; 200+ CPG brands managing $20B+ in revenue on the platform; headcount grew 192% YoY to 45 employees; 29 active job postings (monthly job posting growth of +16.0%, yearly growth of +314.3%). [linkedin.com](https://www.linkedin.com/company/confidotech) ## Competitive Advantages - **First-Mover in AI for CPG Back-Office**: Positioned as the "first automated financial operations for CPG," creating a category-specific AI infrastructure that connects finance, accounting, sales, and operations on a single platform. - **Purpose-Built for CPG**: Unlike generic ERP or accounting software, Confido is built specifically for the unique workflows of CPG brands (deductions, trade spend, retailer data, demand planning), offering deep integrations with 50+ critical data sources including KeHE, UNFI, and Walmart. - **High Accuracy & Time Savings**: Claims 99% accuracy in AI-driven data extraction and an average of 85% time savings for accounting, finance, and sales teams, with customers reporting 400+ hours saved per month and 2-3 FTE saved in headcount. [confidotech.com](https://www.confidotech.com/) - **Rapid Growth & Traction**: 5x YoY growth in 2025, trusted by 200+ brands managing $20B+ in revenue, and a 192% headcount growth rate in the last year. [linkedin.com](https://www.linkedin.com/company/confidotech) ## Strategic Focus - **Product Expansion & Depth**: Continue building out the end-to-end platform, connecting more data sources, and deepening AI capabilities for forecasting, deduction management, and cash application. - **Scaling the Team**: With 29 active job postings and a 314% yearly increase in job postings, the company is aggressively scaling its engineering, sales, and GTM teams to support rapid growth. - **Market Leadership**: Cementing its position as the "AI infrastructure for CPG brands" by expanding its customer base (200+ brands) and deepening integrations with major retailers and ERP systems. ## Why Work Here - **High-Growth Environment**: The company is experiencing explosive growth (5x YoY, 192% headcount growth), offering significant career acceleration and impact for early employees. - **Mission-Driven & Impactful Work**: Employees directly build the "single source of truth" for finance, accounting, sales, and operations teams at major CPG brands, solving a real, painful problem in a massive industry. - **Culture & Values**: Emphasizes "Pioneership" (first automated financial ops for CPG, "first in the role" mindset) and "Gumption" (proactive, results-driven team). [confidotech.com](https://www.confidotech.com/about) - **Remote/Hybrid/Office Policy**: Offers relocation support for moves to New York City, suggesting a strong NYC office presence. [confidotech.com](https://www.confidotech.com/careers) - **Notable Perks**: Top-decile salary and equity with compensation transparency; company-covered medical, dental, and vision; flexible time off; 401K plans; team celebrations and outings. [confidotech.com](https://www.confidotech.com/careers) - **Engineering Culture**: Technical team makes up 18% of the workforce (13 people), with a Head of AI and a CTO. The company is actively hiring for Senior Software Engineer, Software Engineer, and Senior Product Manager roles. [linkedin.com](https://www.linkedin.com/company/confidotech) ## Sources 1. [confidotech.com](https://www.confidotech.com/) 2. [confidotech.com](https://www.confidotech.com/about) 3. [confidotech.com](https://www.confidotech.com/careers) 4. [linkedin.com](https://www.linkedin.com/company/confidotech) 5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/Confido) ## Other roles at Confido - [Executive Assistant](https://feeny.ai/job/executive-assistant-confido-new-york-58qv5bqsdt5x) β€” New York, NY - [Analyst, Demand & Supply Planning](https://feeny.ai/job/analyst-demand-supply-planning-confido-new-york-47gwfjaeec2s) β€” New York, NY - [Finance & Strategy Manager](https://feeny.ai/job/finance-strategy-manager-confido-new-york-kwg4qwsscfsc) β€” New York, NY - [Implementation Manager, Demand & Supply Planning](https://feeny.ai/job/implementation-manager-demand-supply-planning-confido-new-york-wyewyhhqp276) β€” New York, NY - [GTM Strategy and Operations Analyst](https://feeny.ai/job/gtm-strategy-and-operations-analyst-confido-new-york-vvbywyzgn8y9) β€” New York, NY - [Senior Recruiter, Generalist](https://feeny.ai/job/senior-recruiter-generalist-confido-new-york-ccxs59j5pg84) β€” New York, NY - [Data Analyst](https://feeny.ai/job/data-analyst-confido-new-york-sk7xr55hhbsy) β€” New York, NY - [Data Engineering Manager](https://feeny.ai/job/data-engineering-manager-confido-new-york-bqy1jh5en42n) β€” New York, NY - [Head of Predictions & Optimization](https://feeny.ai/job/head-of-predictions-optimization-confido-new-york-e8xddyx076xs) β€” New York, NY - [Manager, Trade Promotion Management](https://feeny.ai/job/manager-trade-promotion-management-confido-new-york-kst8r17va35h) β€” New York, NY